nrdc.org
Natural Resources Defense Council
Non profit that uses law, science, and the support of its 500,000 members to protect the planet's wildlife and wild places and to ensure a safe, healthy environment for all living things. Provides information on many environmental issues.
Statistics Summary for nrdc.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
58,836 Global Rank
Alexa Traffic RankAn estimate of nrdc.org's popularity. The rank is calculated using a combination of average daily visitors to nrdc.org and pageviews on nrdc.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
17,738 Rank in
US
Traffic Rank in CountryAn estimate of nrdc.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to nrdc.org and pageviews on nrdc.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of nrdc.org's reputation. The number of links to nrdc.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for nrdc.org:
| Traffic Rank | Change | ||
| 7 day | 57,735 | -17,667 |  |
|---|---|---|---|
| 1 month | 63,063 | +2,697 |  |
| 3 month | 58,836 | +4,892 | |
Estimated percentage of global pageviews on nrdc.org:
| Pageviews | Change | ||
| 7 day | 0.000056 | +30% | |
|---|---|---|---|
| 1 month | 0.000052 | -8% | |
| 3 month | 0.000057 | -10% | |
Estimated percentage of global internet users who visit nrdc.org:
| Reach | Change | ||
| 7 day | 0.0039 | +30% | |
|---|---|---|---|
| 1 month | 0.0035 | +3% | |
| 3 month | 0.00361 | -6% | |
Estimated percentage of visits to nrdc.org that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 67.3 | 0% | |
|---|---|---|---|
| 1 month | 68.2 | +4% | |
| 3 month | 65 | -3% | |
Estimated daily unique pageviews per user for nrdc.org:
| Pageviews/User | Change | ||
| 7 day | 1.5 | +2% | |
|---|---|---|---|
| 1 month | 1.57 | -11% | |
| 3 month | 1.66 | -3% | |
Estimated daily time on site (mm:ss) for nrdc.org:
| Time on Site | Change | ||
| 7 day | 01:09 | -54% | |
|---|---|---|---|
| 1 month | 01:51 | -17% | |
| 3 month | 02:01 | -4% | |
Estimated percentage of visits to nrdc.org that came from a search engine:
| Search % | Change | ||
| 7 day | 22.7 | +25% | |
|---|---|---|---|
| 1 month | 18.9 | -4% | |
| 3 month | 18.4 | -32% | |
Average Load Time for Nrdc.org
Fast (1.129 Seconds), 63% of sites are slower.
Nrdc.org’s Regional Traffic Ranks
Country
Rank
17,738
Canada
28,302
Philippines
37,171
India
49,544
United Kingdom
51,052
Germany
195,012
Where Visitors Go on Nrdc.org
Subdomain
Percent of Visitors
nrdc.org
59.36%
switchboard.nrdc.org
42.53%
smartercities.nrdc.org
2.08%
Audience Snapshot
Top Search Queries for Nrdc.org
| Query | Percent of Search Traffic |
|---|
| 1 | switchboard | 3.74% |
| 2 | global warming | 3.63% |
| 3 | nrdc | 1.99% |
| 4 | natural resources defense council | 0.82% |
| 5 | comparison pollution between tap and drinking water . pdf | 0.66% |
| 6 | events management forums: | 0.60% |
| 7 | bottled water | 0.57% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 18.9% |
| Last 7 days | 22.7% |
| Yesterday | 22.2% |
Top Queries from Search Traffic
The top queries driving traffic to nrdc.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | switchboard | 3.74% |
| 2 | global warming | 3.63% |
| 3 | nrdc | 1.99% |
| 4 | natural resources defense council | 0.82% |
| 5 | comparison pollution between tap and drinking water . pdf | 0.66% |
| 6 | events management forums: | 0.60% |
| 7 | bottled water | 0.57% |
| 8 | fuel subsidy phasing | 0.47% |
| 9 | natural disasters | 0.47% |
| 10 | natural resources | 0.45% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to nrdc.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to nrdc.org for each query.
|
|---|
| 1 | comparison pollution between tap and drinking water . pdf | 0.66% |
| 2 | events management forums: | 0.60% |
| 3 | fuel subsidy phasing | 0.47% |
| 4 | natural disasters | 0.47% |
| 5 | global warming.pdf | 0.38% |
| 6 | hype state profit | 0.35% |
| 7 | bactereal pollution of water pdf | 0.32% |
| 8 | bacterial pollution of water pdf | 0.32% |
| 9 | fire | 0.31% |
| 10 | global warning global concern | 0.28% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to nrdc.org for each query.
