nestle.com
Nestlé S.A.
Headquartered in Switzerland with corporate offices worldwide. Childcare, cooking, petcare and wellness.
Statistics Summary for nestle.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
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Global Rank
An estimate of nestle.com's popularity. The rank is calculated using a combination of average daily visitors to nestle.com and pageviews on nestle.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
40,818 Rank in
US
An estimate of nestle.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to nestle.com and pageviews on nestle.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of nestle.com's reputation. The number of links to nestle.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for nestle.com:
| Traffic Rank | Change | ||
| 7 day | 42,175 | -3,904 | |
|---|---|---|---|
| 1 month | 43,227 | -187 | |
| 3 month | 42,475 | -1,913 | |
Estimated percentage of global pageviews on nestle.com:
| Pageviews | Change | ||
| 7 day | 0.000126 | +37% | |
|---|---|---|---|
| 1 month | 0.000111 | +4% | |
| 3 month | 0.000113 | +6% | |
Estimated percentage of global internet users who visit nestle.com:
| Reach | Change | ||
| 7 day | 0.0042 | +0.2% | |
|---|---|---|---|
| 1 month | 0.0042 | +5% | |
| 3 month | 0.00416 | +4% | |
Estimated percentage of visits to nestle.com that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 46.5 | +6% | |
|---|---|---|---|
| 1 month | 45.8 | +13% | |
| 3 month | 42.4 | +1% | |
Estimated daily unique pageviews per user for nestle.com:
| Pageviews/User | Change | ||
| 7 day | 3.2 | +40% | |
|---|---|---|---|
| 1 month | 2.8 | -1% | |
| 3 month | 2.85 | +1% | |
Estimated daily time on site (mm:ss) for nestle.com:
| Time on Site | Change | ||
| 7 day | 03:14 | +5% | |
|---|---|---|---|
| 1 month | 02:46 | +12% | |
| 3 month | 02:58 | -11% | |
Estimated percentage of visits to nestle.com that came from a search engine:
| Search % | Change | ||
| 7 day | 17.3 | -12% | |
|---|---|---|---|
| 1 month | 19.9 | +4% | |
| 3 month | 21.1 | -3% | |
Average Load Time for Nestle.com
Slow (2.09 Seconds), 71% of sites are faster.
Nestle.coms Regional Traffic Ranks
Country
Rank
1,402
2,602
4,247
5,117
5,418
10,125
18,205
19,468
23,897
28,602
29,923
32,287
40,818
41,769
44,582
47,824
50,650
50,932
52,048
52,727
64,563
84,367
99,429
Where Visitors Go on Nestle.com
Subdomain
Percent of Visitors
nestle.com
91.73%
careers.nestle.com
3.64%
hosting.nestle.com
1.01%
Audience Snapshot
Top Search Queries for Nestle.com
| Query | Percent of Search Traffic |
|---|
| 1 | nestle | 35.58% |
| 2 | nestle nigera plc | 2.27% |
| 3 | 49 email contacts | 1.98% |
| 4 | nestlé | 1.76% |
| 5 | nestle nigeria | 1.70% |
| 6 | nestle logo | 1.53% |
| 7 | نستله | 1.53% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 19.9% |
| Last 7 days | 17.3% |
| Yesterday | 20.6% |
Top Queries from Search Traffic
The top queries driving traffic to nestle.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | nestle | 35.58% |
| 2 | nestle nigera plc | 2.27% |
| 3 | 49 email contacts | 1.98% |
| 4 | nestlé | 1.76% |
| 5 | nestle nigeria | 1.70% |
| 6 | nestle logo | 1.53% |
| 7 | نستله | 1.53% |
| 8 | nestle careers | 1.28% |
| 9 | cerelac | 0.90% |
| 10 | nestle foods | 0.81% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to nestle.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | nestle nigera plc | 2.27% |
| 2 | 49 email contacts | 1.98% |
| 3 | نستله | 1.34% |
| 4 | nestle foods | 0.64% |
| 5 | nestle saudi arabia | 0.36% |
| 6 | switzerland nestle telephone number | 0.27% |
| 7 | nestle bangladesh limited | 0.26% |
| 8 | nestle bangladesh ltd | 0.26% |
| 9 | nescafe gold | 0.25% |
| 10 | nestle south africa | 0.24% |
| Search Query | 1 Month Decline
|
|---|
| 1 | nestle nigeria | 2.46% |
| 2 | nestle foods kenya | 0.58% |
| 3 | nestle uk | 0.42% |
| 4 | infant milk | 0.39% |
| 5 | nestle indonesia | 0.34% |
| 6 | nestle chocolate | 0.25% |
| 7 | lean cuisine | 0.23% |
| 8 | nestle jobs | 0.22% |
| 9 | spheromers ca 15-1 | 0.20% |
| 10 | nestle bangladesh | 0.18% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nestle.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for nestle.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
A phrase that drives traffic to nestle.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that nestle.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| nestle | 48.28 | 51 | 15 |
| email contacts | 4.52 | 9 | 57 |
| nestle logo | 2.82 | 25 | 20 |
| nestle careers | 1.90 | 23 | 16 |
| cerelac | 1.79 | 26 | 22 |
| نستله | 1.39 | 28 | 10 |
| lean cuisine | 1.12 | 39 | 19 |
| www.nestle.com | 1.02 | 19 | 32 |
| articles of association | 0.96 | 29 | 45 |
| nestle jobs | 0.95 | 20 | 21 |
| nestle ice cream | 0.87 | 14 | 40 |
| nestle saudi arabia | 0.78 | 14 | 20 |
| dolce gusto | 0.72 | 48 | 35 |
| nestle.com | 0.71 | 20 | 15 |
| nestle career | 0.65 | 15 | 20 |
| nestle foods kenya | 0.65 | 18 | 10 |
| nestle products | 0.56 | 21 | 28 |
| nestle indonesia | 0.55 | 23 | 20 |
| nescafe gold | 0.48 | 19 | 15 |
| nestle candy | 0.48 | 19 | 10 |
| nestle milo | 0.46 | 15 | 30 |
| nestle usa | 0.45 | 21 | 14 |
| baby formula | 0.43 | 28 | 61 |
| nestle formula | 0.43 | 13 | 38 |
| job opportunities | 0.42 | 31 | 52 |
| nestle recruitment | 0.42 | 15 | 30 |
| nestle company | 0.40 | 14 | 20 |
| nescafe cappuccino | 0.39 | 16 | 55 |
| shared value | 0.39 | 11 | 100 |
| nigeria | 0.39 | 54 | 19 |
Search Engine Marketing (SEM) Activity by nestle.com
Ads for nestle.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for nestle.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for nestle.com
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Audience Demographics for Nestle.com
Relative to the general internet population how popular is nestle.com with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for nestle.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Nestle.com
Country
Percent of Visitors
17.2%
6.8%
6.5%
5.7%
4.7%
4.6%
3.9%
3.8%
3.6%
3.5%
4.6%
3.9%
3.8%
3.6%
3.5%
2.7%
2.3%
2.0%
1.9%
1.9%
1.8%
1.6%
1.5%
1.2%
1.2%
1.0%
0.6%
0.6%


40,818
Georgia
Nigeria
Kenya
Kazakhstan
Switzerland
Chile
Austria
Singapore
Mexico
Pakistan
Spain
France
United Kingdom
Ukraine
Italy
Russia
Canada
India
Brazil
Iran
Germany
Indonesia





