ready.gov
Ready.Gov
Emergency preparedness guidance from the U.S. Department of Homeland Security, lists and explains specific threats and response. How to prepare, glossary, feedback form and links to related government and private organizations.
Statistics Summary for ready.gov
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
117,031 Global Rank
Alexa Traffic RankA rough estimate of ready.gov's popularity. The rank is calculated using a combination of average daily visitors to ready.gov and pageviews on ready.gov over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
25,355 Rank in
US
Traffic Rank in CountryA rough estimate of ready.gov's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to ready.gov and pageviews on ready.gov from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of ready.gov's reputation. The number of links to ready.gov from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
1 Review
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Traffic rank for ready.gov:
| Traffic Rank | Change | ||
| 1 month | 96,756 | -42,055 |  |
|---|---|---|---|
| 3 month | 117,031 | +66,667 |  |
Estimated percentage of global pageviews on ready.gov:
| Pageviews | Change | ||
| 1 month | 0.00005 | +71% | |
|---|---|---|---|
| 3 month | 0.000039 | -53% | |
Estimated percentage of global internet users who visit ready.gov:
| Reach | Change | ||
| 1 month | 0.00185 | +40% | |
|---|---|---|---|
| 3 month | 0.00152 | -59% | |
Estimated percentage of visits to ready.gov that consist of a single pageview:
| Bounce % | Change | ||
| 1 month | 46.2 | -10% | |
|---|---|---|---|
| 3 month | 47.8 | +1% | |
Estimated daily unique pageviews per user for ready.gov:
| Pageviews/User | Change | ||
| 1 month | 2.8 | +20% | |
|---|---|---|---|
| 3 month | 2.7 | +16% | |
Estimated daily time on site (mm:ss) for ready.gov:
| Time on Site | Change | ||
| 1 month | 03:23 | +27% | |
|---|---|---|---|
| 3 month | 02:53 | +15% | |
Estimated percentage of visits to ready.gov that came from a search engine:
| Search % | Change | ||
| 1 month | 13.8 | +2% | |
|---|---|---|---|
| 3 month | 12.9 | -30% | |
Average Load Time for Ready.gov
Very Fast (0.8 Seconds), 80% of sites are slower.
Ready.gov’s Regional Traffic Ranks
Country
Rank
Dominican Republic
4,948
25,355
India
148,563
Where Visitors Go on Ready.gov
Subdomain
Percent of Visitors
ready.gov
100.00%
Audience Snapshot
Top Search Queries for Ready.gov
| Query | Percent of Search Traffic |
|---|
| 1 | ready | 11.63% |
| 2 | fema | 5.20% |
| 3 | emergency preparedness | 4.01% |
| 4 | are you ready | 3.95% |
| 5 | homeland security | 3.03% |
| 6 | tornado | 1.65% |
| 7 | disaster preparedness | 1.65% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 13.8% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to ready.gov from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | ready | 11.63% |
| 2 | fema | 5.20% |
| 3 | emergency preparedness | 4.01% |
| 4 | are you ready | 3.95% |
| 5 | homeland security | 3.03% |
| 6 | tornado | 1.65% |
| 7 | disaster preparedness | 1.65% |
| 8 | disaster preparation | 1.16% |
| 9 | ready.gov | 1.16% |
| 10 | you | 0.99% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to ready.gov in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to ready.gov for each query.
|
|---|
| 1 | ready | 5.38% |
| 2 | are you ready | 2.67% |
| 3 | tornado | 1.13% |
| 4 | disaster preparation | 0.91% |
| 5 | you | 0.88% |
| 6 | disaster preparedness | 0.77% |
| 7 | have a plan | 0.70% |
| 8 | be ready for | 0.59% |
| 9 | federal emergency management agency | 0.58% |
| 10 | winter supplies | 0.44% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to ready.gov for each query.
