umass.edu
University of Massachusetts Amherst (UMASS)
The flagship campus of the state university system. Located in the historic Pioneer Valley, the 1400 acre facility provides a rich cultural environment in a rural setting for approximately 34,000 students.
Statistics Summary for umass.edu
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
An estimate of umass.edu's popularity. The rank is calculated using a combination of average daily visitors to umass.edu and pageviews on umass.edu over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
5,149 Rank in
US
An estimate of umass.edu's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to umass.edu and pageviews on umass.edu from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of umass.edu's reputation. The number of links to umass.edu from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for umass.edu:
| Traffic Rank | Change | ||
| 7 day | 14,413 | +392 | |
|---|---|---|---|
| 1 month | 14,837 | +1,180 | |
| 3 month | 13,853 | +1,234 | |
Estimated percentage of global pageviews on umass.edu:
| Pageviews | Change | ||
| 7 day | 0.000462 | +13% | |
|---|---|---|---|
| 1 month | 0.000389 | -19% | |
| 3 month | 0.000445 | -13.5% | |
Estimated percentage of global internet users who visit umass.edu:
| Reach | Change | ||
| 7 day | 0.0108 | -7% | |
|---|---|---|---|
| 1 month | 0.011 | +2% | |
| 3 month | 0.0111 | -5% | |
Estimated percentage of visits to umass.edu that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 47.5 | 0% | |
|---|---|---|---|
| 1 month | 49.5 | +9% | |
| 3 month | 47.3 | +6% | |
Estimated daily unique pageviews per user for umass.edu:
| Pageviews/User | Change | ||
| 7 day | 4.6 | +21% | |
|---|---|---|---|
| 1 month | 3.76 | -21% | |
| 3 month | 4.21 | -9% | |
Estimated daily time on site (mm:ss) for umass.edu:
| Time on Site | Change | ||
| 7 day | 05:21 | +60% | |
|---|---|---|---|
| 1 month | 03:39 | -13% | |
| 3 month | 04:06 | 0% | |
Estimated percentage of visits to umass.edu that came from a search engine:
| Search % | Change | ||
| 7 day | 16 | +6% | |
|---|---|---|---|
| 1 month | 16 | -4% | |
| 3 month | 16.1 | -23% | |
Average Load Time for Umass.edu
Very Fast (0.789 Seconds), 80% of sites are slower.
Umass.edus Regional Traffic Ranks
Country
Rank
5,149
6,695
7,630
12,085
12,115
12,146
12,298
22,621
24,062
26,232
27,362
28,706
29,773
30,075
40,060
42,481
49,148
51,743
75,543
79,367
80,181
Where Visitors Go on Umass.edu
Subdomain
Percent of Visitors
umass.edu
35.05%
oit.umass.edu
11.06%
blogs.umass.edu
10.35%
cs.umass.edu
9.33%
spire.umass.edu
6.93%
people.umass.edu
5.68%
ecs.umass.edu
5.27%
library.umass.edu
4.22%
bio.umass.edu
2.85%
scholarworks.umass.edu
2.84%
isenberg.umass.edu
2.33%
astro.umass.edu
2.04%
pse.umass.edu
1.55%
math.umass.edu
1.49%
extension.umass.edu
1.47%
peri.umass.edu
1.01%
wireless.umass.edu
0.94%
moodle.umass.edu
0.92%
cns.umass.edu
0.81%
geo.umass.edu
0.66%
stuaf.umass.edu
0.65%
exchange.umass.edu
0.52%
ece.umass.edu
0.51%
chem.umass.edu
0.46%
eco.umass.edu
0.46%
Audience Snapshot
Top Search Queries for Umass.edu
| Query | Percent of Search Traffic |
|---|
| 1 | umass | 1.64% |
| 2 | umass amherst | 1.49% |
| 3 | umass spark | 1.08% |
| 4 | tpb | 0.77% |
| 5 | umass spire | 0.58% |
| 6 | aesop's fables | 0.52% |
| 7 | university of massachusetts amherst | 0.49% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 16% |
| Last 7 days | 16% |
| Yesterday | 14.5% |
Top Queries from Search Traffic
