Maclean’s is Canada’s only national weekly current affairs magazine. Maclean’s enlightens, engages and entertains 2.8 million readers with strong investigative reporting and exclusive stories from leading journalists in the fields of international a

Statistics Summary for macleans.ca

Alexa Traffic Rank Reputation
Global 34,455
Global Rank Alexa Traffic Rank
An estimate of macleans.ca's popularity.

The rank is calculated using a combination of average daily visitors to macleans.ca and pageviews on macleans.ca over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
Canada Flag 1,050
Rank in CA Traffic Rank in Country
An estimate of macleans.ca's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to macleans.ca and pageviews on macleans.ca from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of macleans.ca's reputation.

The number of links to macleans.ca from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for macleans.ca:

  Traffic Rank Change
7 day 31,788 -1,142 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 31,002 -8,225 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 34,455 +3,694 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on macleans.ca:

  Pageviews Change
7 day 0.000116 +10% Change in Pageviews over the trailing 7 day period
1 month 0.000111 +27% Change in Pageviews over the trailing 1 month period
3 month 0.000097 -7% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit macleans.ca:

  Reach Change
7 day 0.0064 +1% Change in Reach over the trailing 7 day period
1 month 0.0067 +30% Change in Reach over the trailing 1 month period
3 month 0.00603 -12% Change in Reach over the trailing 3 month period

Estimated percentage of visits to macleans.ca that consist of a single pageview:

  Bounce % Change
7 day 73.1 -1% Change in Bounce % over the trailing 7 day period
1 month 72.3 +14% Change in Bounce % over the trailing 1 month period
3 month 70.3 -1% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for macleans.ca:

  Pageviews/User Change
7 day 1.9 +9% Change in Pageviews/User over the trailing 7 day period
1 month 1.77 -3% Change in Pageviews/User over the trailing 1 month period
3 month 1.69 +5% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for macleans.ca:

  Time on Site Change
7 day 02:52 +28% Change in Time on Site over the trailing 7 day period
1 month 02:27 +8% Change in Time on Site over the trailing 1 month period
3 month 02:20 -5% Change in Time on Site over the trailing 3 month period
Compare macleans.ca to:

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Average Load Time for Macleans.ca

Very Slow (2.918 Seconds), 85% of sites are faster.

Macleans.ca’s Regional Traffic Ranks

Country

Rank

Mexico Flag  Mexico

33,551

Where Visitors Go on Macleans.ca

Subdomain

Percent of Visitors

macleans.ca

91.49%

oncampus.macleans.ca

8.48%

secure.macleans.ca

1.46%

email.macleans.ca

0.97%


Audience Snapshot

Top Search Queries for Macleans.ca


Based on internet averages, macleans.ca is visited more frequently by users who are over 65 years old and have no children.
Get complete site demographics.
Query Percent of Search Traffic
1 newsmakers of the year 3.11%
2 sopa 1.98%
3 canadian university ranking 2011 1.52%
4 canada university ranking 1.23%
5 rate my professor 1.04%
6 cruel than 0.84%
7 macleans 0.82%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 22.4%
Last 7 days 24.4%
Yesterday 22.2%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to macleans.ca in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to macleans.ca for each query.
1 newsmakers of the year 3.11%
2 canadian university ranking 2011 1.50%
3 canada university ranking 0.93%
4 cruel than 0.84%
5 top 10 canadian cities in danger 0.62%
6 canadian university ranking 0.61%
7 pippa 0.36%
8 war 0.35%
9 thanks 0.31%
10 ranking of canadian univesities 0.28%
Search Query 1 Month Decline The change in percentage of search traffic to macleans.ca for each query.
1 canadian tire 1.18%
2 macleans 0.59%
3 rate my professor canada 0.29%
4 berklee college of music 0.28%
5 foreign 0.28%
6 research in motion 0.27%
7 pippa middleton 0.23%
8 aboriginal people 0.22%
9 brian johnson 0.21%
10 baird 0.17%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for macleans.ca.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for macleans.ca

