ewg.org
Environmental Working Group
EWG is a nonprofit environmental research organization based in Washington, D.C. and a leading content provider for public interest groups and concerned citizens who are campaigning to protect the environment.
Statistics Summary for ewg.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
18,003 Global Rank
Alexa Traffic RankAn estimate of ewg.org's popularity. The rank is calculated using a combination of average daily visitors to ewg.org and pageviews on ewg.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
4,810 Rank in
US
Traffic Rank in CountryAn estimate of ewg.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to ewg.org and pageviews on ewg.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of ewg.org's reputation. The number of links to ewg.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for ewg.org:
| Traffic Rank | Change | ||
| 7 day | 18,670 | -580 |  |
|---|---|---|---|
| 1 month | 18,335 | -1,591 | |
| 3 month | 18,003 | +1,900 |  |
Estimated percentage of global pageviews on ewg.org:
| Pageviews | Change | ||
| 7 day | 0.000392 | +13% | |
|---|---|---|---|
| 1 month | 0.000386 | +7% | |
| 3 month | 0.00039 | -12.5% | |
Estimated percentage of global internet users who visit ewg.org:
| Reach | Change | ||
| 7 day | 0.0081 | +1% | |
|---|---|---|---|
| 1 month | 0.0083 | +15% | |
| 3 month | 0.0082 | -7% | |
Estimated percentage of visits to ewg.org that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 44.5 | -4% | |
|---|---|---|---|
| 1 month | 44 | +4% | |
| 3 month | 43.1 | +3% | |
Estimated daily unique pageviews per user for ewg.org:
| Pageviews/User | Change | ||
| 7 day | 5.1 | +12% | |
|---|---|---|---|
| 1 month | 4.9 | -6% | |
| 3 month | 4.96 | -6% | |
Estimated daily time on site (mm:ss) for ewg.org:
| Time on Site | Change | ||
| 7 day | 04:02 | +5% | |
|---|---|---|---|
| 1 month | 04:00 | -4% | |
| 3 month | 03:55 | -8% | |
Estimated percentage of visits to ewg.org that came from a search engine:
| Search % | Change | ||
| 7 day | 15.8 | -4% | |
|---|---|---|---|
| 1 month | 14.8 | -4% | |
| 3 month | 13.8 | -40% | |
Average Load Time for Ewg.org
Fast (0.973 Seconds), 71% of sites are slower.
Ewg.org’s Regional Traffic Ranks
Country
Rank
Dominican Republic
3,440
4,810
Greece
7,389
Canada
8,026
Singapore
9,643
Spain
18,605
Australia
21,268
Italy
30,024
France
30,460
South Africa
33,730
United Kingdom
46,718
Indonesia
57,332
India
102,566
Where Visitors Go on Ewg.org
Subdomain
Percent of Visitors
ewg.org
86.54%
action.ewg.org
9.67%
donate.ewg.org
4.87%
farm.ewg.org
3.68%
static.ewg.org
3.62%
breakingnews.ewg.org
2.59%
Audience Snapshot
Top Search Queries for Ewg.org
| Query | Percent of Search Traffic |
|---|
| 1 | ewg | 2.59% |
| 2 | cosmetics database | 1.93% |
| 3 | cosmetic database | 1.27% |
| 4 | environmental working group | 1.24% |
| 5 | ewg ag mag | 0.86% |
| 6 | ewg meat eater's guide | 0.55% |
| 7 | food news | 0.48% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 14.8% |
| Last 7 days | 15.8% |
| Yesterday | 19.6% |
Top Queries from Search Traffic
The top queries driving traffic to ewg.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | ewg | 2.59% |
| 2 | cosmetics database | 1.93% |
| 3 | cosmetic database | 1.27% |
| 4 | environmental working group | 1.24% |
| 5 | ewg ag mag | 0.86% |
| 6 | ewg meat eater's guide | 0.55% |
| 7 | food news | 0.48% |
| 8 | ewg sunscreen | 0.46% |
| 9 | phthalates | 0.44% |
| 10 | dark makeup | 0.39% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to ewg.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to ewg.org for each query.
|
|---|
| 1 | skin deep cosmetics | 0.98% |
| 2 | dirty dozen | 0.48% |
| 3 | dark makeup | 0.39% |
| 4 | ewg | 0.28% |
| 5 | titanium dioxide | 0.25% |
| 6 | the dirty dozen | 0.20% |
| 7 | skindeep | 0.18% |
| 8 | ewg meat eater's guide | 0.17% |
| 9 | food news | 0.16% |
| 10 | farm subsidy database | 0.14% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to ewg.org for each query.