The top queries driving traffic to umass.edu from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | umass | 1.64% |
| 2 | umass amherst | 1.49% |
| 3 | umass spark | 1.08% |
| 4 | tpb | 0.77% |
| 5 | umass spire | 0.58% |
| 6 | aesop's fables | 0.52% |
| 7 | university of massachusetts amherst | 0.49% |
| 8 | amherst apartment graduate student | 0.49% |
| 9 | umass pvta | 0.41% |
| 10 | using excel | 0.38% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to umass.edu in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | amherst apartment graduate student | 0.49% |
| 2 | using excel | 0.37% |
| 3 | tpb | 0.31% |
| 4 | university of massachusetts amherst | 0.27% |
| 5 | umass spark | 0.23% |
| 6 | massachusetts | 0.20% |
| 7 | aesop's fables | 0.19% |
| 8 | notes on historical development of non formal education in kenya | 0.18% |
| 9 | ugandajobline | 0.17% |
| 10 | latex modified wearing surface nchrp 179 | 0.16% |
| Search Query | 1 Month Decline
|
|---|
| 1 | umass amherst | 0.37% |
| 2 | scholarwork.umass.edu is neccessity the mother of innovation | 0.26% |
| 3 | amherst college | 0.17% |
| 4 | garter snake | 0.16% |
| 5 | spire | 0.14% |
| 6 | oit | 0.13% |
| 7 | fac | 0.13% |
| 8 | amherst | 0.13% |
| 9 | organic farming syllabus | 0.11% |
| 10 | dblp | 0.10% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for umass.edu.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for umass.eduPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to umass.edu from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that umass.edu is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| umass | 9.19 | 35 | 18 |
| umass amherst | 4.52 | 32 | 18 |
| mallet | 3.78 | 29 | 35 |
| umass spark | 3.12 | 26 | 10 |
| aesop's fables | 2.18 | 28 | 14 |
| oit | 2.14 | 39 | 30 |
| university of massachusetts | 1.99 | 26 | 15 |
| university of massachusetts amherst | 1.78 | 27 | 12 |
| spire | 1.46 | 34 | 18 |
| people finder | 1.42 | 41 | 57 |
| lynn adler | 1.36 | 19 | 53 |
| molecular sieve | 1.31 | 29 | 40 |
| raid | 1.29 | 50 | 23 |
| spark | 1.12 | 45 | 21 |
| tpb | 1.12 | 57 | 12 |
| using excel | 1.11 | 32 | 10 |
| fables | 1.03 | 31 | 15 |
| online web based learning | 1.00 | 17 | 50 |
| study abroad | 0.99 | 39 | 65 |
| development of teacher education | 0.88 | 19 | 100 |
| birch tree | 0.88 | 23 | 41 |
| graduate student | 0.84 | 23 | 23 |
| nutrients | 0.80 | 27 | 24 |
| web based learning | 0.79 | 11 | 70 |
| white birch | 0.76 | 18 | 16 |
| ubot | 0.75 | 36 | 15 |
| umass online | 0.75 | 23 | 41 |
| academic calendar | 0.73 | 26 | 35 |
| garter snake | 0.71 | 31 | 15 |
| bio 100 | 0.69 | 8 | 90 |
Search Engine Marketing (SEM) Activity by umass.edu
Ads for umass.edu have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for umass.eduQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for umass.edu
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Audience Demographics for Umass.edu
Relative to the general internet population how popular is umass.edu with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for umass.edu
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Umass.edu
Country
Percent of Visitors
47.7%
12.5%
4.7%
2.9%
1.8%
1.8%
1.7%
1.6%
1.6%
1.6%
1.8%
1.7%
1.6%
1.6%
1.6%
1.5%
1.3%
1.2%
1.1%
1.1%
0.8%
0.6%
0.6%
0.6%
0.5%
0.5%


5,149
Philippines
Pakistan
India
Thailand
Peru
Iran
Poland
Canada
Turkey
Netherlands
China
Argentina
Italy
Indonesia
Australia
France
United Kingdom
Germany
Spain
Russia