|
|---|
| 1 | fema | 2.44% |
| 2 | emergency kit | 1.93% |
| 3 | emergency kits | 1.18% |
| 4 | emergency preparedness | 1.14% |
| 5 | homeland security | 0.99% |
| 6 | survival kit list | 0.44% |
| 7 | survival kit | 0.43% |
| 8 | ready america | 0.41% |
| 9 | emergency planning | 0.39% |
| 10 | emergency list | 0.32% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for ready.gov.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for ready.govPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “ready.gov” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “ready.gov” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| emergency preparedness | 11.62 | 30 | 62 |
| are you | 9.16 | 20 | 100 |
| homeland security | 6.55 | 40 | 44 |
| disaster preparedness | 5.28 | 23 | 67 |
| fema | 3.55 | 45 | 15 |
| disaster preparation | 3.22 | 15 | 60 |
| ready | 2.79 | 43 | 16 |
| emergency plan | 1.77 | 13 | 55 |
| disaster planning | 1.73 | 11 | 81 |
| ready.gov | 1.65 | 22 | 30 |
| emergency kit | 1.46 | 27 | 62 |
| emergency supplies | 1.36 | 19 | 67 |
| disaster kits | 1.32 | 14 | 56 |
| emergency preparedness kit | 1.22 | 21 | 62 |
| emergency kits | 1.22 | 27 | 66 |
| preparedness | 0.97 | 25 | 43 |
| make a | 0.90 | 17 | 100 |
| department of homeland security | 0.76 | 31 | 18 |
| you | 0.72 | 69 | 16 |
| emergency preparation | 0.70 | 11 | 74 |
| disaster kit | 0.69 | 9 | 55 |
| emergency disaster kit | 0.65 | 7 | 100 |
| preparedness kit | 0.63 | 3 | 65 |
| survival kit | 0.61 | 32 | 57 |
| emergency planning | 0.60 | 14 | 68 |
| ready america emergency kit | 0.58 | 5 | 100 |
| ready america | 0.58 | 14 | 13 |
| emergency prep | 0.55 | 9 | 50 |
| be prepared | 0.55 | 28 | 24 |
| emergency preparedness plan | 0.55 | 9 | 68 |
Search Engine Marketing (SEM) Activity by ready.gov
Ads for ready.gov have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for ready.govQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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unlisted
Whois
Who is ready.gov? Whois lookup at GoDaddy.
About ready.gov (in its own words)
Quoted from ready.gov's About Us and similar pages.
Downloading and Ordering All Ready Publications ... The Ready Campaign asks individuals to do three key things to prepare for the unexpected: get an emergency supply kit, make a family emergency plan, and be informed about the different types of emergencies that could occur and their appropriate responses. ... Ready.gov: Public Service Advertisements
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for ready.gov
Reviews for ready.gov
this site to a friend
- Well done
- Legacy Review
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Ready.gov
Relative to the general internet population how popular is ready.gov with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at ready.gov.Confidence: high
Relative to the general internet population, 25-34 year olds are under-represented at ready.gov.Confidence: high
The audience for ready.gov among 35-44 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at ready.gov.Confidence: medium
Relative to the general internet population, 55-64 year olds are over-represented at ready.gov.Confidence: medium
Relative to the general internet population, people over 65 years old are over-represented at ready.gov.Confidence: medium
Relative to the general internet population, people who did not go to college are under-represented at ready.gov.Confidence: high
Relative to the general internet population, people some college education are over-represented at ready.gov.Confidence: medium
Relative to the general internet population, people who went to college are over-represented at ready.gov.Confidence: medium
Relative to the general internet population, people who went to graduate school are under-represented at ready.gov.Confidence: high
Relative to the general internet population, Males are under-represented at ready.gov.Confidence: high
Relative to the general internet population, Females are over-represented at ready.gov.Confidence: medium
The audience for ready.gov among people with children is similar to the general internet population.Confidence: high
The audience for ready.gov among people without children is similar to the general internet population.Confidence: high
The audience for ready.gov among people browsing from home is similar to the general internet population.Confidence: medium
Relative to the general internet population, people browsing from school are under-represented at ready.gov.Confidence: high
The audience for ready.gov among people browsing from work is similar to the general internet population.Confidence: high
Advanced Demographics for ready.gov
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
