howstuffworks.com

How Stuff Works 

HowStuffWorks.com is an award winning site covering thousands of topics within its own 10 channels: Auto, Computer, Electronics, Entertainment, Health, Home, Money, People, Science and Travel.

Statistics Summary for howstuffworks.com

Alexa Traffic Rank Reputation
Global 765
Global Rank Alexa Traffic Rank
An estimate of howstuffworks.com's popularity.

The rank is calculated using a combination of average daily visitors to howstuffworks.com and pageviews on howstuffworks.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 342
Rank in US Traffic Rank in Country
An estimate of howstuffworks.com's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to howstuffworks.com and pageviews on howstuffworks.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of howstuffworks.com's reputation.

The number of links to howstuffworks.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
5 Stars
6 Reviews
Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how!

Traffic rank for howstuffworks.com:

  Traffic Rank Change
Yesterday 767 +68 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 750 -10 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 766 -17 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 765 +41 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on howstuffworks.com:

  Pageviews Change
Yesterday 0.00473 -20% Change in Pageviews over the trailing 1 day period
7 day 0.00534 +6% Change in Pageviews over the trailing 7 day period
1 month 0.00507 +6.1% Change in Pageviews over the trailing 1 month period
3 month 0.005022 -2% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit howstuffworks.com:

  Reach Change
Yesterday 0.174 -2% Change in Reach over the trailing 1 day period
7 day 0.167 -1% Change in Reach over the trailing 7 day period
1 month 0.1697 +3.8% Change in Reach over the trailing 1 month period
3 month 0.1684 -2.1% Change in Reach over the trailing 3 month period

Estimated percentage of visits to howstuffworks.com that consist of a single pageview:

  Bounce % Change
Yesterday 59.1 0%
7 day 58.8 -2% Change in Bounce % over the trailing 7 day period
1 month 59.4 -1% Change in Bounce % over the trailing 1 month period
3 month 59.9 -2% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for howstuffworks.com:

  Pageviews/User Change
Yesterday 2.97 -18% Change in Pageviews/User over the trailing 1 day period
7 day 3.4 +7% Change in Pageviews/User over the trailing 7 day period
1 month 3.16 +2% Change in Pageviews/User over the trailing 1 month period
3 month 3.12 0%

Estimated daily time on site (mm:ss) for howstuffworks.com:

  Time on Site Change
Yesterday 02:46 -6% Change in Time on Site over the trailing 1 day period
7 day 02:60 +2% Change in Time on Site over the trailing 7 day period
1 month 02:57 +1% Change in Time on Site over the trailing 1 month period
3 month 02:56 +2% Change in Time on Site over the trailing 3 month period
Compare howstuffworks.com to:

Learn more about Alexa Traffic Stats.

Average Load Time for Howstuffworks.com

Average (1.635 Seconds), 58% of sites are faster.

Where Visitors Go on Howstuffworks.com

Subdomain

Percent of Visitors

tlc.howstuffworks.com

16.09%

science.howstuffworks.com

12.64%

howstuffworks.com

11.70%

computer.howstuffworks.com

9.85%

health.howstuffworks.com

8.54%

electronics.howstuffworks.com

7.85%

home.howstuffworks.com

6.94%

money.howstuffworks.com

6.22%

auto.howstuffworks.com

5.53%

consumerguideauto.howstuffworks.com

4.54%

recipes.howstuffworks.com

4.06%

videos.howstuffworks.com

3.65%

entertainment.howstuffworks.com

3.49%

people.howstuffworks.com

3.02%

animals.howstuffworks.com

2.35%

blogs.howstuffworks.com

2.24%

products.howstuffworks.com

2.17%

history.howstuffworks.com

1.78%

adventure.howstuffworks.com

1.72%

parentables.howstuffworks.com

1.60%

social-redirect.howstuffworks.com

0.68%

communication.howstuffworks.com

0.65%

static.howstuffworks.com

0.62%

healthguide.howstuffworks.com

0.41%

geography.howstuffworks.com

0.31%

shopproducts.howstuffworks.com

0.23%

games.howstuffworks.com

0.19%

musclecars.howstuffworks.com

0.17%

express.howstuffworks.com

0.17%

maps.howstuffworks.com

0.14%


Audience Snapshot

Top Search Queries for Howstuffworks.com


Based on internet averages, howstuffworks.com is visited more frequently by females who are in the age range 18-24, received some college education and browse this site from home.
Get complete site demographics.
Query Percent of Search Traffic
1 vpn 0.74%
2 how stuff works 0.68%
3 extreme couponing 0.65%
4 how wireless device works 0.53%
5 how mobile works 0.47%
6 19 kids and counting 0.27%
7 how 0.26%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 28.1%
Last 7 days 28.3%
Yesterday 27.3%
 
