o2.co.uk
O2
European mobile phone network provider, offering mobile phones and services, and range of tariffs.
Statistics Summary for o2.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
3,378 Global Rank
Alexa Traffic RankAn estimate of o2.co.uk's popularity. The rank is calculated using a combination of average daily visitors to o2.co.uk and pageviews on o2.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
115 Rank in
GB
Traffic Rank in CountryAn estimate of o2.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to o2.co.uk and pageviews on o2.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of o2.co.uk's reputation. The number of links to o2.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for o2.co.uk:
| Traffic Rank | Change | ||
| Yesterday | 3,751 | +712 |  |
|---|---|---|---|
| 7 day | 3,718 | +88 | |
| 1 month | 3,577 | +205 | |
| 3 month | 3,378 | +541 | |
Estimated percentage of global pageviews on o2.co.uk:
| Pageviews | Change | ||
| Yesterday | 0.00203 | -25% | |
|---|---|---|---|
| 7 day | 0.00203 | +1% |  |
| 1 month | 0.002079 | -2.9% | |
| 3 month | 0.002174 | -10.5% | |
Estimated percentage of global internet users who visit o2.co.uk:
| Reach | Change | ||
| Yesterday | 0.033 | -17% | |
|---|---|---|---|
| 7 day | 0.0332 | -2% | |
| 1 month | 0.0346 | -3% | |
| 3 month | 0.0362 | -14% | |
Estimated percentage of visits to o2.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 33.7 | +10% | |
|---|---|---|---|
| 7 day | 30.8 | -8% | |
| 1 month | 31.5 | +3% | |
| 3 month | 31.5 | +4% | |
Estimated daily unique pageviews per user for o2.co.uk:
| Pageviews/User | Change | ||
| Yesterday | 6.6 | -10% | |
|---|---|---|---|
| 7 day | 6.5 | +4% | |
| 1 month | 6.36 | +0.2% | |
| 3 month | 6.3 | +4% | |
Estimated daily time on site (mm:ss) for o2.co.uk:
| Time on Site | Change | ||
| Yesterday | 05:12 | -9% | |
|---|---|---|---|
| 7 day | 05:32 | +3% | |
| 1 month | 05:24 | -1% | |
| 3 month | 05:26 | +3% | |
Estimated percentage of visits to o2.co.uk that came from a search engine:
| Search % | Change | ||
| Yesterday | 29.6 | +22% | |
|---|---|---|---|
| 7 day | 25.4 | +10% | |
| 1 month | 24.8 | -1% | |
| 3 month | 24.8 | -7% | |
Average Load Time for O2.co.uk
Average (1.229 Seconds), 58% of sites are slower.
O2.co.uk’s Regional Traffic Ranks
Country
Rank
115
Ireland
2,981
Pakistan
12,035
India
16,572
China
31,564
United States
32,004
Germany
42,806
Where Visitors Go on O2.co.uk
Subdomain
Percent of Visitors
o2.co.uk
71.06%
shop.o2.co.uk
47.48%
service.o2.co.uk
20.77%
myo2services.o2.co.uk
17.74%
registration.o2.co.uk
9.05%
forum.o2.co.uk
7.00%
mobilebroadbandaccess.o2.co.uk
5.05%
upgrades.o2.co.uk
3.78%
mail.o2.co.uk
3.12%
freesim.o2.co.uk
3.09%
blog.o2.co.uk
3.08%
sendtxt.o2.co.uk
2.76%
mybroadband.o2.co.uk
2.08%
businessshop.o2.co.uk
2.02%
o2broadband.o2.co.uk
1.83%
broadband.o2.co.uk
1.56%
mobileguide.o2.co.uk
1.29%
mybroadbandhomepage.o2.co.uk
1.25%
businessonline.o2.co.uk
1.01%
o2businessaccount.o2.co.uk
0.95%
swapmysim.o2.co.uk
0.88%
payandgorewards.o2.co.uk
0.58%
status.o2.co.uk
0.56%
news.o2.co.uk
0.53%
sunset.o2.co.uk
0.44%
yourfamily.o2.co.uk
0.38%
if.o2.co.uk
0.37%
mmsi2legacy.o2.co.uk
0.28%
mediamessaging.o2.co.uk
0.26%
autotopup.o2.co.uk
0.22%
youro2numbers.o2.co.uk
0.16%
mobi.o2.co.uk
0.10%
Audience Snapshot
Top Search Queries for O2.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | o2 | 21.54% |
| 2 | 02 | 6.32% |
| 3 | mobile | 6.07% |
| 4 | xda | 1.47% |
| 5 | mobile phones | 1.15% |
| 6 | o2 uk | 0.77% |
| 7 | o2 surprises | 0.71% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 24.8% |
| Last 7 days | 25.4% |
| Yesterday | 29.6% |
Top Queries from Search Traffic
The top queries driving traffic to o2.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | o2 | 21.54% |
| 2 | 02 | 6.32% |
| 3 | mobile | 6.07% |
| 4 | xda | 1.47% |
| 5 | mobile phones | 1.15% |
| 6 | o2 uk | 0.77% |
| 7 | o2 surprises | 0.71% |
| 8 | o2 broadband | 0.70% |
| 9 | o2 top up | 0.63% |
| 10 | iphone | 0.58% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to o2.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to o2.co.uk for each query.
