etoys.com
eToys.com
Shop online for all types and brands of toys.
Statistics Summary for etoys.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
An estimate of etoys.com's popularity. The rank is calculated using a combination of average daily visitors to etoys.com and pageviews on etoys.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
23,118 Rank in
US
An estimate of etoys.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to etoys.com and pageviews on etoys.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of etoys.com's reputation. The number of links to etoys.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for etoys.com:
| Traffic Rank | Change | ||
| 7 day | 88,140 | -27,634 | |
|---|---|---|---|
| 1 month | 83,037 | +25,676 | |
| 3 month | 53,372 | -66,038 | |
Estimated percentage of global pageviews on etoys.com:
| Pageviews | Change | ||
| 7 day | 0.000067 | +70% | |
|---|---|---|---|
| 1 month | 0.000107 | -26% | |
| 3 month | 0.000161 | +180% | |
Estimated percentage of global internet users who visit etoys.com:
| Reach | Change | ||
| 7 day | 0.0019 | +20% | |
|---|---|---|---|
| 1 month | 0.0017 | -30% | |
| 3 month | 0.0027 | +117% | |
Estimated percentage of visits to etoys.com that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 49 | +4% | |
|---|---|---|---|
| 1 month | 42.7 | +14% | |
| 3 month | 37.4 | -19% | |
Estimated daily unique pageviews per user for etoys.com:
| Pageviews/User | Change | ||
| 7 day | 3.7 | +40% | |
|---|---|---|---|
| 1 month | 6.5 | +7% | |
| 3 month | 6.3 | +29% | |
Estimated daily time on site (mm:ss) for etoys.com:
| Time on Site | Change | ||
| 7 day | 01:59 | -23% | |
|---|---|---|---|
| 1 month | 04:36 | +25% | |
| 3 month | 03:60 | +42% | |
Estimated percentage of visits to etoys.com that came from a search engine:
| Search % | Change | ||
| 7 day | 12.2 | +100% | |
|---|---|---|---|
| 1 month | 9.2 | +5% | |
| 3 month | 10.3 | -29% | |
Average Load Time for Etoys.com
Slow (1.735 Seconds), 62% of sites are faster.
Etoys.coms Regional Traffic Ranks
Country
Rank
23,118
59,726
141,440
Where Visitors Go on Etoys.com
Subdomain
Percent of Visitors
etoys.com
98.22%
link.etoys.com
2.59%
Audience Snapshot
Top Search Queries for Etoys.com
| Query | Percent of Search Traffic |
|---|
| 1 | toys | 12.51% |
| 2 | etoys | 6.43% |
| 3 | kids toys | 2.85% |
| 4 | online toy stores | 1.67% |
| 5 | toy store | 1.19% |
| 6 | toys online | 1.06% |
| 7 | kb toys | 1.01% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 9.2% |
| Last 7 days | 12.2% |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to etoys.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | toys | 12.51% |
| 2 | etoys | 6.43% |
| 3 | kids toys | 2.85% |
| 4 | online toy stores | 1.67% |
| 5 | toy store | 1.19% |
| 6 | toys online | 1.06% |
| 7 | kb toys | 1.01% |
| 8 | step2 | 0.93% |
| 9 | buy toys | 0.90% |
| 10 | toy stores | 0.90% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to etoys.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | etoys | 1.40% |
| 2 | toys online | 0.85% |
| 3 | etoys toys | 0.59% |
| 4 | etoy | 0.44% |
| 5 | step2 | 0.44% |
| 6 | toy coupons | 0.43% |
| 7 | online toys stores | 0.40% |
| 8 | toys webstes | 0.38% |
| 9 | kaybee toys | 0.36% |
| 10 | children toys | 0.31% |
| Search Query | 1 Month Decline
|
|---|
| 1 | toys | 7.44% |
| 2 | kids toys | 1.38% |
| 3 | online toy stores | 0.87% |
| 4 | toy store | 0.66% |
| 5 | e toys | 0.32% |
| 6 | toy sale | 0.26% |
| 7 | buy toys online | 0.25% |
| 8 | graco pack n play | 0.25% |
| 9 | toys for kids | 0.24% |
| 10 | 50100963 bos | 0.20% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for etoys.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for etoys.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to etoys.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that etoys.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| toys | 21.06 | 48 | 44 |
| kids toys | 7.22 | 30 | 61 |
| etoys | 4.33 | 25 | 17 |
| online toy stores | 3.56 | 19 | 57 |
| toy stores | 3.48 | 25 | 56 |
| toys online | 2.65 | 17 | 60 |
| toy store | 2.55 | 30 | 49 |
| buy toys | 1.93 | 24 | 57 |
| kids toys online | 1.79 | 12 | 66 |
| kb toys | 1.76 | 24 | 45 |
| step2 | 1.27 | 28 | 36 |
| online toy store | 1.17 | 16 | 57 |
| toys stores | 1.17 | 17 | 73 |
| online toys stores | 0.90 | 9 | 60 |
| toys online shopping | 0.85 | 7 | 70 |
| kids toy | 0.78 | 16 | 34 |
| kaybee toys | 0.77 | 18 | 40 |
| toy coupons | 0.76 | 22 | 47 |
| toy for kids | 0.66 | 10 | 97 |
| e toys | 0.66 | 14 | 25 |
| children toys | 0.63 | 18 | 41 |
| toys for kids | 0.62 | 22 | 47 |
| kid toys | 0.62 | 15 | 39 |
| toys on line | 0.61 | 9 | 100 |
| toy | 0.58 | 39 | 29 |
| password journal | 0.53 | 25 | 33 |
| toy sales | 0.52 | 13 | 56 |
| buy toys online | 0.51 | 17 | 50 |
| loving family dollhouse | 0.49 | 14 | 100 |
| leapfrog fridge phonics | 0.42 | 12 | 87 |
Search Engine Marketing (SEM) Activity by etoys.com
Ads for etoys.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for etoys.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for etoys.com
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Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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View All Access all of Alexa’s Site Tools.


Audience Demographics for Etoys.com
Relative to the general internet population how popular is etoys.com with each audience below?
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Advanced Demographics for etoys.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.


23,118
Philippines
India




