amazon.com
Amazon.com
Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Site has numerous personalization features and services including one-click buying, extensive customer and editorial product reviews, gift registries, gift certificates, wish lists, restaurant and movie listings, travel, and photo processing.
Statistics Summary for amazon.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of amazon.com's popularity. The rank is calculated using a combination of average daily visitors to amazon.com and pageviews on amazon.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
5 Rank in
US
An estimate of amazon.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to amazon.com and pageviews on amazon.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of amazon.com's reputation. The number of links to amazon.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
93 Reviews
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for amazon.com:
| Traffic Rank | Change | ||
| Yesterday | 10 | -1 | |
|---|---|---|---|
| 7 day | 11 | +1 | |
| 1 month | 11 | +2 | |
| 3 month | 10 | -4 | |
Estimated percentage of global pageviews on amazon.com:
| Pageviews | Change | ||
| Yesterday | 0.6714 | +1.2% | |
|---|---|---|---|
| 7 day | 0.691 | +3.69% | |
| 1 month | 0.707 | -21.2% | |
| 3 month | 0.8311 | +87.53% | |
Estimated percentage of global internet users who visit amazon.com:
| Reach | Change | ||
| Yesterday | 6.51 | +0.3% | |
|---|---|---|---|
| 7 day | 6.57 | +0.3% | |
| 1 month | 6.583 | -10.6% | |
| 3 month | 6.998 | +45.2% | |
Estimated percentage of visits to amazon.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 26.3 | -1% | |
|---|---|---|---|
| 7 day | 26.9 | -3% | |
| 1 month | 26.2 | +12% | |
| 3 month | 24.3 | -16% | |
Estimated daily unique pageviews per user for amazon.com:
| Pageviews/User | Change | ||
| Yesterday | 11.34 | +0.9% | |
|---|---|---|---|
| 7 day | 11.2 | +3.3% | |
| 1 month | 11.34 | -11.9% | |
| 3 month | 12.45 | +29.3% | |
Estimated daily time on site (mm:ss) for amazon.com:
| Time on Site | Change | ||
| Yesterday | 10:32 | +3% | |
|---|---|---|---|
| 7 day | 10:16 | +4% | |
| 1 month | 10:17 | -13% | |
| 3 month | 11:27 | +32% | |
Estimated percentage of visits to amazon.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 8.1 | -1% | |
|---|---|---|---|
| 7 day | 8.1 | -1% | |
| 1 month | 8.6 | -4% | |
| 3 month | 9 | -46% | |
Average Load Time for Amazon.com
Average (1.622 Seconds), 58% of sites are faster.
Amazon.coms Regional Traffic Ranks
Country
Rank
10
11
12
13
16
17
20
28
39
44
46
48
55
56
59
110
157
Where Visitors Go on Amazon.com
Subdomain
Percent of Visitors
amazon.com
93.73%
affiliate-program.amazon.com
5.24%
sellercentral.amazon.com
3.51%
aws.amazon.com
2.48%
askville.amazon.com
1.74%
kdp.amazon.com
1.20%
aws-portal.amazon.com
0.63%
astore.amazon.com
0.63%
catalog.amazon.com
0.61%
sellercentral-europe.amazon.com
0.48%
local.amazon.com
0.41%
widgets.amazon.com
0.41%
catalog-retail.amazon.com
0.37%
read.amazon.com
0.34%
payments.amazon.com
0.32%
wireless.amazon.com
0.31%
tt.amazon.com
0.29%
cscentral.amazon.com
0.18%
vendorcentral.amazon.com
0.16%
authorcentral.amazon.com
0.15%
sellercentral-japan.amazon.com
0.14%
catalog-eu.amazon.com
0.07%
cscentral-eu.amazon.com
0.05%
Audience Snapshot
Top Search Queries for Amazon.com
| Query | Percent of Search Traffic |
|---|
| 1 | amazon | 9.81% |
