tripadvisor.com
TripAdvisor
Information on hotels, resorts and packages with reviews from travellers with star ratings.
Statistics Summary for tripadvisor.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
277 Global Rank
Alexa Traffic RankAn estimate of tripadvisor.com's popularity. The rank is calculated using a combination of average daily visitors to tripadvisor.com and pageviews on tripadvisor.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
110 Rank in
US
Traffic Rank in CountryAn estimate of tripadvisor.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to tripadvisor.com and pageviews on tripadvisor.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of tripadvisor.com's reputation. The number of links to tripadvisor.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
23 Reviews
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for tripadvisor.com:
| Traffic Rank | Change | ||
| Yesterday | 271 | +34 |  |
|---|---|---|---|
| 7 day | 263 | +4 | |
| 1 month | 251 | -32 |  |
| 3 month | 277 | +1 | |
Estimated percentage of global pageviews on tripadvisor.com:
| Pageviews | Change | ||
| Yesterday | 0.0164 | -11% | |
|---|---|---|---|
| 7 day | 0.01664 | -0.5% | |
| 1 month | 0.01714 | +14.2% | |
| 3 month | 0.01561 | +4.5% | |
Estimated percentage of global internet users who visit tripadvisor.com:
| Reach | Change | ||
| Yesterday | 0.405 | -10% | |
|---|---|---|---|
| 7 day | 0.408 | -2% | |
| 1 month | 0.425 | +9.3% | |
| 3 month | 0.4027 | -0.1% | |
Estimated percentage of visits to tripadvisor.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 40.3 | -5% | |
|---|---|---|---|
| 7 day | 41.9 | +1% | |
| 1 month | 41.3 | -6% | |
| 3 month | 44.7 | -4% | |
Estimated daily unique pageviews per user for tripadvisor.com:
| Pageviews/User | Change | ||
| Yesterday | 4.42 | -1% | |
|---|---|---|---|
| 7 day | 4.35 | +2% | |
| 1 month | 4.27 | +4.4% | |
| 3 month | 4.06 | +4.6% | |
Estimated daily time on site (mm:ss) for tripadvisor.com:
| Time on Site | Change | ||
| Yesterday | 04:23 | -2% | |
|---|---|---|---|
| 7 day | 04:29 | +2% | |
| 1 month | 04:26 | +6% | |
| 3 month | 04:16 | 0% | |
Estimated percentage of visits to tripadvisor.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 21.8 | +5% | |
|---|---|---|---|
| 7 day | 21.2 | +4% | |
| 1 month | 20.8 | -8% | |
| 3 month | 21.8 | -32% | |
Average Load Time for Tripadvisor.com
Average (1.456 Seconds), 52% of sites are faster.
Tripadvisor.com’s Regional Traffic Ranks
Country
Rank
Costa Rica
36
South Africa
86
Thailand
88
110
Philippines
132
Singapore
137
Canada
190
Ireland
200
Australia
212
Malaysia
225
Norway
235
Mexico
271
Poland
346
India
388
United Kingdom
414
Netherlands
443
Indonesia
473
Italy
509
Argentina
587
Pakistan
643
Spain
807
Brazil
883
South Korea
942
France
1,482
Japan
1,705
Germany
1,786
Russia
1,874
China
2,735
Where Visitors Go on Tripadvisor.com
Subdomain
Percent of Visitors
tripadvisor.com
93.25%
tripwow.tripadvisor.com
3.32%
media-cdn.tripadvisor.com
1.96%
pl.tripadvisor.com
0.84%
e.tripadvisor.com
0.70%
th.tripadvisor.com
0.50%
no.tripadvisor.com
0.41%
flights.tripadvisor.com
0.32%
cdn.tripadvisor.com
0.30%
ticketmonkey.tripadvisor.com
0.16%
tuiuk.tripadvisor.com
0.10%
crawfish.tripadvisor.com
0.08%
ir.tripadvisor.com
0.07%
cms.tripadvisor.com
0.07%
gin.tripadvisor.com
0.07%
webmail.tripadvisor.com
0.07%
rabbit.tripadvisor.com
0.06%
remote.tripadvisor.com
0.06%
pagerank.tripadvisor.com
0.04%
mdiamond-dev.tripadvisor.com
0.01%
Audience Snapshot
Top Search Queries for Tripadvisor.com
| Query | Percent of Search Traffic |
|---|
| 1 | trip advisor | 1.40% |
| 2 | tripadvisor | 1.04% |
| 3 | thazin garden hotel bagan | 0.13% |
| 4 | vacations in tanzania | 0.11% |
| 5 | tukul village lodge lallibella | 0.10% |
| 6 | hotel hilton rio de janeiro brazil | 0.08% |
| 7 | thigns to do in sicily | 0.06% |
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 20.8% |
| Last 7 days | 21.2% |
| Yesterday | 21.8% |
Top Queries from Search Traffic
The top queries driving traffic to tripadvisor.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | trip advisor | 1.40% |
| 2 | tripadvisor | 1.04% |
| 3 | thazin garden hotel bagan | 0.13% |
| 4 | vacations in tanzania | 0.11% |
| 5 | tukul village lodge lallibella | 0.10% |
| 6 | hotel hilton rio de janeiro brazil | 0.08% |
| 7 | thigns to do in sicily | 0.06% |
| 8 | trip | 0.05% |
| 9 | tripadvisor.com | 0.05% |
| 10 | burberry outlet | 0.05% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to tripadvisor.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to tripadvisor.com for each query.
