cato.org
Cato Institute
Promoting public policy based on individual liberty, limited government, free markets, and peaceful international relations. Thousands of studies and articles available online as well as streaming audio and video of institute events. Site updated daily.
Statistics Summary for cato.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
47,259 Global Rank
Alexa Traffic RankAn estimate of cato.org's popularity. The rank is calculated using a combination of average daily visitors to cato.org and pageviews on cato.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
12,556 Rank in
US
Traffic Rank in CountryAn estimate of cato.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to cato.org and pageviews on cato.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of cato.org's reputation. The number of links to cato.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for cato.org:
| Traffic Rank | Change | ||
| 7 day | 44,826 | -1,135 |  |
|---|---|---|---|
| 1 month | 47,342 | +750 |  |
| 3 month | 47,259 | +1,326 | |
Estimated percentage of global pageviews on cato.org:
| Pageviews | Change | ||
| 7 day | 0.000084 | -2% | |
|---|---|---|---|
| 1 month | 0.000076 | +6% | |
| 3 month | 0.000074 | +3% | |
Estimated percentage of global internet users who visit cato.org:
| Reach | Change | ||
| 7 day | 0.0046 | +6% | |
|---|---|---|---|
| 1 month | 0.0045 | +0.2% | |
| 3 month | 0.0044 | -5% | |
Estimated percentage of visits to cato.org that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 59.6 | -11% | |
|---|---|---|---|
| 1 month | 66.9 | -2% | |
| 3 month | 67 | -3% | |
Estimated daily unique pageviews per user for cato.org:
| Pageviews/User | Change | ||
| 7 day | 1.9 | -8% | |
|---|---|---|---|
| 1 month | 1.8 | +6% | |
| 3 month | 1.76 | +8% | |
Estimated daily time on site (mm:ss) for cato.org:
| Time on Site | Change | ||
| 7 day | 02:53 | +3% | |
|---|---|---|---|
| 1 month | 02:33 | +8% | |
| 3 month | 02:26 | +10% | |
Estimated percentage of visits to cato.org that came from a search engine:
| Search % | Change | ||
| 7 day | 7.8 | -10% | |
|---|---|---|---|
| 1 month | 10.4 | -22% | |
| 3 month | 12.3 | -49% | |
Average Load Time for Cato.org
Average (1.532 Seconds), 55% of sites are faster.
Cato.org’s Regional Traffic Ranks
Country
Rank
12,556
France
31,424
Canada
34,479
United Kingdom
34,581
Spain
59,356
India
123,139
Where Visitors Go on Cato.org
Subdomain
Percent of Visitors
cato.org
99.63%
Audience Snapshot
Top Search Queries for Cato.org
| Query | Percent of Search Traffic |
|---|
| 1 | what is the debt ceiling | 4.88% |
| 2 | ethanol gasoline | 4.57% |
| 3 | cato | 3.93% |
| 4 | social security | 3.27% |
| 5 | zimbabwe inflation | 0.57% |
| 6 | moral hazard | 0.49% |
| 7 | what is debt ceiling | 0.38% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 10.4% |
| Last 7 days | 7.8% |
| Yesterday | 10.5% |
Top Queries from Search Traffic
The top queries driving traffic to cato.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | what is the debt ceiling | 4.88% |
| 2 | ethanol gasoline | 4.57% |
| 3 | cato | 3.93% |
| 4 | social security | 3.27% |
| 5 | zimbabwe inflation | 0.57% |
| 6 | moral hazard | 0.49% |
| 7 | what is debt ceiling | 0.38% |
| 8 | private refinery reduce pump price | 0.36% |
| 9 | economist walt forgol | 0.32% |
| 10 | posse comitatus | 0.30% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to cato.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to cato.org for each query.
|
|---|
| 1 | ethanol gasoline | 1.82% |
| 2 | social security | 0.63% |
| 3 | private refinery reduce pump price | 0.36% |
| 4 | economist walt forgol | 0.32% |
| 5 | powermet south africa | 0.25% |
| 6 | zimbabwe inflation | 0.24% |
| 7 | with due respect to state that | 0.21% |
| 8 | global warming.pdf | 0.16% |
| 9 | gupta s. davoodi h. alonso-terme r. | 0.16% |
| 10 | fg to disburse 30 billion nas | 0.16% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to cato.org for each query.