| 2 | amazon.com | 0.91% |
| 3 | kindle fire | 0.42% |
| 4 | kindle | 0.32% |
| 5 | let it snow | 0.16% |
| 6 | amazon kindle | 0.16% |
| 7 | amazon associates | 0.12% |


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 8.6% |
| Last 7 days | 8.1% |
| Yesterday | 8.1% |
Top Queries from Search Traffic
The top queries driving traffic to amazon.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | amazon | 9.81% |
| 2 | amazon.com | 0.91% |
| 3 | kindle fire | 0.42% |
| 4 | kindle | 0.32% |
| 5 | let it snow | 0.16% |
| 6 | amazon kindle | 0.16% |
| 7 | amazon associates | 0.12% |
| 8 | amazon affiliate | 0.11% |
| 9 | www.amazon.com | 0.11% |
| 10 | amazon books | 0.08% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to amazon.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | let it snow | 0.16% |
| 2 | amazon.com | 0.09% |
| 3 | kindle fire | 0.08% |
| 4 | kindle | 0.06% |
| 5 | cisco | 0.03% |
| 6 | mikrotik | 0.03% |
| 7 | netgear | 0.02% |
| 8 | www.amazon.com | 0.02% |
| 9 | smashing wordpress | 0.02% |
| 10 | financial statement analysis textbooks | 0.02% |
| Search Query | 1 Month Decline
|
|---|
| 1 | amazon | 0.20% |
| 2 | ubuntu fr stuwain | 0.05% |
| 3 | overclocking eee pc 101 mt | 0.04% |
| 4 | dream weaver love is alive | 0.03% |
| 5 | cyber monday deals | 0.03% |
| 6 | amazon black friday | 0.02% |
| 7 | free books from amazon | 0.02% |
| 8 | kjb rthe book that changed the wrold | 0.02% |
| 9 | magic system premier gaou | 0.02% |
| 10 | horace andy best of | 0.01% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for amazon.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for amazon.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to amazon.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that amazon.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| amazon | 26.40 | 85 | 12 |
| kindle | 5.81 | 61 | 34 |
| kindle fire | 4.03 | 61 | 18 |
| amazon kindle | 2.53 | 53 | 26 |
| amazon.com | 2.44 | 66 | 14 |
| amazon affiliate | 1.54 | 52 | 24 |
| let it snow | 1.31 | 71 | 20 |
| amazon associates | 0.98 | 54 | 16 |
| amazon s3 | 0.91 | 50 | 28 |
| amazon books | 0.83 | 54 | 18 |
| gift cards | 0.79 | 41 | 64 |
| amazon ec2 | 0.71 | 45 | 34 |
| amazon cloud | 0.69 | 45 | 32 |
| kindle books | 0.68 | 44 | 35 |
| cyber monday deals | 0.68 | 48 | 65 |
| amazon app store | 0.68 | 48 | 18 |
| amazon kindle fire | 0.50 | 47 | 15 |
| cyber monday | 0.49 | 50 | 57 |
| kindle touch | 0.48 | 47 | 22 |
| hdmi cable | 0.47 | 45 | 59 |
| cisco | 0.44 | 56 | 25 |
| gift card | 0.43 | 39 | 45 |
| let it | 0.43 | 29 | 10 |
| mikrotik | 0.41 | 49 | 24 |
| app store | 0.40 | 58 | 20 |
| aws | 0.39 | 48 | 23 |
| keurig | 0.37 | 48 | 58 |
| date white women | 0.37 | 36 | 73 |
| amazon gift card | 0.36 | 39 | 27 |
| kindle store | 0.35 | 42 | 27 |
Search Engine Marketing (SEM) Activity by amazon.com
Ads for amazon.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for amazon.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
Review Summary for amazon.com
| Likes | |
|---|---|
| Good deals | 30 |
| Good customer support | 23 |
| Good content | 25 |
| Easy to navigate | 25 |
| Site is fast and responsive | 23 |
| Active community | 16 |
| Dislikes | |
|---|---|
| Poor customer support | 5 |
| Hard to navigate | 4 |
| Site is slow and unresponsive | 3 |
Reviews for amazon.com
this site to a friend
- Horrible for Sellers.
