direct.gov.uk
Directgov
Portal to public service information from the UK Government, including directories, online services, news and information of relevance to specific groups.
Statistics Summary for direct.gov.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
1,322 Global Rank
Alexa Traffic RankAn estimate of direct.gov.uk's popularity. The rank is calculated using a combination of average daily visitors to direct.gov.uk and pageviews on direct.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
33 Rank in
GB
Traffic Rank in CountryAn estimate of direct.gov.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to direct.gov.uk and pageviews on direct.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of direct.gov.uk's reputation. The number of links to direct.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for direct.gov.uk:
| Traffic Rank | Change | ||
| Yesterday | 1,408 | +449 |  |
|---|---|---|---|
| 7 day | 1,245 | +113 | |
| 1 month | 1,200 | -270 |  |
| 3 month | 1,322 | +144 | |
Estimated percentage of global pageviews on direct.gov.uk:
| Pageviews | Change | ||
| Yesterday | 0.00528 | -29% | |
|---|---|---|---|
| 7 day | 0.0058 | -12.4% | |
| 1 month | 0.00617 | +17.4% | |
| 3 month | 0.005731 | -7% | |
Estimated percentage of global internet users who visit direct.gov.uk:
| Reach | Change | ||
| Yesterday | 0.079 | -30% | |
|---|---|---|---|
| 7 day | 0.088 | -7% | |
| 1 month | 0.0914 | +26% | |
| 3 month | 0.0812 | -9.6% | |
Estimated percentage of visits to direct.gov.uk that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 33.9 | -10% | |
|---|---|---|---|
| 7 day | 34 | +3% | |
| 1 month | 34.7 | +4% | |
| 3 month | 33.3 | +2% | |
Estimated daily unique pageviews per user for direct.gov.uk:
| Pageviews/User | Change | ||
| Yesterday | 7.3 | +2% | |
|---|---|---|---|
| 7 day | 7 | -6% | |
| 1 month | 7.15 | -7% | |
| 3 month | 7.4 | +2.9% | |
Estimated daily time on site (mm:ss) for direct.gov.uk:
| Time on Site | Change | ||
| Yesterday | 05:57 | +9% | |
|---|---|---|---|
| 7 day | 05:34 | 0% | |
| 1 month | 05:33 | -1% | |
| 3 month | 05:37 | +3% | |
Estimated percentage of visits to direct.gov.uk that came from a search engine:
| Search % | Change | ||
| Yesterday | 28.2 | -9% | |
|---|---|---|---|
| 7 day | 29.3 | -2% | |
| 1 month | 30 | -4% | |
| 3 month | 30.6 | -2% | |
Average Load Time for Direct.gov.uk
Fast (0.802 Seconds), 79% of sites are slower.
Direct.gov.uk’s Regional Traffic Ranks
Country
Rank
Thailand
3,719
Pakistan
4,900
Spain
5,020
France
7,744
India
11,593
United States
16,863
Where Visitors Go on Direct.gov.uk
Subdomain
Percent of Visitors
direct.gov.uk
70.74%
jobseekers.direct.gov.uk
19.81%
epetitions.direct.gov.uk
8.65%
taxdisc.direct.gov.uk
5.30%
dvlaregistrations.direct.gov.uk
2.16%
local.direct.gov.uk
2.03%
nextstep.direct.gov.uk
1.67%
studentfinance.direct.gov.uk
1.35%
motoring.direct.gov.uk
1.32%
pensions-service.direct.gov.uk
1.20%
dwpe-services.direct.gov.uk
1.04%
motinfo.direct.gov.uk
0.80%
theorytest.direct.gov.uk
0.73%
driverpracticaltest.direct.gov.uk
0.65%
maps.direct.gov.uk
0.50%
forms.direct.gov.uk
0.47%
los.direct.gov.uk
0.35%
carfueldata.direct.gov.uk
0.34%
hmctsformfinder.direct.gov.uk
0.33%
graduatetalentpoolsearch.direct.gov.uk
0.30%
schoolsfinder.direct.gov.uk
0.29%
sharp.direct.gov.uk
0.25%
graduatetalentpool.direct.gov.uk
0.18%
unistats.direct.gov.uk
0.16%
m.direct.gov.uk
0.14%
emaildvla.direct.gov.uk
0.12%
jobseeker.direct.gov.uk
0.04%
Audience Snapshot
Top Search Queries for Direct.gov.uk
| Query | Percent of Search Traffic |
|---|
| 1 | student finance | 2.73% |
| 2 | job centre | 1.99% |
| 3 | jobcentre plus | 1.09% |
| 4 | directgov | 0.95% |
| 5 | dvla | 0.77% |
| 6 | job centre plus | 0.75% |
| 7 | jobcentre | 0.68% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 30% |
| Last 7 days | 29.3% |
| Yesterday | 28.2% |
Top Queries from Search Traffic
The top queries driving traffic to direct.gov.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | student finance | 2.73% |
| 2 | job centre | 1.99% |
| 3 | jobcentre plus | 1.09% |
| 4 | directgov | 0.95% |
| 5 | dvla | 0.77% |
| 6 | job centre plus | 0.75% |
| 7 | jobcentre | 0.68% |
| 8 | direct gov | 0.56% |
| 9 | council tax | 0.49% |
| 10 | student finance england | 0.45% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to direct.gov.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to direct.gov.uk for each query.
