food.gov.uk
Food Standards Agency
Independent watchdog established to protect the public's health and consumer interests in relation to food safety. Provides information on a variety of food-related issues including health, safety, hygiene and nutrition.
Statistics Summary for food.gov.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
123,955 Global Rank
Alexa Traffic RankA rough estimate of food.gov.uk's popularity. The rank is calculated using a combination of average daily visitors to food.gov.uk and pageviews on food.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
5,556 Rank in
GB
Traffic Rank in CountryA rough estimate of food.gov.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to food.gov.uk and pageviews on food.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of food.gov.uk's reputation. The number of links to food.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for food.gov.uk:
| Traffic Rank | Change | ||
| 1 month | 104,413 | -49,319 |  |
|---|---|---|---|
| 3 month | 123,955 | +19,252 |  |
Estimated percentage of global pageviews on food.gov.uk:
| Pageviews | Change | ||
| 1 month | 0.000044 | +64% | |
|---|---|---|---|
| 3 month | 0.000035 | -17% | |
Estimated percentage of global internet users who visit food.gov.uk:
| Reach | Change | ||
| 1 month | 0.0017 | +50% | |
|---|---|---|---|
| 3 month | 0.00145 | -14% | |
Estimated percentage of visits to food.gov.uk that consist of a single pageview:
| Bounce % | Change | ||
| 1 month | 51.5 | -18% | |
|---|---|---|---|
| 3 month | 58 | -4% | |
Estimated daily unique pageviews per user for food.gov.uk:
| Pageviews/User | Change | ||
| 1 month | 2.7 | +8% | |
|---|---|---|---|
| 3 month | 2.6 | -2% | |
Estimated daily time on site (mm:ss) for food.gov.uk:
| Time on Site | Change | ||
| 1 month | 02:38 | -5% | |
|---|---|---|---|
| 3 month | 02:46 | -13% | |
Estimated percentage of visits to food.gov.uk that came from a search engine:
| Search % | Change | ||
| 1 month | 25.3 | -24% | |
|---|---|---|---|
| 3 month | 31 | +17% | |
Average Load Time for Food.gov.uk
Fast (0.993 Seconds), 70% of sites are slower.
Food.gov.uk’s Regional Traffic Ranks
Country
Rank
5,556
Spain
108,922
France
121,357
India
333,782
United States
602,038
Where Visitors Go on Food.gov.uk
Subdomain
Percent of Visitors
food.gov.uk
94.65%
ratings.food.gov.uk
8.20%
search.food.gov.uk
5.66%
Audience Snapshot
Top Search Queries for Food.gov.uk
| Query | Percent of Search Traffic |
|---|
| 1 | promoting food hygiene | 15.75% |
| 2 | food safety | 4.23% |
| 3 | food standards agency | 3.21% |
| 4 | fsa | 3.15% |
| 5 | food traceability | 1.22% |
| 6 | food hygiene | 0.86% |
| 7 | سک | 0.78% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 25.3% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to food.gov.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | promoting food hygiene | 15.75% |
| 2 | food safety | 4.23% |
| 3 | food standards agency | 3.21% |
| 4 | fsa | 3.15% |
| 5 | food traceability | 1.22% |
| 6 | food hygiene | 0.86% |
| 7 | سک | 0.78% |
| 8 | import export uk & indonesia | 0.56% |
| 9 | meat hygiene | 0.52% |
| 10 | dorset cereals | 0.46% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to food.gov.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to food.gov.uk for each query.
|
|---|
| 1 | promoting food hygiene | 15.75% |
| 2 | import export uk & indonesia | 0.56% |
| 3 | meat hygiene | 0.50% |
| 4 | starting a business | 0.36% |
| 5 | vending machine feasibility study | 0.31% |
| 6 | food standards | 0.29% |
| 7 | animal feed | 0.28% |
| 8 | سک | 0.27% |
| 9 | uk takeaway business guidelines | 0.26% |
| 10 | catering business | 0.25% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to food.gov.uk for each query.
