durham.gov.uk
Durham County Council
Information about the council, business, environment, learning, leisure, community, tourism, travel, and young people.
Statistics Summary for durham.gov.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
280,661 Global Rank
Alexa Traffic RankA rough estimate of durham.gov.uk's popularity. The rank is calculated using a combination of average daily visitors to durham.gov.uk and pageviews on durham.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
10,466 Rank in
GB
Traffic Rank in CountryA rough estimate of durham.gov.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to durham.gov.uk and pageviews on durham.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of durham.gov.uk's reputation. The number of links to durham.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
1 Review
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for durham.gov.uk:
| Traffic Rank | Change | ||
| 1 month | 262,700 | -38,803 |  |
|---|---|---|---|
| 3 month | 280,661 | +32,845 |  |
Estimated percentage of global pageviews on durham.gov.uk:
| Pageviews | Change | ||
| 1 month | 0.00003 | +46% | |
|---|---|---|---|
| 3 month | 0.000027 | -26% | |
Estimated percentage of global internet users who visit durham.gov.uk:
| Reach | Change | ||
| 1 month | 0.00053 | +10% | |
|---|---|---|---|
| 3 month | 0.00049 | -8% | |
Estimated percentage of visits to durham.gov.uk that consist of a single pageview:
| Bounce % | Change | ||
| 1 month | 30.2 | -2% | |
|---|---|---|---|
| 3 month | 29.1 | -25% | |
Estimated daily unique pageviews per user for durham.gov.uk:
| Pageviews/User | Change | ||
| 1 month | 6.1 | +30% | |
|---|---|---|---|
| 3 month | 5.7 | -20% | |
Estimated daily time on site (mm:ss) for durham.gov.uk:
| Time on Site | Change | ||
| 1 month | 06:30 | +86% | |
|---|---|---|---|
| 3 month | 04:53 | -19% | |
Estimated percentage of visits to durham.gov.uk that came from a search engine:
| Search % | Change | ||
| 1 month | 25.6 | +11% | |
|---|---|---|---|
| 3 month | 26 | -16% | |
Average Load Time for Durham.gov.uk
Speed time for durham.gov.uk is not available.
Where Visitors Go on Durham.gov.uk
Subdomain
Percent of Visitors
durham.gov.uk
75.06%
ww2.durham.gov.uk
27.33%
nd.durham.gov.uk
8.12%
Audience Snapshot
Top Search Queries for Durham.gov.uk
| Query | Percent of Search Traffic |
|---|
| 1 | congestion charge | 7.12% |
| 2 | durham county council jobs | 4.33% |
| 3 | durham county council | 3.73% |
| 4 | freemans | 1.92% |
| 5 | peril meaning | 1.61% |
| 6 | durham | 1.49% |
| 7 | county durham | 1.05% |
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 25.6% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to durham.gov.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | congestion charge | 7.12% |
| 2 | durham county council jobs | 4.33% |
| 3 | durham county council | 3.73% |
| 4 | freemans | 1.92% |
| 5 | peril meaning | 1.61% |
| 6 | durham | 1.49% |
| 7 | county durham | 1.05% |
| 8 | spennymoor leisure centre | 0.87% |
| 9 | durham county | 0.83% |
| 10 | durham library | 0.65% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to durham.gov.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to durham.gov.uk for each query.
|
|---|
| 1 | peril meaning | 1.61% |
| 2 | welcome page | 0.51% |
| 3 | county durham school holidays | 0.48% |
| 4 | increasing elderly people bus operator | 0.41% |
| 5 | durham library | 0.39% |
| 6 | adjust your scheme to | 0.37% |
| 7 | durham county council library | 0.34% |
| 8 | primary school admission urham county council uk | 0.29% |
| 9 | naming ceremony email | 0.26% |
| 10 | durham pool system | 0.26% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to durham.gov.uk for each query.
