aarp.org
AARP - American Association of Retired Persons
Organization for mature adults 50 and above. Information on health, long-term care, economic security, independent living and consumer issues.
Statistics Summary for aarp.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of aarp.org's popularity. The rank is calculated using a combination of average daily visitors to aarp.org and pageviews on aarp.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
577 Rank in
US
An estimate of aarp.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to aarp.org and pageviews on aarp.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of aarp.org's reputation. The number of links to aarp.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
(No reviews yet)
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for aarp.org:
| Traffic Rank | Change | ||
| Yesterday | 2,960 | +219 | |
|---|---|---|---|
| 7 day | 2,514 | -218 | |
| 1 month | 2,743 | -180 | |
| 3 month | 2,934 | -878 | |
Estimated percentage of global pageviews on aarp.org:
| Pageviews | Change | ||
| Yesterday | 0.00164 | -2% | |
|---|---|---|---|
| 7 day | 0.00194 | +10% | |
| 1 month | 0.001811 | +15.2% | |
| 3 month | 0.001644 | +27.3% | |
Estimated percentage of global internet users who visit aarp.org:
| Reach | Change | ||
| Yesterday | 0.048 | -10% | |
|---|---|---|---|
| 7 day | 0.0544 | +7% | |
| 1 month | 0.0502 | +6% | |
| 3 month | 0.0474 | +28% | |
Estimated percentage of visits to aarp.org that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 30 | -8% | |
|---|---|---|---|
| 7 day | 30.5 | -3% | |
| 1 month | 30.3 | 0% | |
| 3 month | 31.1 | -10% | |
Estimated daily unique pageviews per user for aarp.org:
| Pageviews/User | Change | ||
| Yesterday | 3.8 | +10% | |
|---|---|---|---|
| 7 day | 3.8 | +3% | |
| 1 month | 3.82 | +9% | |
| 3 month | 3.64 | -0.3% | |
Estimated daily time on site (mm:ss) for aarp.org:
| Time on Site | Change | ||
| Yesterday | 07:16 | -3% | |
|---|---|---|---|
| 7 day | 08:02 | -3% | |
| 1 month | 08:17 | -9% | |
| 3 month | 08:35 | -12% | |
Estimated percentage of visits to aarp.org that came from a search engine:
| Search % | Change | ||
| Yesterday | 15 | +46% | |
|---|---|---|---|
| 7 day | 11.7 | -3% | |
| 1 month | 11.6 | +3% | |
| 3 month | 11.8 | -19% | |
Average Load Time for Aarp.org
Very Slow (2.898 Seconds), 85% of sites are faster.
Aarp.orgs Regional Traffic Ranks
Country
Rank
577
12,274
18,257
27,876
Where Visitors Go on Aarp.org
Subdomain
Percent of Visitors
aarp.org
60.25%
games.aarp.org
24.10%
discounts.aarp.org
6.82%
healthtools.aarp.org
6.02%
login.aarp.org
6.01%
news.aarp.org
5.40%
blog.aarp.org
4.11%
assets.aarp.org
3.13%
search.aarp.org
2.65%
appsec.aarp.org
2.26%
recipes.aarp.org
2.22%
action.aarp.org
1.54%
mss.aarp.org
1.09%
braingames1.aarp.org
1.05%
secure.aarp.org
1.00%
jobs.aarp.org
0.86%
advertise.aarp.org
0.39%
newsstand.aarp.org
0.27%
pubs.aarp.org
0.25%
messages.aarp.org
0.25%
volreg.aarp.org
0.24%
volunteers.aarp.org
0.17%
destinations.aarp.org
0.15%
recruiting.aarp.org
0.15%
access.aarp.org
0.11%
sitelife.aarp.org
0.10%
Audience Snapshot
Top Search Queries for Aarp.org
| Query | Percent of Search Traffic |
|---|
| 1 | aarp | 13.98% |
| 2 | aarp games | 9.32% |
| 3 | social security | 4.66% |
| 4 | spider solitaire | 1.83% |
| 5 | pill identifier | 1.77% |
| 6 | free spider solitaire | 1.49% |
| 7 | mahjong dimensions | 1.13% |


