trl.co.uk
Transport Research Laboratory
Centre of research into all aspects of transport safety. News, environmental research and impacts, international aid, and projects.
Statistics Summary for trl.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
A rough estimate of trl.co.uk's popularity. The rank is calculated using a combination of average daily visitors to trl.co.uk and pageviews on trl.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
150,870 Rank in
GB
A rough estimate of trl.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to trl.co.uk and pageviews on trl.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of trl.co.uk's reputation. The number of links to trl.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for trl.co.uk:
| Traffic Rank | Change | ||
| 3 month | 1,506,254 | - |
|
|---|---|---|---|
Estimated percentage of global pageviews on trl.co.uk:
| Pageviews | Change | ||
| 3 month | 0.000002 | - |
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|---|---|---|---|
Estimated percentage of global internet users who visit trl.co.uk:
| Reach | Change | ||
| 3 month | 0.0001 | - |
|
|---|---|---|---|
Estimated percentage of visits to trl.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| 3 month | 67.5 | - |
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|---|---|---|---|
Estimated daily unique pageviews per user for trl.co.uk:
| Pageviews/User | Change | ||
| 3 month | 1.8 | - |
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|---|---|---|---|
Estimated daily time on site (mm:ss) for trl.co.uk:
| Time on Site | Change | ||
| 3 month | 02:10 | - |
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|---|---|---|---|
Estimated percentage of visits to trl.co.uk that came from a search engine:
| Search % | Change | ||
| 3 month | 27.5 | - |
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|---|---|---|---|
Average Load Time for Trl.co.uk
Speed time for trl.co.uk is not available.
Where Visitors Go on Trl.co.uk
Subdomain
Percent of Visitors
trl.co.uk
100.00%
Audience Snapshot
Top Search Queries for Trl.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | trl | 32.63% |
| 2 | t r l | 6.06% |
| 3 | transport research laboratory | 2.78% |
| 4 | silvia | 2.38% |
| 5 | picady | 1.53% |
| 6 | trl test track | 1.33% |
| 7 | crash trl | 1.20% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 27.3% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to trl.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | trl | 32.63% |
| 2 | t r l | 6.06% |
| 3 | transport research laboratory | 2.78% |
| 4 | silvia | 2.38% |
| 5 | picady | 1.53% |
| 6 | trl test track | 1.33% |
| 7 | crash trl | 1.20% |
| 8 | software training | 1.18% |
| 9 | t rl | 1.16% |
| 10 | nwsrg salt uk | 1.14% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to trl.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | trl | 9.00% |
| 2 | t r l | 6.06% |
| 3 | silvia | 1.16% |
| 4 | ground radar systems | 1.08% |
| 5 | hybrid & electric vehicles forum 2012 | 1.02% |
| 6 | rolling resistance measuring dynamometer for cars 2000 n | 0.93% |
| 7 | picady | 0.76% |
| 8 | software training | 0.72% |
| 9 | trl limited uk | 0.66% |
| 10 | tfl london | 0.52% |
| Search Query | 1 Month Decline
|
|---|
| 1 | trl uk | 1.83% |
| 2 | highways agency | 1.71% |
| 3 | mobile test equipment | 1.34% |
| 4 | bridge management in europe | 1.15% |
| 5 | scrim | 1.11% |
| 6 | artemis | 1.01% |
| 7 | brime bridges | 0.89% |
| 8 | "capacity factor" bridge assessment | 0.71% |
| 9 | bridge assessment "capacity factor" | 0.71% |
| 10 | ground penetrating radar | 0.71% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for trl.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for trl.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to trl.co.uk from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that trl.co.uk is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| trl | 51.29 | 32 | 27 |
| ground radar systems | 6.32 | 14 | 100 |
| software training | 3.72 | 26 | 54 |
| transport research laboratory | 3.25 | 9 | 20 |
| child safety | 1.56 | 26 | 59 |
| discovery plastic railwat sleepers | 1.47 | 5 | 60 |
| road transport | 0.97 | 21 | 36 |
| child seat safety | 0.95 | 6 | 40 |
| risk management consultancy | 0.94 | 15 | 80 |
| traffic modelling software | 0.89 | 4 | 50 |
| molasses | 0.83 | 35 | 21 |
| how to check | 0.77 | 16 | 30 |
| silvia | 0.76 | 34 | 23 |
| megaupload arcady 7 | 0.67 | 9 | 20 |
| test track | 0.65 | 18 | 19 |
| software product launching invitation | 0.60 | 5 | 30 |
| scrim | 0.59 | 30 | 29 |
| child seat | 0.56 | 16 | 53 |
| in the uk | 0.55 | 14 | 50 |
| rail-tech europe | 0.51 | 10 | 20 |
| tfl london | 0.49 | 28 | 16 |
| security barrier | 0.48 | 16 | 75 |
| ground penetrating radar | 0.46 | 21 | 60 |
| 3d laser scanner | 0.46 | 13 | 71 |
| artemis | 0.39 | 43 | 23 |
| project | 0.37 | 44 | 27 |
| laboratory | 0.36 | 36 | 25 |
| electric vehicles | 0.35 | 33 | 53 |
| check tyres | 0.34 | 3 | 30 |
| transport for london | 0.32 | 40 | 12 |
Search Engine Marketing (SEM) Activity by trl.co.uk
Ads for trl.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
No data available for trl.co.uk
Search Engine Marketing (SEM) Opportunities for trl.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for trl.co.uk
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Audience Demographics for Trl.co.uk
Relative to the general internet population how popular is trl.co.uk with each audience below?
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Advanced Demographics for trl.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.


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