vic.gov.au
Victoria Online
Entry point to find local, state and federal government information and services relevant to Victorians.
Statistics Summary for vic.gov.au
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of vic.gov.au's popularity. The rank is calculated using a combination of average daily visitors to vic.gov.au and pageviews on vic.gov.au over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
50 Rank in
AU
An estimate of vic.gov.au's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to vic.gov.au and pageviews on vic.gov.au from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of vic.gov.au's reputation. The number of links to vic.gov.au from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for vic.gov.au:
| Traffic Rank | Change | ||
| Yesterday | 4,121 | +269 | |
|---|---|---|---|
| 7 day | 4,094 | +429 | |
| 1 month | 3,885 | -617 | |
| 3 month | 4,234 | -3 | |
Estimated percentage of global pageviews on vic.gov.au:
| Pageviews | Change | ||
| Yesterday | 0.00117 | -10% | |
|---|---|---|---|
| 7 day | 0.00114 | -19% | |
| 1 month | 0.00129 | +21% | |
| 3 month | 0.001164 | +1.5% | |
Estimated percentage of global internet users who visit vic.gov.au:
| Reach | Change | ||
| Yesterday | 0.036 | -4% | |
|---|---|---|---|
| 7 day | 0.0364 | -4% | |
| 1 month | 0.037 | +16% | |
| 3 month | 0.034 | +0.4% | |
Estimated percentage of visits to vic.gov.au that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 45.7 | +11% | |
|---|---|---|---|
| 7 day | 48.3 | -3% | |
| 1 month | 48.9 | +1% | |
| 3 month | 49.1 | -2% | |
Estimated daily unique pageviews per user for vic.gov.au:
| Pageviews/User | Change | ||
| Yesterday | 3.5 | -6% | |
|---|---|---|---|
| 7 day | 3.33 | -16% | |
| 1 month | 3.69 | +4% | |
| 3 month | 3.59 | +1% | |
Estimated daily time on site (mm:ss) for vic.gov.au:
| Time on Site | Change | ||
| Yesterday | 02:53 | -15% | |
|---|---|---|---|
| 7 day | 03:07 | -17% | |
| 1 month | 03:40 | +5% | |
| 3 month | 03:32 | -7% | |
Estimated percentage of visits to vic.gov.au that came from a search engine:
| Search % | Change | ||
| Yesterday | 27.8 | +19% | |
|---|---|---|---|
| 7 day | 28.3 | -6% | |
| 1 month | 29.6 | -9% | |
| 3 month | 31.3 | -8% | |
Average Load Time for Vic.gov.au
Fast (0.973 Seconds), 71% of sites are slower.
Vic.gov.aus Regional Traffic Ranks
Country
Rank
50
1,276
4,667
4,846
7,036
7,418
7,552
10,350
14,951
18,977
28,248
59,156
Where Visitors Go on Vic.gov.au
Subdomain
Percent of Visitors
betterhealth.vic.gov.au
17.76%
vicroads.vic.gov.au
7.57%
vic.gov.au
5.38%
education.vic.gov.au
4.29%
melbourne.vic.gov.au
3.63%
business.vic.gov.au
3.45%
cfa.vic.gov.au
3.12%
justice.vic.gov.au
3.08%
health.vic.gov.au
2.93%
slv.vic.gov.au
2.16%
consumer.vic.gov.au
1.92%
dpi.vic.gov.au
1.85%
parkweb.vic.gov.au
1.73%
youthcentral.vic.gov.au
1.61%
police.vic.gov.au
1.42%
worksafe.vic.gov.au
1.37%
egov.vic.gov.au
1.30%
liveinvictoria.vic.gov.au
1.28%
dpcd.vic.gov.au
1.27%
prov.vic.gov.au
1.25%
dse.vic.gov.au
