farlows.co.uk
Farlows of Pall Mall (London, UK)
The country enthusiast department store of choice, Farlows has been helping people enjoy rural pursuits for over 170 years. A Mecca for fly fishing enthusiasts for more than a century, Farlows royal warrant is testament to a reputation of distinction. But it’s not just a fishing heritage that keeps customers returning. Whatever your quarry or destination, Farlows has the gear and guidance to ensure you cast, catch, aim and shoot better. Whether it’s the latest fly fishing tackle, traditional shooting attire, performance footwear or essential lifestyle accessories, a successful country encounter always starts at Farlows. Farlows Pall Mall flagship store is the perfect place to prepare for a day in the field. Just minutes from bustling Piccadilly and a stone’s throw from the gentleman’s preserve of Jermyn Street, the shopping at Farlows is world-renowned. Firstly there’s the space. Over 6500 square foot devoted to all aspects of the countryside set over two floors of a majestic listed building. Then there’s the carefully selected merchandise; more than 7000 products from only the best labels grace the shop floor, and stock mirrors seasonal changes and sporting disciplines. Lastly, more than a century spent perfecting our art means Farlows knowledge is second to none. Our experienced staff are celebrated for their near-encyclopedic knowledge of all things fishing, shooting and generally ‘outdoorsy’. Whether you’re shopping for yourself or in need of gift solutions, the team at Farlows always has the answer.
Statistics Summary for farlows.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
793,036 Global Rank
Alexa Traffic RankA rough estimate of farlows.co.uk's popularity. The rank is calculated using a combination of average daily visitors to farlows.co.uk and pageviews on farlows.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
95,791 Rank in
GB
Traffic Rank in CountryA rough estimate of farlows.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to farlows.co.uk and pageviews on farlows.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of farlows.co.uk's reputation. The number of links to farlows.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
2 Reviews
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for farlows.co.uk:
| Traffic Rank | Change | ||
| 3 month | 793,036 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated percentage of global pageviews on farlows.co.uk:
| Pageviews | Change | ||
| 3 month | 0.000008 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated percentage of global internet users who visit farlows.co.uk:
| Reach | Change | ||
| 3 month | 0.00016 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated percentage of visits to farlows.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| 3 month | 45.6 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated daily unique pageviews per user for farlows.co.uk:
| Pageviews/User | Change | ||
| 3 month | 5.4 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated daily time on site (mm:ss) for farlows.co.uk:
| Time on Site | Change | ||
| 3 month | 02:55 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Estimated percentage of visits to farlows.co.uk that came from a search engine:
| Search % | Change | ||
| 3 month | 35.1 | - |
We do not have enough data to display this metric for this site.
|
|---|---|---|---|
Average Load Time for Farlows.co.uk
Speed time for farlows.co.uk is not available.
Where Visitors Go on Farlows.co.uk
Subdomain
Percent of Visitors
farlows.co.uk
100.00%
Audience Snapshot
Top Search Queries for Farlows.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | tweed jacket | 11.01% |
| 2 | www.farlows.co.uk | 8.29% |
| 3 | farlows | 5.95% |
| 4 | fishing shop london | 3.69% |
| 5 | dubarry boots | 2.80% |
| 6 | farlows pall mall | 2.49% |
| 7 | farlows london | 1.97% |
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 22.2% |
| Last 7 days | - |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to farlows.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | tweed jacket | 11.01% |
| 2 | www.farlows.co.uk | 8.29% |
| 3 | farlows | 5.95% |
| 4 | fishing shop london | 3.69% |
| 5 | dubarry boots | 2.80% |
| 6 | farlows pall mall | 2.49% |
| 7 | farlows london | 1.97% |
| 8 | tweed jacke | 1.52% |
| 9 | shooting accessories | 1.37% |
| 10 | dubarry | 1.36% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to farlows.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to farlows.co.uk for each query.
|
|---|
| 1 | tweed jacket | 6.85% |
| 2 | tweed jacke | 1.52% |
| 3 | farlow in palm mall | 0.87% |
| 4 | bartleet hooks | 0.86% |
| 5 | tweed jackets london | 0.72% |
| 6 | dubarry womens hunting jackets | 0.71% |
| 7 | tweed jacket women | 0.69% |
| 8 | shooting accessories | 0.55% |
| 9 | country clothes for kids | 0.40% |
| 10 | schoffel | 0.35% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to farlows.co.uk for each query.
