norml.org

The National Organization for the Reform of Marijuana Laws 

NORML is a nonprofit lobbying organization working to legalize marijuana, stop arrests of smokers, provide educational research, and legal information on marijuana prohibition alternatives.

Statistics Summary for norml.org

Alexa Traffic Rank Reputation
Global 38,258
Global Rank Alexa Traffic Rank
An estimate of norml.org's popularity.

The rank is calculated using a combination of average daily visitors to norml.org and pageviews on norml.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 8,966
Rank in US Traffic Rank in Country
An estimate of norml.org's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to norml.org and pageviews on norml.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of norml.org's reputation.

The number of links to norml.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
5 Stars
2 Reviews
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Traffic rank for norml.org:

  Traffic Rank Change
7 day 43,210 +2,201 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 38,892 -1,114 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 38,258 -782 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on norml.org:

  Pageviews Change
7 day 0.000127 -10% Change in Pageviews over the trailing 7 day period
1 month 0.000127 +11% Change in Pageviews over the trailing 1 month period
3 month 0.000129 +17% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit norml.org:

  Reach Change
7 day 0.004 -2% Change in Reach over the trailing 7 day period
1 month 0.0046 +5% Change in Reach over the trailing 1 month period
3 month 0.00454 -4% Change in Reach over the trailing 3 month period

Estimated percentage of visits to norml.org that consist of a single pageview:

  Bounce % Change
7 day 49.2 0%
1 month 56.8 +13% Change in Bounce % over the trailing 1 month period
3 month 52.8 -5% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for norml.org:

  Pageviews/User Change
7 day 3.4 -8% Change in Pageviews/User over the trailing 7 day period
1 month 2.9 +5% Change in Pageviews/User over the trailing 1 month period
3 month 2.99 +22% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for norml.org:

  Time on Site Change
7 day 04:32 +7% Change in Time on Site over the trailing 7 day period
1 month 03:36 -13% Change in Time on Site over the trailing 1 month period
3 month 03:58 +27% Change in Time on Site over the trailing 3 month period
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Average Load Time for Norml.org

Fast (0.985 Seconds), 70% of sites are slower.

Norml.org’s Regional Traffic Ranks

Country

Rank

Canada Flag  Canada

35,717

Where Visitors Go on Norml.org

Subdomain

Percent of Visitors

norml.org

62.14%

blog.norml.org

36.57%

stash.norml.org

17.08%

dev.norml.org

2.81%


Audience Snapshot

Top Search Queries for Norml.org


Based on internet averages, norml.org is visited more frequently by males who are in the age range 18-24, have no children, received some college education and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 normal 5.62%
2 norml 5.49%
3 marijuana news 2.08%
4 marijuana 1.96%
5 medical marijuana states 1.38%
6 normial 1.13%
7 normls 1.06%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 8.3%
Last 7 days 8.3%
Yesterday 13.6%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to norml.org in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to norml.org for each query.
1 marijuana news 1.29%
2 drug testing 0.50%
3 legalize marijuana 0.39%
4 fiverr 0.38%
5 marijuana 0.36%
6 norml.com 0.33%
7 normls 0.19%
8 drug test 0.17%
9 federal penalties norml 0.13%
10 marinol 0.13%
Search Query 1 Month Decline The change in percentage of search traffic to norml.org for each query.
1 normal 3.72%
2 normial 1.03%
3 marijuana legalization 0.23%
4 ny marijuana laws 0.21%
5 norml 0.19%
6 marijuana laws by state 0.16%
7 legalize it 0.16%
8 medical marijuana 0.10%
9 carl sagan 0.08%
10 prohibition repeal 5 december 0.08%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for norml.org.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for norml.org

