aad.org
American Academy of Dermatology - AAD
Official site of the American Academy of Dermatology. Features news, patient information, and industry updates on the field of dermatology.
Statistics Summary for aad.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
A rough estimate of aad.org's popularity. The rank is calculated using a combination of average daily visitors to aad.org and pageviews on aad.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
32,079 Rank in
US
A rough estimate of aad.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to aad.org and pageviews on aad.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of aad.org's reputation. The number of links to aad.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for aad.org:
| Traffic Rank | Change | ||
| 1 month | 110,844 | -10,467 | |
|---|---|---|---|
| 3 month | 120,597 | +14,425 | |
Estimated percentage of global pageviews on aad.org:
| Pageviews | Change | ||
| 1 month | 0.000037 | -2% | |
|---|---|---|---|
| 3 month | 0.000035 | -24% | |
Estimated percentage of global internet users who visit aad.org:
| Reach | Change | ||
| 1 month | 0.00173 | +20% | |
|---|---|---|---|
| 3 month | 0.00152 | -5% | |
Estimated percentage of visits to aad.org that consist of a single pageview:
| Bounce % | Change | ||
| 1 month | 55.6 | +16% | |
|---|---|---|---|
| 3 month | 54 | +15% | |
Estimated daily unique pageviews per user for aad.org:
| Pageviews/User | Change | ||
| 1 month | 2.3 | -20% | |
|---|---|---|---|
| 3 month | 2.42 | -20% | |
Estimated daily time on site (mm:ss) for aad.org:
| Time on Site | Change | ||
| 1 month | 02:33 | -38% | |
|---|---|---|---|
| 3 month | 02:56 | -12% | |
Estimated percentage of visits to aad.org that came from a search engine:
| Search % | Change | ||
| 1 month | 19.2 | -7% | |
|---|---|---|---|
| 3 month | 21.4 | -30% | |
Average Load Time for Aad.org
Fast (0.996 Seconds), 70% of sites are slower.
Aad.orgs Regional Traffic Ranks
Country
Rank
30,217
32,079
39,260
41,732
134,558
143,410
Where Visitors Go on Aad.org
Subdomain
Percent of Visitors
aad.org
100.00%
Audience Snapshot
Top Search Queries for Aad.org
| Query | Percent of Search Traffic |
|---|
| 1 | pityriasis rosea | 6.30% |
| 2 | tinea versicolor | 4.55% |
| 3 | lichen planus | 4.50% |
| 4 | aad | 2.74% |
| 5 | dermatologist | 2.48% |
| 6 | dermatology | 2.21% |
| 7 | herpes zoster | 2.10% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 19.2% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to aad.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | pityriasis rosea | 6.30% |
| 2 | tinea versicolor | 4.55% |
| 3 | lichen planus | 4.50% |
| 4 | aad | 2.74% |
| 5 | dermatologist | 2.48% |
| 6 | dermatology | 2.21% |
| 7 | herpes zoster | 2.10% |
| 8 | melasma | 1.79% |
| 9 | laser hair removal | 1.63% |
| 10 | hair loss | 1.26% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to aad.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | tinea versicolor | 1.27% |
| 2 | lichen planus | 1.06% |
| 3 | atopic dermatitis | 1.03% |
| 4 | melasma | 0.92% |
| 5 | pityriasis rosea | 0.79% |
| 6 | laser hair removal | 0.64% |
| 7 | keratosis pilaris | 0.56% |
| 8 | jaypee institute of information technology noida | 0.43% |
| 9 | skin care diagnosis camp kasaragod | 0.38% |
| 10 | holistic treatment for acne | 0.28% |
| Search Query | 1 Month Decline
|
|---|
| 1 | dermatology | 0.77% |
| 2 | sensitive skin | 0.56% |
| 3 | poison ivy | 0.39% |
| 4 | skin cancer | 0.36% |
| 5 | alopecia areata | 0.30% |
| 6 | sunscreen facts | 0.29% |
| 7 | aad | 0.24% |
| 8 | dermatologist | 0.23% |
| 9 | rosacea | 0.23% |
| 10 | melanoma | 0.23% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for aad.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for aad.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to aad.org from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that aad.org is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| pityriasis rosea | 8.33 | 34 | 31 |
| lichen planus | 7.64 | 34 | 40 |
| dermatologist | 5.12 | 38 | 49 |
| tinea versicolor | 5.08 | 33 | 26 |
| laser hair removal | 4.14 | 43 | 59 |
| molluscum contagiosum | 3.60 | 34 | 35 |
| dermatology | 3.57 | 32 | 38 |
| hair loss | 3.55 | 44 | 64 |
| melasma | 2.54 | 34 | 34 |
| herpes zoster | 2.18 | 39 | 24 |
| atopic dermatitis | 2.08 | 34 | 26 |
| skin doctor | 1.92 | 23 | 53 |
| alopecia areata | 1.87 | 35 | 40 |
| hair removal | 1.83 | 37 | 57 |
| psoriasis | 1.78 | 50 | 52 |
| squamous cell carcinoma | 1.49 | 33 | 35 |
| rosacea | 1.31 | 41 | 54 |
| genital warts | 1.31 | 40 | 45 |
| skin cancer | 1.28 | 43 | 34 |
| moles | 1.26 | 34 | 43 |
| seborrheic keratoses | 1.18 | 20 | 26 |
| eczema | 1.12 | 46 | 45 |
| herpes simplex | 1.06 | 33 | 30 |
| seborrheic keratosis | 0.91 | 27 | 33 |
| keratosis pilaris | 0.86 | 35 | 29 |
| basal cell carcinoma | 0.85 | 34 | 25 |
| hair growth | 0.83 | 29 | 56 |
| urticaria | 0.82 | 39 | 25 |
| warts | 0.72 | 38 | 37 |
| hives | 0.70 | 40 | 35 |
Search Engine Marketing (SEM) Activity by aad.org
Ads for aad.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
No data available for aad.org
Search Engine Marketing (SEM) Opportunities for aad.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for aad.org
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Audience Demographics for Aad.org
Relative to the general internet population how popular is aad.org with each audience below?
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Advanced Demographics for aad.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Aad.org
Country
Percent of Visitors
56.6%
12.6%
7.5%
3.1%
2.3%
1.2%
1.2%


32,079
Brazil
Greece
Philippines
India
United Kingdom





