warrantydirect.co.uk

Warranty Direct :: The UK's leading car warranty & household warranty supplier. Providing used car warranties, new car warranties, and household protection for your TV, washing machine and other products. 

Statistics Summary for warrantydirect.co.uk

Alexa Traffic Rank Reputation
Global 447,469
Global Rank Alexa Traffic Rank
A rough estimate of warrantydirect.co.uk's popularity.

The rank is calculated using a combination of average daily visitors to warrantydirect.co.uk and pageviews on warrantydirect.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 19,030
Rank in GB Traffic Rank in Country
A rough estimate of warrantydirect.co.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to warrantydirect.co.uk and pageviews on warrantydirect.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of warrantydirect.co.uk's reputation.

The number of links to warrantydirect.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for warrantydirect.co.uk:

  Traffic Rank Change
1 month 430,029 -56,773 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 447,469 +87,142 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on warrantydirect.co.uk:

  Pageviews Change
1 month 0.000011 +30% Change in Pageviews over the trailing 1 month period
3 month 0.00001 -20% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit warrantydirect.co.uk:

  Reach Change
1 month 0.00038 +20% Change in Reach over the trailing 1 month period
3 month 0.00035 -22% Change in Reach over the trailing 3 month period

Estimated percentage of visits to warrantydirect.co.uk that consist of a single pageview:

  Bounce % Change
1 month 36.1 -9% Change in Bounce % over the trailing 1 month period
3 month 35.6 +2% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for warrantydirect.co.uk:

  Pageviews/User Change
1 month 3 +9% Change in Pageviews/User over the trailing 1 month period
3 month 3.1 +3% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for warrantydirect.co.uk:

  Time on Site Change
1 month 03:23 +20% Change in Time on Site over the trailing 1 month period
3 month 03:16 +15% Change in Time on Site over the trailing 3 month period
Compare warrantydirect.co.uk to:

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Average Load Time for Warrantydirect.co.uk

Speed time for warrantydirect.co.uk is not available.

Warrantydirect.co.uk’s Regional Traffic Rank

Country

Rank

Where Visitors Go on Warrantydirect.co.uk

Subdomain

Percent of Visitors

warrantydirect.co.uk

69.90%


Audience Snapshot

Top Search Queries for Warrantydirect.co.uk


Based on internet averages, warrantydirect.co.uk is visited more frequently by males who are over 65 years old, have children and have no college education.
Get complete site demographics.
Query Percent of Search Traffic
1 warranty direct 30.80%
2 what car 3.83%
3 warranty 3.74%
4 car warranty 3.67%
5 extended warranty 2.04%
6 warrantee 1.85%
7 warranty direct claim form 1.60%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 19.7%
Last 7 days -
Yesterday -
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to warrantydirect.co.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to warrantydirect.co.uk for each query.
1 warrantee 1.78%
2 warranties 1.40%
3 car warranty extension 1.15%
4 warranty direct affiliate programme 1.09%
5 extended warranty 0.88%
6 with waronty 0.86%
7 car warranties 0.75%
8 car guarantee 0.61%
9 van warranties 0.54%
10 car warranty uk 0.46%
Search Query 1 Month Decline The change in percentage of search traffic to warrantydirect.co.uk for each query.
1 car warranty 3.69%
2 warranty direct 3.67%
3 what car 3.11%
4 warranty 2.40%
5 warrenty 1.46%
6 tyre insurance 0.52%
7 warentee 0.47%
8 waranty 0.35%
9 extended car warranty 0.32%
10 extended warranty car 0.32%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for warrantydirect.co.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for warrantydirect.co.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “warrantydirect.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “warrantydirect.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
warranty direct 41.73 27 50
car warranty 7.16 26 64
extended warranty 4.11 23 68
warranty 3.83 39 36
what car 2.10 52 20
warranty direct affiliate programme 1.74 5 60
warranty for car 1.72 3 100
warranties 1.62 21 39
warrenty direct 1.51 5 50
van extension to 1.44 9 100
car warranties 1.34 14 66
warranty direct approved garages 1.27 3 70
car warranty extension 1.23 6 40
buy extended warranty 1.19 3 100
tyre insurance 1.11 33 80
car warrenty 1.04 11 65
used car warranty 0.91 19 70
warrantydirect.co.uk 0.88 5 40
buy warranty 0.84 3 47
extended warranty car 0.78 8 55
warrantee 0.66 24 13
extended car warranty 0.65 22 82
warranty direct reviews 0.62 3 52
home appliance insurance 0.60 9 73
warrranty direct 0.56 3 40
household warranty 0.56 3 40
warrantydirect 0.52 11 33
affiliate programme 0.52 23 71
car warranty comparison 0.51 9 60
ford car warranty 0.48 6 100
 

