nih.gov
National Institutes of Health (NIH)
US Government department in charge of medical research.
Statistics Summary for nih.gov
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of nih.gov's popularity. The rank is calculated using a combination of average daily visitors to nih.gov and pageviews on nih.gov over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
164 Rank in
US
An estimate of nih.gov's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to nih.gov and pageviews on nih.gov from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of nih.gov's reputation. The number of links to nih.gov from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
5 Reviews
|
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Traffic rank for nih.gov:
| Traffic Rank | Change | ||
| Yesterday | 354 | +8 | |
|---|---|---|---|
| 7 day | 358 | +15 | |
| 1 month | 352 | -25 | |
| 3 month | 357 | +3 | |
Estimated percentage of global pageviews on nih.gov:
| Pageviews | Change | ||
| Yesterday | 0.0105 | +9% | |
|---|---|---|---|
| 7 day | 0.00997 | -0.8% | |
| 1 month | 0.01031 | +15.3% | |
| 3 month | 0.00996 | +2.5% | |
Estimated percentage of global internet users who visit nih.gov:
| Reach | Change | ||
| Yesterday | 0.344 | -7% | |
|---|---|---|---|
| 7 day | 0.341 | -4% | |
| 1 month | 0.35 | +10.9% | |
| 3 month | 0.3383 | +0.2% | |
Estimated percentage of visits to nih.gov that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 58.4 | -4% | |
|---|---|---|---|
| 7 day | 59.8 | -2% | |
| 1 month | 60.5 | 0% | |
| 3 month | 60.5 | 0% | |
Estimated daily unique pageviews per user for nih.gov:
| Pageviews/User | Change | ||
| Yesterday | 3.33 | +17% | |
|---|---|---|---|
| 7 day | 3.11 | +3% | |
| 1 month | 3.12 | +4% | |
| 3 month | 3.09 | +2.3% | |
Estimated daily time on site (mm:ss) for nih.gov:
| Time on Site | Change | ||
| Yesterday | 03:49 | +10% | |
|---|---|---|---|
| 7 day | 03:36 | +3% | |
| 1 month | 03:36 | +1% | |
| 3 month | 03:35 | +2% | |
Estimated percentage of visits to nih.gov that came from a search engine:
| Search % | Change | ||
| Yesterday | 28.7 | 0% | |
|---|---|---|---|
| 7 day | 28.2 | +1% | |
| 1 month | 28.5 | -6% | |
| 3 month | 29.8 | -26% | |
Average Load Time for Nih.gov
Fast (1.114 Seconds), 64% of sites are slower.
Nih.govs Regional Traffic Ranks
Country
Rank
164
228
241
246
259
290
290
292
331
332
347
369
378
399
430
432
497
543
839
907
908
1,111
1,162
1,557
1,899
2,313
3,001
Where Visitors Go on Nih.gov
Subdomain
Percent of Visitors
nlm.nih.gov
85.69%
nhlbi.nih.gov
3.28%
niddk.nih.gov
3.11%
ninds.nih.gov
1.60%
od.nih.gov
1.42%
nih.gov
1.00%
nimh.nih.gov
0.97%
nccam.nih.gov
0.71%
niehs.nih.gov
0.71%
niams.nih.gov
0.68%
grants.nih.gov
0.51%
nci.nih.gov
0.42%
niaaa.nih.gov
0.40%
nichd.nih.gov
0.39%
cit.nih.gov
0.36%
nei.nih.gov
0.34%
niaid.nih.gov
0.30%
info.nih.gov
0.28%
nia.nih.gov
0.22%
nidcr.nih.gov
0.22%
nidcd.nih.gov
0.22%
health.nih.gov
0.19%
nigms.nih.gov
0.18%
mail.nih.gov
0.18%
education.nih.gov
0.18%
rsbweb.nih.gov
0.17%
era.nih.gov
0.17%
projectreporter.nih.gov
0.16%
stemcells.nih.gov
0.16%
hp2010.nhlbihin.net
0.14%
ndep.nih.gov
0.13%
report.nih.gov
0.12%
cc.nih.gov
0.12%
nida.nih.gov
0.06%
csr.nih.gov
0.05%
Audience Snapshot
Top Search Queries for Nih.gov
| Query | Percent of Search Traffic |
|---|
| 1 | pubmed | 3.57% |
| 2 | pub med | 0.36% |
| 3 | ncbi | 0.35% |
| 4 | pinguecula | 0.22% |
| 5 | vitamin d | 0.17% |
| 6 | high blood pressure | 0.17% |
| 7 | medical dictionary | 0.13% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 28.5% |
| Last 7 days | 28.2% |
| Yesterday | 28.7% |