Sponsored Links Keyword Research Tool - Find More Keywords
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to howstuffworks.com in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to howstuffworks.com for each query.
1 how wireless device works 0.53%
2 how mobile works 0.47%
3 vpn 0.35%
4 pictures of mummified mummies 0.23%
5 how stuff works 0.21%
6 christmas 0.15%
7 wifi 0.12%
8 home remedies for gout 0.11%
9 get rid of pimples 0.10%
10 all american muslim 0.09%
Search Query 1 Month Decline The change in percentage of search traffic to howstuffworks.com for each query.
1 extreme couponing 0.30%
2 ridding lawn mowers reviews 0.09%
3 cake boss 0.09%
4 how to 0.09%
5 toyota tacoma 1997-2000 0.08%
6 tacoma 2003 0.08%
7 surge protector 0.07%
8 sister wives 0.07%
9 top sales techniques tips 0.06%
10 miami ink 0.06%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for howstuffworks.com.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for howstuffworks.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “howstuffworks.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “howstuffworks.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
extreme couponing 5.25 50 51
vpn 5.05 62 44
how stuff works 2.91 43 27
cloud computing 1.60 55 54
how mobile works 1.47 32 20
christmas 1.11 59 34
wifi 1.03 55 31
19 kids and counting 0.94 37 23
how to build a 0.92 9 70
what not to wear 0.89 38 24
how wireless device works 0.83 32 10
catastrophic health insurance 0.81 35 85
rfid 0.77 50 52
vertual network 0.75 32 100
wireless device 0.67 32 29
finger print scanner 0.65 25 60
home remedies for gout 0.65 29 36
toddlers and tiaras 0.64 38 19
led 0.62 56 61
solar panels 0.60 46 66
kate gosselin 0.59 52 18
get rid of pimples 0.59 28 28
sister wives 0.57 41 17
what not to 0.55 4 30
fireplace insert 0.55 29 59
voip 0.54 51 62
augmented reality 0.53 43 34
how to build a computer 0.52 31 29
how does 0.51 22 100
remedies for gout 0.50 8 49
 

Search Engine Marketing (SEM) Activity by howstuffworks.com

Ads for howstuffworks.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

Download Alexa Toolbar Now
 

Search Engine Marketing (SEM) Opportunities for howstuffworks.com

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

Download Alexa Toolbar Now
HowStuffWorks, Inc., Domain Administrator
3350 Peachtree Road, Suite 1500
Atlanta, GA 30326
US
mwisch [at] howstuffworks.com

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:$10 - 50M
Ownership:Publicly Traded
Ticker:NASDAQ: HSWI

Contacts by Department

  • Sales: 8
  • Marketing: 7
  • Finance & Administration: 14
  • Human Resources: 1
  • Operations: 5
  • IT & IS: 5
  • Other: 3

Contacts by Level

  • C-Level: 7
  • VP-Level: 10
  • Director-Level: 10
  • Manager-Level: 12

See howstuffworks.com email and phone contacts.




Whois

Who is howstuffworks.com? Whois lookup at GoDaddy.


About howstuffworks.com (in its own words) Quoted from howstuffworks.com's About Us and similar pages.

HowStuffWorks, a wholly owned subsidiary of Discovery Communications, is the award-winning source of credible, unbiased, and easy-to-understand explanations of how the world actually works. Founded by North Carolina State University Professor Marshall Brain in 1998, the site is now an online resource for millions of people of all ages. From car engines to search engines, from cell phones to stem cells, and thousands of subjects in between, HowStuffWorks has it covered. ... Howstuffworks "About HowStuffWorks"


Write a Review

Review Summary for howstuffworks.com

5 Stars
(based on 6 reviews)
1 out of 1 people would recommend this site to a friend.

5 stars (6)
4 stars (0)
3 stars (0)
2 stars (0)
1 stars (0)
Likes
Good content1
Good customer support1
Dislikes
Hard to navigate1
Site is slow and unresponsive1


Reviews for howstuffworks.com

I would recommend
this site to a friend
Facebook User (Enthusiast)

The best use of this site is Research.

