about.com
About.com
Directory featuring links, articles and reviews.
Statistics Summary for about.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
68 Global Rank
Alexa Traffic RankAn estimate of about.com's popularity. The rank is calculated using a combination of average daily visitors to about.com and pageviews on about.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
35 Rank in
US
Traffic Rank in CountryAn estimate of about.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to about.com and pageviews on about.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of about.com's reputation. The number of links to about.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
33 Reviews
|
| Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how! | |||
Traffic rank for about.com:
| Traffic Rank | Change | ||
| Yesterday | 65 | +1 |  |
|---|---|---|---|
| 7 day | 65 | -3 |  |
| 1 month | 67 | -2 | |
| 3 month | 68 | 0 | |
Estimated percentage of global pageviews on about.com:
| Pageviews | Change | ||
| Yesterday | 0.0375 | -7.4% | |
|---|---|---|---|
| 7 day | 0.03796 | +0.7% | |
| 1 month | 0.03858 | +3.2% | |
| 3 month | 0.03833 | +1.2% | |
Estimated percentage of global internet users who visit about.com:
| Reach | Change | ||
| Yesterday | 1.64 | -3% | |
|---|---|---|---|
| 7 day | 1.6 | +1.1% | |
| 1 month | 1.605 | +1.4% | |
| 3 month | 1.604 | +1.7% | |
Estimated percentage of visits to about.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 62.3 | 0% | |
|---|---|---|---|
| 7 day | 62.2 | 0% | |
| 1 month | 62.1 | 0% | |
| 3 month | 62.2 | 0% | |
Estimated daily unique pageviews per user for about.com:
| Pageviews/User | Change | ||
| Yesterday | 2.49 | -5% | |
|---|---|---|---|
| 7 day | 2.53 | -0.4% | |
| 1 month | 2.54 | +1.6% | |
| 3 month | 2.5 | -0.8% | |
Estimated daily time on site (mm:ss) for about.com:
| Time on Site | Change | ||
| Yesterday | 02:34 | -4% | |
|---|---|---|---|
| 7 day | 02:33 | 0% | |
| 1 month | 02:32 | +3% | |
| 3 month | 02:29 | -1% | |
Estimated percentage of visits to about.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 32 | +3% | |
|---|---|---|---|
| 7 day | 32.1 | -1% | |
| 1 month | 32.7 | -6% | |
| 3 month | 34.5 | -25% | |
Average Load Time for About.com
Fast (1.039 Seconds), 67% of sites are slower.
About.com’s Regional Traffic Ranks
Country
Rank
Philippines
16
Canada
35
South Africa
37
India
39
United Kingdom
Ireland
39
Australia
42
Pakistan
42
Nigeria
45
Singapore
48
Malaysia
78
Netherlands
111
Thailand
112
Indonesia
146
Mexico
193
South Korea
211
Italy
254
Spain
284
Brazil
389
Germany
396
France
410
Russia
596
Japan
713
China
2,141
Where Visitors Go on About.com
Subdomain
Percent of Visitors
webdesign.about.com
5.23%
caloriecount.about.com
3.27%
jobsearch.about.com
3.07%
email.about.com
2.90%
pcsupport.about.com
2.14%
php.about.com
2.04%
southernfood.about.com
1.91%
about.com
1.55%
compnetworking.about.com
1.52%
video.about.com
1.51%
graphicssoft.about.com
1.48%
linux.about.com
1.32%
taxes.about.com
1.06%
spreadsheets.about.com
1.01%
altmedicine.about.com
0.91%
netforbeginners.about.com
0.91%
chemistry.about.com
0.88%
forums.about.com
0.85%
websearch.about.com
0.83%
javascript.about.com
0.82%
lowcarbdiets.about.com
0.81%
pregnancy.about.com
0.81%
weblogs.about.com
0.80%
desktoppub.about.com
0.79%
homecooking.about.com
0.79%
politicalhumor.about.com
0.78%
sbinfocanada.about.com
0.75%
exercise.about.com
0.75%
quotations.about.com
0.74%
french.about.com
0.74%
geography.about.com
0.71%
inventors.about.com
0.71%
ipod.about.com
0.68%
psychology.about.com
0.68%
urbanlegends.about.com
0.67%
esl.about.com
0.66%
beauty.about.com
0.66%
humanresources.about.com
0.61%
chinesefood.about.com
0.61%
search.about.com
0.57%
grammar.about.com
0.55%
vegetarian.about.com
0.51%
google.about.com
0.50%
homebuying.about.com
0.50%
busycooks.about.com
0.49%
orthopedics.about.com
0.48%
jobsearchtech.about.com
0.48%
marketing.about.com
0.47%
webtrends.about.com
0.47%
frugalliving.about.com
0.46%
thyroid.about.com
0.45%
christianity.about.com
0.45%
bbq.about.com
0.42%
entrepreneurs.about.com
0.41%
ancienthistory.about.com
0.40%
math.about.com
0.40%
movies.about.com
0.38%
onlinebusiness.about.com
0.37%
pediatrics.about.com
0.37%
usmilitary.about.com
0.37%
marriage.about.com
0.36%
usgovinfo.about.com
0.36%
german.about.com
0.36%
sportsmedicine.about.com
0.35%
beginnersinvest.about.com
0.35%
womenshealth.about.com
0.35%
contests.about.com
0.35%
goindia.about.com
0.34%
nutrition.about.com
0.34%
cocktails.about.com
0.34%
honeymoons.about.com
0.34%
sbinformation.about.com
0.33%
familycrafts.about.com
