independent.co.uk

The Independent 

National morning quality (tabloid) includes free online access to news and supplements. Insight by Robert Fisk and various other columnists.

Statistics Summary for independent.co.uk

Alexa Traffic Rank Reputation
Global 1,082
Global Rank Alexa Traffic Rank
An estimate of independent.co.uk's popularity.

The rank is calculated using a combination of average daily visitors to independent.co.uk and pageviews on independent.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 90
Rank in GB Traffic Rank in Country
An estimate of independent.co.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to independent.co.uk and pageviews on independent.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of independent.co.uk's reputation.

The number of links to independent.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
3 Stars
2 Reviews
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Traffic rank for independent.co.uk:

  Traffic Rank Change
Yesterday 1,145 -54 Change in Traffic Rank over the trailing 1 day period (A negative change means the site is getting more popular)
7 day 1,278 +82 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 1,282 +197 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 1,082 +39 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on independent.co.uk:

  Pageviews Change
Yesterday 0.00255 -0.3% Change in Pageviews over the trailing 1 day period
7 day 0.00238 -3% Change in Pageviews over the trailing 7 day period
1 month 0.00231 -6.5% Change in Pageviews over the trailing 1 month period
3 month 0.002536 -12.8% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit independent.co.uk:

  Reach Change
Yesterday 0.134 +3% Change in Reach over the trailing 1 day period
7 day 0.119 -7% Change in Reach over the trailing 7 day period
1 month 0.1227 -15% Change in Reach over the trailing 1 month period
3 month 0.1458 +2.9% Change in Reach over the trailing 3 month period

Estimated percentage of visits to independent.co.uk that consist of a single pageview:

  Bounce % Change
Yesterday 67.9 +3% Change in Bounce % over the trailing 1 day period
7 day 65.6 -2% Change in Bounce % over the trailing 7 day period
1 month 67.2 -4% Change in Bounce % over the trailing 1 month period
3 month 68.7 0%

Estimated daily unique pageviews per user for independent.co.uk:

  Pageviews/User Change
Yesterday 2.07 -3% Change in Pageviews/User over the trailing 1 day period
7 day 2.13 +4% Change in Pageviews/User over the trailing 7 day period
1 month 1.99 +11% Change in Pageviews/User over the trailing 1 month period
3 month 1.82 -15.3% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for independent.co.uk:

  Time on Site Change
Yesterday 03:43 +11% Change in Time on Site over the trailing 1 day period
7 day 03:50 +4% Change in Time on Site over the trailing 7 day period
1 month 03:36 +10% Change in Time on Site over the trailing 1 month period
3 month 03:22 +9% Change in Time on Site over the trailing 3 month period
Compare independent.co.uk to:

Learn more about Alexa Traffic Stats.

Average Load Time for Independent.co.uk

Very Slow (3.805 Seconds), 92% of sites are faster.

Where Visitors Go on Independent.co.uk

Subdomain

Percent of Visitors

independent.co.uk

95.20%

blogs.independent.co.uk

5.90%

directory.independent.co.uk

1.50%

property.independent.co.uk

0.37%

reddit.independent.co.uk

0.22%

courses.independent.co.uk

0.17%


Audience Snapshot

Top Search Queries for Independent.co.uk


Based on internet averages, independent.co.uk is visited more frequently by users who have no children and are graduate school educated.
Get complete site demographics.
Query Percent of Search Traffic
1 independent 3.11%
2 the independent 1.90%
3 krokodil 0.40%
4 mulberry bags 0.29%
5 robert fisk 0.27%
6 burberry uk 0.24%
7 mulberry handbags 0.23%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 16.2%
Last 7 days 16%
Yesterday 16.1%
 
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Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to independent.co.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to independent.co.uk for each query.
1 independent 0.75%
2 mulberry bags 0.29%
3 burberry uk 0.24%
4 mulberry handbags 0.23%
5 the independent 0.20%
6 the picture that shames italy 0.16%
7 prove wrong einstein's equation 0.16%
8 manchester united transfer news 0.15%
9 world best femails 0.13%
10 sport football 0.13%
Search Query 1 Month Decline The change in percentage of search traffic to independent.co.uk for each query.
1 krokodil 0.34%
2 rightmove 0.14%
3 fitehe gazeta 0.13%
4 mbt shoes 0.11%
5 amirta pritam 0.09%
6 amirta preetam 0.09%
7 amrita pritam 0.09%
8 independant 0.07%
9 russia today 0.07%
10 tibet 0.07%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for independent.co.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for independent.co.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “independent.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “independent.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
the independent 8.11 46 16
mulberry bags 5.62 54 46
burberry uk 3.58 50 35
mulberry handbags 3.50 51 36
mbt shoes 2.81 41 64
louis vuitton bags 1.96 53 34
dubai 1.52 53 38
china 1.35 60 26
best ipad accessories 1.31 29 29
news 1.27 67 20
burberry 1.21 58 33
sport football 1.12 29 20
recruitment agencies in slough 1.02 33 80
end of the world 0.92 42 29
ipad accessories 0.89 42 44
louis vuitton 0.86 62 23
krokodil 0.85 42 17
independent newspaper 0.83 26 16
help me to save 0.77 28 85
best juicer 0.76 32 57
golden triangle india 0.71 32 40
the independent newspaper 0.70 26 13
best audio books 0.69 29 28
uday hussein 0.67 38 12
the ritz hotel london 0.67 30 38
manchester united transfer news 0.64 39 10
audio books 0.63 45 57
hyundai i40 0.62 44 22
irish independent 0.62 44 10
black mirror 0.59 39 21
 

