taobao.com
Taobao.com
Launched in 2003, Taobao Marketplace (www.taobao.com) is the leading consumer-to-consumer (C2C) online marketplace in China. With more than 800 million product listings and more than 370 million registered users, Taobao Marketplace is the primary online shopping destination for the largest online population in the world and is one of the world’s top 20 most visited websites.
Statistics Summary for taobao.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
13 Global Rank
Alexa Traffic RankAn estimate of taobao.com's popularity. The rank is calculated using a combination of average daily visitors to taobao.com and pageviews on taobao.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
4 Rank in
CN
Traffic Rank in CountryAn estimate of taobao.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to taobao.com and pageviews on taobao.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of taobao.com's reputation. The number of links to taobao.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
16 Reviews
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Traffic rank for taobao.com:
| Traffic Rank | Change | ||
| Yesterday | 15 | 0 | |
|---|---|---|---|
| 7 day | 16 | 0 | |
| 1 month | 16 | +4 |  |
| 3 month | 13 | -3 |  |
Estimated percentage of global pageviews on taobao.com:
| Pageviews | Change | ||
| Yesterday | 0.694 | -1.1% | |
|---|---|---|---|
| 7 day | 0.7125 | +14.6% | |
| 1 month | 0.6214 | -26.61% | |
| 3 month | 0.7701 | +6.81% | |
Estimated percentage of global internet users who visit taobao.com:
| Reach | Change | ||
| Yesterday | 4.12 | +2% | |
|---|---|---|---|
| 7 day | 4.01 | +3.4% | |
| 1 month | 3.897 | -14.3% | |
| 3 month | 4.288 | +11.5% | |
Estimated percentage of visits to taobao.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 21.9 | 0% | |
|---|---|---|---|
| 7 day | 22.2 | -3% | |
| 1 month | 22.9 | +9% | |
| 3 month | 21.8 | +1% | |
Estimated daily unique pageviews per user for taobao.com:
| Pageviews/User | Change | ||
| Yesterday | 18.3 | -3% | |
|---|---|---|---|
| 7 day | 18.95 | +10.8% | |
| 1 month | 16.88 | -14.4% | |
| 3 month | 18.82 | -4.2% | |
Estimated daily time on site (mm:ss) for taobao.com:
| Time on Site | Change | ||
| Yesterday | 17:27 | 0% | |
|---|---|---|---|
| 7 day | 17:28 | +13% | |
| 1 month | 15:31 | -17% | |
| 3 month | 17:55 | -5% | |
Estimated percentage of visits to taobao.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 6.1 | +2% | |
|---|---|---|---|
| 7 day | 6.1 | -2% | |
| 1 month | 6.1 | +7% | |
| 3 month | 5.7 | -2% | |
Average Load Time for Taobao.com
Slow (2.301 Seconds), 76% of sites are faster.
Taobao.com’s Regional Traffic Ranks
Country
Rank
4
Hong Kong
South Korea
13
Russia
37
Japan
244
United States
938
Where Visitors Go on Taobao.com
Subdomain
Percent of Visitors
taobao.com
64.67%
item.taobao.com
50.71%
login.taobao.com
28.16%
trade.taobao.com
27.09%
s.taobao.com
25.78%
store.taobao.com
17.12%
i.taobao.com
12.32%
rate.taobao.com
10.58%
buy.taobao.com
10.55%
click.taobao.com
10.48%
search.taobao.com
8.26%
simba.taobao.com
7.92%
wuliu.taobao.com
7.84%
taojinbi.taobao.com
6.80%
list.taobao.com
6.09%
search8.taobao.com
5.69%
ju.taobao.com
5.41%
mai.taobao.com
5.02%
mall.taobao.com
4.84%
huoban.taobao.com
4.80%
member1.taobao.com
4.71%
cart.taobao.com
4.61%
favorite.taobao.com
4.18%
jianghu.taobao.com
3.73%
shopsearch.taobao.com
3.40%
sell.taobao.com
2.84%
re.taobao.com
2.79%
bbs.taobao.com
