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trademe.co.nz

Trade Me 

New Zealand's largest online auction site and trading community. Free classifieds, auctions and community features including voice chat.

Statistics Summary for trademe.co.nz

Alexa Traffic Rank Reputation
Global 1,447
Global Rank Alexa Traffic Rank
An estimate of trademe.co.nz's popularity.

The rank is calculated using a combination of average daily visitors to trademe.co.nz and pageviews on trademe.co.nz over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
New Zealand Flag 5
Rank in NZ Traffic Rank in Country
An estimate of trademe.co.nz's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to trademe.co.nz and pageviews on trademe.co.nz from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
5,488
Sites Linking In Sites Linking In
A measure of trademe.co.nz's reputation.

The number of links to trademe.co.nz from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
4.5 Stars
3 Reviews
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Traffic rank for trademe.co.nz:

  Traffic Rank Change
Yesterday 1,642 +206 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 1,460 +118 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 1,352 -161 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 1,447 -136 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on trademe.co.nz:

  Pageviews Change
Yesterday 0.01155 -22% Change in Pageviews over the trailing 1 day period
7 day 0.01323 -2.8% Change in Pageviews over the trailing 7 day period
1 month 0.01385 +14.5% Change in Pageviews over the trailing 1 month period
3 month 0.0127 +11% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit trademe.co.nz:

  Reach Change
Yesterday 0.054 -9% Change in Reach over the trailing 1 day period
7 day 0.059 -9% Change in Reach over the trailing 7 day period
1 month 0.064 +13% Change in Reach over the trailing 1 month period
3 month 0.0597 +10% Change in Reach over the trailing 3 month period

Estimated percentage of visits to trademe.co.nz that consist of a single pageview:

  Bounce % Change
Yesterday 16.9 +22% Change in Bounce % over the trailing 1 day period
7 day 17.4 -11% Change in Bounce % over the trailing 7 day period
1 month 18.3 +1% Change in Bounce % over the trailing 1 month period
3 month 17.7 +1% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for trademe.co.nz:

  Pageviews/User Change
Yesterday 23 -14% Change in Pageviews/User over the trailing 1 day period
7 day 24.1 +6% Change in Pageviews/User over the trailing 7 day period
1 month 22.9 +1% Change in Pageviews/User over the trailing 1 month period
3 month 22.3 +0.9% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for trademe.co.nz:

  Time on Site Change
Yesterday 16:41 -13% Change in Time on Site over the trailing 1 day period
7 day 16:40 +6% Change in Time on Site over the trailing 7 day period
1 month 16:09 +2% Change in Time on Site over the trailing 1 month period
3 month 15:56 +2% Change in Time on Site over the trailing 3 month period
Compare trademe.co.nz to:

Learn more about Alexa Traffic Stats.

Average Load Time for Trademe.co.nz

Fast (1.131 Seconds), 63% of sites are slower.

Trademe.co.nz’s Regional Traffic Ranks

Country

Rank

New Zealand Flag  New Zealand

5

Australia Flag  Australia

534

South Africa Flag  South Africa

1,299

Canada Flag  Canada

4,111

United Kingdom Flag  United Kingdom

5,610

More

Where Visitors Go on Trademe.co.nz

Subdomain

Percent of Visitors

trademe.co.nz

98.25%

secure.trademe.co.nz

15.27%

images.trademe.co.nz

0.63%


Audience Snapshot

Top Search Queries for Trademe.co.nz


Based on internet averages, trademe.co.nz is visited more frequently by users who are in the age range 55-64 and have no college education.
Get complete site demographics.
Query Percent of Search Traffic
1 trademe 22.99%
2 trade me 8.11%
3 trademe property 0.50%
4 trademe.co.nz 0.47%
5 trademe jobs 0.45%
6 trade me nz 0.35%
7 trade me jobs 0.34%

View the full Audience Profile

View the complete Search Analytics

 

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Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 7.2%
Last 7 days 7.4%
Yesterday 5.4%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to trademe.co.nz in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to trademe.co.nz for each query.
1 trademe 8.93%
2 63 email phone fax 0.29%
3 toyota celsior coolant 0.20%
4 trade 0.19%
5 erf 938 fairview village southcrest johannesburg 0.16%
6 sale silk fabric online nz 0.15%
7 wedding venue nelson 0.11%
8 trade me properties 0.10%
9 trade me.co.nz property 0.09%
10 382172510 0.09%
Search Query 1 Month Decline The change in percentage of search traffic to trademe.co.nz for each query.
1 trade me 2.25%
2 trademe jobs 0.20%
3 trade me property 0.15%
4 trade me jobs 0.15%
5 trademe property 0.13%
6 new look uk 0.12%
7 trade me nz 0.10%
8 trademe cars 0.08%
9 grepolis 0.08%
10 350606913 0.08%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for trademe.co.nz.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for trademe.co.nz

