obi.de

OBI Bau- und Heimwerkermärkte GmbH & Co. Franchise Center KG 

Vorgestellt wird die Baumarktkette, die in Europa zu den zahlenmäßig größten Heimwerkermärkten gehört. Der Franchiserahmen wird erläutert, Zahlen und Leitlinien werden genannt. [D-42929 Wermelskirchen]

Statistics Summary for obi.de

Alexa Traffic Rank Reputation
Global 20,148
Global Rank Alexa Traffic Rank
An estimate of obi.de's popularity.

The rank is calculated using a combination of average daily visitors to obi.de and pageviews on obi.de over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
Germany Flag 1,138
Rank in DE Traffic Rank in Country
An estimate of obi.de's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to obi.de and pageviews on obi.de from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of obi.de's reputation.

The number of links to obi.de from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for obi.de:

  Traffic Rank Change
7 day 21,979 +503 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 22,803 +2,433 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 20,148 +3,883 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on obi.de:

  Pageviews Change
7 day 0.000256 -8% Change in Pageviews over the trailing 7 day period
1 month 0.000252 -7% Change in Pageviews over the trailing 1 month period
3 month 0.000282 -22.1% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit obi.de:

  Reach Change
7 day 0.0076 +1% Change in Reach over the trailing 7 day period
1 month 0.0072 -7% Change in Reach over the trailing 1 month period
3 month 0.008 -16% Change in Reach over the trailing 3 month period

Estimated percentage of visits to obi.de that consist of a single pageview:

  Bounce % Change
7 day 32.1 -8% Change in Bounce % over the trailing 7 day period
1 month 36.3 +3% Change in Bounce % over the trailing 1 month period
3 month 36.5 +7% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for obi.de:

  Pageviews/User Change
7 day 3.6 -10% Change in Pageviews/User over the trailing 7 day period
1 month 3.72 -0.5% Change in Pageviews/User over the trailing 1 month period
3 month 3.71 -7% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for obi.de:

  Time on Site Change
7 day 03:18 -4% Change in Time on Site over the trailing 7 day period
1 month 03:08 -2% Change in Time on Site over the trailing 1 month period
3 month 03:12 -11% Change in Time on Site over the trailing 3 month period
Compare obi.de to:

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Average Load Time for Obi.de

Fast (0.866 Seconds), 76% of sites are slower.

Obi.de’s Regional Traffic Ranks

Country

Rank

Spain Flag  Spain

78,980

France Flag  France

91,726

Italy Flag  Italy

93,053

Where Visitors Go on Obi.de

Subdomain

Percent of Visitors

obi.de

98.71%

specials.obi.de

2.70%


Audience Snapshot

Top Search Queries for Obi.de


Based on internet averages, obi.de is visited more frequently by users who are in the age range 35-44, have no children, are graduate school educated and browse this site from work.
Get complete site demographics.
Query Percent of Search Traffic
1 obi 38.49%
2 obi baumarkt 2.30%
3 obi.de 1.79%
4 obi berlin 1.12%
5 obi münchen 0.85%
6 laminat verlegen 0.52%
7 obi leipzig 0.50%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 30.1%
Last 7 days 29.5%
Yesterday 29.4%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to obi.de in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to obi.de for each query.
1 obi münchen 0.19%
2 orange 0.15%
3 www.obi.de/bibergewinn 0.14%
4 laminat verlegen anleitung 0.14%
5 obi berlin 0.09%
6 obi katalog 0.08%
7 billet 0.08%
8 obi gießen 0.06%
9 obi kassel 0.06%
10 obi farben 0.06%
Search Query 1 Month Decline The change in percentage of search traffic to obi.de for each query.
1 obi baumarkt 1.02%
2 obi.de 0.71%
3 www.obi.de prämien 0.14%
4 www.obi.de/top 0.11%
5 obi.de prämien 0.10%
6 obi.de/top 0.08%
7 obi laminat 0.08%
8 terrasse 0.06%
9 dach dämmen 0.05%
10 zierkies 0.05%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for obi.de.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for obi.de

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “obi.de” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “obi.de” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
obi 28.95 56 11
dach dämmen 3.14 23 50
zierkies 1.92 19 80
carport obi 1.92 15 65
laminat verlegen 1.43 35 63
pvc boden 1.28 25 70
laminat verlegen anleitung 1.28 21 30
laminat 1.27 41 63
schiebetüren 1.24 35 58
fenster einbauen 1.04 23 58
münchen 1.01 48 32
obi katalog 0.96 19 30
arbeitsplatten 0.91 26 75
pvc bodenbelag 0.88 27 73
arbeitsplatte küche 0.86 25 66
berlin 0.84 59 40
obi küchen 0.84 11 60
obi online shop 0.77 17 32
laminat obi 0.77 14 30
rasen anlegen 0.74 20 43
online shop 0.72 43 59
gartenmauer 0.71 17 35
baumarkt 0.70 41 49
decke abhängen 0.69 23 44
obi anhänger 0.66 9 77
www.obi.de 0.64 25 15
wände streichen 0.64 24 53
obi mietgeräte 0.64 14 30
hailo leitern 0.63 20 83
obi leihgeräte 0.61 9 55
 

Search Engine Marketing (SEM) Activity by obi.de

Ads for obi.de have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for obi.de

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Gesellschaft fuer Datenverarbeitung
Albert-Einstein-Strasse 7-9
D-42929 Wermelskirchen
GERMANY
info [at] obi.de



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Who is obi.de? Whois lookup at GoDaddy.


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Audience Demographics for Obi.de

Relative to the general internet population how popular is obi.de with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are greatly under-represented at obi.de.

Confidence: high
25-34
The audience for obi.de among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are over-represented at obi.de.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are over-represented at obi.de.

Confidence: high
55-64
The audience for obi.de among 55-64 year olds is similar to the general internet population.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are under-represented at obi.de.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at obi.de.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at obi.de.

Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at obi.de.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at obi.de.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at obi.de.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at obi.de.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at obi.de.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at obi.de.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at obi.de.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at obi.de.

Confidence: high
work
Relative to the general internet population, people browsing from work are over-represented at obi.de.

Confidence: high

Advanced Demographics for obi.de

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Obi.de

Country

Percent of Visitors

Germany Flag  Germany

89.3%

Austria Flag  Austria

4.0%

Italy Flag  Italy

0.9%

Spain Flag  Spain

0.8%

France Flag  France

0.7%

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High Impact Search Queries for Obi.de

Query Impact
1 obi High
2 dach dämmen Medium
3 zierkies Low
4 carport obi Low
5 laminat verlegen Low
6 pvc boden Low
7 laminat verlegen anleitung Low

Top Search Queries for Obi.de

Query Percent of Search Traffic
1 obi 38.49%
2 obi baumarkt 2.30%
3 obi.de 1.79%
4 obi berlin 1.12%
5 obi münchen 0.85%
6 laminat verlegen 0.52%
7 obi leipzig 0.50%

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