firstchoice.co.uk
First Choice Holidays
Services include holidays, flights, car hire and insurance. Contact information.
Statistics Summary for firstchoice.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
25,014 Global Rank
Alexa Traffic RankAn estimate of firstchoice.co.uk's popularity. The rank is calculated using a combination of average daily visitors to firstchoice.co.uk and pageviews on firstchoice.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
685 Rank in
GB
Traffic Rank in CountryAn estimate of firstchoice.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to firstchoice.co.uk and pageviews on firstchoice.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of firstchoice.co.uk's reputation. The number of links to firstchoice.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
1 Review
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Traffic rank for firstchoice.co.uk:
| Traffic Rank | Change | ||
| 7 day | 24,876 | +797 |  |
|---|---|---|---|
| 1 month | 20,754 | -1,742 |  |
| 3 month | 25,014 | +146 | |
Estimated percentage of global pageviews on firstchoice.co.uk:
| Pageviews | Change | ||
| 7 day | 0.000233 | -3% | |
|---|---|---|---|
| 1 month | 0.000317 | -8% | |
| 3 month | 0.000274 | -4% | |
Estimated percentage of global internet users who visit firstchoice.co.uk:
| Reach | Change | ||
| 7 day | 0.0066 | -2% | |
|---|---|---|---|
| 1 month | 0.0075 | +20% | |
| 3 month | 0.00599 | +2% | |
Estimated percentage of visits to firstchoice.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 36.2 | +3% | |
|---|---|---|---|
| 1 month | 35.2 | +15% | |
| 3 month | 36.1 | -1% | |
Estimated daily unique pageviews per user for firstchoice.co.uk:
| Pageviews/User | Change | ||
| 7 day | 3.8 | -0.5% | |
|---|---|---|---|
| 1 month | 4.5 | -24% | |
| 3 month | 4.8 | -6% | |
Estimated daily time on site (mm:ss) for firstchoice.co.uk:
| Time on Site | Change | ||
| 7 day | 04:29 | -1% | |
|---|---|---|---|
| 1 month | 05:02 | -26% | |
| 3 month | 05:28 | +1% | |
Estimated percentage of visits to firstchoice.co.uk that came from a search engine:
| Search % | Change | ||
| 7 day | 29 | -22% | |
|---|---|---|---|
| 1 month | 33.6 | +4% | |
| 3 month | 31.5 | -11% | |
Average Load Time for Firstchoice.co.uk
Slow (1.88 Seconds), 66% of sites are faster.
Firstchoice.co.uk’s Regional Traffic Ranks
Country
Rank
685
Kenya
5,211
Ireland
6,167
France
25,287
Spain
48,972
Philippines
India
Germany
United States
Where Visitors Go on Firstchoice.co.uk
Subdomain
Percent of Visitors
firstchoice.co.uk
95.99%
flights.firstchoice.co.uk
3.68%
blog.firstchoice.co.uk
3.10%
pay.firstchoice.co.uk
0.82%
excursions.firstchoice.co.uk
0.49%
Audience Snapshot
Top Search Queries for Firstchoice.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | first choice | 16.61% |
| 2 | holidays to kenya | 14.24% |
| 3 | holiday | 3.59% |
| 4 | beach and safari holiday in kenya | 2.90% |
| 5 | kenya safari and beach holiday | 2.37% |
| 6 | book holiday | 1.65% |
| 7 | kenya beach and safari holiday | 1.44% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 33.6% |
| Last 7 days | 29% |
| Yesterday | 22.7% |
Top Queries from Search Traffic
The top queries driving traffic to firstchoice.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | first choice | 16.61% |
| 2 | holidays to kenya | 14.24% |
| 3 | holiday | 3.59% |
| 4 | beach and safari holiday in kenya | 2.90% |
| 5 | kenya safari and beach holiday | 2.37% |
| 6 | book holiday | 1.65% |
| 7 | kenya beach and safari holiday | 1.44% |
| 8 | last minute | 1.34% |
| 9 | safari and beach holiday in kenya | 1.32% |
| 10 | holidays | 1.16% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to firstchoice.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to firstchoice.co.uk for each query.
|
|---|
| 1 | holidays to kenya | 12.86% |
| 2 | holiday | 1.72% |
| 3 | book holiday | 1.50% |
| 4 | beach and safari holiday in kenya | 1.09% |
| 5 | kenya safari and beach | 0.85% |
| 6 | safari and beach holiday in kenya | 0.67% |
| 7 | kenya safari and beach holiday | 0.59% |
| 8 | egypt holidays | 0.48% |
| 9 | family holidays 2012 | 0.39% |
| 10 | tour and travel in ethiopia | 0.39% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to firstchoice.co.uk for each query.