|
|---|
| 1 | farlows | 2.03% |
| 2 | www.farlows.co.uk | 1.95% |
| 3 | shooting jackets | 1.21% |
| 4 | simms shirts | 1.10% |
| 5 | farlows fishing pall mall | 1.09% |
| 6 | farlow | 0.89% |
| 7 | dubarry boots | 0.84% |
| 8 | dubarry | 0.80% |
| 9 | inanchor:"tweed jacket" | 0.59% |
| 10 | سيلك ابيل 7631 | 0.56% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for farlows.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for farlows.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “farlows.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “farlows.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| tweed jacket | 23.61 | 28 | 54 |
| dubarry boots | 5.49 | 18 | 49 |
| tweed jacket women | 5.02 | 12 | 100 |
| dubarry | 3.24 | 23 | 59 |
| shooting jackets | 3.24 | 3 | 100 |
| shooting accessories | 2.89 | 13 | 54 |
| country clothing | 2.77 | 13 | 67 |
| fishing shop | 2.62 | 21 | 39 |
| du barry boots | 2.38 | 5 | 100 |
| shooting coat | 1.93 | 11 | 100 |
| bamboo fly rod | 1.73 | 5 | 80 |
| shop london | 1.34 | 6 | 20 |
| jacket women | 1.34 | 14 | 60 |
| fishing books | 1.10 | 10 | 52 |
| tweed jackets | 1.01 | 12 | 61 |
| chenille for fly tying | 0.94 | 5 | 80 |
| london | 0.94 | 55 | 37 |
| wychwood quest travel fly rod | 0.90 | 3 | 80 |
| womens tweed jacket | 0.79 | 5 | 65 |
| light enhancing clip on sunglasses | 0.76 | 5 | 100 |
| shotgun ear defenders | 0.73 | 3 | 100 |
| mens tweed jacket | 0.71 | 12 | 65 |
| herring net london | 0.66 | 8 | 100 |
| fly fishing wallets | 0.63 | 3 | 80 |
| barbour clothing | 0.57 | 14 | 40 |
| shooting shirts | 0.56 | 5 | 100 |
| fly rod | 0.55 | 12 | 48 |
| snowbee waders | 0.54 | 8 | 43 |
| ear defenders | 0.52 | 15 | 82 |
| landon's for men tweed coat | 0.51 | 5 | 30 |
Search Engine Marketing (SEM) Activity by farlows.co.uk
Ads for farlows.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for farlows.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
9 Pall Mall
London, Greater London SW1Y 5NP
UK
barney [at] farlows.co.uk
Whois
Who is farlows.co.uk? Whois lookup at GoDaddy.
About farlows.co.uk (in its own words)
Quoted from farlows.co.uk's About Us and similar pages.
The elder statesman of fly-fishing, the Farlow name has been passed down through generations of families as the country outfitters of choice for nearly 200 years. From rods and tackle in the first shop in 1840 to shooting apparel and luxury clothing at today's Pall Mall residence, Farlow showcases the best in English country living. Like Buckingham Palace or the London Eye, Farlow's Pall Mall is world-renowned. ... Farlow The Fabric of Great Britain
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for farlows.co.uk
| Likes | |
|---|---|
| Easy to navigate | 2 |
| Good content | 1 |
| Good customer support | 2 |
| Site is fast and responsive | 1 |
Reviews for farlows.co.uk
this site to a friend
- Lovely Website
- Aug 25, 2010
The best use of this site is Shopping.
- Easy to navigate
- Good customer support
- Site is fast and responsive
Comments: I have shopped with Farlows for some years now and was delighted to find that at last they have a website that i can use from home. I ordered a pair of the moleskin trousers and when they arrived i loved the fit so much i ordered another pair but in a different colour. Arrived within a couple of days so was happy with the service given to me. I will be using Farlows website again for definately.
this site to a friend
- Quick Delivery for Dubarry Boots withFarlows
- Aug 25, 2010
The best use of this site is Shopping.
- Easy to navigate
- Good content
- Good customer support
Comments: I placed an order for a pair of Dubarry Clare Boots after Farlows was recommended to me by a friend. I found the site easy to use. I also called the helpline to check on sizing. I found the customer service staff at Farlows to be very helpful. The boots were received the boots within a couple of days.
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for Farlows.co.uk
Relative to the general internet population how popular is farlows.co.uk with each audience below?
Relative to the general internet population, 25-34 year olds are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, 35-44 year olds are greatly over-represented at farlows.co.uk. Confidence: low
Relative to the general internet population, 45-54 year olds are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, 55-64 year olds are greatly over-represented at farlows.co.uk. Confidence: low
Relative to the general internet population, people who did not go to college are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people some college education are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people who went to college are greatly under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people who went to graduate school are greatly over-represented at farlows.co.uk. Confidence: low
Relative to the general internet population, Males are over-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, Females are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people with children are greatly over-represented at farlows.co.uk. Confidence: low
Relative to the general internet population, people without children are greatly under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people browsing from home are under-represented at farlows.co.uk.Confidence: low
Relative to the general internet population, people browsing from work are over-represented at farlows.co.uk.Confidence: low
Advanced Demographics for farlows.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