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “norml.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “norml.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
marijuana news 7.14 24 22
drug testing 6.27 28 55
medical marijuana states 5.62 26 27
marijuana laws 4.57 21 26
norml 4.17 34 14
legalize marijuana 3.66 23 29
drug tests 3.44 24 52
drug test 2.81 28 51
rick steves 2.06 34 47
norml.com 1.99 19 30
marijuana legalization 1.67 26 22
medical marijuana laws 1.40 12 30
michigan marijuana attorneys 1.38 18 85
freedom card 1.21 14 25
fiverr 1.21 57 21
medical 0.93 44 34
urinalysis drug testing 0.93 11 58
uses of medical marijuana 0.88 14 60
legalize weed 0.86 16 28
del norte medical marijuana 0.85 9 90
urine test 0.82 21 53
medicinal marijuana 0.77 20 39
california marijuana laws 0.75 15 33
michigan duid 0.71 7 50
california medical marijuana 0.70 20 41
california medical marijuana laws 0.69 12 43
drug test urine 0.67 12 100
medical marijuana uses 0.66 18 40
marijuana drug test 0.64 17 38
marijuana laws by state 0.60 11 20
 

Search Engine Marketing (SEM) Activity by norml.org

Ads for norml.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for norml.org

 

Search Engine Marketing (SEM) Opportunities for norml.org

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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National Organization for the
1600 K Street NW, Suite 501
Washington, DC 20006
US
norml [at] norml.org



Whois

Who is norml.org? Whois lookup at GoDaddy.


About norml.org (in its own words) Quoted from norml.org's About Us and similar pages.

NORML Policy Statement Read our policy on the recreational , medical and industrial uses of marijuana. Board of Directors Meet our governing body, setting NORML policy and approving policy initiatives. NORML Advisory Board Celebrities and drug policy experts, advisory board members provide added credibility and create new opportunities for NORML to get our message out to the media. ... Chapters For more than 30 years, NORML has worked with a network of citizen activists. ... About NORML - NORML


Write a Review

Review Summary for norml.org

5 Stars
(based on 2 reviews)
5 stars (2)
4 stars (0)
3 stars (0)
2 stars (0)
1 stars (0)


Reviews for norml.org

I recommend
this site to a friend
Facebook User says: Unlike the federal government, the folks at NORML cannot afford to lie about marijuana so this site is a valuable tool for those seeking honest information.

I recommend
this site to a friend
Most informative marijuana site on the web. Daily news updates and data about each US state. Fun too, with cartoons, retro ads and ways to speak out. They seem to have their finger on the pulse of this important topic.



Audience Demographics for Norml.org

Relative to the general internet population how popular is norml.org with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are greatly over-represented at norml.org.

Confidence: high
25-34
The audience for norml.org among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at norml.org.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are under-represented at norml.org.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at norml.org.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are greatly under-represented at norml.org.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are over-represented at norml.org.

Confidence: high
Some College
Relative to the general internet population, people some college education are over-represented at norml.org.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at norml.org.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are greatly under-represented at norml.org.

Confidence: high
Gender

Male
Relative to the general internet population, Males are over-represented at norml.org.

Confidence: high
Female
Relative to the general internet population, Females are under-represented at norml.org.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at norml.org.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at norml.org.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at norml.org.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at norml.org.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at norml.org.

Confidence: high

Advanced Demographics for norml.org

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Norml.org

Country

Percent of Visitors

Laos Flag  Laos

3.5%

Canada Flag  Canada

3.0%

India Flag  India

2.4%

Spain Flag  Spain

0.9%

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High Impact Search Queries for Norml.org

Query Impact
1 marijuana news High
2 drug testing High
3 medical marijuana states Medium
4 marijuana laws Medium
5 norml Medium
6 legalize marijuana Medium
7 drug tests Medium

Top Search Queries for Norml.org

Query Percent of Search Traffic
1 normal 5.62%
2 norml 5.49%
3 marijuana news 2.08%
4 marijuana 1.96%
5 medical marijuana states 1.38%
6 normial 1.13%
7 normls 1.06%

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