usability.gov

Usability.gov 

Provided by the National Cancer Institute. Includes information and resources on making web sites and other user interfaces more useful, usable, and accessible. News and current publications and additional links are provided.

Statistics Summary for usability.gov

Alexa Traffic Rank Reputation
Global 127,010
Global Rank Alexa Traffic Rank
A rough estimate of usability.gov's popularity.

The rank is calculated using a combination of average daily visitors to usability.gov and pageviews on usability.gov over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 91,233
Rank in US Traffic Rank in Country
A rough estimate of usability.gov's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to usability.gov and pageviews on usability.gov from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of usability.gov's reputation.

The number of links to usability.gov from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for usability.gov:

  Traffic Rank Change
1 month 131,299 +782 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 127,010 +11,508 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on usability.gov:

  Pageviews Change
1 month 0.00003 -5% Change in Pageviews over the trailing 1 month period
3 month 0.000032 -8% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit usability.gov:

  Reach Change
1 month 0.00146 +7% Change in Reach over the trailing 1 month period
3 month 0.00146 -9% Change in Reach over the trailing 3 month period

Estimated percentage of visits to usability.gov that consist of a single pageview:

  Bounce % Change
1 month 62.4 0%
3 month 61.8 -1% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for usability.gov:

  Pageviews/User Change
1 month 2.2 -10% Change in Pageviews/User over the trailing 1 month period
3 month 2.3 +1% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for usability.gov:

  Time on Site Change
1 month 01:47 -30% Change in Time on Site over the trailing 1 month period
3 month 02:15 -17% Change in Time on Site over the trailing 3 month period
Compare usability.gov to:

Learn more about Alexa Traffic Stats.

Average Load Time for Usability.gov

Very Fast (0.527 Seconds), 92% of sites are slower.

Usability.gov’s Regional Traffic Ranks

Country

Rank

Poland Flag  Poland

51,819

India Flag  India

69,040

Canada Flag  Canada

75,099

Germany Flag  Germany

253,260

Where Visitors Go on Usability.gov

Subdomain

Percent of Visitors

usability.gov

98.98%


Audience Snapshot

Top Search Queries for Usability.gov


Based on internet averages, usability.gov is visited more frequently by females who are in the age range 25-34, have no children, are graduate school educated and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 usability 9.51%
2 website content writing pdf 6.13%
3 usability testing 3.88%
4 web design 3.40%
5 personas 3.12%
6 use case 2.43%
7 f shaped pattern 1.92%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 17.7%
Last 7 days -
Yesterday -
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to usability.gov in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to usability.gov for each query.
1 web design 3.23%
2 usability 2.89%
3 f shaped pattern 1.92%
4 web design guidelines 1.60%
5 project planning 1.40%
6 usability standards web 0.73%
7 on the homepage 0.61%
8 user case 0.60%
9 navigation 0.57%
10 website analysis report.doc 0.41%
Search Query 1 Month Decline The change in percentage of search traffic to usability.gov for each query.
1 website content writing pdf 7.20%
2 personas 2.36%
3 how to seo 0.90%
4 pr checker 0.84%
5 welcome note on design website 0.53%
6 usability test homepage design 0.42%
7 user centered design 0.28%
8 personnas 0.26%
9 hardware and software 0.25%
10 website usability 0.24%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for usability.gov.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for usability.gov

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “usability.gov” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “usability.gov” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
usability 15.04 39 47
web design 9.82 58 67
website content writing 8.70 35 71
usability testing 7.94 28 57
website content writing pdf 4.27 24 20
project planning 2.58 35 53
use case 2.47 37 29
web design guidelines 1.85 16 29
personas 1.52 57 14
website usability 1.47 22 56
web usability 1.45 24 46
navigation 1.44 40 38
usability test 1.02 21 60
design and usability 0.87 16 70
website design 0.86 51 68
website design guidelines 0.79 14 32
user centered design 0.72 21 37
web usability standards 0.71 10 36
web design usability 0.68 13 50
f shaped pattern 0.67 24 10
writing web content 0.60 9 62
web development and usability 0.59 14 100
hardware and software 0.48 12 30
how to seo 0.48 35 41
heuristic 0.47 37 20
user case 0.46 21 22
website research 0.45 11 29
use cases 0.45 23 33
website designing 0.42 37 64
design process 0.37 24 29
 

Search Engine Marketing (SEM) Activity by usability.gov

Ads for usability.gov have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for usability.gov

 

Search Engine Marketing (SEM) Opportunities for usability.gov

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Whois

Who is usability.gov? Whois lookup at GoDaddy.


About usability.gov (in its own words) Quoted from usability.gov's About Us and similar pages.

How do I contact Usability.gov? ... Usability.gov is the primary government source for information on usability and user-centered design. It provides guidance and tools on how to make Web sites and other communication systems more usable and useful. ... U.S. Department of Health and Human Services: Usability


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Audience Demographics for Usability.gov

Relative to the general internet population how popular is usability.gov with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at usability.gov.

Confidence: medium
25-34
Relative to the general internet population, 25-34 year olds are over-represented at usability.gov.

Confidence: medium
35-44
The audience for usability.gov among 35-44 year olds is similar to the general internet population.

Confidence: medium
45-54
The audience for usability.gov among 45-54 year olds is similar to the general internet population.

Confidence: medium
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at usability.gov.

Confidence: medium
65+
Relative to the general internet population, people over 65 years old are under-represented at usability.gov.

Confidence: medium
Education

No College
Relative to the general internet population, people who did not go to college are greatly under-represented at usability.gov.

Confidence: medium
Some College
Relative to the general internet population, people some college education are under-represented at usability.gov.

Confidence: medium
College
The audience for usability.gov among people who went to college is similar to the general internet population.

Confidence: medium
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at usability.gov.

Confidence: medium
Gender

Male
Relative to the general internet population, Males are under-represented at usability.gov.

Confidence: medium
Female
Relative to the general internet population, Females are over-represented at usability.gov.

Confidence: medium
Has Children

Yes
Relative to the general internet population, people with children are under-represented at usability.gov.

Confidence: medium
No
Relative to the general internet population, people without children are over-represented at usability.gov.

Confidence: medium
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at usability.gov.

Confidence: medium
school
Relative to the general internet population, people browsing from school are over-represented at usability.gov.

Confidence: medium
work
Relative to the general internet population, people browsing from work are over-represented at usability.gov.

Confidence: medium

Advanced Demographics for usability.gov

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Usability.gov

Country

Percent of Visitors

India Flag  India

18.5%

Poland Flag  Poland

3.7%

Germany Flag  Germany

2.9%

Canada Flag  Canada

2.9%

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High Impact Search Queries for Usability.gov

Query Impact
1 usability High
2 web design High
3 website content writing High
4 usability testing High
5 website content writing pdf Medium
6 project planning Medium
7 use case Medium

Top Search Queries for Usability.gov

Query Percent of Search Traffic
1 usability 9.51%
2 website content writing pdf 6.13%
3 usability testing 3.88%
4 web design 3.40%
5 personas 3.12%
6 use case 2.43%
7 f shaped pattern 1.92%

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