nma.co.uk

NMA: New Media Age 

Weekly magazine covering the business of interactive media in the UK - with specific focus on marketing, advertising, the internet, and interactive TV (iTV).

Statistics Summary for nma.co.uk

Alexa Traffic Rank Reputation
Global 24,999
Global Rank Alexa Traffic Rank
An estimate of nma.co.uk's popularity.

The rank is calculated using a combination of average daily visitors to nma.co.uk and pageviews on nma.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 805
Rank in GB Traffic Rank in Country
An estimate of nma.co.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to nma.co.uk and pageviews on nma.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of nma.co.uk's reputation.

The number of links to nma.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for nma.co.uk:

  Traffic Rank Change
7 day 26,626 +503 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 22,727 -12,243 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 24,999 +5,333 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on nma.co.uk:

  Pageviews Change
7 day 0.000141 -22% Change in Pageviews over the trailing 7 day period
1 month 0.000181 +54% Change in Pageviews over the trailing 1 month period
3 month 0.000163 -23% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit nma.co.uk:

  Reach Change
7 day 0.0075 +11% Change in Reach over the trailing 7 day period
1 month 0.0083 +60% Change in Reach over the trailing 1 month period
3 month 0.00739 -19% Change in Reach over the trailing 3 month period

Estimated percentage of visits to nma.co.uk that consist of a single pageview:

  Bounce % Change
7 day 65.5 +6% Change in Bounce % over the trailing 7 day period
1 month 64.1 +6% Change in Bounce % over the trailing 1 month period
3 month 62.5 -2% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for nma.co.uk:

  Pageviews/User Change
7 day 2 -30% Change in Pageviews/User over the trailing 7 day period
1 month 2.3 -3% Change in Pageviews/User over the trailing 1 month period
3 month 2.32 -5% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for nma.co.uk:

  Time on Site Change
7 day 02:22 -9% Change in Time on Site over the trailing 7 day period
1 month 02:27 -13% Change in Time on Site over the trailing 1 month period
3 month 02:32 -10% Change in Time on Site over the trailing 3 month period
Compare nma.co.uk to:

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Average Load Time for Nma.co.uk

Average (1.395 Seconds), 51% of sites are slower.

Nma.co.uk’s Regional Traffic Ranks

Country

Rank

Where Visitors Go on Nma.co.uk

Subdomain

Percent of Visitors

nma.co.uk

89.62%

jobs.nma.co.uk

13.55%

top100.nma.co.uk

3.44%

myaccount.nma.co.uk

2.51%

live.nma.co.uk

0.34%


Audience Snapshot

Top Search Queries for Nma.co.uk


Based on internet averages, nma.co.uk is visited more frequently by females who are in the age range 25-34, have no children, are graduate school educated and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 burberry uk 16.60%
2 nma 6.49%
3 new media age 4.54%
4 netmums 1.27%
5 nma jobs 0.85%
6 new media 0.66%
7 site inspection: bus guru 0.65%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 13.3%
Last 7 days 9.5%
Yesterday 5.6%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to nma.co.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to nma.co.uk for each query.
1 burberry uk 16.59%
2 netmums 1.14%
3 twittr news 0.54%
4 viral video chart 0.51%
5 pioneer online jobs co uk 0.42%
6 site inspection: sky ios mobile app 0.39%
7 site inspection: netmums woman 0.36%
8 brand alley 0.36%
9 site inspection: clarks mobile site 0.35%
10 net mums 0.26%
Search Query 1 Month Decline The change in percentage of search traffic to nma.co.uk for each query.
1 new media age 1.81%
2 nma 1.22%
3 latest online media 0.72%
4 site inspection: bus guru 0.45%
5 nma live 0.42%
6 online advertising and marketing 0.35%
7 ebay uk 0.29%
8 social media jobs uk 0.27%
9 digital marketing magazine 0.25%
10 radio times 0.24%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nma.co.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for nma.co.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “nma.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “nma.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
burberry uk 36.59 50 35
nma 4.95 35 12
new media age 3.90 24 13
new media 3.88 32 28
nma jobs 1.54 13 29
digital marketing magazine 1.22 17 35
digital agencies 0.87 15 67
mobile marketing agency 0.84 20 65
online advertising and marketing 0.75 29 57
digital marketing 0.70 41 45
new media jobs 0.64 12 58
top 100 digital agencies 0.60 3 63
online marketing jobs 0.59 26 66
ecommerce jobs 0.58 24 61
best digital agencies 0.58 12 36
media jobs 0.50 26 53
brand alley 0.49 37 21
top interactive agencies 0.49 13 58
media buying businesses 0.48 7 100
latest in online media 0.47 12 50
trainee online marketing 0.46 6 65
viral video chart 0.46 30 13
what is new media 0.45 24 19
mobile marketing of unilever 0.42 15 40
net mums 0.41 28 22
viral video 0.41 32 25
jobs in marketing new media 0.41 3 100
social media jobs 0.40 29 36
new age 0.39 41 31
online marketing 0.38 47 63
 

Search Engine Marketing (SEM) Activity by nma.co.uk

Ads for nma.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for nma.co.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Centaur Communications Ltd
St Giles House, 50 Poland St
London W1F 7AX
UNITED KINGDOM
paulca [at] centaur.co.uk



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Review Summary for nma.co.uk

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Audience Demographics for Nma.co.uk

Relative to the general internet population how popular is nma.co.uk with each audience below?

Age

18-24
The audience for nma.co.uk among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are over-represented at nma.co.uk.

Confidence: high
35-44
The audience for nma.co.uk among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are greatly under-represented at nma.co.uk.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at nma.co.uk.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are greatly under-represented at nma.co.uk.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at nma.co.uk.

Confidence: high
Some College
Relative to the general internet population, people some college education are greatly under-represented at nma.co.uk.

Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at nma.co.uk.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are greatly over-represented at nma.co.uk.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at nma.co.uk.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at nma.co.uk.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at nma.co.uk.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at nma.co.uk.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are greatly under-represented at nma.co.uk.

Confidence: high
work
Relative to the general internet population, people browsing from work are greatly over-represented at nma.co.uk.

Confidence: high

Advanced Demographics for nma.co.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Nma.co.uk

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High Impact Search Queries for Nma.co.uk

Query Impact
1 burberry uk High
2 nma Medium
3 new media age Medium
4 new media Medium
5 nma jobs Low
6 digital marketing magazine Low
7 digital agencies Low

Top Search Queries for Nma.co.uk

Query Percent of Search Traffic
1 burberry uk 16.60%
2 nma 6.49%
3 new media age 4.54%
4 netmums 1.27%
5 nma jobs 0.85%
6 new media 0.66%
7 site inspection: bus guru 0.65%

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