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britannica.com

Encyclopaedia Britannica Online 

Provides complete text of Encyclopaedia Britannica with search capabilities, related links, and multimedia enhancements. Full text for subscribers only; free trial available.

Statistics Summary for britannica.com

Alexa Traffic Rank Reputation
Global 7,227
Global Rank Alexa Traffic Rank
An estimate of britannica.com's popularity.

The rank is calculated using a combination of average daily visitors to britannica.com and pageviews on britannica.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 4,160
Rank in US Traffic Rank in Country
An estimate of britannica.com's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to britannica.com and pageviews on britannica.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
29,732
Sites Linking In Sites Linking In
A measure of britannica.com's reputation.

The number of links to britannica.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
3.5 Stars
3 Reviews
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Traffic rank for britannica.com:

  Traffic Rank Change
Yesterday 6,475 -991 Change in Traffic Rank over the trailing 1 day period (A negative change means the site is getting more popular)
7 day 7,208 -105 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 6,875 -1,067 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 7,227 -106 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on britannica.com:

  Pageviews Change
Yesterday 0.00048 +11% Change in Pageviews over the trailing 1 day period
7 day 0.000459 -11% Change in Pageviews over the trailing 7 day period
1 month 0.000502 +10% Change in Pageviews over the trailing 1 month period
3 month 0.000478 +11% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit britannica.com:

  Reach Change
Yesterday 0.031 +10% Change in Reach over the trailing 1 day period
7 day 0.027 +9% Change in Reach over the trailing 7 day period
1 month 0.0274 +21% Change in Reach over the trailing 1 month period
3 month 0.0258 -0.4% Change in Reach over the trailing 3 month period

Estimated percentage of visits to britannica.com that consist of a single pageview:

  Bounce % Change
Yesterday 73.8 +4% Change in Bounce % over the trailing 1 day period
7 day 69.1 -3% Change in Bounce % over the trailing 7 day period
1 month 68.3 +1% Change in Bounce % over the trailing 1 month period
3 month 68.5 -3% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for britannica.com:

  Pageviews/User Change
Yesterday 1.7 -2% Change in Pageviews/User over the trailing 1 day period
7 day 1.81 -18% Change in Pageviews/User over the trailing 7 day period
1 month 1.94 -8% Change in Pageviews/User over the trailing 1 month period
3 month 1.94 +11% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for britannica.com:

  Time on Site Change
Yesterday 01:34 -1% Change in Time on Site over the trailing 1 day period
7 day 01:45 -8% Change in Time on Site over the trailing 7 day period
1 month 01:49 -6% Change in Time on Site over the trailing 1 month period
3 month 01:50 +2% Change in Time on Site over the trailing 3 month period
Compare britannica.com to:

Learn more about Alexa Traffic Stats.

Average Load Time for Britannica.com

Slow (1.952 Seconds), 68% of sites are faster.

Where Visitors Go on Britannica.com

Subdomain

Percent of Visitors

britannica.com

85.80%

web.britannica.com

5.93%

kids.britannica.com

4.49%

safe1.britannica.com

1.94%

corporate.britannica.com

1.26%

advocacy.britannica.com

1.19%

store.britannica.com

0.65%

myaccount.britannica.com

0.44%

forms01.britannica.com

0.32%

airtel.britannica.com

0.23%

games.britannica.com

0.19%

More

Audience Snapshot

Top Search Queries for Britannica.com


Based on internet averages, britannica.com is visited more frequently by users who are over 65 years old and browse this site from home.
Get complete site demographics.
Query Percent of Search Traffic
1 britannica blog 0.67%
2 methods of cataloging in library 0.41%
3 china pacific sea 0.37%
4 britannica 0.37%
5 encyclopedia britannica 0.36%
6 encyclopedia 0.36%
7 roggeveen 0.27%

View the full Audience Profile

View the complete Search Analytics

 

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Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 31.9%
Last 7 days 29.8%
Yesterday 30%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to britannica.com in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to britannica.com for each query.
1 methods of cataloging in library 0.41%
2 roggeveen 0.27%
3 rotlulus roulroul) 0.25%
4 pigment 0.20%
5 rig drillship 0.19%
6 moluccas 0.18%
7 kaolin 0.13%
8 vesiculitis 0.13%
9 alshanfara 0.13%
10 moresby treaty 0.13%
Search Query 1 Month Decline The change in percentage of search traffic to britannica.com for each query.
1 britannica blog 1.07%
2 china pacific sea 0.77%
3 ellen johnson is liberia's new president 0.28%
4 britannica 0.23%
5 ifc un 0.09%
6 ojukwu odumegu 0.06%
7 computer vision syndrome 0.06%
8 encarta 2011 0.05%
9 reformation 0.04%
10 hypoblast 0.04%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for britannica.com.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for britannica.com