1.15%
dhs.vic.gov.au
1.05%
ngv.vic.gov.au
1.03%
yarracity.vic.gov.au
1.02%
epa.vic.gov.au
1.01%
sro.vic.gov.au
0.90%
careers.vic.gov.au
0.90%
land.vic.gov.au
0.86%
portphillip.vic.gov.au
0.83%
eduweb.vic.gov.au
0.82%
tafe.vic.gov.au
0.79%
cclc.vic.gov.au
0.77%
legalaid.vic.gov.au
0.72%
gleneira.vic.gov.au
0.70%
tourism.vic.gov.au
0.69%
boroondara.vic.gov.au
0.68%
kingston.vic.gov.au
0.65%
mornpen.vic.gov.au
0.62%
wyndham.vic.gov.au
0.60%
moreland.vic.gov.au
0.58%
australiaday.vic.gov.au
0.58%
yarraranges.vic.gov.au
0.57%
invest.vic.gov.au
0.57%
vcat.vic.gov.au
0.57%
skills.vic.gov.au
0.56%
transport.vic.gov.au
0.54%
stonnington.vic.gov.au
0.53%
edumail.vic.gov.au
0.52%
monash.vic.gov.au
0.52%
forensicare.vic.gov.au
0.50%
frankston.vic.gov.au
0.49%
sustainability.vic.gov.au
0.48%
casey.vic.gov.au
0.47%
whittlesea.vic.gov.au
0.46%
geelongaustralia.com.au
0.45%
monlib.vic.gov.au
0.43%
resourcesmart.vic.gov.au
0.43%
hobsonsbay.vic.gov.au
0.43%
ambulance.vic.gov.au
0.41%
esv.vic.gov.au
0.41%
fines.vic.gov.au
0.39%
maroondah.vic.gov.au
0.38%
magistratescourt.vic.gov.au
0.38%
supremecourt.vic.gov.au
0.38%
mvcc.vic.gov.au
0.37%
melton.vic.gov.au
0.37%
premier.vic.gov.au
0.36%
cardinia.vic.gov.au
0.36%
rbg.vic.gov.au
0.35%
legislation.vic.gov.au
0.34%
dtf.vic.gov.au
0.34%
vec.vic.gov.au
0.34%
hume.vic.gov.au
0.34%
pic.vic.gov.au
0.34%
parliament.vic.gov.au
0.33%
geelonglibraries.vic.gov.au
0.33%
mfb.vic.gov.au
0.33%
wev.vic.gov.au
0.32%
bayside.vic.gov.au
0.32%
whitehorse.vic.gov.au
0.32%
latrobe.vic.gov.au
0.32%
tac.vic.gov.au
0.30%
knox.vic.gov.au
0.30%
maribyrnong.vic.gov.au
0.30%
multicultural.vic.gov.au
0.29%
eastgippsland.vic.gov.au
0.29%
film.vic.gov.au
0.28%
yourchoice.vic.gov.au
0.28%
arts.vic.gov.au
0.28%
banyule.vic.gov.au
0.27%
vichealth.vic.gov.au
0.27%
ballarat.vic.gov.au
0.26%
humanrightscommission.vic.gov.au
0.26%
darebin.vic.gov.au
0.26%
esc.vic.gov.au
0.26%
humanservicesdirectory.vic.gov.au
0.25%
vcgr.vic.gov.au
0.24%
nillumbik.vic.gov.au
0.24%
water.vic.gov.au
0.23%
responsiblealcohol.vic.gov.au
0.23%
otte.vic.gov.au
0.22%
chrlc.vic.gov.au
0.22%
veet.vic.gov.au
0.21%
studymelbourne.vic.gov.au
0.21%
egipps.vic.gov.au
0.21%
Audience Snapshot
Top Search Queries for Vic.gov.au
| Query | Percent of Search Traffic |
|---|
| 1 | vic roads | 1.05% |
| 2 | dse | 0.90% |
| 3 | vicroads | 0.72% |
| 4 | melbourne | 0.37% |
| 5 | food storage | 0.34% |
| 6 | vic school jobs | 0.34% |
| 7 | consumer affairs | 0.33% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 29.6% |
| Last 7 days | 28.3% |
| Yesterday | 27.8% |
Top Queries from Search Traffic
The top queries driving traffic to vic.gov.au from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | vic roads | 1.05% |
| 2 | dse | 0.90% |
| 3 | vicroads | 0.72% |
| 4 | melbourne | 0.37% |
| 5 | food storage | 0.34% |
| 6 | vic school jobs | 0.34% |
| 7 | consumer affairs | 0.33% |
| 8 | department of education | 0.29% |
| 9 | teaching jobs | 0.27% |
