nationalrail.co.uk
National Rail Enquiries
Guide to UK national rail services, provided on behalf of the Association of Train Operating Companies. Features journey planner and booking service, real time train running information and details of scheduled engineering work.
Statistics Summary for nationalrail.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
An estimate of nationalrail.co.uk's popularity. The rank is calculated using a combination of average daily visitors to nationalrail.co.uk and pageviews on nationalrail.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
96 Rank in
GB
An estimate of nationalrail.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to nationalrail.co.uk and pageviews on nationalrail.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of nationalrail.co.uk's reputation. The number of links to nationalrail.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for nationalrail.co.uk:
| Traffic Rank | Change | ||
| Yesterday | 3,286 | +259 | |
|---|---|---|---|
| 7 day | 2,879 | -716 | |
| 1 month | 3,302 | -34 | |
| 3 month | 3,302 | +258 | |
Estimated percentage of global pageviews on nationalrail.co.uk:
| Pageviews | Change | ||
| Yesterday | 0.00153 | -13% | |
|---|---|---|---|
| 7 day | 0.0019 | +28% | |
| 1 month | 0.001653 | +1.3% | |
| 3 month | 0.001652 | -5.3% | |
Estimated percentage of global internet users who visit nationalrail.co.uk:
| Reach | Change | ||
| Yesterday | 0.043 | -8% | |
|---|---|---|---|
| 7 day | 0.0464 | +22% | |
| 1 month | 0.0414 | +4% | |
| 3 month | 0.0408 | -5.8% | |
Estimated percentage of visits to nationalrail.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 17.9 | +12% | |
|---|---|---|---|
| 7 day | 14.8 | -5% | |
| 1 month | 15.1 | -9% | |
| 3 month | 16 | -1% | |
Estimated daily unique pageviews per user for nationalrail.co.uk:
| Pageviews/User | Change | ||
| Yesterday | 3.9 | -6% | |
|---|---|---|---|
| 7 day | 4.36 | +5% | |
| 1 month | 4.23 | -3% | |
| 3 month | 4.24 | +0.7% | |
Estimated daily time on site (mm:ss) for nationalrail.co.uk:
| Time on Site | Change | ||
| Yesterday | 04:03 | -14% | |
|---|---|---|---|
| 7 day | 04:34 | +8% | |
| 1 month | 04:27 | +2% | |
| 3 month | 04:21 | +2% | |
Estimated percentage of visits to nationalrail.co.uk that came from a search engine:
| Search % | Change | ||
| Yesterday | 31.7 | +18% | |
|---|---|---|---|
| 7 day | 30.3 | +1% | |
| 1 month | 30.5 | 0% | |
| 3 month | 31.4 | -10% | |
Average Load Time for Nationalrail.co.uk
Very Slow (2.635 Seconds), 81% of sites are faster.
Nationalrail.co.uks Regional Traffic Ranks
Country
Rank
3,995
13,228
19,408
49,109
61,814
Where Visitors Go on Nationalrail.co.uk
Subdomain
Percent of Visitors
nationalrail.co.uk
86.66%
ojp.nationalrail.co.uk
84.22%
ie9.nationalrail.co.uk
0.51%
hotels.nationalrail.co.uk
0.28%
m.nationalrail.co.uk
0.27%
Audience Snapshot
Top Search Queries for Nationalrail.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | national rail | 17.56% |
| 2 | train times | 8.26% |
| 3 | national rail enquiries | 3.18% |
| 4 | trainline | 1.75% |
| 5 | train | 1.17% |
| 6 | rail | 1.12% |
| 7 | trains | 0.97% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 30.5% |
| Last 7 days | 30.3% |
| Yesterday | 31.7% |
Top Queries from Search Traffic
The top queries driving traffic to nationalrail.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | national rail | 17.56% |
| 2 | train times | 8.26% |
| 3 | national rail enquiries | 3.18% |
| 4 | trainline | 1.75% |
| 5 | train | 1.17% |
| 6 | rail | 1.12% |
| 7 | trains | 0.97% |
| 8 | train tickets | 0.96% |
| 9 | south west trains | 0.80% |
| 10 | british rail | 0.61% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to nationalrail.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | national rail | 1.81% |
| 2 | rail | 0.48% |
| 3 | train time table | 0.41% |
| 4 | train timetable | 0.20% |
| 5 | railway timetables uk | 0.16% |
| 6 | train travel | 0.16% |
| 7 | halifax | 0.15% |
| 8 | southwest trains | 0.15% |
| 9 | train info | 0.14% |
| 10 | trains | 0.13% |
| Search Query | 1 Month Decline
|
|---|
| 1 | train times | 2.58% |
| 2 | train tickets | 0.58% |
| 3 | south west trains | 0.45% |
| 4 | virgin trains | 0.13% |
| 5 | british rail | 0.11% |
| 6 | train fares | 0.10% |
| 7 | national rail enquiries | 0.08% |
| 8 | rail enquiries | 0.08% |
| 9 | journey planner | 0.07% |
| 10 | train time | 0.07% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nationalrail.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for nationalrail.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to nationalrail.co.uk from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that nationalrail.co.uk is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| national rail | 25.50 | 55 | 17 |
| train times | 12.49 | 54 | 18 |
| train tickets | 3.98 | 41 | 50 |
| national rail enquiries | 3.53 | 43 | 14 |
| trainline | 2.69 | 51 | 19 |
| train | 2.30 | 50 | 23 |
| trains | 2.22 | 41 | 28 |
| rail | 1.79 | 40 | 19 |
| british rail | 1.63 | 34 | 31 |
| west trains | 1.44 | 3 | 50 |
| south west trains | 1.09 | 45 | 17 |
| train timetable | 0.87 | 36 | 20 |
| journey planner | 0.86 | 44 | 17 |
| network rail | 0.82 | 36 | 23 |
| train time table | 0.67 | 28 | 17 |
| train travel | 0.65 | 27 | 44 |
| train line | 0.63 | 37 | 16 |
| train journey planner | 0.61 | 25 | 28 |
| trains to london | 0.55 | 21 | 67 |
| southwest trains | 0.53 | 34 | 17 |
| train time | 0.53 | 25 | 24 |
| virgin trains | 0.47 | 43 | 23 |
| rail tickets | 0.45 | 24 | 50 |
| train uk | 0.43 | 28 | 20 |
| uk rail tickets | 0.42 | 23 | 44 |
| trains uk | 0.42 | 26 | 30 |
| rail enquiries | 0.41 | 31 | 14 |
| uk train | 0.41 | 22 | 28 |
| scotrail | 0.41 | 40 | 20 |
| traintimes | 0.40 | 31 | 14 |
Search Engine Marketing (SEM) Activity by nationalrail.co.uk
Ads for nationalrail.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for nationalrail.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for nationalrail.co.uk
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Audience Demographics for Nationalrail.co.uk
Relative to the general internet population how popular is nationalrail.co.uk with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for nationalrail.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Nationalrail.co.uk
Country
Percent of Visitors
90.9%
1.2%
1.0%
0.8%
0.7%
0.7%
0.7%


96
Sweden
Italy
Germany
United States
India




