ikea.com
IKEA
Featuring Scandinavian modern style furniture and accessories. Include storage options, lighting, decor products, kitchen appliances and pet care.
Statistics Summary for ikea.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of ikea.com's popularity. The rank is calculated using a combination of average daily visitors to ikea.com and pageviews on ikea.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
328 Rank in
US
An estimate of ikea.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to ikea.com and pageviews on ikea.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of ikea.com's reputation. The number of links to ikea.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
2 Reviews
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Traffic rank for ikea.com:
| Traffic Rank | Change | ||
| Yesterday | 329 | 0 | |
|---|---|---|---|
| 7 day | 296 | +7 | |
| 1 month | 287 | +14 | |
| 3 month | 288 | +4 | |
Estimated percentage of global pageviews on ikea.com:
| Pageviews | Change | ||
| Yesterday | 0.0292 | -3% | |
|---|---|---|---|
| 7 day | 0.03314 | -2.2% | |
| 1 month | 0.03461 | -2.5% | |
| 3 month | 0.03528 | -2.6% | |
Estimated percentage of global internet users who visit ikea.com:
| Reach | Change | ||
| Yesterday | 0.271 | +0.04% | |
|---|---|---|---|
| 7 day | 0.293 | -2% | |
| 1 month | 0.303 | -1% | |
| 3 month | 0.3029 | +1.9% | |
Estimated percentage of visits to ikea.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 21 | +8% | |
|---|---|---|---|
| 7 day | 18.7 | +6% | |
| 1 month | 18 | 0% | |
| 3 month | 18.1 | -2% | |
Estimated daily unique pageviews per user for ikea.com:
| Pageviews/User | Change | ||
| Yesterday | 11.8 | -3% | |
|---|---|---|---|
| 7 day | 12.1 | -0.4% | |
| 1 month | 12.09 | -1.5% | |
| 3 month | 12.2 | -4.5% | |
Estimated daily time on site (mm:ss) for ikea.com:
| Time on Site | Change | ||
| Yesterday | 07:27 | -4% | |
|---|---|---|---|
| 7 day | 07:47 | 0% | |
| 1 month | 07:43 | -1% | |
| 3 month | 07:41 | -1% | |
Estimated percentage of visits to ikea.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 21.8 | -1% | |
|---|---|---|---|
| 7 day | 22.6 | 0% | |
| 1 month | 22.7 | -2% | |
| 3 month | 23.2 | -13% | |
Average Load Time for Ikea.com
Very Fast (0.7 Seconds), 84% of sites are slower.
Ikea.coms Regional Traffic Ranks
Country
Rank
81
91
99
103
111
114
114
122
128
133
145
152
153
169
172
189
218
235
246
328
615
796
1,408
Where Visitors Go on Ikea.com
Subdomain
Percent of Visitors
ikea.com
99.23%
kitchenplanner.ikea.com
2.51%
secure.ikea.com
2.48%
onlinecatalogue.ikea.com
2.38%
business.ikea.com
0.77%
onlinecatalogueasia.ikea.com
0.47%
Audience Snapshot
Top Search Queries for Ikea.com
| Query | Percent of Search Traffic |
|---|
| 1 | ikea | 55.57% |
| 2 | икеа | 1.16% |
| 3 | furniture | 0.53% |
| 4 | イケア | 0.49% |
| 5 | ikea usa | 0.47% |
| 6 | catalogo ikea | 0.38% |
| 7 | ikéa | 0.36% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 22.7% |
| Last 7 days | 22.6% |
| Yesterday | 21.8% |
Top Queries from Search Traffic
The top queries driving traffic to ikea.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | ikea | 55.57% |
