umass.edu

University of Massachusetts Amherst (UMASS) 

The flagship campus of the state university system. Located in the historic Pioneer Valley, the 1400 acre facility provides a rich cultural environment in a rural setting for approximately 34,000 students.

Statistics Summary for umass.edu

Alexa Traffic Rank Reputation
Global 13,853
Global Rank Alexa Traffic Rank
An estimate of umass.edu's popularity.

The rank is calculated using a combination of average daily visitors to umass.edu and pageviews on umass.edu over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 5,149
Rank in US Traffic Rank in Country
An estimate of umass.edu's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to umass.edu and pageviews on umass.edu from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of umass.edu's reputation.

The number of links to umass.edu from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for umass.edu:

  Traffic Rank Change
7 day 14,413 +392 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 14,837 +1,180 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 13,853 +1,234 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on umass.edu:

  Pageviews Change
7 day 0.000462 +13% Change in Pageviews over the trailing 7 day period
1 month 0.000389 -19% Change in Pageviews over the trailing 1 month period
3 month 0.000445 -13.5% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit umass.edu:

  Reach Change
7 day 0.0108 -7% Change in Reach over the trailing 7 day period
1 month 0.011 +2% Change in Reach over the trailing 1 month period
3 month 0.0111 -5% Change in Reach over the trailing 3 month period

Estimated percentage of visits to umass.edu that consist of a single pageview:

  Bounce % Change
7 day 47.5 0%
1 month 49.5 +9% Change in Bounce % over the trailing 1 month period
3 month 47.3 +6% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for umass.edu:

  Pageviews/User Change
7 day 4.6 +21% Change in Pageviews/User over the trailing 7 day period
1 month 3.76 -21% Change in Pageviews/User over the trailing 1 month period
3 month 4.21 -9% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for umass.edu:

  Time on Site Change
7 day 05:21 +60% Change in Time on Site over the trailing 7 day period
1 month 03:39 -13% Change in Time on Site over the trailing 1 month period
3 month 04:06 0%
Compare umass.edu to:

Learn more about Alexa Traffic Stats.

Average Load Time for Umass.edu

Very Fast (0.789 Seconds), 80% of sites are slower.

Umass.edu’s Regional Traffic Ranks

Country

Rank

India Flag  India

12,085

Where Visitors Go on Umass.edu

Subdomain

Percent of Visitors

umass.edu

35.05%

oit.umass.edu

11.06%

blogs.umass.edu

10.35%

cs.umass.edu

9.33%

spire.umass.edu

6.93%

people.umass.edu

5.68%

ecs.umass.edu

5.27%

library.umass.edu

4.22%

bio.umass.edu

2.85%

scholarworks.umass.edu

2.84%

isenberg.umass.edu

2.33%

astro.umass.edu

2.04%

pse.umass.edu

1.55%

math.umass.edu

1.49%

extension.umass.edu

1.47%

peri.umass.edu

1.01%

wireless.umass.edu

0.94%

moodle.umass.edu

0.92%

cns.umass.edu

0.81%

geo.umass.edu

0.66%

stuaf.umass.edu

0.65%

exchange.umass.edu

0.52%

ece.umass.edu

0.51%

chem.umass.edu

0.46%

eco.umass.edu

0.46%


Audience Snapshot

Top Search Queries for Umass.edu


Based on internet averages, umass.edu is visited more frequently by users who are in the age range 18-24, have no children, are graduate school educated and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 umass 1.64%
2 umass amherst 1.49%
3 umass spark 1.08%
4 tpb 0.77%
5 umass spire 0.58%
6 aesop's fables 0.52%
7 university of massachusetts amherst 0.49%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 16%
Last 7 days 16%
Yesterday 14.5%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to umass.edu in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to umass.edu for each query.
1 amherst apartment graduate student 0.49%
2 using excel 0.37%
3 tpb 0.31%
4 university of massachusetts amherst 0.27%
5 umass spark 0.23%
6 massachusetts 0.20%
7 aesop's fables 0.19%
8 notes on historical development of non formal education in kenya 0.18%
9 ugandajobline 0.17%
10 latex modified wearing surface nchrp 179 0.16%
Search Query 1 Month Decline The change in percentage of search traffic to umass.edu for each query.
1 umass amherst 0.37%
2 scholarwork.umass.edu is neccessity the mother of innovation 0.26%
3 amherst college 0.17%
4 garter snake 0.16%
5 spire 0.14%
6 oit 0.13%
7 fac 0.13%
8 amherst 0.13%
9 organic farming syllabus 0.11%
10 dblp 0.10%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for umass.edu.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for umass.edu

