philips.nl

Koninklijke Philips Electronics 

Producent van elektronica voor consument en professional. De site biedt een productcatalogus, nieuws en informatie over het bedrijf en informatie over werken bij het bedrijf.

Statistics Summary for philips.nl

Alexa Traffic Rank Reputation
Global 64,312
Global Rank Alexa Traffic Rank
An estimate of philips.nl's popularity.

The rank is calculated using a combination of average daily visitors to philips.nl and pageviews on philips.nl over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
Netherlands Flag 773
Rank in NL Traffic Rank in Country
An estimate of philips.nl's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to philips.nl and pageviews on philips.nl from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of philips.nl's reputation.

The number of links to philips.nl from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for philips.nl:

  Traffic Rank Change
7 day 80,814 +17,149 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 69,922 +2,942 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 64,312 -14,445 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on philips.nl:

  Pageviews Change
7 day 0.000072 +6% Change in Pageviews over the trailing 7 day period
1 month 0.000075 -13% Change in Pageviews over the trailing 1 month period
3 month 0.000084 +27% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit philips.nl:

  Reach Change
7 day 0.0021 -30% Change in Reach over the trailing 7 day period
1 month 0.0025 +4% Change in Reach over the trailing 1 month period
3 month 0.00264 +24% Change in Reach over the trailing 3 month period

Estimated percentage of visits to philips.nl that consist of a single pageview:

  Bounce % Change
7 day 45 +4% Change in Bounce % over the trailing 7 day period
1 month 42.5 +12% Change in Bounce % over the trailing 1 month period
3 month 43.2 +7% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for philips.nl:

  Pageviews/User Change
7 day 3.6 +50% Change in Pageviews/User over the trailing 7 day period
1 month 3.2 -16% Change in Pageviews/User over the trailing 1 month period
3 month 3.3 +2% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for philips.nl:

  Time on Site Change
7 day 03:03 +58% Change in Time on Site over the trailing 7 day period
1 month 02:51 -10% Change in Time on Site over the trailing 1 month period
3 month 02:46 -23% Change in Time on Site over the trailing 3 month period
Compare philips.nl to:

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Average Load Time for Philips.nl

Slow (1.737 Seconds), 62% of sites are faster.

Philips.nl’s Regional Traffic Ranks

Country

Rank

Where Visitors Go on Philips.nl

Subdomain

Percent of Visitors

philips.nl

84.30%

shop.philips.nl

18.10%

lighting.philips.nl

3.99%


Audience Snapshot

Top Search Queries for Philips.nl


Based on internet averages, philips.nl is visited more frequently by males who are in the age range 35-44, are graduate school educated and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 philips 22.43%
2 philips tv 5.05%
3 phillips 2.67%
4 philips wake up light 1.61%
5 philips myshop 1.52%
6 philips living colors 1.32%
7 philips lumea 0.84%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 27.6%
Last 7 days 30%
Yesterday 20%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to philips.nl in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to philips.nl for each query.
1 philips 4.08%
2 philips living colors 0.79%
3 philips wake up light 0.74%
4 club philips 0.73%
5 philips sonicare flexcare 0.63%
6 philips qc5550 0.43%
7 philips ipad dock 0.38%
8 philips 9000 0.38%
9 philips bdp3000 0.35%
10 blue army 0.28%
Search Query 1 Month Decline The change in percentage of search traffic to philips.nl for each query.
1 philips tv 3.54%
2 phillips 3.06%
3 philips fidelio 1.11%
4 philips shop 0.66%
5 philips smart tv 0.61%
6 philips 3000 0.32%
7 philips lumea 0.30%
8 philips imageo 0.28%
9 wakeup light 0.26%
10 philips mci8080 0.25%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for philips.nl.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for philips.nl

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “philips.nl” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “philips.nl” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
philips 25.79 61 23
philips tv 11.10 42 44
wake up light 5.28 25 68
philips wake up light 4.31 27 54
philips living colors 3.33 27 51
phillips 2.50 49 19
philips sonicare flexcare 1.69 24 53
living colors 1.55 23 51
philips lumea 1.48 32 35
philips sonicare 1.46 36 52
philips led tv 0.97 27 51
philips tv ambilight 0.80 10 60
philips shop 0.71 16 41
senseo 0.65 44 51
philips lampen 0.63 20 34
philips ambilight 0.63 29 43
philips kopen online 0.62 5 100
avent 0.62 39 38
online philips shop 0.61 5 60
sonicare airfloss 0.60 26 48
philips fidelio 0.59 30 33
philips ipad dock 0.57 11 30
wake up light philips 0.56 12 70
led tv 0.55 45 56
myshop 0.52 28 20
philips 9000 0.47 19 25
my shop 0.47 26 31
philips airfryer 0.45 32 35
philips ecoclassic 0.45 6 70
philips.nl 0.41 19 18
 

Search Engine Marketing (SEM) Activity by philips.nl

Ads for philips.nl have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for philips.nl

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Koninklijke Philips Electronics N.V.
Groenewoudseweg 1
5621 BA Eindhoven
NETHERLANDS
IPS.domain [at] philips.com



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About philips.nl (in its own words) Quoted from philips.nl's About Us and similar pages.

Philips extends tender offer period to acquire Genlyte ...


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Audience Demographics for Philips.nl

Relative to the general internet population how popular is philips.nl with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at philips.nl.

Confidence: medium
25-34
The audience for philips.nl among 25-34 year olds is similar to the general internet population.

Confidence: medium
35-44
Relative to the general internet population, 35-44 year olds are over-represented at philips.nl.

Confidence: medium
45-54
The audience for philips.nl among 45-54 year olds is similar to the general internet population.

Confidence: medium
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at philips.nl.

Confidence: medium
65+
Relative to the general internet population, people over 65 years old are under-represented at philips.nl.

Confidence: medium
Education

No College
Relative to the general internet population, people who did not go to college are greatly under-represented at philips.nl.

Confidence: medium
Some College
Relative to the general internet population, people some college education are greatly under-represented at philips.nl.

Confidence: medium
College
The audience for philips.nl among people who went to college is similar to the general internet population.

Confidence: medium
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at philips.nl.

Confidence: medium
Gender

Male
Relative to the general internet population, Males are over-represented at philips.nl.

Confidence: medium
Female
Relative to the general internet population, Females are greatly under-represented at philips.nl.

Confidence: medium
Has Children

Yes
Relative to the general internet population, people with children are over-represented at philips.nl.

Confidence: medium
No
Relative to the general internet population, people without children are under-represented at philips.nl.

Confidence: medium
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at philips.nl.

Confidence: medium
school
Relative to the general internet population, people browsing from school are over-represented at philips.nl.

Confidence: medium
work
Relative to the general internet population, people browsing from work are over-represented at philips.nl.

Confidence: medium

Advanced Demographics for philips.nl

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Philips.nl

Country

Percent of Visitors

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High Impact Search Queries for Philips.nl

Query Impact
1 philips High
2 philips tv High
3 wake up light Medium
4 philips wake up light Medium
5 philips living colors Medium
6 phillips Medium
7 philips sonicare flexcare Low

Top Search Queries for Philips.nl

Query Percent of Search Traffic
1 philips 22.43%
2 philips tv 5.05%
3 phillips 2.67%
4 philips wake up light 1.61%
5 philips myshop 1.52%
6 philips living colors 1.32%
7 philips lumea 0.84%

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