wigan.gov.uk

Wigan Metropolitan Borough Council 

Provides details of council services as well as tourism, recreation, arts, culture and commercial information.

Statistics Summary for wigan.gov.uk

Alexa Traffic Rank Reputation
Global 416,743
Global Rank Alexa Traffic Rank
A rough estimate of wigan.gov.uk's popularity.

The rank is calculated using a combination of average daily visitors to wigan.gov.uk and pageviews on wigan.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 15,702
Rank in GB Traffic Rank in Country
A rough estimate of wigan.gov.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to wigan.gov.uk and pageviews on wigan.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of wigan.gov.uk's reputation.

The number of links to wigan.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for wigan.gov.uk:

  Traffic Rank Change
1 month 392,147 -58,416 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 416,743 +28,799 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on wigan.gov.uk:

  Pageviews Change
1 month 0.000018 +45% Change in Pageviews over the trailing 1 month period
3 month 0.000015 +14% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit wigan.gov.uk:

  Reach Change
1 month 0.00035 +10% Change in Reach over the trailing 1 month period
3 month 0.00034 -15% Change in Reach over the trailing 3 month period

Estimated percentage of visits to wigan.gov.uk that consist of a single pageview:

  Bounce % Change
1 month 39.1 -14% Change in Bounce % over the trailing 1 month period
3 month 43.2 +1% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for wigan.gov.uk:

  Pageviews/User Change
1 month 5.6 +30% Change in Pageviews/User over the trailing 1 month period
3 month 4.6 +30% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for wigan.gov.uk:

  Time on Site Change
1 month 04:36 +23% Change in Time on Site over the trailing 1 month period
3 month 03:58 +53% Change in Time on Site over the trailing 3 month period
Compare wigan.gov.uk to:

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Average Load Time for Wigan.gov.uk

Speed time for wigan.gov.uk is not available.

Wigan.gov.uk’s Regional Traffic Rank

Country

Rank

Where Visitors Go on Wigan.gov.uk

Subdomain

Percent of Visitors

wigan.gov.uk

89.55%

kinnear.wigan.gov.uk

18.88%


Audience Snapshot

Top Search Queries for Wigan.gov.uk


Based on internet averages, wigan.gov.uk is visited more frequently by males who are in the age range 45-54, have children, have no college education and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 wigan council 5.69%
2 wigan 3.09%
3 wigan council jobs 1.99%
4 wigen school 1.90%
5 fraud and malpractice policy 1.48%
6 ecat 1.06%
7 wigan council core strategy examination 0.97%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 12.6%
Last 7 days -
Yesterday -
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to wigan.gov.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to wigan.gov.uk for each query.
1 wigen school 1.90%
2 wigan 1.11%
3 drainage pipe 0.68%
4 wigan council public right of way 0.35%
5 wigan council core strategy examination library 0.32%
6 wigan council core strategy 0.24%
7 wigan council food hygiene 0.24%
8 wigan council rent payment s 2011-2012 0.24%
9 3 or 4 in nursery admissions 0.23%
10 wigan map 0.21%
Search Query 1 Month Decline The change in percentage of search traffic to wigan.gov.uk for each query.
1 fraud and malpractice policy 0.83%
2 introduction to belts 0.77%
3 wigan council 0.77%
4 wigan england jobs 0.31%
5 road closure wigan 0.27%
6 valuation office 0.23%
7 wigan council birth certificate 0.23%
8 wigan jobs 0.21%
9 28 days later wigan council 0.20%
10 nick hudson wigan 0.19%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for wigan.gov.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for wigan.gov.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “wigan.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “wigan.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
wigan council jobs 7.88 17 36
wigan council 6.54 21 10
wigan 5.64 33 16
council jobs 4.40 20 43
shop front design 3.06 9 47
council planning 2.46 5 40
drainage pipe 2.08 21 29
planning applications 1.87 14 68
wigan jobs 1.84 3 60
rubbish removal 1.84 23 68
school 1.71 47 33
animal wardens 1.42 9 40
businesss advice wigan 1.29 3 40
sports village 1.15 14 46
cctv wigan 1.14 3 70
ecat 1.14 33 18
wigan school terms 1.14 5 23
street furniture wigan 0.97 9 50
how to become a 0.81 9 65
toucan crossing 0.78 19 40
wigan council food hygiene 0.77 3 30
become a social worker 0.75 9 60
how to transfer schools 0.75 9 50
rights of way 0.74 7 10
in the uk 0.67 14 50
pension service 0.67 17 30
pelican crossing 0.64 19 10
business rates 0.63 17 58
disabled living foundation 0.60 10 45
contact the elderly 0.59 12 20
 

Search Engine Marketing (SEM) Activity by wigan.gov.uk

Ads for wigan.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for wigan.gov.uk

 

Search Engine Marketing (SEM) Opportunities for wigan.gov.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Company Info

Employees:1K - 10K
Revenue:$0 - 1M
Ownership:Privately Held

Contacts by Department

  • Sales: 299
  • Marketing: 221
  • Finance & Administration: 945
  • Human Resources: 224
  • Support: 164
  • Engineering & Research: 212
  • Operations: 185
  • IT & IS: 466
  • Other: 859

Contacts by Level

  • C-Level: 218
  • VP-Level: 12
  • Director-Level: 553
  • Manager-Level: 1,373

See wigan.gov.uk email and phone contacts.


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Review Summary for wigan.gov.uk

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Audience Demographics for Wigan.gov.uk

Relative to the general internet population how popular is wigan.gov.uk with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at wigan.gov.uk.

Confidence: medium
25-34
Relative to the general internet population, 25-34 year olds are under-represented at wigan.gov.uk.

Confidence: medium
35-44
Relative to the general internet population, 35-44 year olds are over-represented at wigan.gov.uk.

Confidence: medium
45-54
Relative to the general internet population, 45-54 year olds are over-represented at wigan.gov.uk.

Confidence: medium
55-64
Relative to the general internet population, 55-64 year olds are over-represented at wigan.gov.uk.

Confidence: medium
Education

No College
Relative to the general internet population, people who did not go to college are over-represented at wigan.gov.uk.

Confidence: medium
Some College
Relative to the general internet population, people some college education are under-represented at wigan.gov.uk.

Confidence: medium
College
The audience for wigan.gov.uk among people who went to college is similar to the general internet population.

Confidence: medium
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at wigan.gov.uk.

Confidence: medium
Gender

Male
Relative to the general internet population, Males are over-represented at wigan.gov.uk.

Confidence: medium
Female
Relative to the general internet population, Females are under-represented at wigan.gov.uk.

Confidence: medium
Has Children

Yes
Relative to the general internet population, people with children are over-represented at wigan.gov.uk.

Confidence: low
No
Relative to the general internet population, people without children are under-represented at wigan.gov.uk.

Confidence: medium
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at wigan.gov.uk.

Confidence: medium
work
Relative to the general internet population, people browsing from work are over-represented at wigan.gov.uk.

Confidence: medium

Advanced Demographics for wigan.gov.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Wigan.gov.uk

Country

Percent of Visitors

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High Impact Search Queries for Wigan.gov.uk

Query Impact
1 wigan council jobs High
2 wigan council High
3 wigan Medium
4 council jobs Medium
5 shop front design Medium
6 council planning Medium
7 drainage pipe Medium

Top Search Queries for Wigan.gov.uk

Query Percent of Search Traffic
1 wigan council 5.69%
2 wigan 3.09%
3 wigan council jobs 1.99%
4 wigen school 1.90%
5 fraud and malpractice policy 1.48%
6 ecat 1.06%
7 wigan council core strategy examination 0.97%

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