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “umass.edu” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “umass.edu” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
umass 9.19 35 18
umass amherst 4.52 32 18
mallet 3.78 29 35
umass spark 3.12 26 10
aesop's fables 2.18 28 14
oit 2.14 39 30
university of massachusetts 1.99 26 15
university of massachusetts amherst 1.78 27 12
spire 1.46 34 18
people finder 1.42 41 57
lynn adler 1.36 19 53
molecular sieve 1.31 29 40
raid 1.29 50 23
spark 1.12 45 21
tpb 1.12 57 12
using excel 1.11 32 10
fables 1.03 31 15
online web based learning 1.00 17 50
study abroad 0.99 39 65
development of teacher education 0.88 19 100
birch tree 0.88 23 41
graduate student 0.84 23 23
nutrients 0.80 27 24
web based learning 0.79 11 70
white birch 0.76 18 16
ubot 0.75 36 15
umass online 0.75 23 41
academic calendar 0.73 26 35
garter snake 0.71 31 15
bio 100 0.69 8 90
 

Search Engine Marketing (SEM) Activity by umass.edu

Ads for umass.edu have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for umass.edu

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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University of Massachusetts
A147 Lederle Gradudate Research Center
Amherst, MA 01003
US
blanchard [at] oit.umass.edu

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:N/A
Ownership:Government

Contacts by Department

  • Sales: 11
  • Marketing: 40
  • Finance & Administration: 235
  • Human Resources: 62
  • Support: 40
  • Engineering & Research: 285
  • Operations: 113
  • IT & IS: 232
  • Other: 472

Contacts by Level

  • C-Level: 46
  • VP-Level: 23
  • Director-Level: 228
  • Manager-Level: 292

See umass.edu email and phone contacts.


Whois

Who is umass.edu? Whois lookup at GoDaddy.


About umass.edu (in its own words) Quoted from umass.edu's About Us and similar pages.

The UMass Wrestling Team consists of students from UMass Amherst. ... South, then eight miles to UMass exit - Left at the end of the ramp onto Massachusetts Avenue then proceed to the second set of lights. ... Take a left onto Route 116 North (across from Staples) and follow for one mile to UMass exit. Take a right off the ramp and then proceed to the second set of lights. Take a left onto Commonwealth Avenue. About us


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Audience Demographics for Umass.edu

Relative to the general internet population how popular is umass.edu with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at umass.edu.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are under-represented at umass.edu.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at umass.edu.

Confidence: high
45-54
The audience for umass.edu among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
The audience for umass.edu among 55-64 year olds is similar to the general internet population.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are under-represented at umass.edu.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at umass.edu.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at umass.edu.

Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at umass.edu.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at umass.edu.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at umass.edu.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at umass.edu.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at umass.edu.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at umass.edu.

Confidence: high
Browsing Location

home
The audience for umass.edu among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at umass.edu.

Confidence: high
work
The audience for umass.edu among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for umass.edu

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Umass.edu

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High Impact Search Queries for Umass.edu

Query Impact
1 umass High
2 umass amherst Medium
3 mallet Medium
4 umass spark Medium
5 aesop's fables Medium
6 oit Medium
7 university of massachusetts Low

Top Search Queries for Umass.edu

Query Percent of Search Traffic
1 umass 1.64%
2 umass amherst 1.49%
3 umass spark 1.08%
4 tpb 0.77%
5 umass spire 0.58%
6 aesop's fables 0.52%
7 university of massachusetts amherst 0.49%

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