|
|---|
| 1 | first choice | 6.71% |
| 2 | kenya beach and safari holiday | 0.77% |
| 3 | last minute | 0.40% |
| 4 | firstchoice | 0.37% |
| 5 | kenya safari holidays | 0.32% |
| 6 | holidays to turkey | 0.31% |
| 7 | kenya holiday | 0.26% |
| 8 | first choice holidays | 0.24% |
| 9 | sharm el sheikh | 0.23% |
| 10 | cyprus holidays | 0.20% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for firstchoice.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for firstchoice.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “firstchoice.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “firstchoice.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| holidays to kenya | 18.39 | 38 | 40 |
| holidays to | 7.89 | 3 | 40 |
| beach and safari holiday | 6.86 | 15 | 100 |
| kenya safari and beach | 2.96 | 28 | 40 |
| first choice | 2.59 | 50 | 16 |
| family holidays | 2.30 | 30 | 71 |
| kenya beach and safari | 2.26 | 9 | 70 |
| kenya safari and beach holiday | 2.18 | 44 | 30 |
| book holiday | 2.05 | 29 | 59 |
| last minute | 2.02 | 62 | 43 |
| safari holiday in kenya | 1.80 | 20 | 44 |
| egypt holidays | 1.72 | 27 | 66 |
| holidays | 1.46 | 46 | 52 |
| family holidays to kenya | 1.41 | 34 | 43 |
| choice holidays | 1.41 | 22 | 55 |
| safari holidays in kenya | 1.31 | 28 | 94 |
| holiday | 1.12 | 47 | 41 |
| package holidays | 1.10 | 31 | 69 |
| beach holiday in kenya | 1.07 | 30 | 50 |
| holidays to turkey | 1.07 | 28 | 72 |
| kenya beach holidays | 1.02 | 38 | 36 |
| morocco holidays | 0.84 | 29 | 89 |
| holidays in egypt | 0.81 | 23 | 63 |
| last minute holidays | 0.80 | 37 | 66 |
| beach holidays | 0.79 | 24 | 60 |
| family holidays 2012 | 0.74 | 19 | 60 |
| to turkey | 0.68 | 7 | 100 |
| holidays in kenya | 0.67 | 23 | 56 |
| cyprus holidays | 0.64 | 27 | 79 |
| first choice holidays | 0.63 | 29 | 35 |
Search Engine Marketing (SEM) Activity by firstchoice.co.uk
Ads for firstchoice.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for firstchoice.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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London Rd, Crawley
W Sussex RH10 9GX
UNITED KINGDOM
webmaster [at] firstchoice.co.uk
Company Info
| Employees: | 100 - 250 |
|---|---|
| Revenue: | $50 - 100M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 17
- Marketing: 7
- Finance & Administration: 33
- Human Resources: 11
- Support: 3
- Engineering & Research: 3
- Operations: 6
- IT & IS: 21
- Other: 20
Contacts by Level
- C-Level: 7
- VP-Level: 3
- Director-Level: 35
- Manager-Level: 42
See firstchoice.co.uk email and phone contacts.
Whois
Who is firstchoice.co.uk? Whois lookup at GoDaddy.
About firstchoice.co.uk (in its own words)
Quoted from firstchoice.co.uk's About Us and similar pages.
Journalists can contact the First Choice Press Office at pressoffice@firstchoice.co.uk Only press enquiries can be dealt with on this email address. For other queries to find details of who to contact visit the Contact us section of the website. First Choice | About us | Media contacts
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View All Access all of Alexa’s Site Tools.
Review Summary for firstchoice.co.uk
Reviews for firstchoice.co.uk
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Firstchoice.co.uk
Relative to the general internet population how popular is firstchoice.co.uk with each audience below?
The audience for firstchoice.co.uk among 18-24 year olds is similar to the general internet population.Confidence: high
The audience for firstchoice.co.uk among 25-34 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 35-44 year olds are over-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, 45-54 year olds are under-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, 55-64 year olds are under-represented at firstchoice.co.uk.Confidence: high
The audience for firstchoice.co.uk among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at firstchoice.co.uk.Confidence: high
The audience for firstchoice.co.uk among people some college education is similar to the general internet population.Confidence: high
Relative to the general internet population, people who went to college are under-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, Males are under-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, Females are over-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, people with children are over-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, people without children are under-represented at firstchoice.co.uk.Confidence: high
The audience for firstchoice.co.uk among people browsing from home is similar to the general internet population.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at firstchoice.co.uk.Confidence: high
Relative to the general internet population, people browsing from work are over-represented at firstchoice.co.uk.Confidence: high
Advanced Demographics for firstchoice.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Firstchoice.co.uk
Country
Percent of Visitors
80.9%
4.2%
2.7%
1.6%
1.4%
1.2%
1.0%
0.7%
0.5%
1.2%
1.0%
0.7%
0.5%