Likes
  • Good content
  • Good customer support
Dislikes
  • Hard to navigate
  • Site is slow and unresponsive

Comments: If you are really interested in science and wants to posses a basic and advanced scientific knowledge then howstuffworks is a paradise for u.I enjoyed browsing through and I am tempted again and again by their quality stuff. a must visit website for students

I recommend
this site to a friend
mammu says: Man had undergone thousands of years of civilization before he reached this point in the history of time. Man, the creator of technology never makes public the creator’s manual but there is relief. We have known of technology the what, when, why but never really looked into the ?how?? (At least not me). Technology serves up its offering and we accept it, no questions asked. I was once going thru this site a long time ago and ever since this site never ceases to amaze me. It?s a perfect Food for thought. ?howstuffworks.com? really informs us about How Stuff works. Here ?stuff? can be interpreted anything from computers to currency to carbs or anything under the sun. When you are looking for answers you can search the whole WWW or just this site. The website has different sections. They are computer Stuff, Auto stuff, electronics stuff, Home stuff, health stuff, money stuff etc.. Computer Stuff: Did you know how microprocessor works? If not, you can. This Knowledge is not limited to the computer or electronics grads. Other such examples under this section include How do computer viruses work? How Removable storage works?etc. Surround systems functioning, photocopiers, CD writers are some examples of Working of Electronics stuff. Cloning, Nuclear reaction, lasers etc are science stuff. My favorite is the Health stuff though I am not a health buff. I would love to know about the inner working of the human body. This section contains the material on Organ transplantation, Botox , Diets , Nicotine , medicinal values of rain forest?s. etc. Even about United Nations, GPS?etc If you are intrigued by anything the answer is here. Sometimes some topics can fall under a different category than you might think. The pages are short under each product. But there are drop down boxes too. So You could jump directly to that page. I normally open the printable version so that I can get everything on the same page.

I recommend
this site to a friend
when one's thirst for knowledge getting deeper as science advances too rapidly to catch with it, one's find a beautiful resort for the ever nagging demanding mindin these pages where smooth explanation are amply offered.

I recommend
this site to a friend
How Stuff Works is a delightful website! I discovered it when I needed to find a simple explanation of ASPs (application service providers), and it showed up in the search results from Copernic. In checking out the site, I was pleased to discover that it also tells, in a clear and detailed way about an amazing range of things -- ice cream, fireworks, cellular phones, and on and on! The weekly e-mail feature, which you can sign up for, includes links to 10 items on the site that you might like to check out, and just serves as a gentle reminder that this wonderful site is out there. Thank you, Marshall Brain (yes, that's his real name, as you can read on the site.)

I recommend
this site to a friend
This is an excellent source of simple, clear guides to everyday objects and concepts, especially in the fields of science and technology.

I recommend
this site to a friend
I came accross this site several months ago and have found myself going back to it time and time again. The wealth of information offered on the site enables you to learn everything about almost anything!



Audience Demographics for Howstuffworks.com

Relative to the general internet population how popular is howstuffworks.com with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at howstuffworks.com.

Confidence: high
25-34
The audience for howstuffworks.com among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at howstuffworks.com.

Confidence: high
45-54
The audience for howstuffworks.com among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
The audience for howstuffworks.com among 55-64 year olds is similar to the general internet population.

Confidence: high
65+
The audience for howstuffworks.com among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at howstuffworks.com.

Confidence: high
Some College
Relative to the general internet population, people some college education are over-represented at howstuffworks.com.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at howstuffworks.com.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at howstuffworks.com.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at howstuffworks.com.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at howstuffworks.com.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at howstuffworks.com.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at howstuffworks.com.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at howstuffworks.com.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at howstuffworks.com.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at howstuffworks.com.

Confidence: high

Advanced Demographics for howstuffworks.com

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

Download Alexa Toolbar Now


Visitors by Country for Howstuffworks.com

You need Flash 8 to view the map.

 

High Impact Search Queries for Howstuffworks.com

Query Impact
1 extreme couponing Medium
2 vpn Medium
3 how stuff works Medium
4 cloud computing Low
5 how mobile works Low
6 christmas Low
7 wifi Low

Top Search Queries for Howstuffworks.com

Query Percent of Search Traffic
1 vpn 0.74%
2 how stuff works 0.68%
3 extreme couponing 0.65%
4 how wireless device works 0.53%
5 how mobile works 0.47%
6 19 kids and counting 0.27%
7 how 0.26%

Like howstuffworks.com? Download the Alexa toolbar and access exclusive analytics content.