|
|---|
| 1 | skin deep | 0.92% |
| 2 | ewg sunscreen | 0.47% |
| 3 | environmental working group | 0.47% |
| 4 | ewg.org sunscreen | 0.23% |
| 5 | phthalates | 0.18% |
| 6 | farm subsidies | 0.17% |
| 7 | dimethicone | 0.17% |
| 8 | ewg sunscreen 2011 | 0.14% |
| 9 | chemicals used in fracking | 0.14% |
| 10 | cosmetic database | 0.12% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for ewg.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for ewg.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “ewg.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “ewg.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| skin deep | 10.20 | 34 | 19 |
| cosmetics database | 8.67 | 27 | 39 |
| ewg skin deep | 6.98 | 28 | 20 |
| environmental working group | 4.01 | 36 | 28 |
| cosmetic database | 3.84 | 27 | 26 |
| ewg | 2.97 | 33 | 15 |
| farm subsidy database | 1.89 | 12 | 50 |
| titanium dioxide | 1.58 | 32 | 53 |
| ewg ag mag | 1.49 | 20 | 15 |
| dirty dozen | 1.48 | 29 | 17 |
| food news | 1.31 | 27 | 23 |
| bottled water | 1.26 | 30 | 55 |
| phthalates | 1.24 | 35 | 25 |
| cosmetics | 1.16 | 40 | 49 |
| skin deep cosmetics | 1.14 | 20 | 10 |
| ewg healthy home tips | 1.13 | 9 | 45 |
| safe sunscreen | 1.05 | 16 | 37 |
| ewg sunscreen | 1.04 | 17 | 19 |
| ewg 10 americans | 0.93 | 7 | 100 |
| stearic acid | 0.93 | 32 | 31 |
| skindeep | 0.86 | 23 | 11 |
| cell phone radiation | 0.82 | 27 | 37 |
| ewg cell phones | 0.77 | 9 | 38 |
| cell phones | 0.71 | 42 | 58 |
| sunscreen ratings | 0.68 | 15 | 29 |
| ag mag | 0.66 | 5 | 15 |
| healthy home tips | 0.65 | 7 | 33 |
| benzyl alcohol | 0.64 | 25 | 46 |
| dimethicone | 0.63 | 30 | 26 |
| sunscreen reviews | 0.61 | 12 | 50 |
Search Engine Marketing (SEM) Activity by ewg.org
Ads for ewg.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for ewg.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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1718 Connecticut Av NW #600
Washington, DC 20009
US
chris [at] ewg.org
Company Info
| Employees: | 25 - 100 |
|---|---|
| Revenue: | $0 - 1M |
| Ownership: | Other |
Contacts by Department
- Marketing: 2
- Finance & Administration: 3
- Engineering & Research: 2
- IT & IS: 2
- Other: 4
Contacts by Level
- VP-Level: 1
- Director-Level: 2
- Manager-Level: 2
See ewg.org email and phone contacts.
Whois
Who is ewg.org? Whois lookup at GoDaddy.
About ewg.org (in its own words)
Quoted from ewg.org's About Us and similar pages.
EWG in the News 10/2/2008 Hardrock Reform Advocates Look Ahead to 2009 9/12/2008 To Drink or Drill? 9/11/2008 Communities Need Better Pothole Repairs 9/10/2008 Watchdog Group, Dean Slam Congress For Proposed Conservation Cuts View all news clips in Natural Resources chemical index ... About the Environmental Working Group | Environmental Working Group
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
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Review Summary for ewg.org
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Write a Review
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View All Access all of Alexa’s Site Tools.
Audience Demographics for Ewg.org
Relative to the general internet population how popular is ewg.org with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at ewg.org.Confidence: high
The audience for ewg.org among 25-34 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 35-44 year olds are over-represented at ewg.org.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at ewg.org.Confidence: high
Relative to the general internet population, 55-64 year olds are over-represented at ewg.org.Confidence: high
Relative to the general internet population, people over 65 years old are over-represented at ewg.org.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at ewg.org.Confidence: high
The audience for ewg.org among people some college education is similar to the general internet population.Confidence: high
Relative to the general internet population, people who went to college are over-represented at ewg.org.Confidence: high
Relative to the general internet population, people who went to graduate school are under-represented at ewg.org.Confidence: high
Relative to the general internet population, Males are greatly under-represented at ewg.org.Confidence: high
Relative to the general internet population, Females are greatly over-represented at ewg.org. Confidence: high
Relative to the general internet population, people with children are over-represented at ewg.org.Confidence: high
Relative to the general internet population, people without children are under-represented at ewg.org.Confidence: high
Relative to the general internet population, people browsing from home are over-represented at ewg.org.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at ewg.org.Confidence: high
The audience for ewg.org among people browsing from work is similar to the general internet population.Confidence: high
Advanced Demographics for ewg.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Ewg.org
Country
Percent of Visitors
68.7%
4.4%
2.3%
2.3%
1.7%
1.7%
1.5%
1.2%
1.2%
1.1%
1.7%
1.5%
1.2%
1.2%
1.1%
0.8%
0.6%
0.5%
