hmrc.gov.uk
HM Revenue and Customs
News and information on tax and national insurance, including downloadable leaflets and forms and the latest news on filing tax returns on-line.
Statistics Summary for hmrc.gov.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
2,018 Global Rank
Alexa Traffic RankAn estimate of hmrc.gov.uk's popularity. The rank is calculated using a combination of average daily visitors to hmrc.gov.uk and pageviews on hmrc.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
36 Rank in
GB
Traffic Rank in CountryAn estimate of hmrc.gov.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to hmrc.gov.uk and pageviews on hmrc.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of hmrc.gov.uk's reputation. The number of links to hmrc.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for hmrc.gov.uk:
| Traffic Rank | Change | ||
| Yesterday | 2,348 | +166 |  |
|---|---|---|---|
| 7 day | 2,248 | +1,332 | |
| 1 month | 1,319 | -1,358 |  |
| 3 month | 2,018 | -1,047 | |
Estimated percentage of global pageviews on hmrc.gov.uk:
| Pageviews | Change | ||
| Yesterday | 0.00353 | -9% | |
|---|---|---|---|
| 7 day | 0.00391 | -72.3% | |
| 1 month | 0.00855 | +162.2% | |
| 3 month | 0.004882 | +99.8% | |
Estimated percentage of global internet users who visit hmrc.gov.uk:
| Reach | Change | ||
| Yesterday | 0.05 | -6% | |
|---|---|---|---|
| 7 day | 0.0495 | -51% | |
| 1 month | 0.0742 | +80% | |
| 3 month | 0.0517 | +35% | |
Estimated percentage of visits to hmrc.gov.uk that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 24.9 | -20% | |
|---|---|---|---|
| 7 day | 26.4 | +23% | |
| 1 month | 23.2 | -21% | |
| 3 month | 26.4 | -15% | |
Estimated daily unique pageviews per user for hmrc.gov.uk:
| Pageviews/User | Change | ||
| Yesterday | 7.8 | -3% | |
|---|---|---|---|
| 7 day | 8.4 | -44% | |
| 1 month | 12.2 | +46% | |
| 3 month | 9.9 | +49% | |
Estimated daily time on site (mm:ss) for hmrc.gov.uk:
| Time on Site | Change | ||
| Yesterday | 06:43 | -6% | |
|---|---|---|---|
| 7 day | 07:18 | -42% | |
| 1 month | 10:33 | +38% | |
| 3 month | 08:46 | +44% | |
Estimated percentage of visits to hmrc.gov.uk that came from a search engine:
| Search % | Change | ||
| Yesterday | 35.4 | +18% | |
|---|---|---|---|
| 7 day | 31.3 | +17% | |
| 1 month | 29 | -12% | |
| 3 month | 31.5 | -11% | |
Average Load Time for Hmrc.gov.uk
Very Fast (0.691 Seconds), 85% of sites are slower.
Hmrc.gov.uk’s Regional Traffic Ranks
Country
Rank
Ireland
733
Australia
2,362
Thailand
3,128
France
6,731
Italy
Spain
United States
China
India
Where Visitors Go on Hmrc.gov.uk
Subdomain
Percent of Visitors
hmrc.gov.uk
90.29%
online.hmrc.gov.uk
36.99%
search2.hmrc.gov.uk
15.42%
customs.hmrc.gov.uk
10.73%
search.hmrc.gov.uk
8.25%
taxcredits.hmrc.gov.uk
1.90%
nicecalculator.hmrc.gov.uk
0.23%
businesslink-online.hmrc.gov.uk
0.21%
directgov-online.hmrc.gov.uk
0.20%
companieshouse-online.hmrc.gov.uk
0.09%
sspcalculator.hmrc.gov.uk
0.09%
Audience Snapshot
Top Search Queries for Hmrc.gov.uk
| Query | Percent of Search Traffic |
|---|
| 1 | hmrc | 2.95% |
| 2 | tax contribution | 1.16% |
| 3 | child benefit | 1.16% |
| 4 | tax return | 1.06% |
| 5 | inland revenue | 0.92% |
| 6 | tax credits | 0.74% |
| 7 | any initial action trader | 0.73% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 29% |
| Last 7 days | 31.3% |
| Yesterday | 35.4% |
Top Queries from Search Traffic
The top queries driving traffic to hmrc.gov.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | hmrc | 2.95% |
| 2 | tax contribution | 1.16% |
| 3 | child benefit | 1.16% |
| 4 | tax return | 1.06% |
| 5 | inland revenue | 0.92% |
| 6 | tax credits | 0.74% |
| 7 | any initial action trader | 0.73% |
| 8 | capital gains tax | 0.62% |
| 9 | uk vat refunds | 0.55% |
| 10 | vat | 0.54% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to hmrc.gov.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to hmrc.gov.uk for each query.
