si.edu
Smithsonian Institution
Composed of sixteen museums and galleries, the National Zoo, and numerous research facilities in the United States and abroad.
Statistics Summary for si.edu
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of si.edu's popularity. The rank is calculated using a combination of average daily visitors to si.edu and pageviews on si.edu over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
2,321 Rank in
US
An estimate of si.edu's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to si.edu and pageviews on si.edu from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of si.edu's reputation. The number of links to si.edu from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
1 Review
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Traffic rank for si.edu:
| Traffic Rank | Change | ||
| Yesterday | 7,081 | +1,537 | |
|---|---|---|---|
| 7 day | 6,370 | -581 | |
| 1 month | 6,416 | +181 | |
| 3 month | 5,975 | +1,607 | |
Estimated percentage of global pageviews on si.edu:
| Pageviews | Change | ||
| Yesterday | 0.00046 | -28% | |
|---|---|---|---|
| 7 day | 0.0006 | +5% | |
| 1 month | 0.000615 | -2% | |
| 3 month | 0.000661 | -21% | |
Estimated percentage of global internet users who visit si.edu:
| Reach | Change | ||
| Yesterday | 0.028 | -10% | |
|---|---|---|---|
| 7 day | 0.0279 | +10% | |
| 1 month | 0.0272 | +0.9% | |
| 3 month | 0.0283 | -24% | |
Estimated percentage of visits to si.edu that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 62.1 | +1% | |
|---|---|---|---|
| 7 day | 61.8 | +2% | |
| 1 month | 61.7 | -3% | |
| 3 month | 61.8 | -9% | |
Estimated daily unique pageviews per user for si.edu:
| Pageviews/User | Change | ||
| Yesterday | 1.8 | -20% | |
|---|---|---|---|
| 7 day | 2.28 | -5% | |
| 1 month | 2.4 | -3% | |
| 3 month | 2.45 | +4% | |
Estimated daily time on site (mm:ss) for si.edu:
| Time on Site | Change | ||
| Yesterday | 01:48 | -21% | |
|---|---|---|---|
| 7 day | 02:22 | -2% | |
| 1 month | 02:12 | +5% | |
| 3 month | 02:11 | +6% | |
Estimated percentage of visits to si.edu that came from a search engine:
| Search % | Change | ||
| Yesterday | 19.4 | +60% | |
|---|---|---|---|
| 7 day | 16 | -7% | |
| 1 month | 15.9 | -8% | |
| 3 month | 16.5 | +1% | |
Average Load Time for Si.edu
Very Fast (0.675 Seconds), 86% of sites are slower.
Si.edus Regional Traffic Ranks
Country
Rank
2,321
4,255
4,285
5,254
5,861
6,056
6,218
6,319
6,691
6,809
8,387
8,722
10,215
12,919
14,181
14,432
15,589
17,430
19,827
20,461
27,738
38,054
55,016
Where Visitors Go on Si.edu
Subdomain
Percent of Visitors
mnh.si.edu
12.82%
americanhistory.si.edu
9.99%
nationalzoo.si.edu
9.27%
si.edu
8.09%
nasm.si.edu
6.91%
nmai.si.edu
6.22%
siarchives.si.edu
5.36%
americanart.si.edu
3.76%
sirismm.si.edu
3.38%
newsdesk.si.edu
2.94%
volcano.si.edu
2.71%
asia.si.edu
2.62%
humanorigins.si.edu
2.61%
sil.si.edu
2.43%
npg.si.edu
2.38%
ocean.si.edu
2.15%
aaa.si.edu
1.69%
folkways.si.edu
1.61%
collections.si.edu
1.32%
chandra.si.edu
1.24%
postalmuseum.si.edu
1.01%
stri.si.edu
0.97%
sites.si.edu
0.89%
si-pwebsrch02.si.edu
0.64%
siris-archives.si.edu
0.63%
earthfromspace.si.edu
0.61%
anthropology.si.edu
0.59%
africa.si.edu
0.59%
sms.si.edu
0.49%
hirshhorn.si.edu
0.49%
paleobiology.si.edu
0.47%
startstudioarts.si.edu
0.45%
sihr.si.edu
0.41%
prism2.si.edu
0.41%
botany.si.edu
0.41%
eyelevel.si.edu
0.40%
folklife.si.edu
0.40%
vertebrates.si.edu
0.39%
airandspace.si.edu
0.36%
mineralsciences.si.edu
0.35%
siris-libraries.si.edu
0.34%
si-erptl.si.edu
0.33%
face2face.si.edu
0.32%
nmaahc.si.edu
0.31%
nmnh.si.edu
0.31%
siaqa.si.edu
0.30%
bookdragon.si.edu
0.30%
shows2go.si.edu
0.29%
siris-artinventories.si.edu
0.29%
photo2.si.edu
0.28%
photography.si.edu
0.27%
npm.si.edu
0.27%
nativenetworks.si.edu
0.26%
postalmuseumblog.si.edu
0.26%
civilwar.si.edu
0.26%
smithsonianlibraries.si.edu
0.24%
sierppa2.si.edu
0.24%
siris.si.edu
0.23%
americanindian.si.edu
0.22%
siadev.si.edu
0.22%
georgewashington.si.edu
0.21%
latino.si.edu
0.21%
150.si.edu
0.19%
click.si.edu
0.19%
stcms.si.edu
0.19%
si-pddr.si.edu
0.19%
arago.si.edu
0.18%
solaa.si.edu
0.17%
sercblog.si.edu
0.17%
invertebrates.si.edu
0.17%
anacostia.si.edu
0.16%
apanews.si.edu
0.15%
festival.si.edu
0.15%
gardens.si.edu
0.14%
asp2.si.edu
0.14%
Audience Snapshot
Top Search Queries for Si.edu
| Query | Percent of Search Traffic |
|---|
| 1 | smithsonian | 1.77% |
| 2 | dill-crusted arctic char with pinot noir sauce | 1.16% |