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “britannica.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “britannica.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
britannica 5.47 35 16
pigment 4.60 38 35
encyclopedia britannica 4.43 36 19
encyclopedia 3.36 43 14
laminates wood 3.10 28 85
kaolin 2.59 33 27
moluccas 1.78 31 15
sir did chemical 1.54 24 100
corporate video production 1.33 37 66
diego rivera 0.83 56 25
louis daguerre 0.76 59 36
kenya president mwai kibaki 0.73 24 30
personality assessment 0.69 18 48
britanica 0.68 27 14
glycerol 0.66 33 33
encarta 2011 0.65 35 18
painting company 0.65 18 69
drillship 0.64 24 20
video production 0.62 38 70
blue green algae 0.62 26 49
ethyl alcohol 0.62 26 28
spring balance 0.61 23 40
fulvic acid 0.61 28 49
serum albumin 0.61 25 47
laminar flow 0.60 27 29
silicon carbide 0.57 24 54
britannica online 0.57 22 12
caliphate 0.54 28 50
encarta 0.54 43 15
norway 0.52 51 21
 

Search Engine Marketing (SEM) Activity by britannica.com

Ads for britannica.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for britannica.com

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Encyclopaedia Britannica, Inc.
331 N LaSalle St
Chicago, IL 60610
US
cpagan [at] eb.com

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:$10 - 50M
Ownership:Privately Held

Contacts by Department

  • Sales: 1
  • Marketing: 2
  • Finance & Administration: 6
  • Support: 1
  • Engineering & Research: 1

Contacts by Level

  • C-Level: 3
  • VP-Level: 2
  • Director-Level: 3
  • Manager-Level: 2

See britannica.com email and phone contacts.


Whois

Who is britannica.com? Whois lookup at GoDaddy.


About britannica.com (in its own words) Quoted from britannica.com's About Us and similar pages.

Encyclopædia Britannica - the Online Encyclopedia ... Enable free complete viewings of Britannica premium articles when linked from your website or blog-post. Now readers of your website, blog-post, or any other web content can enjoy full access to this article on U-boat , or any Britannica premium article for free, even those readers without a premium membership. Just copy the HTML code fragment provided below to create the link and then paste it within your web content. ... U-boat -- Britannica Online Encyclopedia


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Write a Review

Review Summary for britannica.com

3.5 Stars
(based on 3 reviews)
1 out of 2 people would recommend this site to a friend.

5 stars (2)
4 stars (0)
3 stars (0)
2 stars (0)
1 stars (1)
Likes
Easy to navigate1
Good content1
Site is fast and responsive1
Dislikes
Poor customer support1


Reviews for britannica.com

I would recommend
this site to a friend
ashiettie (Casual Visitor)

The best use of this site is Research.

Likes
  • Easy to navigate
  • Good content
  • Site is fast and responsive

Comments: My experience with the sight is it really help with research and is reliable. I use it often in research papers. Though if you want lots of details it's not always the best place to go. Britannica online is a quick, easy way to research.

I would not recommend
this site to a friend
  • 1 Star
  • .
  • Mar 29, 2011
Facebook User (First Time Visitor)

The best use of this site is Research.

Dislikes
  • Other
  • Poor customer support

Comments: I think I've given up on Britannica. Is written in British English despite being headquartered in the United States.

I recommend
this site to a friend
teutonicorder says: Love this website.

More Reviews
Write a Review


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Audience Demographics for Britannica.com

Relative to the general internet population how popular is britannica.com with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at britannica.com.

Confidence: high
25-34
Relative to the general internet population, 25-34 year olds are under-represented at britannica.com.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are under-represented at britannica.com.

Confidence: high
45-54
The audience for britannica.com among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are over-represented at britannica.com.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are over-represented at britannica.com.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at britannica.com.

Confidence: high
Some College
The audience for britannica.com among people some college education is similar to the general internet population.

Confidence: high
College
The audience for britannica.com among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at britannica.com.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at britannica.com.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at britannica.com.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at britannica.com.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at britannica.com.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at britannica.com.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at britannica.com.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at britannica.com.

Confidence: high

Advanced Demographics for britannica.com

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Britannica.com

You need Flash 8 to view the map.

 

High Impact Search Queries for Britannica.com

Query Impact
1 britannica Medium
2 pigment Medium
3 encyclopedia britannica Medium
4 encyclopedia Medium
5 laminates wood Medium
6 kaolin Medium
7 moluccas Low

View the complete Search Analytics


Top Search Queries for Britannica.com

Query Percent of Search Traffic
1 britannica blog 0.67%
2 methods of cataloging in library 0.41%
3 china pacific sea 0.37%
4 britannica 0.37%
5 encyclopedia britannica 0.36%
6 encyclopedia 0.36%
7 roggeveen 0.27%

View the complete Search Analytics


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