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guardian.co.uk

The Guardian 

Home of the Guardian, Observer and Guardian Weekly newspapers plus special-interest web sites. Each includes news, comment and features plus breaking news, multimedia, ongoing special reports and free archives.

Statistics Summary for guardian.co.uk

Alexa Traffic Rank Reputation
Global 178
Global Rank Alexa Traffic Rank
An estimate of guardian.co.uk's popularity.

The rank is calculated using a combination of average daily visitors to guardian.co.uk and pageviews on guardian.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 17
Rank in GB Traffic Rank in Country
An estimate of guardian.co.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to guardian.co.uk and pageviews on guardian.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
240,612
Sites Linking In Sites Linking In
A measure of guardian.co.uk's reputation.

The number of links to guardian.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
3.5 Stars
18 Reviews
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Traffic rank for guardian.co.uk:

  Traffic Rank Change
Yesterday 169 +5 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 175 -9 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 172 -20 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 178 +15 Change in Traffic Rank over the trailing 3 month period (A positive change means the site is getting less popular)

Estimated percentage of global pageviews on guardian.co.uk:

  Pageviews Change
Yesterday 0.0162 +0.8% Change in Pageviews over the trailing 1 day period
7 day 0.01606 +6.1% Change in Pageviews over the trailing 7 day period
1 month 0.01627 +10.1% Change in Pageviews over the trailing 1 month period
3 month 0.01591 -6% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit guardian.co.uk:

  Reach Change
Yesterday 0.701 -3% Change in Reach over the trailing 1 day period
7 day 0.676 +4% Change in Reach over the trailing 7 day period
1 month 0.693 +11.9% Change in Reach over the trailing 1 month period
3 month 0.668 -5.4% Change in Reach over the trailing 3 month period

Estimated percentage of visits to guardian.co.uk that consist of a single pageview:

  Bounce % Change
Yesterday 59.5 -1% Change in Bounce % over the trailing 1 day period
7 day 59.1 +1% Change in Bounce % over the trailing 7 day period
1 month 59.5 +2% Change in Bounce % over the trailing 1 month period
3 month 59.1 +1% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for guardian.co.uk:

  Pageviews/User Change
Yesterday 2.54 +4% Change in Pageviews/User over the trailing 1 day period
7 day 2.53 +2% Change in Pageviews/User over the trailing 7 day period
1 month 2.48 -1.6% Change in Pageviews/User over the trailing 1 month period
3 month 2.49 -0.8% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for guardian.co.uk:

  Time on Site Change
Yesterday 03:60 -2% Change in Time on Site over the trailing 1 day period
7 day 04:07 0%
1 month 04:06 -1% Change in Time on Site over the trailing 1 month period
3 month 04:09 -3% Change in Time on Site over the trailing 3 month period
Compare guardian.co.uk to:

Learn more about Alexa Traffic Stats.

Average Load Time for Guardian.co.uk

Slow (2.443 Seconds), 78% of sites are faster.

Where Visitors Go on Guardian.co.uk

Subdomain

Percent of Visitors

guardian.co.uk

97.35%

jobs.guardian.co.uk

1.51%

m.guardian.co.uk

0.82%

observer.guardian.co.uk

0.50%

soulmates.guardian.co.uk

0.37%

careers.guardian.co.uk

0.36%

id.guardian.co.uk

0.21%

image.guardian.co.uk

0.18%

tvlistings.guardian.co.uk

0.11%

arts.guardian.co.uk

0.07%

More

Audience Snapshot

Top Search Queries for Guardian.co.uk


Based on internet averages, guardian.co.uk is visited more frequently by users who have no children and are graduate school educated.
Get complete site demographics.
Query Percent of Search Traffic
1 guardian 1.90%
2 the guardian 0.97%
3 facebook 0.61%
4 bbc 0.41%
5 let it snow 0.41%
6 http://www. guardian.co.uk 0.25%
7 marks and spencer 0.20%

View the full Audience Profile

View the complete Search Analytics

 