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “macleans.ca” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “macleans.ca” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
canada university ranking 8.09 22 34
canada university 3.99 24 36
of the year 3.36 8 10
canadian university 3.29 13 26
university ranking 2011 3.07 25 19
mature student 2.92 39 28
macleans 2.21 29 13
download textbooks 2.18 18 44
sopa 1.91 54 14
ipad 1.44 66 35
pippa 1.36 43 13
canadian university ranking 1.26 17 10
maclean's magazine 1.20 16 23
macleans magazine 1.15 18 15
canadian tire 1.14 59 15
hortons 1.09 13 80
universities in canada 1.00 30 35
my professor 0.96 15 10
barbara amiel 0.86 13 20
canadian university rankings 0.86 14 21
multiple sclerosis 0.82 48 45
wade belak 0.75 36 20
80 inch tv 0.75 22 48
sharp 80 inch tv 0.68 21 40
war 0.67 43 18
under armour 0.67 51 36
mba in canada 0.62 17 42
is wheat bad for you 0.62 11 60
canadian survey 0.59 4 80
russell williams 0.59 23 22
 

Search Engine Marketing (SEM) Activity by macleans.ca

Ads for macleans.ca have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for macleans.ca

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Rogers Publishing Limited
One Mount Pleasant Road
Toronto, ON M4Y 2Y5
Canada
letters [at] macleans.ca

Jigsaw logo

Company Info

Employees:25 - 100
Revenue:$10 - 50M
Ownership:Privately Held

Contacts by Department

  • Sales: 4
  • Marketing: 5
  • Finance & Administration: 6
  • Engineering & Research: 2
  • Operations: 3
  • Other: 3

Contacts by Level

  • C-Level: 1
  • VP-Level: 3
  • Director-Level: 14
  • Manager-Level: 4

See macleans.ca email and phone contacts.


Whois

Who is macleans.ca? Whois lookup at GoDaddy.


About macleans.ca (in its own words) Quoted from macleans.ca's About Us and similar pages.

Maclean’s enlightens, engages and entertains 2.8 million readers with strong investigative reporting and exclusive stories from leading journalists in the fields of international affairs, social issues, national politics, business and culture. ... In 1905, the 43-year-old trade magazine publisher purchased an advertising agency's in-house business journal -- along with its 5,000-strong subscription base. ... Macleans.ca - About


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Review Summary for macleans.ca

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Audience Demographics for Macleans.ca

Relative to the general internet population how popular is macleans.ca with each audience below?

Age

18-24
The audience for macleans.ca among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
The audience for macleans.ca among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at macleans.ca.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are over-represented at macleans.ca.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are over-represented at macleans.ca.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are over-represented at macleans.ca.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at macleans.ca.

Confidence: high
Some College
The audience for macleans.ca among people some college education is similar to the general internet population.

Confidence: high
College
The audience for macleans.ca among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
The audience for macleans.ca among people who went to graduate school is similar to the general internet population.

Confidence: high
Gender

Male
The audience for macleans.ca among Males is similar to the general internet population.

Confidence: high
Female
The audience for macleans.ca among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at macleans.ca.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at macleans.ca.

Confidence: high
Browsing Location

home
The audience for macleans.ca among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at macleans.ca.

Confidence: high
work
The audience for macleans.ca among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for macleans.ca

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Macleans.ca

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High Impact Search Queries for Macleans.ca

Query Impact
1 canada university ranking High
2 canada university Medium
3 of the year Medium
4 canadian university Medium
5 university ranking 2011 Medium
6 mature student Medium
7 macleans Medium

Top Search Queries for Macleans.ca

Query Percent of Search Traffic
1 newsmakers of the year 3.11%
2 sopa 1.98%
3 canadian university ranking 2011 1.52%
4 canada university ranking 1.23%
5 rate my professor 1.04%
6 cruel than 0.84%
7 macleans 0.82%

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