nhtsa.gov

National Highway Traffic Safety Administration 

Information on recalls and technical service bulletins.

Statistics Summary for nhtsa.gov

Alexa Traffic Rank Reputation
Global 64,455
Global Rank Alexa Traffic Rank
An estimate of nhtsa.gov's popularity.

The rank is calculated using a combination of average daily visitors to nhtsa.gov and pageviews on nhtsa.gov over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 15,091
Rank in US Traffic Rank in Country
An estimate of nhtsa.gov's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to nhtsa.gov and pageviews on nhtsa.gov from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of nhtsa.gov's reputation.

The number of links to nhtsa.gov from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for nhtsa.gov:

  Traffic Rank Change
7 day 75,782 +19,054 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 65,711 +10,895 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 64,455 +5,162 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on nhtsa.gov:

  Pageviews Change
7 day 0.000063 -10% Change in Pageviews over the trailing 7 day period
1 month 0.000063 -10% Change in Pageviews over the trailing 1 month period
3 month 0.000062 -1% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit nhtsa.gov:

  Reach Change
7 day 0.0025 -30% Change in Reach over the trailing 7 day period
1 month 0.003 -16% Change in Reach over the trailing 1 month period
3 month 0.003 -10% Change in Reach over the trailing 3 month period

Estimated percentage of visits to nhtsa.gov that consist of a single pageview:

  Bounce % Change
7 day 61.4 0%
1 month 58.5 +5% Change in Bounce % over the trailing 1 month period
3 month 56.3 -4% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for nhtsa.gov:

  Pageviews/User Change
7 day 2.7 +30% Change in Pageviews/User over the trailing 7 day period
1 month 2.23 +7% Change in Pageviews/User over the trailing 1 month period
3 month 2.17 +10% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for nhtsa.gov:

  Time on Site Change
7 day 01:46 -3% Change in Time on Site over the trailing 7 day period
1 month 01:56 -13% Change in Time on Site over the trailing 1 month period
3 month 02:09 +5% Change in Time on Site over the trailing 3 month period
Compare nhtsa.gov to:

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Average Load Time for Nhtsa.gov

Very Fast (0.695 Seconds), 85% of sites are slower.

Nhtsa.gov’s Regional Traffic Ranks

Country

Rank

Canada Flag  Canada

39,640

India Flag  India

122,870

Where Visitors Go on Nhtsa.gov

Subdomain

Percent of Visitors

nhtsa.gov

99.26%


Audience Snapshot

Top Search Queries for Nhtsa.gov


Based on internet averages, nhtsa.gov is visited more frequently by females who received some college education.
Get complete site demographics.
Query Percent of Search Traffic
1 nhtsa 7.10%
2 11 1.89%
3 fmvss 220 1.37%
4 fars 1.24%
5 uniform guidelines for state highway safety programs 1.08%
6 ndr 0.84%
7 fmvss 0.81%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 13.8%
Last 7 days 10.2%
Yesterday 21.4%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to nhtsa.gov in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to nhtsa.gov for each query.
1 11 1.89%
2 fmvss 220 1.37%
3 uniform guidelines for state highway safety programs 1.08%
4 motorcoach roof crush testing 0.80%
5 nhtsa school bus 0.75%
6 fmvss 222 0.69%
7 fars 0.62%
8 school bus roof compression test 0.59%
9 passenger fatality rates for school bus 0.55%
10 fmvss 0.54%
Search Query 1 Month Decline The change in percentage of search traffic to nhtsa.gov for each query.
1 nhtsa 4.05%
2 car seat safety 0.75%
3 traffic stats for domain 0.55%
4 w v speeds 0.46%
5 cafe standards 0.36%
6 dot list 0.35%
7 evergreen car seat 0.32%
8 evergreen car seay 0.32%
9 h\g n 0.28%
10 fuel standards 0.27%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nhtsa.gov.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for nhtsa.gov

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “nhtsa.gov” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “nhtsa.gov” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
nhtsa 5.45 36 15
child booster seat 2.90 13 59
car seat safety 2.66 22 44
school bus 2.40 37 31
car seat 2.38 31 53
importer list 2.21 24 55
fmvss 2.19 24 13
cafe 2.02 49 22
fars 1.88 40 10
booster seat 1.81 28 45
fuel economy 1.58 37 32
car seat safety ratings 1.55 11 64
for domain 1.53 4 63
list search engine 1.47 7 33
booster seat safety 1.46 9 80
child safety 1.26 26 59
school bus safety 1.19 17 54
nhsta 1.01 14 40
emt refresher course 0.87 7 100
emergency services in national highways 0.86 12 60
national highway traffic safety administration 0.71 24 18
when booster seat 0.69 10 80
compression test 0.69 17 48
car recalls 0.68 19 43
car seat ratings 0.66 14 60
ndr 0.64 54 13
traffic stats 0.62 27 26
for school 0.61 6 40
highway safety 0.59 5 27
first responder 0.58 21 40
 

Search Engine Marketing (SEM) Activity by nhtsa.gov

Ads for nhtsa.gov have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for nhtsa.gov

 

Search Engine Marketing (SEM) Opportunities for nhtsa.gov

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Whois

Who is nhtsa.gov? Whois lookup at GoDaddy.


About nhtsa.gov (in its own words) Quoted from nhtsa.gov's About Us and similar pages.

NHTSA Completes 2008 Rollover and Crash Tests for Vans and Pickup Trucks (12/4/07) ... The NHTSA Vehicle Safety Rulemaking Priorities Plan contained herein outlines the agency’s vehicle safety rulemaking actions for the period 2005 to 2009 2020 Report: People Saving People "On the Road to a Healthier Future" ... About NHTSA | National Highway Traffic Safety Administration(NHTSA) | U.S. Department of Transportation


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Audience Demographics for Nhtsa.gov

Relative to the general internet population how popular is nhtsa.gov with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at nhtsa.gov.

Confidence: high
25-34
The audience for nhtsa.gov among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for nhtsa.gov among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
The audience for nhtsa.gov among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
The audience for nhtsa.gov among 55-64 year olds is similar to the general internet population.

Confidence: high
65+
The audience for nhtsa.gov among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at nhtsa.gov.

Confidence: high
Some College
Relative to the general internet population, people some college education are over-represented at nhtsa.gov.

Confidence: medium
College
Relative to the general internet population, people who went to college are over-represented at nhtsa.gov.

Confidence: medium
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at nhtsa.gov.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at nhtsa.gov.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at nhtsa.gov.

Confidence: medium
Has Children

Yes
The audience for nhtsa.gov among people with children is similar to the general internet population.

Confidence: high
No
The audience for nhtsa.gov among people without children is similar to the general internet population.

Confidence: high
Browsing Location

home
The audience for nhtsa.gov among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at nhtsa.gov.

Confidence: high
work
The audience for nhtsa.gov among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for nhtsa.gov

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Nhtsa.gov

Country

Percent of Visitors

India Flag  India

4.4%

Canada Flag  Canada

3.0%

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High Impact Search Queries for Nhtsa.gov

Query Impact
1 nhtsa Medium
2 child booster seat Medium
3 car seat safety Medium
4 school bus Medium
5 car seat Medium
6 importer list Medium
7 fmvss Medium

Top Search Queries for Nhtsa.gov

Query Percent of Search Traffic
1 nhtsa 7.10%
2 11 1.89%
3 fmvss 220 1.37%
4 fars 1.24%
5 uniform guidelines for state highway safety programs 1.08%
6 ndr 0.84%
7 fmvss 0.81%

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