Search Engine Marketing (SEM) Activity by warrantydirect.co.uk

Ads for warrantydirect.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for warrantydirect.co.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Warranty Direct Ltd
Netro42 Ltd, 39-51 Highgate Raod
London NW5 1RT
UNITED KINGDOM
duncan [at] warrantydirect.co.uk



Whois

Who is warrantydirect.co.uk? Whois lookup at GoDaddy.


About warrantydirect.co.uk (in its own words) Quoted from warrantydirect.co.uk's About Us and similar pages.

Warranty Direct is the industry's leading provider of direct consumer warranties. We specialise in mechanical breakdown insurance for vehicles coming out of the manufacturer's standard 3-Year warranty. We have consistently been innovators for the sector, with the customer at the forefront of everything we do. Our policies include unprecedented cover for Wear & Tear, Consequential Loss and failures discovered during routine Service and MoTs. ... Warranty Direct :: The UK's leading car warranty & household warranty supplier. Providing used car warranties, new car warrantie


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Audience Demographics for Warrantydirect.co.uk

Relative to the general internet population how popular is warrantydirect.co.uk with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at warrantydirect.co.uk.

Confidence: medium
25-34
Relative to the general internet population, 25-34 year olds are under-represented at warrantydirect.co.uk.

Confidence: medium
35-44
Relative to the general internet population, 35-44 year olds are over-represented at warrantydirect.co.uk.

Confidence: medium
45-54
Relative to the general internet population, 45-54 year olds are over-represented at warrantydirect.co.uk.

Confidence: medium
55-64
Relative to the general internet population, 55-64 year olds are over-represented at warrantydirect.co.uk.

Confidence: medium
65+
Relative to the general internet population, people over 65 years old are over-represented at warrantydirect.co.uk.

Confidence: medium
Education

No College
Relative to the general internet population, people who did not go to college are over-represented at warrantydirect.co.uk.

Confidence: medium
Some College
The audience for warrantydirect.co.uk among people some college education is similar to the general internet population.

Confidence: medium
College
Relative to the general internet population, people who went to college are under-represented at warrantydirect.co.uk.

Confidence: medium
Graduate School
The audience for warrantydirect.co.uk among people who went to graduate school is similar to the general internet population.

Confidence: medium
Gender

Male
Relative to the general internet population, Males are greatly over-represented at warrantydirect.co.uk.

Confidence: medium
Female
Relative to the general internet population, Females are greatly under-represented at warrantydirect.co.uk.

Confidence: medium
Has Children

Yes
Relative to the general internet population, people with children are over-represented at warrantydirect.co.uk.

Confidence: medium
No
Relative to the general internet population, people without children are under-represented at warrantydirect.co.uk.

Confidence: medium
Browsing Location

home
The audience for warrantydirect.co.uk among people browsing from home is similar to the general internet population.

Confidence: medium
work
The audience for warrantydirect.co.uk among people browsing from work is similar to the general internet population.

Confidence: medium

Advanced Demographics for warrantydirect.co.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Warrantydirect.co.uk

Country

Percent of Visitors

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High Impact Search Queries for Warrantydirect.co.uk

Query Impact
1 warranty direct High
2 car warranty High
3 extended warranty Medium
4 warranty Medium
5 what car Medium
6 warranty direct affiliate programme Low
7 warranty for car Low

Top Search Queries for Warrantydirect.co.uk

Query Percent of Search Traffic
1 warranty direct 30.80%
2 what car 3.83%
3 warranty 3.74%
4 car warranty 3.67%
5 extended warranty 2.04%
6 warrantee 1.85%
7 warranty direct claim form 1.60%

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