|
|---|
| 1 | thazin garden hotel bagan | 0.13% |
| 2 | vacations in tanzania | 0.11% |
| 3 | tukul village lodge lallibella | 0.10% |
| 4 | hotel hilton rio de janeiro brazil | 0.08% |
| 5 | tanzania vacation | days tanzania safari package | 0.05% |
| 6 | download trip wow software | 0.05% |
| 7 | the icecream factory lagos | 0.05% |
| 8 | derartu tulu hotel | 0.04% |
| 9 | burberry outlet | 0.04% |
| 10 | turkey vacation packages | 0.04% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to tripadvisor.com for each query.
|
|---|
| 1 | trip advisor | 0.16% |
| 2 | thigns to do in sicily | 0.11% |
| 3 | iguazu falls | 0.10% |
| 4 | beer garden inn addis ababa | 0.08% |
| 5 | bopha phnom penh | 0.07% |
| 6 | taitu hotel addis ababa | 0.06% |
| 7 | best things to see in ethiopia | 0.06% |
| 8 | hotel doce otel | 0.06% |
| 9 | lusaka hotels | 0.05% |
| 10 | tripadvisor | 0.05% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for tripadvisor.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for tripadvisor.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “tripadvisor.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “tripadvisor.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| trip advisor | 6.90 | 60 | 12 |
| tripadvisor | 5.06 | 60 | 12 |
| thazin garden hotel bagan | 2.52 | 32 | 40 |
| turkey vacation | 1.65 | 28 | 71 |
| south africa vacations | 1.63 | 25 | 99 |
| packages to morocco | 1.63 | 29 | 90 |
| hotel in siem reap | 1.41 | 30 | 59 |
| cabo san lucas | 1.18 | 38 | 56 |
| turkey vacation packages | 1.18 | 30 | 65 |
| burberry outlet | 1.04 | 54 | 42 |
| tanzania trips | 1.03 | 25 | 80 |
| cheap flights | 0.91 | 60 | 64 |
| rio de janeiro brazil | 0.90 | 23 | 41 |
| kenya hotels | 0.80 | 40 | 61 |
| hotels | 0.78 | 55 | 64 |
| hotel swaziland | 0.78 | 26 | 70 |
| nairobi hotels | 0.77 | 35 | 60 |
| vacation in morocco | 0.72 | 25 | 80 |
| hotels in nairobi | 0.66 | 34 | 53 |
| hong kong hotels | 0.65 | 31 | 70 |
| playa del carmen | 0.61 | 40 | 54 |
| bali hotels | 0.60 | 36 | 70 |
| key west hotels | 0.60 | 30 | 68 |
| trip | 0.59 | 45 | 25 |
| paradise view hotel zanzibar | 0.59 | 25 | 40 |
| new delhi hotels | 0.59 | 33 | 69 |
| morocco trip | 0.58 | 29 | 88 |
| mandalay city hotel | 0.55 | 32 | 40 |
| hotel reviews | 0.55 | 32 | 49 |
| compare hotels | 0.55 | 36 | 59 |
Search Engine Marketing (SEM) Activity by tripadvisor.com
Ads for tripadvisor.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for tripadvisor.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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|
306 Country Club Rd
Newton Center, MA 02459
US
kaufer [at] tripadvisor.com
Company Info
| Employees: | 100 - 250 |
|---|---|
| Revenue: | $10 - 50M |
| Ownership: | Publicly Traded |
| Ticker: | NASDAQ: EXPE |
Contacts by Department
- Sales: 15
- Marketing: 49
- Finance & Administration: 17
- Human Resources: 5
- Support: 4
- Engineering & Research: 9
- Operations: 3
- IT & IS: 35
- Other: 10
Contacts by Level
- C-Level: 6
- VP-Level: 12
- Director-Level: 19
- Manager-Level: 40
See tripadvisor.com email and phone contacts.
Whois
Who is tripadvisor.com? Whois lookup at GoDaddy.
About tripadvisor.com (in its own words)
Quoted from tripadvisor.com's About Us and similar pages.
The TripAdvisor website may not display properly. ... TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 30 million monthly visitors* (across twelve popular travel brands, TripAdvisor®, airfarewatchdog.com™, bookingbuddy.com™, cruisecritic.com™, holidaywatchdog.com™, independenttraveler.com™, onetime.com™, seatguru.com®, smartertravel.com™, travel-library.com™, travelpod.com™ and virtualtourist.com™). ... About TripAdvisor®
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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Review Summary for tripadvisor.com
| Likes | |
|---|---|
| Good content | 7 |
| Active community | 3 |
| Good customer support | 1 |
| Good deals | 1 |
| Easy to navigate | 2 |
| Dislikes | |
|---|---|
| Poor customer support | 6 |
| Hard to navigate | 4 |
| Site is slow and unresponsive | 2 |
Reviews for tripadvisor.com
this site to a friend
- Quick Way to Find Recommendations
- Feb 06, 2012
The best use of this site is Research.