|
|---|
| 1 | probate | 0.31% |
| 2 | driving licence | 0.23% |
| 3 | driving test | 0.14% |
| 4 | taganskiy civil registry office | 0.13% |
| 5 | tagansky civil registry office | 0.13% |
| 6 | taganskyi civil registry office | 0.13% |
| 7 | peril meaning | 0.09% |
| 8 | connexions | 0.08% |
| 9 | homeschooling uk | 0.08% |
| 10 | state pension | 0.08% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to direct.gov.uk for each query.
|
|---|
| 1 | job centre | 0.67% |
| 2 | dvla | 0.53% |
| 3 | jobcentre plus | 0.34% |
| 4 | student finance | 0.30% |
| 5 | job centre plus | 0.23% |
| 6 | child benefit | 0.19% |
| 7 | companies house | 0.18% |
| 8 | electoral roll | 0.12% |
| 9 | direct gov | 0.11% |
| 10 | directgov | 0.11% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for direct.gov.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for direct.gov.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “direct.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “direct.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| student finance | 5.48 | 50 | 20 |
| job centre | 4.94 | 48 | 23 |
| probate | 1.76 | 35 | 55 |
| number plates | 1.73 | 36 | 72 |
| jobcentre plus | 1.66 | 44 | 16 |
| driving test | 1.66 | 40 | 39 |
| job centre plus | 1.40 | 41 | 20 |
| council tax | 1.20 | 38 | 24 |
| job seekers | 1.16 | 32 | 39 |
| jobcentre | 1.07 | 42 | 17 |
| driving licence | 1.03 | 35 | 27 |
| companies house | 0.93 | 52 | 27 |
| electoral roll | 0.92 | 35 | 52 |
| minimum wage | 0.90 | 46 | 21 |
| driving theory test | 0.88 | 27 | 64 |
| jobseeker | 0.87 | 32 | 38 |
| employment law | 0.86 | 34 | 60 |
| directgov jobs | 0.86 | 32 | 35 |
| passport renewal | 0.84 | 44 | 51 |
| practical driving test | 0.82 | 28 | 38 |
| disability living allowance | 0.81 | 32 | 35 |
| theory test | 0.80 | 31 | 51 |
| working tax credit | 0.79 | 35 | 30 |
| state pension | 0.78 | 31 | 39 |
| car tax | 0.78 | 39 | 19 |
| how to write a cv | 0.72 | 46 | 34 |
| book driving test | 0.69 | 31 | 35 |
| job center | 0.66 | 35 | 24 |
| passport | 0.61 | 53 | 40 |
| private number plates | 0.60 | 27 | 74 |
Search Engine Marketing (SEM) Activity by direct.gov.uk
Ads for direct.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for direct.gov.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Company Info
| Employees: | 1K - 10K |
|---|---|
| Revenue: | $0 - 1M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 299
- Marketing: 221
- Finance & Administration: 945
- Human Resources: 224
- Support: 164
- Engineering & Research: 212
- Operations: 185
- IT & IS: 466
- Other: 859
Contacts by Level
- C-Level: 218
- VP-Level: 12
- Director-Level: 553
- Manager-Level: 1,373
See direct.gov.uk email and phone contacts.
Whois
Who is direct.gov.uk? Whois lookup at GoDaddy.
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for direct.gov.uk
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Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
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View All Access all of Alexa’s Site Tools.
Audience Demographics for Direct.gov.uk
Relative to the general internet population how popular is direct.gov.uk with each audience below?
The audience for direct.gov.uk among 18-24 year olds is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among 25-34 year olds is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among 35-44 year olds is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among 45-54 year olds is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among 55-64 year olds is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at direct.gov.uk.Confidence: high
Relative to the general internet population, people some college education are under-represented at direct.gov.uk.Confidence: high
Relative to the general internet population, people who went to college are under-represented at direct.gov.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at direct.gov.uk.Confidence: high
The audience for direct.gov.uk among Males is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among Females is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among people with children is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among people without children is similar to the general internet population.Confidence: high
The audience for direct.gov.uk among people browsing from home is similar to the general internet population.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at direct.gov.uk.Confidence: high
The audience for direct.gov.uk among people browsing from work is similar to the general internet population.Confidence: high
Advanced Demographics for direct.gov.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Direct.gov.uk
Country
Percent of Visitors
85.1%
2.2%
1.9%
0.7%
0.7%
0.6%
0.5%
0.6%
0.5%