|
|---|
| 1 | switchboard | 1.57% |
| 2 | global warming | 0.72% |
| 3 | causes of dolphins washing up on shore | 0.21% |
| 4 | ariel headquater | 0.17% |
| 5 | acid test | 0.16% |
| 6 | natural resources defense council | 0.14% |
| 7 | plastic water bottles | 0.13% |
| 8 | under long working days and strict deadlines | 0.13% |
| 9 | switchboard.com | 0.13% |
| 10 | senator coburn | 0.12% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nrdc.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for nrdc.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “nrdc.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “nrdc.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| global warming | 21.91 | 48 | 51 |
| switchboard | 9.89 | 43 | 23 |
| bottled water | 3.70 | 30 | 55 |
| natural resources | 2.24 | 30 | 29 |
| leed | 1.93 | 37 | 37 |
| effects of global warming | 1.57 | 29 | 42 |
| natural disasters | 1.52 | 34 | 28 |
| events management | 1.33 | 25 | 43 |
| leed certification | 1.20 | 31 | 63 |
| natural resources defense council | 1.19 | 22 | 12 |
| climte changing | 0.99 | 25 | 100 |
| tuna mercury | 0.80 | 14 | 35 |
| water bottle | 0.78 | 31 | 48 |
| reducing energy cost | 0.76 | 12 | 75 |
| leeds | 0.75 | 42 | 37 |
| water bottling | 0.70 | 5 | 53 |
| www.istockphoto.com | 0.69 | 25 | 20 |
| bpa free water bottles | 0.64 | 20 | 62 |
| survival tips | 0.59 | 22 | 60 |
| free water bottles | 0.58 | 9 | 100 |
| acid test | 0.57 | 35 | 15 |
| lead water filter | 0.57 | 7 | 100 |
| natural | 0.56 | 39 | 24 |
| reduce reuse recycle | 0.56 | 26 | 30 |
| earth's best | 0.55 | 25 | 32 |
| plastic water bottles | 0.55 | 17 | 58 |
| calentamiento global | 0.53 | 38 | 13 |
| water filter | 0.52 | 35 | 70 |
| atrazine | 0.51 | 23 | 43 |
| global warming solutions | 0.50 | 20 | 71 |
Search Engine Marketing (SEM) Activity by nrdc.org
Ads for nrdc.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for nrdc.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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40 W 20th St, 11th Floor
New York, NY 10011
US
cfrancis [at] nrdc.org
Company Info
| Employees: | 100 - 250 |
|---|---|
| Revenue: | $10 - 50M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 6
- Marketing: 20
- Finance & Administration: 48
- Human Resources: 10
- Support: 1
- Engineering & Research: 12
- Operations: 4
- IT & IS: 12
- Other: 24
Contacts by Level
- C-Level: 8
- VP-Level: 2
- Director-Level: 50
- Manager-Level: 11
See nrdc.org email and phone contacts.
Whois
Who is nrdc.org? Whois lookup at GoDaddy.
About nrdc.org (in its own words)
Quoted from nrdc.org's About Us and similar pages.
NRDC is the nation's most effective environmental action organization. We use law, science and the support of 1.2 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things. ... About NRDC
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Review Summary for nrdc.org
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Audience Demographics for Nrdc.org
Relative to the general internet population how popular is nrdc.org with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, 25-34 year olds are under-represented at nrdc.org.Confidence: high
The audience for nrdc.org among 35-44 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at nrdc.org.Confidence: high
Relative to the general internet population, 55-64 year olds are over-represented at nrdc.org.Confidence: high
The audience for nrdc.org among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, people some college education are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, people who went to college are over-represented at nrdc.org.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at nrdc.org.Confidence: high
Relative to the general internet population, Males are greatly under-represented at nrdc.org.Confidence: high
Relative to the general internet population, Females are greatly over-represented at nrdc.org. Confidence: high
Relative to the general internet population, people with children are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, people without children are over-represented at nrdc.org.Confidence: high
Relative to the general internet population, people browsing from home are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at nrdc.org.Confidence: high
Relative to the general internet population, people browsing from work are over-represented at nrdc.org.Confidence: high
Advanced Demographics for nrdc.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Nrdc.org
Country
Percent of Visitors
60.3%
12.0%
4.5%
4.1%
1.5%
1.5%
1.5%