| 2 | икеа | 1.16% |
| 3 | furniture | 0.53% |
| 4 | イケア | 0.49% |
| 5 | ikea usa | 0.47% |
| 6 | catalogo ikea | 0.38% |
| 7 | ikéa | 0.36% |
| 8 | 宜家 | 0.31% |
| 9 | ikea uk | 0.26% |
| 10 | ikea canada | 0.22% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to ikea.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | икеа | 0.42% |
| 2 | イケア | 0.17% |
| 3 | furniture | 0.09% |
| 4 | ikea jerez | 0.07% |
| 5 | ikea usa | 0.06% |
| 6 | immortals | 0.06% |
| 7 | immowelt | 0.05% |
| 8 | furniture stores | 0.05% |
| 9 | ikea family | 0.05% |
| 10 | 宜家家居 | 0.05% |
| Search Query | 1 Month Decline
|
|---|
| 1 | ikea | 3.09% |
| 2 | catalogo ikea | 0.14% |
| 3 | ikea uk | 0.06% |
| 4 | web qq | 0.05% |
| 5 | ikea.de | 0.05% |
| 6 | ikea furniture | 0.04% |
| 7 | ikea expedit | 0.03% |
| 8 | google gi search | 0.02% |
| 9 | ikea online | 0.02% |
| 10 | chambre a coucher | 0.02% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for ikea.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for ikea.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to ikea.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that ikea.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| ikea | 69.23 | 76 | 13 |
| furniture | 2.78 | 51 | 54 |
| furniture stores | 0.84 | 41 | 63 |
| ikea usa | 0.62 | 44 | 13 |
| икеа | 0.56 | 47 | 20 |
| catalogo ikea | 0.55 | 43 | 15 |
| ikéa | 0.54 | 44 | 15 |
| イケア | 0.47 | 46 | 20 |
| ikea cuisine | 0.43 | 37 | 21 |
| salle de bain | 0.42 | 41 | 66 |
| cuisine ikea | 0.40 | 31 | 41 |
| ikea catalogue | 0.33 | 35 | 21 |
| ikea kitchen | 0.28 | 30 | 41 |
| ikea furniture | 0.26 | 34 | 28 |
| ikea uk | 0.26 | 44 | 15 |
| kitchen cabinets | 0.25 | 44 | 59 |
| ikea delivery brooklyn | 0.25 | 25 | 100 |
| ikea kitchens | 0.25 | 30 | 46 |
| ikea canada | 0.22 | 38 | 11 |
| ikea beds | 0.21 | 29 | 41 |
| salle de bain ikea | 0.20 | 23 | 53 |
| ikea family | 0.19 | 35 | 14 |
| ikea pax | 0.19 | 32 | 20 |
| cuisine | 0.18 | 48 | 52 |
| ikea catalogo | 0.18 | 39 | 17 |
| ikea.com | 0.17 | 40 | 12 |
| armoire ikea | 0.17 | 26 | 43 |
| bedroom chair | 0.16 | 26 | 100 |
| housse de couette ikea | 0.16 | 22 | 85 |
| ikea sofa | 0.15 | 26 | 41 |
Search Engine Marketing (SEM) Activity by ikea.com
Ads for ikea.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for ikea.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for ikea.com
Reviews for ikea.com
this site to a friend
- Me gusta
- Mar 05, 2010
this site to a friend
- Good furniture and accessories company
- Feb 16, 2010


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Ikea.com
Relative to the general internet population how popular is ikea.com with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for ikea.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Ikea.com
Country
Percent of Visitors
19.9%
12.4%
7.7%
6.1%
6.0%
5.7%
5.6%
3.3%
3.1%
3.1%
5.7%
5.6%
3.3%
3.1%
3.1%
2.9%
2.6%
2.0%
1.7%
1.6%
1.4%
1.3%
1.1%
1.1%
1.0%
0.9%
0.9%
0.5%


328
Norway
Sweden
Germany
Austria
Denmark
Netherlands
Switzerland
Belgium
Spain
Portugal
France
Czech Republic
Italy
Hungary
Poland
United Kingdom
Russia
Canada
Australia
Taiwan
Japan
China