2.02%
refund.taobao.com
1.98%
upload.taobao.com
1.92%
s8.taobao.com
1.89%
service.taobao.com
1.87%
vip.taobao.com
1.87%
bangpai.taobao.com
1.82%
beta.taobao.com
1.80%
xiaduo.taobao.com
1.76%
love.taobao.com
1.75%
yingyong.taobao.com
1.68%
tradearchive.taobao.com
1.67%
jie.taobao.com
1.63%
shop60552614.taobao.com
1.62%
caipiao.taobao.com
1.60%
try.taobao.com
1.54%
shop33905840.taobao.com
1.46%
lz.taobao.com
1.24%
huabao.taobao.com
1.24%
fuwu.taobao.com
1.11%
ishop.taobao.com
1.09%
design.taobao.com
1.01%
open.taobao.com
0.95%
ecrm.taobao.com
0.92%
trip.taobao.com
0.88%
tadget.taobao.com
0.84%
wow.taobao.com
0.80%
110.taobao.com
0.74%
ershou.taobao.com
0.74%
api.taobao.com
0.69%
lp.taobao.com
0.64%
fx.taobao.com
0.62%
mobile.taobao.com
0.61%
pay.taobao.com
0.55%
fenxiao.taobao.com
0.49%
star.taobao.com
0.47%
outmem.taobao.com
0.42%
shuo.taobao.com
0.42%
search1.taobao.com
0.40%
support.taobao.com
0.37%
ejexichenqi.taobao.com
0.35%
a.taobao.com
0.32%
zx.taobao.com
0.32%
fushi.taobao.com
0.32%
top.taobao.com
0.31%
mei.taobao.com
0.30%
3c.taobao.com
0.26%
home.taobao.com
0.26%
data.taobao.com
0.25%
chongzhi.taobao.com
0.23%
info.taobao.com
0.22%
fang.taobao.com
0.19%
zhuangxiu.taobao.com
0.19%
game.taobao.com
0.18%
m.taobao.com
0.13%
1show1.taobao.com
0.09%
Audience Snapshot
Top Search Queries for Taobao.com
| Query | Percent of Search Traffic |
|---|
| 1 | 淘宝 | 19.35% |
| 2 | 淘宝网 | 13.39% |
| 3 | taobao | 8.11% |
| 4 | 支付宝 | 1.80% |
| 5 | 聚划算 | 0.82% |
| 6 | 淘寶 | 0.78% |
| 7 | 望京人% | 0.62% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 6.1% |
| Last 7 days | 6.1% |
| Yesterday | 6.1% |
Top Queries from Search Traffic
The top queries driving traffic to taobao.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | 淘宝 | 19.35% |
| 2 | 淘宝网 | 13.39% |
| 3 | taobao | 8.11% |
| 4 | 支付宝 | 1.80% |
| 5 | 聚划算 | 0.82% |
| 6 | 淘寶 | 0.78% |
| 7 | 望京人% | 0.62% |
| 8 | 淘宝商城 | 0.52% |
| 9 | lomo相机 | 0.39% |
| 10 | 淘寶網 | 0.30% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to taobao.com in the current month than the previous month. Updated monthly.
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for taobao.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for taobao.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “taobao.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “taobao.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| 淘宝网 | 34.25 | 74 | 22 |
| 淘宝 | 24.76 | 72 | 18 |
| 聚划算 | 6.84 | 55 | 33 |
| 支付宝 | 4.60 | 72 | 11 |
| 淘宝商城 | 2.00 | 65 | 26 |
| lomo相机 | 0.99 | 47 | 15 |
| 机票 | 0.94 | 53 | 73 |
| top | 0.86 | 48 | 29 |
| 购物 | 0.79 | 46 | 44 |
| 淘宝论坛 | 0.76 | 41 | 28 |
| 女鞋 | 0.73 | 32 | 53 |
| 商城 | 0.72 | 48 | 42 |
| 掏寶 | 0.71 | 37 | 16 |
| 3dm | 0.57 | 54 | 10 |
| 淘宝 充 lr | 0.55 | 24 | 30 |
| ju | 0.53 | 44 | 28 |
| 代购 | 0.50 | 42 | 47 |
| 淘宝女装 | 0.40 | 38 | 36 |
| 阿里妈妈 | 0.36 | 57 | 12 |
| 韩都衣舍 | 0.36 | 43 | 30 |
| 淘金币 | 0.35 | 38 | 10 |
| taobao.com | 0.33 | 38 | 20 |
| 淘宝聚划算 | 0.32 | 46 | 32 |
| 购物网 | 0.30 | 39 | 61 |
| 淘宝sdk | 0.30 | 33 | 10 |
| 淘画报 | 0.28 | 42 | 10 |
| 优衣库 | 0.27 | 45 | 21 |
| 淘宝联盟 | 0.27 | 52 | 16 |
| nala | 0.26 | 39 | 20 |
| 一淘 | 0.26 | 51 | 14 |
Search Engine Marketing (SEM) Activity by taobao.com
Ads for taobao.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for taobao.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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florence [at] taobao.com
Whois
Who is taobao.com? Whois lookup at GoDaddy.