|
|---|
| 1 | mobile | 2.84% |
| 2 | dell streak | 0.42% |
| 3 | mobile phones | 0.28% |
| 4 | o2 shop | 0.23% |
| 5 | samsung galaxy nexus | 0.20% |
| 6 | iphone 4s | 0.19% |
| 7 | phones | 0.19% |
| 8 | xda | 0.17% |
| 9 | phone | 0.17% |
| 10 | iphone | 0.17% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to o2.co.uk for each query.
|
|---|
| 1 | o2 | 4.60% |
| 2 | o2 surprises | 0.30% |
| 3 | iphone forum | 0.25% |
| 4 | iphone 4 | 0.22% |
| 5 | 02 | 0.21% |
| 6 | iphone 4 sim | 0.16% |
| 7 | o2 customer service | 0.15% |
| 8 | o2 uk | 0.15% |
| 9 | latest ipod apps | 0.11% |
| 10 | o2 iphone 4 | 0.11% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for o2.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for o2.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “o2.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “o2.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| mobile | 14.42 | 65 | 25 |
| o2 | 10.35 | 64 | 16 |
| mobile phones | 7.26 | 43 | 62 |
| o2 broadband | 3.46 | 31 | 50 |
| 02 | 3.05 | 55 | 12 |
| iphone | 2.09 | 67 | 38 |
| iphone 4s | 1.88 | 64 | 35 |
| mobile phone | 1.69 | 43 | 45 |
| phone | 1.68 | 46 | 41 |
| phones | 1.34 | 36 | 51 |
| o2 customer service | 1.22 | 27 | 32 |
| o2 iphone | 1.16 | 30 | 36 |
| o2 top up | 0.96 | 30 | 16 |
| top up | 0.92 | 25 | 29 |
| o2 mobile phones | 0.89 | 20 | 57 |
| samsung galaxy nexus | 0.88 | 51 | 32 |
| pay as you go | 0.87 | 31 | 52 |
| o2 iphone 4s | 0.86 | 27 | 37 |
| o2 pay as you go | 0.82 | 22 | 37 |
| broadband | 0.78 | 43 | 55 |
| 02 broadband | 0.76 | 21 | 51 |
| customer service | 0.76 | 45 | 41 |
| iphone 4 | 0.67 | 61 | 32 |
| o2 mobile | 0.64 | 27 | 32 |
| dell streak | 0.64 | 48 | 21 |
| iphone 3gs | 0.58 | 53 | 44 |
| o2 phone | 0.56 | 21 | 33 |
| blackberry | 0.55 | 68 | 27 |
| free international calls | 0.52 | 33 | 59 |
| iphone deals | 0.50 | 31 | 70 |
Search Engine Marketing (SEM) Activity by o2.co.uk
Ads for o2.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for o2.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Company Info
| Employees: | 25 - 100 |
|---|---|
| Revenue: | $1 - 10M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 1
- Marketing: 14
- Finance & Administration: 24
- Support: 2
- Engineering & Research: 2
- Operations: 1
- IT & IS: 3
- Other: 12
Contacts by Level
- C-Level: 4
- VP-Level: 1
- Director-Level: 14
- Manager-Level: 14
See o2.co.uk email and phone contacts.
Whois
Who is o2.co.uk? Whois lookup at GoDaddy.
About o2.co.uk (in its own words)
Quoted from o2.co.uk's About Us and similar pages.
We plan to continue to expand our retail estate alongside expansion of a franchise network. The combined O2 and franchise O2 store network is expected to be one of the largest mobile telecommunication retail portfolios in the UK. ... It is a bold, trusted, open, clear brand. From the TV and billboards to store windows and in-store material, O2 the brand has an impressive presence. ... About - O2 Franchising - SME - Business - O2
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Review Summary for o2.co.uk
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Write a Review
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for O2.co.uk
Relative to the general internet population how popular is o2.co.uk with each audience below?
The audience for o2.co.uk among 18-24 year olds is similar to the general internet population.Confidence: high
The audience for o2.co.uk among 25-34 year olds is similar to the general internet population.Confidence: high
The audience for o2.co.uk among 35-44 year olds is similar to the general internet population.Confidence: high
The audience for o2.co.uk among 45-54 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 55-64 year olds are under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people over 65 years old are greatly under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people some college education are under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people who went to college are under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at o2.co.uk.Confidence: high
Relative to the general internet population, Males are over-represented at o2.co.uk.Confidence: high
Relative to the general internet population, Females are under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people with children are under-represented at o2.co.uk.Confidence: high
Relative to the general internet population, people without children are over-represented at o2.co.uk.Confidence: high
The audience for o2.co.uk among people browsing from home is similar to the general internet population.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at o2.co.uk.Confidence: high
The audience for o2.co.uk among people browsing from work is similar to the general internet population.Confidence: high
Advanced Demographics for o2.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for O2.co.uk
Country
Percent of Visitors
83.7%
2.9%
2.5%
1.4%
0.7%
0.7%
0.7%
0.7%
0.7%