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “trademe.co.nz” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “trademe.co.nz” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
trade 22.81 39 37
me 8.27 53 23
outdoor furniture 2.28 42 64
trademe jobs 2.06 24 17
property 1.88 47 50
trade me jobs 1.51 21 17
dog tags for men 1.49 22 65
trade me nz 1.39 22 16
trademe property 1.37 29 10
trade me property 1.23 23 14
coffee tables 1.16 33 57
"iphone 4g for sale" 1.02 24 80
trademe cars 1.01 17 20
sofa bed 1.00 35 49
toyota highlander 0.91 36 54
pay now 0.74 19 22
bedroom furniture auckland 0.73 15 100
email phone 0.72 9 38
wedding venue nelson 0.70 39 25
used cars for sale 0.69 44 63
wedding venue 0.69 27 55
cars for sale 0.63 45 66
trade me property auckland 0.63 8 50
dunlop biomimetic elite 0.57 21 23
honda outboard motors 0.56 15 90
new zealand jobs 0.56 24 35
led strip 0.53 45 61
daily deals 0.53 45 60
used porsche cars 0.53 26 90
trademe pets 0.50 11 30
 

Search Engine Marketing (SEM) Activity by trademe.co.nz

Ads for trademe.co.nz have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for trademe.co.nz

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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No contact information available.
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Company Info

Employees:100 - 250
Revenue:$250 - 500M
Ownership:Privately Held

Contacts by Department

  • Sales: 64
  • Marketing: 70
  • Finance & Administration: 366
  • Human Resources: 15
  • Support: 22
  • Engineering & Research: 27
  • Operations: 575
  • IT & IS: 287
  • Other: 285

Contacts by Level

  • C-Level: 61
  • VP-Level: 2
  • Director-Level: 276
  • Manager-Level: 826

See trademe.co.nz email and phone contacts.


Whois

Who is trademe.co.nz? Whois lookup at GoDaddy.


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Write a Review

Review Summary for trademe.co.nz

4.5 Stars
(based on 3 reviews)
5 stars (2)
4 stars (1)
3 stars (0)
2 stars (0)
1 stars (0)


Reviews for trademe.co.nz

I recommend
this site to a friend
A nice site very fast loading and the biggest trading site in NZ. Excellent for selling your goods.

I recommend
this site to a friend
Trade Me is a cool New Zealand auction site where ' kiwis buy and sell online', a bit like ebay but friendlier. It's a good place to buy NZ stamps and LOTR memorabilia and other NZ stuff. They have a web cam where you can see people working in the office and sometimes they wave. Check out the messageboards, they are a real hoot. I go to Trade me every day to check out the new auctions and see what's going on.

I recommend
this site to a friend
trademe owns NZ's auctions market, and have a very simple user interface that ebay could learn from. A great site.

More Reviews
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Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

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View All Access all of Alexa’s Site Tools.


Audience Demographics for Trademe.co.nz

Relative to the general internet population how popular is trademe.co.nz with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at trademe.co.nz.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are under-represented at trademe.co.nz.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are over-represented at trademe.co.nz.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are over-represented at trademe.co.nz.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are over-represented at trademe.co.nz.

Confidence: high
65+
The audience for trademe.co.nz among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are over-represented at trademe.co.nz.

Confidence: high
Some College
The audience for trademe.co.nz among people some college education is similar to the general internet population.

Confidence: high
College
The audience for trademe.co.nz among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
The audience for trademe.co.nz among people who went to graduate school is similar to the general internet population.

Confidence: high
Gender

Male
The audience for trademe.co.nz among Males is similar to the general internet population.

Confidence: high
Female
The audience for trademe.co.nz among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are over-represented at trademe.co.nz.

Confidence: high
No
The audience for trademe.co.nz among people without children is similar to the general internet population.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at trademe.co.nz.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at trademe.co.nz.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at trademe.co.nz.

Confidence: high

Advanced Demographics for trademe.co.nz

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Trademe.co.nz

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High Impact Search Queries for Trademe.co.nz

Query Impact
1 trade High
2 me High
3 outdoor furniture Medium
4 trademe jobs Medium
5 property Low
6 trade me jobs Low
7 dog tags for men Low

View the complete Search Analytics


Top Search Queries for Trademe.co.nz

Query Percent of Search Traffic
1 trademe 22.99%
2 trade me 8.11%
3 trademe property 0.50%
4 trademe.co.nz 0.47%
5 trademe jobs 0.45%
6 trade me nz 0.35%
7 trade me jobs 0.34%

View the complete Search Analytics


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