nhtsa.gov
National Highway Traffic Safety Administration
Information on recalls and technical service bulletins.
Statistics Summary for nhtsa.gov
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
An estimate of nhtsa.gov's popularity. The rank is calculated using a combination of average daily visitors to nhtsa.gov and pageviews on nhtsa.gov over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
15,091 Rank in
US
An estimate of nhtsa.gov's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to nhtsa.gov and pageviews on nhtsa.gov from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of nhtsa.gov's reputation. The number of links to nhtsa.gov from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for nhtsa.gov:
| Traffic Rank | Change | ||
| 7 day | 75,782 | +19,054 | |
|---|---|---|---|
| 1 month | 65,711 | +10,895 | |
| 3 month | 64,455 | +5,162 | |
Estimated percentage of global pageviews on nhtsa.gov:
| Pageviews | Change | ||
| 7 day | 0.000063 | -10% | |
|---|---|---|---|
| 1 month | 0.000063 | -10% | |
| 3 month | 0.000062 | -1% | |
Estimated percentage of global internet users who visit nhtsa.gov:
| Reach | Change | ||
| 7 day | 0.0025 | -30% | |
|---|---|---|---|
| 1 month | 0.003 | -16% | |
| 3 month | 0.003 | -10% | |
Estimated percentage of visits to nhtsa.gov that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 61.4 | 0% | |
|---|---|---|---|
| 1 month | 58.5 | +5% | |
| 3 month | 56.3 | -4% | |
Estimated daily unique pageviews per user for nhtsa.gov:
| Pageviews/User | Change | ||
| 7 day | 2.7 | +30% | |
|---|---|---|---|
| 1 month | 2.23 | +7% | |
| 3 month | 2.17 | +10% | |
Estimated daily time on site (mm:ss) for nhtsa.gov:
| Time on Site | Change | ||
| 7 day | 01:46 | -3% | |
|---|---|---|---|
| 1 month | 01:56 | -13% | |
| 3 month | 02:09 | +5% | |
Estimated percentage of visits to nhtsa.gov that came from a search engine:
| Search % | Change | ||
| 7 day | 10.2 | -23% | |
|---|---|---|---|
| 1 month | 13.8 | -11% | |
| 3 month | 15.4 | -28% | |
Average Load Time for Nhtsa.gov
Very Fast (0.695 Seconds), 85% of sites are slower.
Nhtsa.govs Regional Traffic Ranks
Country
Rank
15,091
39,640
47,426
88,771
122,870
Where Visitors Go on Nhtsa.gov
Subdomain
Percent of Visitors
nhtsa.gov
99.26%
Audience Snapshot
Top Search Queries for Nhtsa.gov
| Query | Percent of Search Traffic |
|---|
| 1 | nhtsa | 7.10% |
| 2 | 11 | 1.89% |
| 3 | fmvss 220 | 1.37% |
| 4 | fars | 1.24% |
| 5 | uniform guidelines for state highway safety programs | 1.08% |
| 6 | ndr | 0.84% |
| 7 | fmvss | 0.81% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 13.8% |
| Last 7 days | 10.2% |
| Yesterday | 21.4% |
Top Queries from Search Traffic
The top queries driving traffic to nhtsa.gov from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | nhtsa | 7.10% |
| 2 | 11 | 1.89% |
| 3 | fmvss 220 | 1.37% |
| 4 | fars | 1.24% |
| 5 | uniform guidelines for state highway safety programs | 1.08% |
| 6 | ndr | 0.84% |
| 7 | fmvss | 0.81% |
| 8 | motorcoach roof crush testing | 0.80% |
| 9 | nhtsa school bus | 0.75% |
| 10 | fmvss 222 | 0.69% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to nhtsa.gov in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | 11 | 1.89% |
| 2 | fmvss 220 | 1.37% |
| 3 | uniform guidelines for state highway safety programs | 1.08% |
| 4 | motorcoach roof crush testing | 0.80% |
| 5 | nhtsa school bus | 0.75% |
| 6 | fmvss 222 | 0.69% |
| 7 | fars | 0.62% |
| 8 | school bus roof compression test | 0.59% |
| 9 | passenger fatality rates for school bus | 0.55% |
| 10 | fmvss | 0.54% |
| Search Query | 1 Month Decline
|
|---|
| 1 | nhtsa | 4.05% |
| 2 | car seat safety | 0.75% |
| 3 | traffic stats for domain | 0.55% |
| 4 | w v speeds | 0.46% |
| 5 | cafe standards | 0.36% |
| 6 | dot list | 0.35% |
| 7 | evergreen car seat | 0.32% |
| 8 | evergreen car seay | 0.32% |
| 9 | h\g n | 0.28% |
| 10 | fuel standards | 0.27% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nhtsa.gov.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for nhtsa.govPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to nhtsa.gov from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that nhtsa.gov is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| nhtsa | 5.45 | 36 | 15 |
| child booster seat | 2.90 | 13 | 59 |
| car seat safety | 2.66 | 22 | 44 |
| school bus | 2.40 | 37 | 31 |
| car seat | 2.38 | 31 | 53 |
| importer list | 2.21 | 24 | 55 |
| fmvss | 2.19 | 24 | 13 |
| cafe | 2.02 | 49 | 22 |
| fars | 1.88 | 40 | 10 |
| booster seat | 1.81 | 28 | 45 |
| fuel economy | 1.58 | 37 | 32 |
| car seat safety ratings | 1.55 | 11 | 64 |
| for domain | 1.53 | 4 | 63 |
| list search engine | 1.47 | 7 | 33 |
| booster seat safety | 1.46 | 9 | 80 |
| child safety | 1.26 | 26 | 59 |
| school bus safety | 1.19 | 17 | 54 |
| nhsta | 1.01 | 14 | 40 |
| emt refresher course | 0.87 | 7 | 100 |
| emergency services in national highways | 0.86 | 12 | 60 |
| national highway traffic safety administration | 0.71 | 24 | 18 |
| when booster seat | 0.69 | 10 | 80 |
| compression test | 0.69 | 17 | 48 |
| car recalls | 0.68 | 19 | 43 |
| car seat ratings | 0.66 | 14 | 60 |
| ndr | 0.64 | 54 | 13 |
| traffic stats | 0.62 | 27 | 26 |
| for school | 0.61 | 6 | 40 |
| highway safety | 0.59 | 5 | 27 |
| first responder | 0.58 | 21 | 40 |
Search Engine Marketing (SEM) Activity by nhtsa.gov
Ads for nhtsa.gov have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
No data available for nhtsa.gov
Search Engine Marketing (SEM) Opportunities for nhtsa.govQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for nhtsa.gov
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Audience Demographics for Nhtsa.gov
Relative to the general internet population how popular is nhtsa.gov with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: medium
Confidence: medium
Confidence: high
Confidence: high
Confidence: medium
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for nhtsa.gov
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Nhtsa.gov
Country
Percent of Visitors
74.7%
4.4%
3.0%
2.3%
1.4%


15,091
Canada
Philippines
United Kingdom
India