0.33%
walking.about.com
0.33%
gonyc.about.com
0.33%
personalweb.about.com
0.32%
businessmajors.about.com
0.31%
thaifood.about.com
0.31%
delphi.about.com
0.30%
top40.about.com
0.30%
genealogy.about.com
0.30%
homebusiness.about.com
0.29%
classiclit.about.com
0.29%
arthritis.about.com
0.28%
databases.about.com
0.28%
spanish.about.com
0.28%
culinaryarts.about.com
0.27%
mideastfood.about.com
0.27%
vgstrategies.about.com
0.27%
alcoholism.about.com
0.27%
guitar.about.com
0.27%
phoenix.about.com
0.26%
gocalifornia.about.com
0.26%
healing.about.com
0.26%
hinduism.about.com
0.25%
biztaxlaw.about.com
0.25%
retail.about.com
0.25%
weddings.about.com
0.25%
catholicism.about.com
0.24%
macs.about.com
0.24%
homeworktips.about.com
0.24%
japanese.about.com
0.24%
cats.about.com
0.24%
freebies.about.com
0.24%
crochet.about.com
0.24%
Audience Snapshot
Top Search Queries for About.com
| Query | Percent of Search Traffic |
|---|
| 1 | packet linux | 0.26% |
| 2 | 192.168.1.1 | 0.11% |
| 3 | cv | 0.10% |
| 4 | torrent sites | 0.09% |
| 5 | hanukkah | 0.08% |
| 6 | php redirect | 0.07% |
| 7 | cover letter | 0.07% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 32.7% |
| Last 7 days | 32.1% |
| Yesterday | 32% |
Top Queries from Search Traffic
The top queries driving traffic to about.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | packet linux | 0.26% |
| 2 | 192.168.1.1 | 0.11% |
| 3 | cv | 0.10% |
| 4 | torrent sites | 0.09% |
| 5 | hanukkah | 0.08% |
| 6 | php redirect | 0.07% |
| 7 | cover letter | 0.07% |
| 8 | easter 2012 | 0.07% |
| 9 | cdc jobs | 0.06% |
| 10 | about | 0.06% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to about.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to about.com for each query.
|
|---|
| 1 | packet linux | 0.26% |
| 2 | hanukkah | 0.08% |
| 3 | torrent sites | 0.05% |
| 4 | 192.168.1.1 | 0.04% |
| 5 | difference plasma lcd tv | 0.03% |
| 6 | robert noyce | 0.03% |
| 7 | فيس بوك | 0.03% |
| 8 | anal sex | 0.03% |
| 9 | merry christmas quotes | 0.02% |
| 10 | 18k gold | 0.02% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to about.com for each query.
|
|---|
| 1 | cdc jobs | 0.13% |
| 2 | chemistry grade 12 | 0.06% |
| 3 | list of the most popular futures markets | 0.05% |
| 4 | free email accounts | 0.05% |
| 5 | tsemex global enterprise | 0.05% |
| 6 | internet marketing strategies | 0.04% |
| 7 | thanksgiving 2011 | 0.04% |
| 8 | sample letter of follow up | 0.04% |
| 9 | sample letter of application | 0.04% |
| 10 | homemade facial mask | 0.03% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for about.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for about.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
Query A phrase that drives traffic to “about.com” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “about.com” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| how to lose weight | 1.77 | 46 | 51 |
| make money online | 1.72 | 54 | 68 |
| cv | 1.54 | 56 | 25 |
| web design | 1.37 | 58 | 67 |
| internet marketing strategies | 1.26 | 41 | 56 |
| hanukkah | 1.16 | 52 | 31 |
| cover letter | 1.01 | 51 | 21 |
| resume | 0.98 | 53 | 45 |
| to lose weight | 0.90 | 18 | 46 |
| torrent sites | 0.88 | 52 | 15 |
| best home business | 0.86 | 38 | 71 |
| home business | 0.85 | 42 | 72 |
| calorie counter | 0.85 | 45 | 40 |
| crock pot recipes | 0.81 | 40 | 40 |
| earn extra income | 0.80 | 39 | 58 |
| weight loss | 0.79 | 51 | 62 |
| 192.168.1.1 | 0.73 | 53 | 12 |
| make money | 0.71 | 45 | 63 |
| online business | 0.68 | 40 | 64 |
| lose weight | 0.68 | 42 | 60 |
| cover letter examples | 0.65 | 42 | 22 |
| 18k gold | 0.64 | 34 | 49 |
| free sales leads | 0.61 | 40 | 55 |
| customer service | 0.61 | 45 | 41 |
| internet marketing | 0.61 | 52 | 61 |
| easter 2012 | 0.57 | 48 | 15 |
| short sale | 0.56 | 44 | 59 |
| facial mask | 0.54 | 34 | 48 |
| disneyland tickets | 0.54 | 40 | 57 |
| painkiller addiction | 0.53 | 34 | 70 |
Search Engine Marketing (SEM) Activity by about.com
Ads for about.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for about.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
|||
|
249 W 17th St, 2nd Floor
New York, NY 10011
US
adminbox [at] about.com
Company Info
| Employees: | 250 - 1000 |
|---|---|
| Revenue: | $10 - 50M |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 11
- Marketing: 11
- Finance & Administration: 21
- Human Resources: 6
- Support: 1
- Engineering & Research: 4
- Operations: 12
- IT & IS: 7
- Other: 160
Contacts by Level
- C-Level: 10
- VP-Level: 18
- Director-Level: 10
- Manager-Level: 31
See about.com email and phone contacts.
