A satirical newspaper featuring world, national and community news.

Statistics Summary for theonion.com

Alexa Traffic Rank Reputation
Global 3,028
Global Rank Alexa Traffic Rank
An estimate of theonion.com's popularity.

The rank is calculated using a combination of average daily visitors to theonion.com and pageviews on theonion.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 751
Rank in US Traffic Rank in Country
An estimate of theonion.com's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to theonion.com and pageviews on theonion.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of theonion.com's reputation.

The number of links to theonion.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
3 Stars
20 Reviews
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Traffic rank for theonion.com:

  Traffic Rank Change
Yesterday 2,524 -21 Change in Traffic Rank over the trailing 1 day period (A negative change means the site is getting more popular)
7 day 2,626 +378 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 2,786 -875 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 3,028 +506 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on theonion.com:

  Pageviews Change
Yesterday 0.00142 +6% Change in Pageviews over the trailing 1 day period
7 day 0.00127 -12% Change in Pageviews over the trailing 7 day period
1 month 0.001241 +32% Change in Pageviews over the trailing 1 month period
3 month 0.001153 -11.2% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit theonion.com:

  Reach Change
Yesterday 0.063 -2% Change in Reach over the trailing 1 day period
7 day 0.061 -13% Change in Reach over the trailing 7 day period
1 month 0.0577 +31% Change in Reach over the trailing 1 month period
3 month 0.0526 -16.9% Change in Reach over the trailing 3 month period

Estimated percentage of visits to theonion.com that consist of a single pageview:

  Bounce % Change
Yesterday 54.4 0%
7 day 57 -3% Change in Bounce % over the trailing 7 day period
1 month 58.5 -3% Change in Bounce % over the trailing 1 month period
3 month 59.4 -4% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for theonion.com:

  Pageviews/User Change
Yesterday 2.5 +8% Change in Pageviews/User over the trailing 1 day period
7 day 2.21 +0.5% Change in Pageviews/User over the trailing 7 day period
1 month 2.28 +0.4% Change in Pageviews/User over the trailing 1 month period
3 month 2.3 +7% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for theonion.com:

  Time on Site Change
Yesterday 03:37 +16% Change in Time on Site over the trailing 1 day period
7 day 03:43 +20% Change in Time on Site over the trailing 7 day period
1 month 03:08 +13% Change in Time on Site over the trailing 1 month period
3 month 02:55 +9% Change in Time on Site over the trailing 3 month period
Compare theonion.com to:

Learn more about Alexa Traffic Stats.

Average Load Time for Theonion.com

Slow (1.756 Seconds), 62% of sites are faster.

Theonion.com’s Regional Traffic Ranks

Country

Rank

Where Visitors Go on Theonion.com

Subdomain

Percent of Visitors

theonion.com

98.38%

store.theonion.com

0.80%

personals.theonion.com

0.50%

mediakit.theonion.com

0.32%

mobile.theonion.com

0.26%


Audience Snapshot

Top Search Queries for Theonion.com


Based on internet averages, theonion.com is visited more frequently by users who are in the age range 18-24, have no children, are college educated and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 the onion 10.24%
2 onion 4.88%
3 the 1.89%
4 onion news 0.99%
5 successfully 0.97%
6 yout 0.88%
7 onion news network 0.85%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 4.2%
Last 7 days 4.1%
Yesterday 5%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to theonion.com in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to theonion.com for each query.
1 onion 0.63%
2 the 0.60%
3 kim jong un 0.57%
4 pictures of naked woman 0.51%
5 successfully 0.44%
6 internet news 0.35%
7 sacassfolly 0.27%
8 lady gaga 0.25%
9 kim kardashian 0.25%
10 kim jong-un 0.22%
Search Query 1 Month Decline The change in percentage of search traffic to theonion.com for each query.
1 bluefilms 0.85%
2 the onion 0.49%
3 onion news 0.48%
4 prince william divorces kate middleton 0.42%
5 onion news network 0.38%
6 halucex onion 0.27%
7 l l bean 0.20%
8 theonion 0.20%
9 iran 0.19%
10 dave and busters 0.18%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for theonion.com.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for theonion.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “theonion.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “theonion.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
onion 23.09 43 21
kim jong un 8.45 41 100
successfully 4.28 39 30
the 2.18 51 24
onion news 2.06 32 12
christmas decorated homes 1.86 31 80
how to went to usa 1.80 32 70
onion news network 1.24 27 11
.onion 1.24 29 17
internet news 1.21 33 23
funny news 1.20 35 22
kim jong-un 1.15 38 35
ll bean 1.15 50 12
surprised 1.07 36 70
news network 1.05 25 19
media kit 1.04 34 30
bluefilms 0.99 30 19
cock 0.97 44 23
lady gaga 0.93 66 26
theonion 0.88 31 10
the onion news 0.85 25 11
llbean 0.71 52 11
yout 0.65 52 12
humor 0.64 46 19
indian navy 0.60 37 19
hyperbolic chamber 0.59 16 60
kim jong 0.59 37 14
gap kids 0.58 39 18
gift box 0.56 35 39
naked woman 0.55 34 52
 

Search Engine Marketing (SEM) Activity by theonion.com

Ads for theonion.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

No data available for theonion.com

 

Search Engine Marketing (SEM) Opportunities for theonion.com

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Onion Inc
33 University Square, Ste 270
Madison, WI 53715
US
webmaster [at] theonion.com

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:$10 - 50M
Ownership:Privately Held

Contacts by Department

  • Sales: 12
  • Marketing: 9
  • Finance & Administration: 8
  • Human Resources: 2
  • Engineering & Research: 1
  • Operations: 7
  • IT & IS: 3
  • Other: 10

Contacts by Level

  • C-Level: 5
  • VP-Level: 2
  • Director-Level: 9
  • Manager-Level: 18

See theonion.com email and phone contacts.