|
|---|
| 1 | what is the debt ceiling | 5.49% |
| 2 | cato | 1.26% |
| 3 | cato institute | 0.70% |
| 4 | removal of subsidy will save nigeria | 0.15% |
| 5 | cartoon network | 0.11% |
| 6 | chris edwards | 0.10% |
| 7 | dan mitchell | 0.07% |
| 8 | regulator boats | 0.06% |
| 9 | libertarian movies | 0.06% |
| 10 | nato hungary | 0.06% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for cato.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for cato.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “cato.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “cato.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| social security | 17.71 | 55 | 33 |
| cato | 11.96 | 38 | 19 |
| ethanol gasoline | 9.69 | 41 | 13 |
| what is the debt ceiling | 7.91 | 40 | 10 |
| cato institute | 5.69 | 31 | 13 |
| the debt ceiling | 3.68 | 19 | 13 |
| what is debt | 1.39 | 19 | 40 |
| zimbabwe inflation | 1.15 | 20 | 13 |
| what is debt ceiling | 0.93 | 19 | 15 |
| obamacare | 0.85 | 36 | 40 |
| moral hazard | 0.79 | 33 | 12 |
| education in america | 0.74 | 26 | 30 |
| south africa | 0.69 | 45 | 31 |
| tarp cato | 0.61 | 5 | 90 |
| health care costs | 0.57 | 20 | 51 |
| education in | 0.55 | 3 | 50 |
| libertarian | 0.54 | 39 | 16 |
| too big to fail | 0.54 | 40 | 23 |
| limited government | 0.53 | 19 | 50 |
| zeroing | 0.53 | 16 | 50 |
| cost of education | 0.49 | 8 | 60 |
| health care | 0.48 | 40 | 59 |
| american guns | 0.47 | 33 | 90 |
| jim powell | 0.42 | 14 | 15 |
| policy analysis | 0.42 | 17 | 28 |
| nanny state | 0.39 | 19 | 32 |
| private health care | 0.37 | 16 | 61 |
| immigration | 0.36 | 47 | 50 |
| regulation | 0.33 | 29 | 27 |
| what is stimulus | 0.32 | 15 | 50 |
Search Engine Marketing (SEM) Activity by cato.org
Ads for cato.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for cato.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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1000 Massachusetts Ave NW
Washington, DC 20001
US
aaronl [at] cato.org
Company Info
| Employees: | 100 - 250 |
|---|---|
| Revenue: | $0 - 1M |
| Ownership: | Other |
Contacts by Department
- Marketing: 20
- Finance & Administration: 27
- Human Resources: 5
- Support: 2
- Engineering & Research: 5
- IT & IS: 4
- Other: 34
Contacts by Level
- C-Level: 7
- VP-Level: 11
- Director-Level: 38
- Manager-Level: 16
See cato.org email and phone contacts.
Whois
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Review Summary for cato.org
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Audience Demographics for Cato.org
Relative to the general internet population how popular is cato.org with each audience below?
The audience for cato.org among 18-24 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 25-34 year olds are under-represented at cato.org.Confidence: high
The audience for cato.org among 35-44 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at cato.org.Confidence: high
Relative to the general internet population, 55-64 year olds are over-represented at cato.org.Confidence: high
Relative to the general internet population, people over 65 years old are over-represented at cato.org.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at cato.org.Confidence: high
Relative to the general internet population, people some college education are over-represented at cato.org.Confidence: high
The audience for cato.org among people who went to college is similar to the general internet population.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at cato.org.Confidence: high
Relative to the general internet population, Males are over-represented at cato.org.Confidence: high
Relative to the general internet population, Females are under-represented at cato.org.Confidence: high
Relative to the general internet population, people with children are under-represented at cato.org.Confidence: high
Relative to the general internet population, people without children are over-represented at cato.org.Confidence: high
Relative to the general internet population, people browsing from home are over-represented at cato.org.Confidence: high
Relative to the general internet population, people browsing from school are over-represented at cato.org.Confidence: high
Relative to the general internet population, people browsing from work are under-represented at cato.org.Confidence: high
Advanced Demographics for cato.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Cato.org
Country
Percent of Visitors
65.1%
4.9%
4.1%
3.6%
3.1%
1.5%
1.5%