Top Queries from Search Traffic
The top queries driving traffic to nih.gov from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | pubmed | 3.57% |
| 2 | pub med | 0.36% |
| 3 | ncbi | 0.35% |
| 4 | pinguecula | 0.22% |
| 5 | vitamin d | 0.17% |
| 6 | high blood pressure | 0.17% |
| 7 | medical dictionary | 0.13% |
| 8 | medline | 0.13% |
| 9 | copd | 0.12% |
| 10 | google scholar | 0.12% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to nih.gov in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | pinguecula | 0.22% |
| 2 | kidney stones removal | 0.10% |
| 3 | ncbi | 0.08% |
| 4 | digestive system | 0.05% |
| 5 | ethiopian law | 0.05% |
| 6 | diabetologia 2004 | 0.04% |
| 7 | most important source of interferon gammma | 0.04% |
| 8 | pubchem | 0.04% |
| 9 | hrt | 0.03% |
| 10 | concept of crisis | 0.03% |
| Search Query | 1 Month Decline
|
|---|
| 1 | pubmed | 0.24% |
| 2 | pub med | 0.06% |
| 3 | eragov.org.et | 0.05% |
| 4 | pubmed topic email alert | 0.05% |
| 5 | blast | 0.05% |
| 6 | vitamin d | 0.05% |
| 7 | meaning of students academic performance | 0.05% |
| 8 | medline | 0.04% |
| 9 | agreement letter | 0.04% |
| 10 | mental health | 0.04% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nih.gov.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for nih.govPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to nih.gov from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that nih.gov is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| high blood pressure | 2.69 | 43 | 53 |
| vitamin d | 2.67 | 50 | 54 |
| blood pressure | 2.05 | 46 | 49 |
| kidney stones | 1.72 | 41 | 40 |
| irritable bowel syndrome | 1.65 | 40 | 48 |
| copd | 1.55 | 46 | 46 |
| pinguecula | 1.36 | 43 | 22 |
| medline | 1.19 | 42 | 34 |
| ncbi | 1.16 | 48 | 12 |
| addiction treatment | 1.15 | 35 | 66 |
| carpal tunnel | 1.01 | 40 | 47 |
| pub med | 0.98 | 45 | 13 |
| adhd | 0.97 | 48 | 49 |
| sleep apnea | 0.96 | 45 | 57 |
| vitamin b12 | 0.92 | 43 | 48 |
| medical dictionary | 0.91 | 43 | 25 |
| irritable bowel | 0.81 | 20 | 54 |
| cerebral palsy | 0.77 | 45 | 47 |
| stem cell research | 0.77 | 34 | 53 |
| breast cancer | 0.76 | 48 | 44 |
| mental health | 0.75 | 38 | 48 |
| magnesium | 0.74 | 44 | 46 |
| genbank | 0.74 | 33 | 100 |
| diabetic diet | 0.73 | 37 | 61 |
| diabetes | 0.69 | 53 | 56 |
| asthma | 0.63 | 44 | 48 |
| bipolar disorder | 0.61 | 41 | 48 |
| colonoscopy | 0.60 | 40 | 39 |
| cataracts | 0.59 | 37 | 48 |
| multiple sclerosis | 0.58 | 48 | 45 |
Search Engine Marketing (SEM) Activity by nih.gov
Ads for nih.gov have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for nih.govQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for nih.gov
Reviews for nih.gov
this site to a friend
- nih.gov Health Source
- Feb 16, 2010
this site to a friend
- Excellent resource for health professionals.
- Legacy Review
this site to a friend
- Absolutely amazing resource
- Legacy Review


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Nih.gov
Relative to the general internet population how popular is nih.gov with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for nih.gov
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Nih.gov
Country
Percent of Visitors
44.6%
7.4%
4.1%
3.5%
3.5%
2.5%
2.1%
1.9%
1.7%
1.3%
2.5%
2.1%
1.9%
1.7%
1.3%
1.2%
1.1%
1.0%
1.0%
1.0%
1.0%
0.9%
0.8%
0.8%
0.8%
0.8%
0.6%
0.6%
0.6%
0.6%
0.6%
0.5%


164
Mexico
Peru
Canada
Colombia
Australia
Venezuela
Philippines
South Africa
Pakistan
United Kingdom
Argentina
Chile
India
Nigeria
Spain
Iran
Malaysia
Netherlands
Italy
South Korea
Indonesia
Japan
Germany
France
China
Russia




