howstuffworks.com
How Stuff Works
HowStuffWorks.com is an award winning site covering thousands of topics within its own 10 channels: Auto, Computer, Electronics, Entertainment, Health, Home, Money, People, Science and Travel.
Statistics Summary for howstuffworks.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of howstuffworks.com's popularity. The rank is calculated using a combination of average daily visitors to howstuffworks.com and pageviews on howstuffworks.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
342 Rank in
US
An estimate of howstuffworks.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to howstuffworks.com and pageviews on howstuffworks.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of howstuffworks.com's reputation. The number of links to howstuffworks.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
6 Reviews
|
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Traffic rank for howstuffworks.com:
| Traffic Rank | Change | ||
| Yesterday | 767 | +68 | |
|---|---|---|---|
| 7 day | 750 | -10 | |
| 1 month | 766 | -17 | |
| 3 month | 765 | +41 | |
Estimated percentage of global pageviews on howstuffworks.com:
| Pageviews | Change | ||
| Yesterday | 0.00473 | -20% | |
|---|---|---|---|
| 7 day | 0.00534 | +6% | |
| 1 month | 0.00507 | +6.1% | |
| 3 month | 0.005022 | -2% | |
Estimated percentage of global internet users who visit howstuffworks.com:
| Reach | Change | ||
| Yesterday | 0.174 | -2% | |
|---|---|---|---|
| 7 day | 0.167 | -1% | |
| 1 month | 0.1697 | +3.8% | |
| 3 month | 0.1684 | -2.1% | |
Estimated percentage of visits to howstuffworks.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 59.1 | 0% | |
|---|---|---|---|
| 7 day | 58.8 | -2% | |
| 1 month | 59.4 | -1% | |
| 3 month | 59.9 | -2% | |
Estimated daily unique pageviews per user for howstuffworks.com:
| Pageviews/User | Change | ||
| Yesterday | 2.97 | -18% | |
|---|---|---|---|
| 7 day | 3.4 | +7% | |
| 1 month | 3.16 | +2% | |
| 3 month | 3.12 | 0% | |
Estimated daily time on site (mm:ss) for howstuffworks.com:
| Time on Site | Change | ||
| Yesterday | 02:46 | -6% | |
|---|---|---|---|
| 7 day | 02:60 | +2% | |
| 1 month | 02:57 | +1% | |
| 3 month | 02:56 | +2% | |
Estimated percentage of visits to howstuffworks.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 27.3 | -1% | |
|---|---|---|---|
| 7 day | 28.3 | +4% | |
| 1 month | 28.1 | -2% | |
| 3 month | 29.2 | -26% | |
Average Load Time for Howstuffworks.com
Average (1.635 Seconds), 58% of sites are faster.
Howstuffworks.coms Regional Traffic Ranks
Country
Rank
342
358
364
384
398
423
453
532
533
537
601
1,741
1,764
1,862
1,887
1,988
3,535
3,866
4,111
6,485
7,617
8,671
9,532
14,863
Where Visitors Go on Howstuffworks.com
Subdomain
Percent of Visitors
tlc.howstuffworks.com
16.09%
science.howstuffworks.com
12.64%
howstuffworks.com
11.70%
computer.howstuffworks.com
9.85%
health.howstuffworks.com
8.54%
electronics.howstuffworks.com
7.85%
home.howstuffworks.com
6.94%
money.howstuffworks.com
6.22%
auto.howstuffworks.com
5.53%
consumerguideauto.howstuffworks.com
4.54%
recipes.howstuffworks.com
4.06%
videos.howstuffworks.com
3.65%
entertainment.howstuffworks.com
3.49%
people.howstuffworks.com
3.02%
animals.howstuffworks.com
2.35%
blogs.howstuffworks.com
2.24%
products.howstuffworks.com
2.17%
history.howstuffworks.com
1.78%
adventure.howstuffworks.com
1.72%
parentables.howstuffworks.com
1.60%
social-redirect.howstuffworks.com
0.68%
communication.howstuffworks.com
0.65%
static.howstuffworks.com
0.62%
healthguide.howstuffworks.com
0.41%
geography.howstuffworks.com
0.31%
shopproducts.howstuffworks.com
0.23%
games.howstuffworks.com
0.19%
musclecars.howstuffworks.com
0.17%
express.howstuffworks.com
0.17%
maps.howstuffworks.com
0.14%
Audience Snapshot
Top Search Queries for Howstuffworks.com
| Query | Percent of Search Traffic |
|---|
| 1 | vpn | 0.74% |
| 2 | how stuff works | 0.68% |
| 3 | extreme couponing | 0.65% |
| 4 | how wireless device works | 0.53% |
| 5 | how mobile works | 0.47% |
| 6 | 19 kids and counting | 0.27% |
| 7 | how | 0.26% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 28.1% |
| Last 7 days | 28.3% |
| Yesterday | 27.3% |
Top Queries from Search Traffic
The top queries driving traffic to howstuffworks.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | vpn | 0.74% |
| 2 | how stuff works | 0.68% |
| 3 | extreme couponing | 0.65% |
