Yes, the Site Overview tool is free. It provides a limited preview of some results available in a paid plan.

For unlimited access to the results and to all our SEO and competitive analysis tools, subscribe to Alexa’s Advanced or Agency plan. With these paid plans you get:

• Recurring site audits, which provide an action plan to keep your site optimized for search.
• Advanced competitive analysis, which allows you to benchmark a set of up to 10 sites at once.
• Keyword research tools, which uncover content opportunities to help reach your audience.
• Audience analysis tools, which identify sites and topics your audience cares about most.
• Backlink analysis tools, which identify link-building and partnership opportunities to help grow your authority and traffic.
• Website traffic measurement, which tracks traffic to your site and helps you prove success to stakeholders.

Great question! Here are some tips on how to use the data:

• Use the list of keyword opportunities to develop new search engine optimization (SEO) content or improve existing content that is highly relevant to your niche audience. These keyword opportunities are broken down by strategy, so you can focus on your top SEO priority.
• Use the competitive analysis section to see where you can close the gap between you and your competitors. For example, if your competitors drive more search traffic than you, run an seo analysis to identify areas to improve.
• The audience insights can be used to understand your users’ browsing habits. This can help you identify partner sites, guest posting opportunities, or paid advertising opportunities.
• Check website traffic statistics to understand a site’s popularity, and the quality of their content. For example, you can look at a competitor’s engagement metrics and compare that to your own site to identify metrics to focus on in your marketing strategy.

Most of our metrics are estimates that are based on our global data panel which represents a sample of all Internet users.

To generate our metrics, we count visits and pageviews for each site and apply data science to estimate what the total traffic and engagement for each site might be.

We also show directly measured metrics for sites that are Certified and that have chosen to publicly display their Certified Metrics. If these metrics are public they will replace the estimates. You can certify your own site with a subscription to any Alexa plan.

You can learn more about how specific information on the Site Overview tool is determined by clicking on the bubble next to any metric or insight.

Some of the data in Site Overview is available via an API. Accessible data includes:

• Historical web traffic data, such as Alexa Traffic Rank, site statistics, Reach per Million, and Pageviews per Million metrics
• A list of sites linking to any given website
• Lists of top websites globally or by country, ordered by Traffic Rank