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 11.6% |
| Last 7 days | 11.7% |
| Yesterday | 15% |
Top Queries from Search Traffic
The top queries driving traffic to aarp.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | aarp | 13.98% |
| 2 | aarp games | 9.32% |
| 3 | social security | 4.66% |
| 4 | spider solitaire | 1.83% |
| 5 | pill identifier | 1.77% |
| 6 | free spider solitaire | 1.49% |
| 7 | mahjong dimensions | 1.13% |
| 8 | aarp travel | 1.01% |
| 9 | aarp discounts | 0.85% |
| 10 | aarp health insurance | 0.78% |


Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.


Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to aarp.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | mahjong dimensions | 0.42% |
| 2 | social security increase 2012 | 0.35% |
| 3 | freecell online | 0.32% |
| 4 | raquel welch is 71 | 0.32% |
| 5 | pyramid solitaire | 0.29% |
| 6 | social security | 0.26% |
| 7 | seguro social | 0.24% |
| 8 | free cell | 0.23% |
| 9 | travel | 0.22% |
| 10 | bowling games | 0.21% |
| Search Query | 1 Month Decline
|
|---|
| 1 | aarp | 1.11% |
| 2 | spider solitaire | 0.67% |
| 3 | pill identifier | 0.33% |
| 4 | free aarp games | 0.30% |
| 5 | aarp travel | 0.27% |
| 6 | aarp games | 0.23% |
| 7 | free spider solitaire | 0.23% |
| 8 | aarp health insurance | 0.22% |
| 9 | free mahjongg dimensions | 0.12% |
| 10 | aarp health info | 0.10% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for aarp.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for aarp.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to aarp.org from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that aarp.org is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| aarp | 34.23 | 48 | 62 |
| aarp games | 9.47 | 39 | 26 |
| social security | 6.09 | 55 | 33 |
| free spider solitaire | 2.55 | 31 | 43 |
| aarp health insurance | 2.21 | 30 | 71 |
| aarp travel | 2.07 | 26 | 51 |
| spider solitaire | 1.87 | 48 | 19 |
| aarp discounts | 1.87 | 24 | 56 |
| aarp insurance | 1.60 | 23 | 75 |
| aarp membership | 1.36 | 24 | 43 |
| retirement calculator | 1.15 | 38 | 66 |
| health insurance | 1.00 | 47 | 66 |
| aarp.com | 1.00 | 24 | 72 |
| pill identifier | 0.87 | 49 | 13 |
| aarp life insurance | 0.78 | 34 | 67 |
| aarp medicare | 0.77 | 20 | 63 |
| mahjong dimensions | 0.69 | 34 | 16 |
| aarp magazine | 0.68 | 23 | 31 |
| reverse mortgage | 0.63 | 35 | 64 |
| free cell | 0.59 | 37 | 23 |
| driver safety course | 0.57 | 18 | 74 |
| aarp.org | 0.49 | 21 | 74 |
| aarp car rental | 0.49 | 18 | 58 |
| aarp retirement | 0.47 | 9 | 75 |
| travel | 0.46 | 53 | 54 |
| aarp auto insurance | 0.42 | 24 | 61 |
| aarp retirement calculator | 0.41 | 17 | 48 |
| www.aarp.org | 0.39 | 20 | 51 |
| pyramid solitaire | 0.36 | 31 | 24 |
| freecell online | 0.36 | 23 | 24 |
Search Engine Marketing (SEM) Activity by aarp.org
Ads for aarp.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for aarp.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
Review Summary for aarp.org
No reviews, be the first to write a review!
Write a Review

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Aarp.org
Relative to the general internet population how popular is aarp.org with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for aarp.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.


577
Canada
India
China