Search Engine Marketing (SEM) Activity by independent.co.uk

Ads for independent.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for independent.co.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Independent Digital (UK) Ltd
Independent House, 191 Marsh Wall
London E14 9RS
UNITED KINGDOM
a.picard [at] independent.co.uk

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:$10 - 50M
Ownership:Privately Held

Contacts by Department

  • Marketing: 11
  • Finance & Administration: 8
  • Human Resources: 1
  • Engineering & Research: 2
  • Operations: 68
  • IT & IS: 5
  • Other: 39

Contacts by Level

  • C-Level: 1
  • Director-Level: 3
  • Manager-Level: 39

See independent.co.uk email and phone contacts.


Whois

Who is independent.co.uk? Whois lookup at GoDaddy.


About independent.co.uk (in its own words) Quoted from independent.co.uk's About Us and similar pages.

Princess Kiko will have her third child this week - and the government is praying for Japan's first male imperial heir since 1965 to lift a succession crisis, which could render the royal family extinct within a couple of generations. David McNeill reports on a nation gripped by baby fever ... For the next week, the eyes of much of Japan will be on a room in a private hospital in Tokyo, where a 39-year-old woman is waiting to deliver her baby by caesarean section. ... About a boy: Dynasty, Japan-style - Asia, World - The Independent


Write a Review

Review Summary for independent.co.uk

3 Stars
(based on 2 reviews)
1 out of 1 people would recommend this site to a friend.

5 stars (1)
4 stars (0)
3 stars (0)
2 stars (0)
1 stars (1)
Likes
Active community1
Easy to navigate1
Good content1
Site is fast and responsive1


Reviews for independent.co.uk

I would recommend
this site to a friend
flo2 (Power Visitor)

The best use of this site is News.

Likes
  • Active community
  • Easy to navigate
  • Good content
  • Site is fast and responsive

Comments: The Independent is one of the best newspaper sites online and easily one of the top three in the UK. I read the Indie before I read any other news, every day, for its top-notch journalists and it's smart opinions. And I have NO idea what the other reviewer is talking about. The Independent has NEVER charged for content.

I recommend
this site to a friend
  • 1 Star
  • Pay?
  • Legacy Review
The Independent's OK, not as good as the Guardian or the Telegraph, but this site charges for content! What are they, crazy?



Audience Demographics for Independent.co.uk

Relative to the general internet population how popular is independent.co.uk with each audience below?

Age

18-24
The audience for independent.co.uk among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
The audience for independent.co.uk among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for independent.co.uk among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
The audience for independent.co.uk among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
The audience for independent.co.uk among 55-64 year olds is similar to the general internet population.

Confidence: high
65+
The audience for independent.co.uk among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at independent.co.uk.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at independent.co.uk.

Confidence: high
College
The audience for independent.co.uk among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at independent.co.uk.

Confidence: high
Gender

Male
The audience for independent.co.uk among Males is similar to the general internet population.

Confidence: high
Female
The audience for independent.co.uk among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at independent.co.uk.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at independent.co.uk.

Confidence: high
Browsing Location

home
The audience for independent.co.uk among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at independent.co.uk.

Confidence: high
work
The audience for independent.co.uk among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for independent.co.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Independent.co.uk

You need Flash 8 to view the map.

 

High Impact Search Queries for Independent.co.uk

Query Impact
1 the independent High
2 mulberry bags Medium
3 burberry uk Medium
4 mulberry handbags Medium
5 mbt shoes Medium
6 louis vuitton bags Low
7 dubai Low

Top Search Queries for Independent.co.uk

Query Percent of Search Traffic
1 independent 3.11%
2 the independent 1.90%
3 krokodil 0.40%
4 mulberry bags 0.29%
5 robert fisk 0.27%
6 burberry uk 0.24%
7 mulberry handbags 0.23%

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