- Jan 21, 2012
- Easy to navigate
- Poor customer support
Comments: Do not sell on this website, Amazon is horrible to its sellers. They will almost always side with the buyer, and the seller will be out of both money & your items. Use Ebay instead. Many reviews including mine can be found online about how they treat their sellers, be warned! I wouldn't even recommend buying there, as the shipping speeds are often much slower than the stated delivery date. Ebay is the better choice here. Be warned!
this site to a friend
- دردشة دلع فلسطين
- Jan 17, 2012
The best use of this site is Research.
- Active community
- Easy to navigate
- Good content
- Good customer support
- Good deals
- Other
- Site is fast and responsive
- Hard to navigate
- Other
- Poor customer support
- Site is slow and unresponsive
Comments: دردشة دلع فلسطين،الضفة،ملكات فلسطين،عالم حواء،دردشة48،دردشة بنت الجامعه ، دردشة عيون ،منتديات، عالم الازياء، شات ، مجلة، بانت،غزة، رام الله ،بيت لحم، الخليل، القدس،عناتا،بيتفجار،بيت فريك،بانوراما،دردشة،شات موقع بانوراما ، بانت،شات جوجل شات بنت العراق،شات google،alexa،فيس بوك
this site to a friend
The best use of this site is Shopping.
- Good content
- Hard to navigate
- Poor customer support
Comments: it is really Amazon .when i go in i lost myself . I cannot open store i did not understand about website seller tips and rules . Still i cannot list item hard to understand website........................................................ NOTE: If you need to review to your website in Alexa , visit my website and review me I will do it same for your. After i got review . (i will give 5 star review to you and I will visit our website ) thanks for help storecx com
this site to a friend
- dont deliver worldwide
- Jan 15, 2012
The best use of this site is Shopping.
- Good deals
- Other
Comments: i wish i could use it, but they dont make deliveries world wide
this site to a friend
- Buy all form this site
- Jan 11, 2012
The best use of this site is Shopping.
- Good content
- Good deals
- Other
Comments: I buy everything from Amazon. Great information and the best deals
this site to a friend
- Staff is full of Dbags and crybabies
- Jan 04, 2012
The best use of this site is Other.
- Easy to navigate
- Other
- Other
- Poor customer support
Comments: The "staff" on askville/amazon are so petty they jump all over anyone that tries to talk about their own websites or businesses. They want free answers and they want to advertise amazon but everyone else is "spam" it's B.S. they report everything on everybody! LOSERS with too much authority to harass writers and people trying to get a inbound link out there! The site has wastful goofey responses to most questions anyway and if you do not link to amazon, they boot you. JERK!
this site to a friend
- slow at times but great selection
- Jan 03, 2012
The best use of this site is Shopping.
- Easy to navigate
- Good deals
Comments: all in all, not a bad site
this site to a friend
- Successful
- Dec 30, 2011
The best use of this site is Shopping.
- Good customer support
- Good deals
Comments: There are good opportunities. great site. Continue to serve with the quality of the first times.


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Amazon.com
Relative to the general internet population how popular is amazon.com with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for amazon.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Amazon.com
Country
Percent of Visitors
65.9%
2.8%
2.3%
2.2%
1.8%
1.4%
1.3%
1.3%
1.2%
1.1%
1.4%
1.3%
1.3%
1.2%
1.1%
1.1%
1.0%
1.0%
0.9%
0.8%
0.7%
0.6%
0.6%
0.5%


5
Venezuela
Thailand
Canada
Australia
Mexico
South Africa
United Kingdom
Indonesia
India
Brazil
South Korea
Germany
Spain
Russia
Italy
Japan
France
China