|
|---|
| 1 | congestion charge | 3.28% |
| 2 | durham county council jobs | 0.84% |
| 3 | durham county | 0.46% |
| 4 | durham council | 0.38% |
| 5 | durham city homes | 0.31% |
| 6 | durham lumiere | 0.26% |
| 7 | durham county planning portal | 0.24% |
| 8 | durham | 0.22% |
| 9 | hardwick park | 0.22% |
| 10 | durham county council map of durham city | 0.21% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for durham.gov.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for durham.gov.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “durham.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “durham.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| congestion charge | 12.33 | 43 | 14 |
| council jobs | 5.97 | 20 | 43 |
| county council jobs | 5.80 | 3 | 20 |
| county council | 4.18 | 16 | 20 |
| durham | 3.83 | 37 | 30 |
| durham county | 2.97 | 28 | 14 |
| durham uk | 2.51 | 16 | 42 |
| county durham | 2.04 | 21 | 22 |
| durham school | 1.77 | 12 | 60 |
| long stay car park durham | 1.49 | 7 | 100 |
| leisure centre | 1.35 | 15 | 25 |
| recycling services | 1.19 | 15 | 57 |
| housing benefit durham | 1.05 | 3 | 40 |
| durham library | 0.98 | 17 | 10 |
| swimming pool | 0.93 | 40 | 50 |
| meaning | 0.89 | 34 | 19 |
| council vacancies | 0.86 | 3 | 85 |
| social services | 0.86 | 36 | 37 |
| durham cathedral | 0.81 | 21 | 27 |
| freemans quay | 0.81 | 7 | 20 |
| street lights | 0.72 | 21 | 51 |
| welcome page | 0.71 | 27 | 10 |
| congestion charge zone | 0.70 | 21 | 14 |
| social care jobs in durham | 0.67 | 3 | 70 |
| bin collection | 0.64 | 3 | 55 |
| school holidays | 0.61 | 34 | 23 |
| marriage records | 0.60 | 28 | 68 |
| park & ride | 0.57 | 9 | 20 |
| congestion charge free cars | 0.56 | 7 | 60 |
| children's network | 0.55 | 7 | 10 |
Search Engine Marketing (SEM) Activity by durham.gov.uk
Ads for durham.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for durham.gov.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
Company Info
| Employees: | 250 - 1000 |
|---|---|
| Revenue: | $50 - 100M |
| Ownership: | Government |
Contacts by Department
- Sales: 10
- Marketing: 5
- Finance & Administration: 14
- Human Resources: 5
- Support: 10
- Engineering & Research: 11
- Operations: 15
- IT & IS: 4
- Other: 15
Contacts by Level
- C-Level: 2
- Director-Level: 23
- Manager-Level: 48
See durham.gov.uk email and phone contacts.
Whois
Who is durham.gov.uk? Whois lookup at GoDaddy.
About durham.gov.uk (in its own words)
Quoted from durham.gov.uk's About Us and similar pages.
The Durham County Record Office is responsible for collecting and preserving documents relating to County Durham and Darlington and for making those records available for study and research. Large numbers of historical documents have been deposited by their owners for safe-keeping in the Record Office. ... About Us
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for durham.gov.uk
| Likes | |
|---|---|
| Easy to navigate | 1 |
| Good content | 1 |
Reviews for durham.gov.uk
this site to a friend
- Useful
- Dec 12, 2010
The best use of this site is Other.
- Easy to navigate
- Good content
Comments: In general, good for 'community' information [e.g. rubbish-collections during storms]. But what excels is the Library section: reserving, renewing, latest additions, book a PC. Really marvellous.
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Durham.gov.uk
Relative to the general internet population how popular is durham.gov.uk with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at durham.gov.uk.Confidence: medium
The audience for durham.gov.uk among 25-34 year olds is similar to the general internet population.Confidence: medium
Relative to the general internet population, 35-44 year olds are under-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, 45-54 year olds are over-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, 55-64 year olds are under-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, people over 65 years old are greatly over-represented at durham.gov.uk. Confidence: medium
The audience for durham.gov.uk among people who did not go to college is similar to the general internet population.Confidence: medium
Relative to the general internet population, people some college education are over-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, people who went to college are under-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, people who went to graduate school are over-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, Males are over-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, Females are under-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, people with children are over-represented at durham.gov.uk.Confidence: medium
Relative to the general internet population, people without children are under-represented at durham.gov.uk.Confidence: medium
The audience for durham.gov.uk among people browsing from home is similar to the general internet population.Confidence: medium
Relative to the general internet population, people browsing from work are under-represented at durham.gov.uk.Confidence: medium
Advanced Demographics for durham.gov.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