- Easy to navigate
- Good content
Comments: I often refer to TripAdvisor before booking a hotel, but I don't find it as helpful for restaurants or for activities since it really depends on what the user is looking for in an experience.
this site to a friend
- Excellant information
- Oct 25, 2011
The best use of this site is Research.
- Good content
Comments: Great review site and for information
this site to a friend
- Discover Destinations
- Oct 12, 2011
The best use of this site is Research.
- Easy to navigate
- Good content
- Poor customer support
Comments: Tripadvisor is the perfect website to research new destinations before booking. The reviews help a lot to find the perfect place to stay and to select activities that will keep you entertained during your trip.
this site to a friend
- Nice Site... :)
- Sep 27, 2011
The best use of this site is Research.
- Active community
Comments: The community is really active and can you can post reviews on the establishments... :) Cool..:)
this site to a friend
- Thumbs Down!
- Aug 01, 2011
- Poor customer support
Comments: Its not worth wasting your time, there are better sites out there that are not as biased.
this site to a friend
- Tripover
- Jul 04, 2011
The best use of this site is News.
- Other
- Hard to navigate
- Other
- Poor customer support
Comments: I visit the site to review interesting new places and check my business reviews. Tripavisor acts in the interests of the client yet promotes a basic flaw in communication: it has caused the client to go straight to the keyboard and not to the issue and find a resolution with service provider. It promotes conflict at times... not all by any means. As service provider I cannot review anything now. Even if I go to a restaurant TA sees me as suspect reviewer which is really damaging simply because I am not a straight out of the blue tourist. It is paranoid. It is near impossible to create a review unless TA recognise the destination. Example: Corchia village is one of the amazing jewels in Emilia Romagna and famous across N Italy. 12 century and full of charm... TA don't have it on the map so it doesn't have itself as a destination. So for off the track destination TA makes life really hard to get on the map. Navigation on TA is a nightmare. But essentially it is too reactionary and promotes some extra degree of conflict. It needs far more more conflict resolution dialogue - because it actually promotes conflict.
this site to a friend
- Cho thuê xe du lịch
- Jun 27, 2011
The best use of this site is Other.
- Good content
- Good deals
- Other
Comments: Công ty du lịch Huy Thành (Hutaco) Cho thuê xe du lịch đời mới, gía rẻ từ 4, đến 45 chỗ. Liên hệ Mr Thành 0913248404
this site to a friend
- the real trip advisor
- Jan 30, 2011
The best use of this site is Research.
- Active community
- Good content
- Good customer support
- Other
Comments: I wish this site is the real advisory for tourist and everybody who will travel and explore the other countries in the world.
this site to a friend
- Beware of Ratings
- Oct 29, 2010
The best use of this site is Shopping.
- Hard to navigate
- Poor customer support
- Site is slow and unresponsive
Comments: I listed my property with FlipKey. All my reviews were rated 5/5 and they gave me a 4.5 out our 5 on the banner page. I guess when they learn how to add and divide, it might be worth renewing my listing.
this site to a friend
- Best travel site for true customer feedback
- Oct 01, 2010
The best use of this site is Entertainment.
- Active community
- Good content
Comments: If someone is looking for unbiased reviews from real travelers, then this site is the best out there. Consumer generated content wins. I'd rather read content from users who have true experiences, than from a journalist who might have written the content because the hotel spent ad money in their publication. Great site for planning trips with the family.
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Tripadvisor.com
Relative to the general internet population how popular is tripadvisor.com with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at tripadvisor.com.Confidence: high
The audience for tripadvisor.com among 25-34 year olds is similar to the general internet population.Confidence: high
The audience for tripadvisor.com among 35-44 year olds is similar to the general internet population.Confidence: high
The audience for tripadvisor.com among 45-54 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 55-64 year olds are over-represented at tripadvisor.com.Confidence: high
The audience for tripadvisor.com among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people some college education are under-represented at tripadvisor.com.Confidence: high
The audience for tripadvisor.com among people who went to college is similar to the general internet population.Confidence: high
The audience for tripadvisor.com among people who went to graduate school is similar to the general internet population.Confidence: high
Relative to the general internet population, Males are under-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, Females are over-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people with children are under-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people without children are over-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people browsing from home are under-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at tripadvisor.com.Confidence: high
Relative to the general internet population, people browsing from work are over-represented at tripadvisor.com.Confidence: high
Advanced Demographics for tripadvisor.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Tripadvisor.com
Country
Percent of Visitors
45.8%
5.4%
3.1%
2.8%
2.4%
2.3%
1.9%
1.7%
1.6%
1.6%
2.3%
1.9%
1.7%
1.6%
1.6%
1.4%
1.3%
1.3%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
0.9%
0.8%
0.7%
0.6%
0.6%
0.6%
0.6%
0.5%
0.5%
