Statistics Summary for mcdonalds.com.hk

Alexa Traffic Rank Reputation
Global 130,674
Global Rank Alexa Traffic Rank
A rough estimate of mcdonalds.com.hk's popularity.

The rank is calculated using a combination of average daily visitors to mcdonalds.com.hk and pageviews on mcdonalds.com.hk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
Hong Kong Flag 879
Rank in HK Traffic Rank in Country
A rough estimate of mcdonalds.com.hk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to mcdonalds.com.hk and pageviews on mcdonalds.com.hk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of mcdonalds.com.hk's reputation.

The number of links to mcdonalds.com.hk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for mcdonalds.com.hk:

  Traffic Rank Change
1 month 167,156 +53,520 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 130,674 +22,310 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on mcdonalds.com.hk:

  Pageviews Change
1 month 0.000032 -24% Change in Pageviews over the trailing 1 month period
3 month 0.000039 -19% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit mcdonalds.com.hk:

  Reach Change
1 month 0.00098 -34% Change in Reach over the trailing 1 month period
3 month 0.00129 -16% Change in Reach over the trailing 3 month period

Estimated percentage of visits to mcdonalds.com.hk that consist of a single pageview:

  Bounce % Change
1 month 20.4 +13% Change in Bounce % over the trailing 1 month period
3 month 23.8 -4% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for mcdonalds.com.hk:

  Pageviews/User Change
1 month 3.5 +20% Change in Pageviews/User over the trailing 1 month period
3 month 3.1 -4% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for mcdonalds.com.hk:

  Time on Site Change
1 month 02:23 -10% Change in Time on Site over the trailing 1 month period
3 month 02:21 -11% Change in Time on Site over the trailing 3 month period
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Average Load Time for Mcdonalds.com.hk

Very Fast (0.271 Seconds), 98% of sites are slower.

Mcdonalds.com.hk’s Regional Traffic Rank

Country

Rank

Where Visitors Go on Mcdonalds.com.hk

Subdomain

Percent of Visitors

mcdonalds.com.hk

100.00%


Audience Snapshot

Top Search Queries for Mcdonalds.com.hk


Based on internet averages, mcdonalds.com.hk is visited more frequently by females who are in the age range 25-34, have no children, are graduate school educated and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 mcdonald 30.32%
2 麥當勞 22.09%
3 mcdonalds 8.17%
4 mcdonald hk 5.05%
5 m記 4.85%
6 麦当劳 2.45%
7 mcdonalds hk 1.94%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 34%
Last 7 days -
Yesterday -
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to mcdonalds.com.hk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to mcdonalds.com.hk for each query.
1 mcdonalds 5.95%
2 麥當勞 3.93%
3 mcdonald hk 0.83%
4 mcdonal 0.69%
5 mcdonald's coupon 0.36%
6 mccafe 0.22%
7 麥麥 0.20%
8 mdoclabld 0.19%
9 麥當勞 24 hk 0.17%
10 mcdonalds delivery 0.16%
Search Query 1 Month Decline The change in percentage of search traffic to mcdonalds.com.hk for each query.
1 麦当劳 2.79%
2 mcdonald 2.10%
3 m記 1.15%
4 macdonald 1.10%
5 mc donald 0.69%
6 麥樂雞 0.62%
7 mcdonald monopoly 0.45%
8 mcdonlad 0.35%
9 0.34%
10 麥麥送 0.31%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for mcdonalds.com.hk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for mcdonalds.com.hk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “mcdonalds.com.hk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “mcdonalds.com.hk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
麥當勞 31.83 48 12
mcdonald hk 14.54 27 10
mcdonalds 12.42 60 13
麦当劳 7.06 48 13
hong kong 4.58 51 32
mcdonal 2.61 24 13
麥當奴 2.60 17 10
macdonald 2.01 44 14
mcdonald's coupon 1.85 10 18
mcdonalds hong kong 1.56 17 10
mccafe 1.40 30 18
mcdonald's 0.95 42 14
hello kitty 0.92 54 37
mcdonalds delivery 0.89 29 16
mcdon 0.77 14 10
mcdonlad 0.72 15 10
24 0.69 56 24
mcdonald monopoly 0.67 25 10
mac donald 0.66 38 12
麥記 0.60 5 20
mcdonload 0.59 7 10
mcdonalds menu hk 0.49 8 10
mcdonalds menu 0.47 45 15
donald 0.45 33 25
mcdonld 0.44 9 60
mcdonalds.com 0.36 28 24
mc donald 0.36 45 11
24小时 0.31 23 10
mc cafe 0.29 23 13
mds 0.26 42 24
 

Search Engine Marketing (SEM) Activity by mcdonalds.com.hk

Ads for mcdonalds.com.hk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for mcdonalds.com.hk

 

Search Engine Marketing (SEM) Opportunities for mcdonalds.com.hk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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McDonalds Restaurants (HK) Ltd.
UG/F., Park Vale, 1060 Kings Rd, Quarry Bay, Hong Kong.HONG KONG

londie.yeung [at] mcd.com.hk



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Audience Demographics for Mcdonalds.com.hk

Relative to the general internet population how popular is mcdonalds.com.hk with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at mcdonalds.com.hk.

Confidence: medium
25-34
Relative to the general internet population, 25-34 year olds are over-represented at mcdonalds.com.hk.

Confidence: medium
35-44
Relative to the general internet population, 35-44 year olds are under-represented at mcdonalds.com.hk.

Confidence: medium
45-54
Relative to the general internet population, 45-54 year olds are greatly under-represented at mcdonalds.com.hk.

Confidence: medium
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at mcdonalds.com.hk.

Confidence: medium
65+
Relative to the general internet population, people over 65 years old are over-represented at mcdonalds.com.hk.

Confidence: medium
Education

No College
Relative to the general internet population, people who did not go to college are over-represented at mcdonalds.com.hk.

Confidence: medium
Some College
The audience for mcdonalds.com.hk among people some college education is similar to the general internet population.

Confidence: medium
College
Relative to the general internet population, people who went to college are under-represented at mcdonalds.com.hk.

Confidence: medium
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at mcdonalds.com.hk.

Confidence: medium
Gender

Male
Relative to the general internet population, Males are under-represented at mcdonalds.com.hk.

Confidence: medium
Female
Relative to the general internet population, Females are over-represented at mcdonalds.com.hk.

Confidence: medium
Has Children

Yes
Relative to the general internet population, people with children are greatly under-represented at mcdonalds.com.hk.

Confidence: medium
No
Relative to the general internet population, people without children are greatly over-represented at mcdonalds.com.hk.

Confidence: medium
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at mcdonalds.com.hk.

Confidence: medium
school
Relative to the general internet population, people browsing from school are over-represented at mcdonalds.com.hk.

Confidence: medium
work
Relative to the general internet population, people browsing from work are over-represented at mcdonalds.com.hk.

Confidence: medium

Advanced Demographics for mcdonalds.com.hk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Mcdonalds.com.hk

Country

Percent of Visitors

Hong Kong Flag  Hong Kong

86.7%

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High Impact Search Queries for Mcdonalds.com.hk

Query Impact
1 麥當勞 High
2 mcdonald hk High
3 mcdonalds High
4 麦当劳 High
5 hong kong Medium
6 mcdonal Medium
7 麥當奴 Medium

Top Search Queries for Mcdonalds.com.hk

Query Percent of Search Traffic
1 mcdonald 30.32%
2 麥當勞 22.09%
3 mcdonalds 8.17%
4 mcdonald hk 5.05%
5 m記 4.85%
6 麦当劳 2.45%
7 mcdonalds hk 1.94%

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