About taobao.com (in its own words)
Quoted from taobao.com's About Us and similar pages.
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for taobao.com
| Likes | |
|---|---|
| Good content | 3 |
| Good customer support | 2 |
| Good deals | 3 |
| Active community | 2 |
| Easy to navigate | 2 |
| Site is fast and responsive | 2 |
| Dislikes | |
|---|---|
| Hard to navigate | 1 |
Reviews for taobao.com
this site to a friend
- Easy to Navigate
- Jan 26, 2012
The best use of this site is Shopping.
- Active community
- Easy to navigate
- Good content
- Good deals
- Site is fast and responsive
Comments: It is easy to find what you're looking for on the site. I also have a fast page load and search response.
this site to a friend
The best use of this site is Other.
- Active community
- Easy to navigate
- Good content
- Good customer support
- Good deals
- Other
- Site is fast and responsive
Comments: perfect website good raked .. NOTE: If you need to review to your website in Alexa , visit my website and review me I will do it same for your. After i got review . (i will give 5 star review to you and I will visit our website ) thanks for help storecx com
this site to a friend
- Good deals
- Dec 02, 2011
The best use of this site is Shopping.
- Hard to navigate
- Other
Comments: Fast shipping. I bought Moncler Coat,Quickly customer support . Good selection. Only one imperfection: shipping cost of international orders. EMS parcel in Ukraine from Riflescopes worth $ 10 more expensive than a similar parcel from Knifeworks.
this site to a friend
- The Best China Online Store!!
- Oct 29, 2011
The best use of this site is Shopping.
- Good deals
- Other
Comments: Probably the best China online store ever!! A lot of stuff which can be found here. Thumbs up!!
this site to a friend
The best use of this site is Other.
- Good content
- Good customer support
- Other
Comments: We at Chennai Motors are a highly skilled & dedicated team of professionals. Used Cars Chennai, Chennai Used Cars, Chennai Used Car dealer, Looking for a Used Car Chennai, Second Hand Cars Chennai, Sell Car Chennai, Cheap Second
this site to a friend
- pretty name
- Feb 15, 2011
Comments: i'm not a regular user, name sounds cute to me
this site to a friend
- Good content and products
- Feb 16, 2010
this site to a friend
- the bestttttttttttttt
- Feb 16, 2010
this site to a friend
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Taobao.com
Relative to the general internet population how popular is taobao.com with each audience below?
The audience for taobao.com among 18-24 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 25-34 year olds are over-represented at taobao.com.Confidence: high
Relative to the general internet population, 35-44 year olds are under-represented at taobao.com.Confidence: high
Relative to the general internet population, 45-54 year olds are greatly under-represented at taobao.com.Confidence: high
Relative to the general internet population, 55-64 year olds are greatly under-represented at taobao.com.Confidence: high
The audience for taobao.com among people who did not go to college is similar to the general internet population.Confidence: high
The audience for taobao.com among people some college education is similar to the general internet population.Confidence: high
Relative to the general internet population, people who went to college are over-represented at taobao.com.Confidence: high
Relative to the general internet population, people who went to graduate school are under-represented at taobao.com.Confidence: high
Relative to the general internet population, Males are under-represented at taobao.com.Confidence: high
Relative to the general internet population, Females are over-represented at taobao.com.Confidence: high
The audience for taobao.com among people with children is similar to the general internet population.Confidence: high
Relative to the general internet population, people without children are over-represented at taobao.com.Confidence: high
Relative to the general internet population, people browsing from home are under-represented at taobao.com.Confidence: high
Relative to the general internet population, people browsing from school are over-represented at taobao.com.Confidence: high
Relative to the general internet population, people browsing from work are over-represented at taobao.com.Confidence: high
Advanced Demographics for taobao.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Taobao.com
Country
Percent of Visitors
89.9%
3.0%
2.3%
1.1%
0.7%
0.6%
0.6%