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Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 16.9%
Last 7 days 16.2%
Yesterday 16.6%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to guardian.co.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to guardian.co.uk for each query.
1 let it snow 0.41%
2 http://www. guardian.co.uk 0.25%
3 robert noyce 0.15%
4 burberry uk 0.11%
5 let it snow google 0.11%
6 huda ghalya 0.11%
7 merry christmas 0.10%
8 burberry 0.10%
9 google panda 0.10%
10 christopher hitchens 0.09%
Search Query 1 Month Decline The change in percentage of search traffic to guardian.co.uk for each query.
1 votesex 0.49%
2 guardian 0.15%
3 the guardian 0.15%
4 stanislaw lem 0.11%
5 chinese space station 0.11%
6 1 us to rwanda 0.10%
7 guardian newspaper 0.10%
8 bbc 0.07%
9 gary speed 0.07%
10 skyrim 0.06%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for guardian.co.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for guardian.co.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “guardian.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “guardian.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
facebook 5.61 100 20
the guardian 4.54 54 13
guardian 4.40 59 16
let it snow 3.26 71 20
http://www. 2.91 26 100
jobs 2.44 59 55
burberry uk 1.86 50 35
burberry 1.66 58 33
marks and spencer 1.21 59 13
technology blog 1.15 39 20
kim jong un 1.11 41 100
louis vuitton uk 1.08 46 27
gary speed 1.03 49 28
london tourist blog 0.97 36 29
let it 0.83 29 10
sanding a floor 0.83 30 60
merry christmas 0.78 56 16
london tourist 0.78 27 53
google panda 0.76 53 16
let it snow google 0.73 50 14
mulberry bags 0.67 54 46
guardian sport 0.67 33 10
guardian obituaries 0.66 29 30
china import export 0.62 34 84
groupon 0.61 70 31
guardian jobs 0.60 39 13
occupy wall street 0.59 59 17
guardian newspaper 0.56 41 14
mark twain 0.55 60 19
arab spring 0.51 44 21
 

Search Engine Marketing (SEM) Activity by guardian.co.uk

Ads for guardian.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for guardian.co.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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No contact information available.
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Company Info

Employees:250 - 1000
Revenue:$100 - 250M
Ownership:Privately Held

Contacts by Department

  • Sales: 13
  • Marketing: 31
  • Finance & Administration: 24
  • Human Resources: 7
  • Support: 1
  • Engineering & Research: 5
  • Operations: 192
  • IT & IS: 22
  • Other: 99

Contacts by Level

  • C-Level: 2
  • VP-Level: 1
  • Director-Level: 23
  • Manager-Level: 147

See guardian.co.uk email and phone contacts.


Whois

Who is guardian.co.uk? Whois lookup at GoDaddy.


About guardian.co.uk (in its own words) Quoted from guardian.co.uk's About Us and similar pages.

The Guardian newspaper, of which guardian.co.uk is its online presence, was founded in 1821 and has a long history of editorial and political independence. ... Here she answers some of guardian.co.uk's most common queries. ... The Guardian, the Observer, and guardian.co.uk strive to maintain the highest editorial standards at all times. ... Buy Guardian and Observer photos guardian.co.uk Internships guardian.co.uk offers a small number of one or two-week internships. ... Information | guardian.co.uk


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Write a Review

Review Summary for guardian.co.uk

3.5 Stars
(based on 18 reviews)
1 out of 2 people would recommend this site to a friend.

5 stars (10)
4 stars (1)
3 stars (1)
2 stars (3)
1 stars (3)
Likes
Easy to navigate1
Dislikes
Site is slow and unresponsive1


Reviews for guardian.co.uk

I would not recommend
this site to a friend
jduck1979 (Casual Visitor)

The best use of this site is Other.

Dislikes
  • Other

Comments: The website for Britain's leading posh newspaper for the sort of people (i.e. Lefties) who make government spending reviews & cuts necessary in the first place, along with the necessity for campaigns against excessive political correctness necessary.

I would recommend
this site to a friend
  • 5 Stars
  • wow
  • Jun 15, 2010
monoleto (Casual Visitor)

The best use of this site is Entertainment.