|
|---|
| 1 | food safety | 5.55% |
| 2 | food standards agency | 1.92% |
| 3 | sudani | 1.56% |
| 4 | food traceability | 0.97% |
| 5 | fsa | 0.46% |
| 6 | food | 0.43% |
| 7 | organic food | 0.24% |
| 8 | animal feeds | 0.23% |
| 9 | dorset cereals | 0.23% |
| 10 | fsa register | 0.22% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for food.gov.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for food.gov.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “food.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “food.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| food hygiene | 28.65 | 18 | 61 |
| food safety | 12.78 | 36 | 49 |
| promoting food hygiene | 9.48 | 29 | 10 |
| fsa | 5.58 | 49 | 29 |
| food standards agency | 3.20 | 27 | 16 |
| food traceability | 3.12 | 29 | 43 |
| starting a business | 1.20 | 39 | 56 |
| food standards | 1.04 | 12 | 10 |
| catering business | 0.94 | 25 | 53 |
| food safety test | 0.90 | 11 | 100 |
| care homes | 0.87 | 31 | 65 |
| starting a catering business | 0.72 | 15 | 70 |
| animal feed | 0.68 | 20 | 35 |
| eatwell plate | 0.68 | 13 | 55 |
| food packaging | 0.63 | 27 | 64 |
| food importers | 0.61 | 10 | 62 |
| organic foods | 0.60 | 25 | 59 |
| food hygiene certificate | 0.59 | 18 | 59 |
| سک | 0.58 | 46 | 12 |
| imported food | 0.53 | 6 | 70 |
| organic food | 0.51 | 35 | 51 |
| dorset cereals | 0.51 | 28 | 18 |
| traceability systems | 0.49 | 28 | 41 |
| food safety and hygiene | 0.47 | 7 | 90 |
| hygiene | 0.46 | 37 | 28 |
| aspartame | 0.45 | 41 | 26 |
| catering food | 0.43 | 14 | 37 |
| food | 0.42 | 51 | 27 |
| doves farm | 0.41 | 16 | 31 |
| reheating rice | 0.38 | 15 | 55 |
Search Engine Marketing (SEM) Activity by food.gov.uk
Ads for food.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for food.gov.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Company Info
| Employees: | 1K - 10K |
|---|---|
| Revenue: | $0 - 1M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 299
- Marketing: 221
- Finance & Administration: 945
- Human Resources: 224
- Support: 164
- Engineering & Research: 212
- Operations: 185
- IT & IS: 466
- Other: 859
Contacts by Level
- C-Level: 218
- VP-Level: 12
- Director-Level: 553
- Manager-Level: 1,373
See food.gov.uk email and phone contacts.
Whois
Who is food.gov.uk? Whois lookup at GoDaddy.
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Review Summary for food.gov.uk
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Audience Demographics for Food.gov.uk
Relative to the general internet population how popular is food.gov.uk with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, 25-34 year olds are under-represented at food.gov.uk.Confidence: medium
The audience for food.gov.uk among 35-44 year olds is similar to the general internet population.Confidence: medium
Relative to the general internet population, 45-54 year olds are over-represented at food.gov.uk.Confidence: medium
The audience for food.gov.uk among 55-64 year olds is similar to the general internet population.Confidence: medium
Relative to the general internet population, people over 65 years old are greatly over-represented at food.gov.uk. Confidence: medium
Relative to the general internet population, people who did not go to college are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, people some college education are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, people who went to college are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, people who went to graduate school are over-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, Males are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, Females are over-represented at food.gov.uk.Confidence: medium
The audience for food.gov.uk among people with children is similar to the general internet population.Confidence: medium
The audience for food.gov.uk among people without children is similar to the general internet population.Confidence: medium
Relative to the general internet population, people browsing from home are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, people browsing from school are under-represented at food.gov.uk.Confidence: medium
Relative to the general internet population, people browsing from work are over-represented at food.gov.uk.Confidence: medium
Advanced Demographics for food.gov.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Food.gov.uk
Country
Percent of Visitors
55.5%
3.2%
3.1%
2.7%
1.6%