Whois
Who is about.com? Whois lookup at GoDaddy.
About about.com (in its own words)
Quoted from about.com's About Us and similar pages.
Get your daily dose of About.com Welcome to About.com
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
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Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Review Summary for about.com
| Likes | |
|---|---|
| Active community | 2 |
| Easy to navigate | 1 |
| Good content | 2 |
| Good customer support | 1 |
| Good deals | 1 |
| Site is fast and responsive | 2 |
| Dislikes | |
|---|---|
| Hard to navigate | 1 |
Reviews for about.com
this site to a friend
The best use of this site is Other.
- Active community
- Easy to navigate
- Good content
- Good customer support
- Good deals
- Other
- Site is fast and responsive
Comments: perfect website good raked .. NOTE: If you need to review to your website in Alexa , visit my website and review me I will do it same for your. After i got review . (i will give 5 star review to you and I will visit our website ) thanks for help storecx com
this site to a friend
- An Awful Mess
- Oct 27, 2011
The best use of this site is Other.
- Hard to navigate
Comments: Frankly, I'm tired of seeing this wretched website show up in every Google search. The site is an unorganized mess and the articles are utterly unhelpful. How they managed to survive this long with poor content and even worse design is beyond me.
this site to a friend
- Huge waste of time
- May 31, 2011
Comments: This is nothing but a link farm full of out of date unreliable articles.
this site to a friend
- Useful and Reliable Content from Real People
- Dec 16, 2010
The best use of this site is Research.
- Active community
- Good content
- Site is fast and responsive
Comments: I love several of the areas on About - Southern Food, Political Humor and Urban Legends, to name a few. I also have a friend who gets awesome content on knitting. I remember that it used to look kinda bad, but they've spiffed up the design. Navigation could be improved, but the content is top notch.
this site to a friend
- GOOD STUFF
- May 04, 2010
The best use of this site is Other.
- Other
- Other
Comments: cool site
this site to a friend
- Expert guides!
- Feb 16, 2010
this site to a friend
- about.com
- Legacy Review
this site to a friend
- About.com
- Legacy Review
this site to a friend
- about.com: what a cluttered mess!
- Legacy Review
Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.
Audience Demographics for About.com
Relative to the general internet population how popular is about.com with each audience below?
The audience for about.com among 18-24 year olds is similar to the general internet population.Confidence: high
The audience for about.com among 25-34 year olds is similar to the general internet population.Confidence: high
The audience for about.com among 35-44 year olds is similar to the general internet population.Confidence: high
The audience for about.com among 45-54 year olds is similar to the general internet population.Confidence: high
The audience for about.com among 55-64 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, people over 65 years old are over-represented at about.com.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at about.com.Confidence: high
The audience for about.com among people some college education is similar to the general internet population.Confidence: high
The audience for about.com among people who went to college is similar to the general internet population.Confidence: high
The audience for about.com among people who went to graduate school is similar to the general internet population.Confidence: high
Relative to the general internet population, Males are under-represented at about.com.Confidence: high
Relative to the general internet population, Females are over-represented at about.com.Confidence: high
Relative to the general internet population, people with children are under-represented at about.com.Confidence: high
Relative to the general internet population, people without children are over-represented at about.com.Confidence: high
The audience for about.com among people browsing from home is similar to the general internet population.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at about.com.Confidence: high
The audience for about.com among people browsing from work is similar to the general internet population.Confidence: high
Advanced Demographics for about.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for About.com
Country
Percent of Visitors
43.5%
11.6%
5.9%
4.4%
2.3%
1.6%
1.5%
1.3%
1.3%
1.1%
1.6%
1.5%
1.3%
1.3%
1.1%
1.0%
1.0%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