Likes
  • Easy to navigate
Dislikes
  • Site is slow and unresponsive

Comments: good site

I recommend
this site to a friend
  • 5 Stars
  • Great
  • Feb 16, 2010
Facebook User says: Best news website in the UK. Very well written and always up to date
  • Was this useful?
  • Yes
  • No
  • Flag
  • 1 out of 2 people found this review useful.

I recommend
this site to a friend
smilesol_com says: smilesol*com

I recommend
this site to a friend
rowanlithgrow says: A free thinking newspaper in a free society, we are blessed, long may it be that way! God is Great! Rowan.
  • Was this useful?
  • Yes
  • No
  • Flag
  • 4 out of 4 people found this review useful.

I recommend
this site to a friend
bijuranchi says: I have often visit this site and find very attrective. Keep it up.

I recommend
this site to a friend
silver100 says: The Guardian content is extremely biased to the far left. There is no tolerance of any opinion that is different to that of the EU loving far left. Guardian article authors frequently use mass generalizations and stereotypes of groups of people, countries, nationalities, political leaders, etc to get their point across. That is then followed by the vicious hated filled and fear mongering comments from the left wing people who adore the Guardian. The Guardian promotes anti-American sentiment and there have been several articles that generalize, stereotype and degrade the entire American population (over 305 million people/humans) to appeal to the anti-American crowd that reads their hate filled articles. There have been several articles that stated that American soldiers and UK soldiers should all be tried for war crimes, yet there are articles sympathetic to Muslim right-wing (how ironic) extremists such as Iranian president Mahmoud Ahmadinejad. People of the Christian faith, Jewish faith and religious people in general are the subject of vicious attacks, jokes and stereotypes. The Guardian would be in it's element if a group of religious extremists were to ever attack the United States or United Kingdom again ... they'd roll out the "dirty American government did it" stereotypes in a heart beat. Truly disturbing content they promote. The Guardian is the "Fox News" of the United Kingdom, but instead of appealing to a hateful crowd of right wing extremists like Fox News does, the Guardian appeals to a hateful crowd of left wing extremists. The Guardian is just another example of a newspaper/media group pushing hate, stereotypes and violence as a solution to the world's problems and the global divide of people on the left and right.
  • Was this useful?
  • Yes
  • No
  • Flag
  • 1 out of 4 people found this review useful.

I recommend
this site to a friend
was the joke = a newspaper the answer. but this is one red newspaper. long live the union jack.

I recommend
this site to a friend
It's a dating site disguised as a news site. Disgraceful.

I recommend
this site to a friend
Ideologically presented newssource. PC in the main with some occasional articles that break out of that limitation.

More Reviews
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Audience Demographics for Guardian.co.uk

Relative to the general internet population how popular is guardian.co.uk with each audience below?

Age

18-24
The audience for guardian.co.uk among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
The audience for guardian.co.uk among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for guardian.co.uk among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
The audience for guardian.co.uk among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at guardian.co.uk.

Confidence: high
65+
The audience for guardian.co.uk among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at guardian.co.uk.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at guardian.co.uk.

Confidence: high
College
The audience for guardian.co.uk among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at guardian.co.uk.

Confidence: high
Gender

Male
The audience for guardian.co.uk among Males is similar to the general internet population.

Confidence: high
Female
The audience for guardian.co.uk among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at guardian.co.uk.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at guardian.co.uk.

Confidence: high
Browsing Location

home
The audience for guardian.co.uk among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at guardian.co.uk.

Confidence: high
work
Relative to the general internet population, people browsing from work are over-represented at guardian.co.uk.

Confidence: high

Advanced Demographics for guardian.co.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Guardian.co.uk

You need Flash 8 to view the map.

 

High Impact Search Queries for Guardian.co.uk

Query Impact
1 facebook Medium
2 the guardian Medium
3 guardian Medium
4 let it snow Medium
5 http://www. Medium
6 jobs Medium
7 burberry uk Low

View the complete Search Analytics


Top Search Queries for Guardian.co.uk

Query Percent of Search Traffic
1 guardian 1.90%
2 the guardian 0.97%
3 facebook 0.61%
4 bbc 0.41%
5 let it snow 0.41%
6 http://www. guardian.co.uk 0.25%
7 marks and spencer 0.20%

View the complete Search Analytics


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