| 4 | how wireless device works | 0.53% |
| 5 | how mobile works | 0.47% |
| 6 | 19 kids and counting | 0.27% |
| 7 | how | 0.26% |
| 8 | kate gosselin | 0.25% |
| 9 | toddlers and tiaras | 0.21% |
| 10 | wifi | 0.21% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to howstuffworks.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | how wireless device works | 0.53% |
| 2 | how mobile works | 0.47% |
| 3 | vpn | 0.35% |
| 4 | pictures of mummified mummies | 0.23% |
| 5 | how stuff works | 0.21% |
| 6 | christmas | 0.15% |
| 7 | wifi | 0.12% |
| 8 | home remedies for gout | 0.11% |
| 9 | get rid of pimples | 0.10% |
| 10 | all american muslim | 0.09% |
| Search Query | 1 Month Decline
|
|---|
| 1 | extreme couponing | 0.30% |
| 2 | ridding lawn mowers reviews | 0.09% |
| 3 | cake boss | 0.09% |
| 4 | how to | 0.09% |
| 5 | toyota tacoma 1997-2000 | 0.08% |
| 6 | tacoma 2003 | 0.08% |
| 7 | surge protector | 0.07% |
| 8 | sister wives | 0.07% |
| 9 | top sales techniques tips | 0.06% |
| 10 | miami ink | 0.06% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for howstuffworks.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for howstuffworks.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to howstuffworks.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that howstuffworks.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| extreme couponing | 5.25 | 50 | 51 |
| vpn | 5.05 | 62 | 44 |
| how stuff works | 2.91 | 43 | 27 |
| cloud computing | 1.60 | 55 | 54 |
| how mobile works | 1.47 | 32 | 20 |
| christmas | 1.11 | 59 | 34 |
| wifi | 1.03 | 55 | 31 |
| 19 kids and counting | 0.94 | 37 | 23 |
| how to build a | 0.92 | 9 | 70 |
| what not to wear | 0.89 | 38 | 24 |
| how wireless device works | 0.83 | 32 | 10 |
| catastrophic health insurance | 0.81 | 35 | 85 |
| rfid | 0.77 | 50 | 52 |
| vertual network | 0.75 | 32 | 100 |
| wireless device | 0.67 | 32 | 29 |
| finger print scanner | 0.65 | 25 | 60 |
| home remedies for gout | 0.65 | 29 | 36 |
| toddlers and tiaras | 0.64 | 38 | 19 |
| led | 0.62 | 56 | 61 |
| solar panels | 0.60 | 46 | 66 |
| kate gosselin | 0.59 | 52 | 18 |
| get rid of pimples | 0.59 | 28 | 28 |
| sister wives | 0.57 | 41 | 17 |
| what not to | 0.55 | 4 | 30 |
| fireplace insert | 0.55 | 29 | 59 |
| voip | 0.54 | 51 | 62 |
| augmented reality | 0.53 | 43 | 34 |
| how to build a computer | 0.52 | 31 | 29 |
| how does | 0.51 | 22 | 100 |
| remedies for gout | 0.50 | 8 | 49 |
Search Engine Marketing (SEM) Activity by howstuffworks.com
Ads for howstuffworks.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for howstuffworks.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for howstuffworks.com
| Likes | |
|---|---|
| Good content | 1 |
| Good customer support | 1 |
| Dislikes | |
|---|---|
| Hard to navigate | 1 |
| Site is slow and unresponsive | 1 |
Reviews for howstuffworks.com
this site to a friend
- The cluster of scientific resources
- Jan 04, 2011
The best use of this site is Research.
- Good content
- Good customer support
- Hard to navigate
- Site is slow and unresponsive
Comments: If you are really interested in science and wants to posses a basic and advanced scientific knowledge then howstuffworks is a paradise for u.I enjoyed browsing through and I am tempted again and again by their quality stuff. a must visit website for students
this site to a friend
- MyScienceArticles-Dot-Com
- Feb 16, 2010
this site to a friend
- scientific bravery
- Legacy Review
this site to a friend
- A wealth of information
- Legacy Review
this site to a friend
- Excellent For Basic Science And Technology Info!
- Legacy Review
this site to a friend
- HowStuffWorks.com is a winner
- Legacy Review


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Howstuffworks.com
Relative to the general internet population how popular is howstuffworks.com with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for howstuffworks.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Howstuffworks.com
Country
Percent of Visitors
47.1%
12.3%
5.3%
4.6%
2.3%
1.6%
1.3%
1.2%
0.9%
0.9%
1.6%
1.3%
1.2%
0.9%
0.9%
0.9%
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
0.6%
0.6%
0.5%


342
Philippines
Canada
South Africa
Australia
India
Nigeria
Pakistan
Singapore
United Kingdom
Malaysia
Indonesia
Thailand
South Korea
Mexico
Netherlands
Spain
Italy
Brazil
France
Russia
Germany
Japan
China