| 10 | cfa | 0.27% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to vic.gov.au in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | vic school jobs | 0.27% |
| 2 | dse | 0.27% |
| 3 | vicroads | 0.27% |
| 4 | department of education | 0.19% |
| 5 | get your learners | 0.16% |
| 6 | melbourne | 0.15% |
| 7 | achi code | 0.13% |
| 8 | australian grayling | 0.13% |
| 9 | sub - catchment معنى | 0.13% |
| 10 | avon | 0.11% |
| Search Query | 1 Month Decline
|
|---|
| 1 | yarra pygmy perch | 0.22% |
| 2 | tourism marketing and promotion | 0.18% |
| 3 | education website | 0.15% |
| 4 | dwarf galaxias | 0.13% |
| 5 | swamp everlasting | 0.12% |
| 6 | citylink | 0.10% |
| 7 | consumer affairs | 0.09% |
| 8 | ngv | 0.08% |
| 9 | languages online | 0.08% |
| 10 | diet foods | 0.07% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for vic.gov.au.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for vic.gov.auPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to vic.gov.au from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that vic.gov.au is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| vicroads | 4.16 | 36 | 30 |
| food storage | 4.12 | 35 | 63 |
| teaching jobs | 3.23 | 37 | 61 |
| melbourne | 2.68 | 46 | 38 |
| how to write a resume | 1.92 | 43 | 37 |
| cfa | 1.74 | 49 | 33 |
| consumer affairs | 1.50 | 34 | 22 |
| school jobs | 1.42 | 11 | 43 |
| healthy recipes | 1.03 | 44 | 55 |
| tractors for sale | 1.02 | 35 | 61 |
| buying a business | 0.97 | 34 | 61 |
| write a resume | 0.94 | 19 | 51 |
| vic | 0.91 | 35 | 15 |
| security guard courses | 0.90 | 37 | 50 |
| department of education | 0.87 | 41 | 15 |
| dse | 0.87 | 48 | 15 |
| vitamin supplements | 0.83 | 31 | 59 |
| venue hire melbourne | 0.80 | 29 | 40 |
| deaths and marriages | 0.75 | 4 | 80 |
| melbourne australia | 0.75 | 32 | 37 |
| legal aid | 0.70 | 35 | 46 |
| head lice | 0.70 | 36 | 54 |
| school holidays | 0.64 | 34 | 23 |
| electrician victoria | 0.64 | 17 | 70 |
| pic | 0.61 | 47 | 16 |
| births deaths and marriages | 0.60 | 27 | 43 |
| holidays 2012 | 0.60 | 31 | 43 |
| moving in | 0.59 | 8 | 70 |
| venue hire | 0.58 | 16 | 66 |
| gluten free food | 0.58 | 26 | 53 |
Search Engine Marketing (SEM) Activity by vic.gov.au
Ads for vic.gov.au have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for vic.gov.auQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for vic.gov.au
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Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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Audience Demographics for Vic.gov.au
Relative to the general internet population how popular is vic.gov.au with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for vic.gov.au
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Vic.gov.au
Country
Percent of Visitors
68.0%
7.0%
5.5%
2.4%
1.2%
0.9%
0.8%
0.7%
0.6%
0.6%
0.9%
0.8%
0.7%
0.6%
0.6%
0.5%
0.5%


50
New Zealand
South Africa
Philippines
Malaysia
United Kingdom
India
Canada
Pakistan
United States
France
China