Whois

Who is theonion.com? Whois lookup at GoDaddy.


Write a Review

Review Summary for theonion.com

3 Stars
(based on 20 reviews)
5 stars (8)
4 stars (0)
3 stars (1)
2 stars (2)
1 stars (9)


Reviews for theonion.com

I recommend
this site to a friend
dovasary says: At least the onion knows it's fake and makes it hilarious. So what if they tend to go overboard? Have you no sense of humor?
  • Was this useful?
  • Yes
  • No
  • Flag
  • 0 out of 1 person found this review useful.

I recommend
this site to a friend
I find nothing funney about trying to put up a false front by being insulting and vulger. Yo, YO, YO, YOU SUCK

I recommend
this site to a friend
Not sure why everyone's so down on the O, so let me put in my vote for it's still rocking. They still have the best online humor as well as cool music and movie coverage.

I recommend
this site to a friend
This site used to be the best, but what happened??? The Onion has gone from being a hilarious satire to just another mouthpiece of the Left-Wing pinhead crowd. (yawn.)

I recommend
this site to a friend
I used to love the onion. I used to look forward to each weeks issue, and i used to laugh out loud reading articles. But somewhere along the line it went wrong, and now it just reads like just another anti-America Michael Moore wannabe diatribe. What a shame.

I recommend
this site to a friend
The Onion was once funny -- now it's just schlocky!! What once was satire is now 10th-grade high school humor (and what's funny about that)? I've heard the owners sold out to a big corporation. God, I feel sorry for the shareholders of that place. Fire the CEO right now! Goodbye and farewell, Onion, you had your hayday -- now you're just a relic of the dot-com bomb internet.

I recommend
this site to a friend
Back in the day, the Onion was required reading for all those who loved to laugh. Nowadays, it's a pale shadow of itself. Don't believe me? Go to a bookstore and check out the older Onion articles versus the new stuff on the website. No comparison. Major props for them keeping it up all these years, but they're getting weak and losing their game. Is Gary Kroeger writing for them?

I recommend
this site to a friend
I don`t get it. What`s the big riff about this site? It ranks 1,200 which is about a mill + viewers a day. Are there that many brain dead people out there? This site is just about the lamest, most wet noodle "humor" sites I`ve seen to date. I half expected to see a "knock knock" joke or a "why did the chicken cross the road" type of joke. People calling this site "hillarious"..Are you kidding me? What kind of drugs are you on?

I recommend
this site to a friend
With the amount of money they make, they should be able to crank out more material, as well as more of the gut busting things that are always present. They have some absolutely fantastic material - but with their pocketbook - I am surprised they can't do all that much better than some of the 'non-profit' humor sites out there.

I recommend
this site to a friend
I have no idea what has happened to the onion. I remember the days that I use to actually laugh at the content. What once was funny is now simply strange at best. I use to spend minutes at a time laughing my fat butt off to the hilarious satire on this site. Well, no more. Sadly, The Onion has become a pathetic relic of its former self. Where The Onion use to make me cry tears of laughter, it now simply makes me cry. The stench from this horrible waste of bandwidth is almost enough to make me actually enjoy the content of slashdot. I am sure The Onion is barely hanging on to sponsors as I am barely hanging on to my lunch from the hideous content on their site. Yes, it has gotten that bad. If you still think The Onion is the least bit funny than you probably enjoyed "Dancing With the Stars" also. As unbelievable as this sounds, I have laughed more at major news networks sites than I have at The Onion for a LOONNGG time. So, check out some of the major news sites every now and again for more laughs than this site will ever give you. R.I.P. The Onion.



Audience Demographics for Theonion.com

Relative to the general internet population how popular is theonion.com with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at theonion.com.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are over-represented at theonion.com.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at theonion.com.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are under-represented at theonion.com.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at theonion.com.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are greatly under-represented at theonion.com.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at theonion.com.

Confidence: high
Some College
The audience for theonion.com among people some college education is similar to the general internet population.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at theonion.com.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at theonion.com.

Confidence: high
Gender

Male
The audience for theonion.com among Males is similar to the general internet population.

Confidence: high
Female
The audience for theonion.com among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at theonion.com.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at theonion.com.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at theonion.com.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at theonion.com.

Confidence: high
work
Relative to the general internet population, people browsing from work are over-represented at theonion.com.

Confidence: high

Advanced Demographics for theonion.com

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Theonion.com

You need Flash 8 to view the map.

 

High Impact Search Queries for Theonion.com

Query Impact
1 onion High
2 kim jong un High
3 successfully Medium
4 the Medium
5 onion news Medium
6 christmas decorated homes Low
7 how to went to usa Low

Top Search Queries for Theonion.com

Query Percent of Search Traffic
1 the onion 10.24%
2 onion 4.88%
3 the 1.89%
4 onion news 0.99%
5 successfully 0.97%
6 yout 0.88%
7 onion news network 0.85%

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