burton.com

Burton Snowboards 

Snowboard manufacturer. Includes news, dealer locator and team information.

Statistics Summary for burton.com

Alexa Traffic Rank Reputation
Global 17,945
Global Rank Alexa Traffic Rank
An estimate of burton.com's popularity.

The rank is calculated using a combination of average daily visitors to burton.com and pageviews on burton.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 11,166
Rank in US Traffic Rank in Country
An estimate of burton.com's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to burton.com and pageviews on burton.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of burton.com's reputation.

The number of links to burton.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for burton.com:

  Traffic Rank Change
7 day 25,642 +6,542 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 20,944 +3,640 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 17,945 -5,795 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on burton.com:

  Pageviews Change
7 day 0.000245 -25% Change in Pageviews over the trailing 7 day period
1 month 0.000311 -19% Change in Pageviews over the trailing 1 month period
3 month 0.000386 +20% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit burton.com:

  Reach Change
7 day 0.0062 -30% Change in Reach over the trailing 7 day period
1 month 0.0075 -12% Change in Reach over the trailing 1 month period
3 month 0.0083 +38% Change in Reach over the trailing 3 month period

Estimated percentage of visits to burton.com that consist of a single pageview:

  Bounce % Change
7 day 35.4 +6% Change in Bounce % over the trailing 7 day period
1 month 34.8 +20% Change in Bounce % over the trailing 1 month period
3 month 29.2 +4% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for burton.com:

  Pageviews/User Change
7 day 4.2 +0.5% Change in Pageviews/User over the trailing 7 day period
1 month 4.4 -8% Change in Pageviews/User over the trailing 1 month period
3 month 4.88 -13% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for burton.com:

  Time on Site Change
7 day 04:43 +34% Change in Time on Site over the trailing 7 day period
1 month 04:24 -7% Change in Time on Site over the trailing 1 month period
3 month 04:41 -16% Change in Time on Site over the trailing 3 month period
Compare burton.com to:

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Average Load Time for Burton.com

Average (1.268 Seconds), 56% of sites are slower.

Burton.com’s Regional Traffic Ranks

Country

Rank

Where Visitors Go on Burton.com

Subdomain

Percent of Visitors

burton.com

53.56%

global.burton.com

22.08%

eur.burton.com

11.46%

jp.burton.com

10.43%

service.burton.com

4.18%

ca.burton.com

2.09%

au.burton.com

2.03%

gb.burton.com

1.99%

nowboarding.burton.com

1.20%

ch.burton.com

0.99%

proform-us.burton.com

0.79%

jobs.burton.com

0.73%


Audience Snapshot

Top Search Queries for Burton.com


Based on internet averages, burton.com is visited more frequently by males who are in the age range 25-34, have no children, are college educated and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 burton 36.32%
2 snowboard 4.36%
3 burton snowboards 4.13%
4 snowboards 3.09%
5 snowboard gear 1.64%
6 snowboarding 1.50%
7 burton snowboard 1.11%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 22.7%
Last 7 days 20.2%
Yesterday 16.7%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to burton.com in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to burton.com for each query.
1 snowboard 0.53%
2 snow board 0.53%
3 snowboard gear 0.52%
4 snowbord 0.36%
5 burton custom 0.24%
6 k2 snowboard 0.23%
7 tamil songs mp3 download 0.23%
8 burton japan 0.22%
9 burton 2012 0.22%
10 snow boarding 0.20%
Search Query 1 Month Decline The change in percentage of search traffic to burton.com for each query.
1 burton 4.59%
2 burton snowboards 1.14%
3 123copydvd coupon 0.39%
4 burtons 0.23%
5 burton cartel 0.23%
6 snowboards 0.17%
7 skiing 0.14%
8 burton and burton 0.14%
9 skateboards 0.14%
10 snowboarding 0.13%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for burton.com.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for burton.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “burton.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “burton.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
burton 38.84 50 35
snowboard 7.99 42 59
burton snowboards 7.18 33 56
snowboards 6.92 33 72
snowboard gear 3.43 28 68
burton custom 2.27 23 65
snowboarding 2.21 35 48
burton snowboard 1.89 25 54
burton custom x 1.09 21 69
snow board 0.89 22 35
burton bindings 0.88 17 82
snowboarding gear 0.76 23 70
snowboard jackets 0.64 25 74
snowbord 0.61 23 34
burton snowboard boots 0.54 16 84
burton snowboard jackets 0.51 14 65
burton store 0.45 14 58
burton jacket 0.45 15 59
burton.com 0.45 22 40
burton cartel 0.37 20 56
snowboard pants 0.36 24 71
burton online shop 0.35 14 63
burton blunt 0.34 19 48
snow boarding 0.34 20 24
burton clothing 0.33 17 56
k2 snowboard 0.33 23 47
burton jackets 0.33 14 61
snow boards 0.33 16 49
burton logo 0.33 19 25
snowboard boots 0.32 24 65
 

Search Engine Marketing (SEM) Activity by burton.com

Ads for burton.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for burton.com

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Burton Snowboards
80 Industrial Parkway
Burlington, VT 05401
US
dnsadmin [at] burton.com

Jigsaw logo

Company Info

Employees:250 - 1000
Revenue:$100 - 250M
Ownership:Privately Held

Contacts by Department

  • Sales: 12
  • Marketing: 9
  • Finance & Administration: 25
  • Human Resources: 11
  • Support: 6
  • Engineering & Research: 9
  • Operations: 5
  • IT & IS: 13
  • Other: 30

Contacts by Level

  • C-Level: 7
  • VP-Level: 18
  • Director-Level: 23
  • Manager-Level: 36

See burton.com email and phone contacts.


Whois

Who is burton.com? Whois lookup at GoDaddy.


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Review Summary for burton.com

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Audience Demographics for Burton.com

Relative to the general internet population how popular is burton.com with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at burton.com.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are over-represented at burton.com.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at burton.com.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are greatly under-represented at burton.com.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at burton.com.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at burton.com.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at burton.com.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at burton.com.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at burton.com.

Confidence: high
Gender

Male
Relative to the general internet population, Males are over-represented at burton.com.

Confidence: high
Female
Relative to the general internet population, Females are under-represented at burton.com.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at burton.com.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at burton.com.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at burton.com.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at burton.com.

Confidence: high
work
Relative to the general internet population, people browsing from work are over-represented at burton.com.

Confidence: high

Advanced Demographics for burton.com

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Burton.com

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High Impact Search Queries for Burton.com

Query Impact
1 burton High
2 snowboard High
3 burton snowboards High
4 snowboards High
5 snowboard gear Medium
6 burton custom Medium
7 snowboarding Medium

Top Search Queries for Burton.com

Query Percent of Search Traffic
1 burton 36.32%
2 snowboard 4.36%
3 burton snowboards 4.13%
4 snowboards 3.09%
5 snowboard gear 1.64%
6 snowboarding 1.50%
7 burton snowboard 1.11%

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