| 3 | sites | 1.06% |
| 4 | museum of natural history | 0.77% |
| 5 | smithsonian museums | 0.64% |
| 6 | smithsonian museum | 0.64% |
| 7 | national zoo | 0.54% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 15.9% |
| Last 7 days | 16% |
| Yesterday | 19.4% |
Top Queries from Search Traffic
The top queries driving traffic to si.edu from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | smithsonian | 1.77% |
| 2 | dill-crusted arctic char with pinot noir sauce | 1.16% |
| 3 | sites | 1.06% |
| 4 | museum of natural history | 0.77% |
| 5 | smithsonian museums | 0.64% |
| 6 | smithsonian museum | 0.64% |
| 7 | national zoo | 0.54% |
| 8 | reindeer | 0.54% |
| 9 | red panda | 0.47% |
| 10 | hope diamond | 0.36% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to si.edu in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | dill-crusted arctic char with pinot noir sauce | 1.16% |
| 2 | reindeer | 0.35% |
| 3 | cotton mouth | 0.21% |
| 4 | stamps templates free | 0.20% |
| 5 | red panda | 0.20% |
| 6 | national teachers institute application form | 0.18% |
| 7 | zoo pictures | 0.16% |
| 8 | zoo lights | 0.13% |
| 9 | smithsonian institution | 0.11% |
| 10 | world dangerous sport | 0.09% |
| Search Query | 1 Month Decline
|
|---|
| 1 | museum of natural history | 0.32% |
| 2 | green forest in myanmar palnning | 0.24% |
| 3 | algae | 0.22% |
| 4 | natural history museum | 0.19% |
| 5 | chandra | 0.19% |
| 6 | air and space museum | 0.18% |
| 7 | national portrait gallery | 0.15% |
| 8 | smithsonian | 0.15% |
| 9 | information | 0.14% |
| 10 | apollo 11 | 0.13% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for si.edu.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for si.eduPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to si.edu from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that si.edu is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| smithsonian | 5.84 | 40 | 17 |
| sites | 4.62 | 53 | 22 |
| museum of natural history | 4.29 | 39 | 25 |
| smithsonian museum | 3.13 | 27 | 24 |
| smithsonian museums | 2.68 | 32 | 21 |
| reindeer | 2.61 | 39 | 25 |
| natural history museum | 2.04 | 42 | 27 |
| portrait gallery | 1.76 | 22 | 44 |
| air and space | 1.66 | 13 | 33 |
| air and space museum | 1.49 | 28 | 17 |
| peace corps | 1.16 | 42 | 31 |
| national zoo | 1.14 | 30 | 16 |
| fuel cell | 1.10 | 32 | 40 |
| algae | 1.08 | 35 | 32 |
| washington dc attractions | 1.05 | 21 | 65 |
| hope diamond | 1.02 | 28 | 14 |
| natural history | 1.01 | 22 | 19 |
| red panda | 0.92 | 39 | 14 |
| washington dc museums | 0.81 | 17 | 53 |
| homo erectus | 0.81 | 35 | 24 |
| washington dc | 0.81 | 46 | 46 |
| panda | 0.80 | 52 | 18 |
| zoo | 0.77 | 51 | 15 |
| smithsonian magazine | 0.74 | 29 | 39 |
| workplace safety topics | 0.71 | 7 | 73 |
| history museum | 0.70 | 15 | 40 |
| wright brothers | 0.70 | 34 | 14 |
| dc museums | 0.68 | 18 | 32 |
| smithsonian institution | 0.68 | 24 | 11 |
| pinot noir | 0.66 | 38 | 44 |
Search Engine Marketing (SEM) Activity by si.edu
Ads for si.edu have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for si.eduQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
Review Summary for si.edu
| Likes | |
|---|---|
| Good content | 1 |
Reviews for si.edu
this site to a friend
- It's the Smithsonian
- Jan 19, 2011
The best use of this site is Research.
- Good content
- Other
Comments: While many historians (myself included) sometimes cringe at the decisions made by the Smithsonian and other museums, the Smithsonian is the standard bearer for America's national identity. The content on their site represents collections of Americana that are unparalleled, and are priceless. Like it or leave it, our national treasures are in their hands, and are well displayed through their system of webpages.


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Si.edu
Relative to the general internet population how popular is si.edu with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for si.edu
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Si.edu
Country
Percent of Visitors
49.9%
8.1%
4.1%
3.4%
2.0%
1.8%
1.7%
1.6%
1.4%
1.4%
1.8%
1.7%
1.6%
1.4%
1.4%
1.3%
1.3%
1.2%
1.1%
1.1%
1.1%
1.0%
0.9%
0.7%
0.6%
0.6%
0.5%
0.5%


2,321
Canada
Philippines
Australia
Iran
United Kingdom
Bangladesh
Pakistan
Mexico
Romania
Thailand
India
South Africa
Indonesia
Italy
France
Brazil
Turkey
Spain
Germany
Russia
Japan
China