|
|---|
| 1 | tax contribution | 1.16% |
| 2 | tax return | 0.74% |
| 3 | uk vat refunds | 0.55% |
| 4 | any initial action trader | 0.54% |
| 5 | capital gains tax | 0.49% |
| 6 | uk complete tax online | 0.46% |
| 7 | p11 | 0.24% |
| 8 | value added tax | 0.23% |
| 9 | tax refunds | 0.21% |
| 10 | tax refund | 0.19% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to hmrc.gov.uk for each query.
|
|---|
| 1 | child benefit | 1.05% |
| 2 | hmrc | 0.99% |
| 3 | inland revenue | 0.25% |
| 4 | long service awards | 0.22% |
| 5 | child tax credits | 0.20% |
| 6 | working tax credit | 0.20% |
| 7 | tax credits | 0.19% |
| 8 | corporation tax | 0.19% |
| 9 | mileage | 0.18% |
| 10 | tax | 0.18% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for hmrc.gov.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for hmrc.gov.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “hmrc.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “hmrc.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| tax return | 6.99 | 35 | 62 |
| tax contribution | 3.52 | 32 | 30 |
| child benefit | 3.38 | 42 | 28 |
| setting up a business | 3.25 | 33 | 61 |
| complete tax online | 2.40 | 24 | 85 |
| capital gains tax | 2.22 | 34 | 35 |
| tax credits | 2.19 | 37 | 24 |
| tax refund | 2.02 | 34 | 54 |
| income tax | 1.91 | 46 | 33 |
| working tax credit | 1.70 | 35 | 30 |
| vat | 1.69 | 44 | 31 |
| tax credit | 1.54 | 28 | 43 |
| tax refunds | 1.46 | 31 | 59 |
| inheritance tax | 1.34 | 31 | 47 |
| corporation tax | 1.24 | 28 | 39 |
| self assessment | 1.22 | 33 | 29 |
| uk vat | 1.12 | 23 | 30 |
| any initial action trader | 1.06 | 34 | 14 |
| p11 | 1.04 | 24 | 43 |
| tax returns | 1.04 | 27 | 56 |
| hmrc vat | 1.00 | 30 | 17 |
| inland revenue | 0.94 | 40 | 17 |
| working tax credits | 0.89 | 28 | 23 |
| child tax credits | 0.89 | 28 | 26 |
| child tax credit | 0.88 | 32 | 26 |
| starting a business | 0.86 | 39 | 56 |
| import duty | 0.81 | 29 | 28 |
| self employed | 0.79 | 31 | 47 |
| national insurance | 0.79 | 33 | 29 |
| long service awards | 0.77 | 25 | 40 |
Search Engine Marketing (SEM) Activity by hmrc.gov.uk
Ads for hmrc.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for hmrc.gov.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Company Info
| Employees: | 25 - 100 |
|---|---|
| Revenue: | $0 - 1M |
| Ownership: | Government |
Contacts by Department
- Finance & Administration: 1
Contacts by Level
- C-Level: 1
See hmrc.gov.uk email and phone contacts.
Whois
Who is hmrc.gov.uk? Whois lookup at GoDaddy.
About hmrc.gov.uk (in its own words)
Quoted from hmrc.gov.uk's About Us and similar pages.
We also administer the tax reliefs available for charitable donations and ensure that all charitable reliefs are sufficiently protected against abuse. Head of HMRC Charities is Keith Moore who is based in our main operational office at Bootle on Merseyside. Our policy team is based in central London. The aims of HMRC charities are to:- support giving, by encouraging tax effective donations to charities and ... HM Revenue & Customs: HMRC Charities About Us
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Review Summary for hmrc.gov.uk
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Audience Demographics for Hmrc.gov.uk
Relative to the general internet population how popular is hmrc.gov.uk with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at hmrc.gov.uk.Confidence: high
The audience for hmrc.gov.uk among 25-34 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 35-44 year olds are over-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at hmrc.gov.uk.Confidence: high
The audience for hmrc.gov.uk among 55-64 year olds is similar to the general internet population.Confidence: high
The audience for hmrc.gov.uk among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, people some college education are under-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, people who went to college are under-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at hmrc.gov.uk.Confidence: high
The audience for hmrc.gov.uk among Males is similar to the general internet population.Confidence: high
The audience for hmrc.gov.uk among Females is similar to the general internet population.Confidence: high
Relative to the general internet population, people with children are over-represented at hmrc.gov.uk.Confidence: high
The audience for hmrc.gov.uk among people without children is similar to the general internet population.Confidence: high
Relative to the general internet population, people browsing from home are under-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at hmrc.gov.uk.Confidence: high
Relative to the general internet population, people browsing from work are over-represented at hmrc.gov.uk.Confidence: high
Advanced Demographics for hmrc.gov.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Hmrc.gov.uk
Country
Percent of Visitors
86.1%
1.7%
0.9%
0.9%
0.7%
0.7%
0.7%
0.7%
0.5%
0.5%
0.7%
0.7%
0.7%
0.5%
0.5%
