ft.com
Financial Times News
News division of the Financial Times.
Statistics Summary for ft.com
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
|
Global Rank
An estimate of ft.com's popularity. The rank is calculated using a combination of average daily visitors to ft.com and pageviews on ft.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
782 Rank in
US
An estimate of ft.com's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to ft.com and pageviews on ft.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
A measure of ft.com's reputation. The number of links to ft.com from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
3 Reviews
|
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Traffic rank for ft.com:
| Traffic Rank | Change | ||
| Yesterday | 849 | -31 | |
|---|---|---|---|
| 7 day | 965 | +53 | |
| 1 month | 905 | -5 | |
| 3 month | 854 | +98 | |
Estimated percentage of global pageviews on ft.com:
| Pageviews | Change | ||
| Yesterday | 0.00342 | -15% | |
|---|---|---|---|
| 7 day | 0.00329 | -3% | |
| 1 month | 0.00343 | +3.6% | |
| 3 month | 0.003624 | -6.7% | |
Estimated percentage of global internet users who visit ft.com:
| Reach | Change | ||
| Yesterday | 0.173 | +9% | |
|---|---|---|---|
| 7 day | 0.153 | -7% | |
| 1 month | 0.1649 | +3% | |
| 3 month | 0.1705 | -7.3% | |
Estimated percentage of visits to ft.com that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 49.2 | +7% | |
|---|---|---|---|
| 7 day | 49.6 | -1% | |
| 1 month | 49.3 | -1% | |
| 3 month | 49.2 | +3% | |
Estimated daily unique pageviews per user for ft.com:
| Pageviews/User | Change | ||
| Yesterday | 2.16 | -22% | |
|---|---|---|---|
| 7 day | 2.3 | +5% | |
| 1 month | 2.2 | +0.5% | |
| 3 month | 2.23 | +0.9% | |
Estimated daily time on site (mm:ss) for ft.com:
| Time on Site | Change | ||
| Yesterday | 04:20 | -8% | |
|---|---|---|---|
| 7 day | 04:24 | +12% | |
| 1 month | 04:06 | +6% | |
| 3 month | 04:06 | +5% | |
Estimated percentage of visits to ft.com that came from a search engine:
| Search % | Change | ||
| Yesterday | 12 | +13% | |
|---|---|---|---|
| 7 day | 11.1 | +11% | |
| 1 month | 10.4 | +6% | |
| 3 month | 10.2 | -14% | |
Average Load Time for Ft.com
Very Slow (2.704 Seconds), 82% of sites are faster.
Ft.coms Regional Traffic Ranks
Country
Rank
160
197
343
479
486
608
620
748
758
765
782
804
1,017
1,027
1,053
1,310
1,311
1,314
1,366
1,449
1,503
1,576
1,771
1,837
1,916
2,139
2,245
2,413
2,633
5,191
Where Visitors Go on Ft.com
Subdomain
Percent of Visitors
ft.com
84.06%
blogs.ft.com
7.91%
markets.ft.com
5.70%
ftalphaville.ft.com
3.70%
rankings.ft.com
3.60%
registration.ft.com
3.60%
search.ft.com
2.82%
video.ft.com
1.20%
aboutus.ft.com
0.50%
funds.ft.com
0.45%
apps.ft.com
0.44%
membership.ft.com
0.40%
lexicon.ft.com
0.38%
news.ft.com
0.30%
media.ft.com
0.24%
email.ft.com
0.21%
nbe.ft.com
0.18%
discussions.ft.com
0.18%
podcast.ft.com
0.11%
tilt.ft.com
0.11%
link.ft.com
0.10%
help.ft.com
0.10%
ftmail.ft.com
0.08%
mbagym.ft.com
0.08%
ftcorporate.ft.com
0.07%
Audience Snapshot
Top Search Queries for Ft.com
| Query | Percent of Search Traffic |
|---|
| 1 | financial times | 5.07% |
| 2 | ft | 2.01% |
| 3 | marks and spencer | 1.61% |
| 4 | 0.63% | |
| 5 | amazon | 0.61% |
| 6 | burberry | 0.61% |
| 7 | christmas tree north korea | 0.48% |


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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 10.4% |
| Last 7 days | 11.1% |
| Yesterday | 12% |
Top Queries from Search Traffic
The top queries driving traffic to ft.com from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | financial times | 5.07% |
| 2 | ft | 2.01% |
| 3 | marks and spencer | 1.61% |
| 4 | 0.63% | |
| 5 | amazon | 0.61% |
| 6 | burberry | 0.61% |
| 7 | christmas tree north korea | 0.48% |
| 8 | ebay | 0.43% |
| 9 | santander | 0.42% |
| 10 | baidu | 0.42% |


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Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to ft.com in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
|
|---|
| 1 | burberry | 0.58% |
| 2 | christmas tree north korea | 0.48% |
| 3 | baidu | 0.39% |
| 4 | how to trade gold | 0.34% |
| 5 | louis vuitton | 0.27% |
| 6 | mulberry bags | 0.21% |
| 7 | bank of america | 0.21% |
| 8 | 0.15% | |
| 9 | china renminbi | 0.14% |
| 10 | manchester business school | 0.14% |
| Search Query | 1 Month Decline
|
|---|
| 1 | financial times | 0.99% |
| 2 | ft | 0.51% |
| 3 | mol hungary | 0.34% |
| 4 | login page of ft.com | 0.29% |
| 5 | mail ft.com | 0.25% |
| 6 | .doc "@ft.com" | 0.25% |
| 7 | best mba in uk | 0.23% |
| 8 | china property | 0.14% |
| 9 | barclays | 0.13% |
| 10 | kurdistan | 0.13% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for ft.com.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for ft.comPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
|||
| Query
A phrase that drives traffic to ft.com from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
A high value indicates that ft.com is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| financial times | 12.89 | 50 | 17 |
| how to trade gold | 4.07 | 28 | 74 |
| ft | 3.88 | 49 | 13 |
| marks and spencer | 3.12 | 59 | 13 |
| burberry | 3.06 | 58 | 33 |
| china property | 2.71 | 39 | 57 |
| ft energy | 2.58 | 27 | 80 |
| best mba in uk | 2.16 | 24 | 100 |
| how to trade | 1.81 | 22 | 58 |
| mba ranking | 1.64 | 26 | 58 |
| business school ranking | 1.55 | 24 | 51 |
| mulberry bags | 1.45 | 54 | 46 |
| business school | 1.41 | 28 | 62 |
| annuity rates | 1.35 | 34 | 80 |
| marks and | 1.08 | 18 | 10 |
| mba rankings | 1.00 | 28 | 53 |
| business school rankings 2011 | 0.95 | 26 | 33 |
| louis vuitton | 0.91 | 62 | 23 |
| christmas tree | 0.86 | 48 | 48 |
| mba in uk | 0.84 | 20 | 69 |
| match.com | 0.84 | 54 | 29 |
| trade gold | 0.82 | 35 | 68 |
| ebay | 0.81 | 85 | 12 |
| china economy | 0.69 | 48 | 25 |
| bank of america | 0.68 | 72 | 12 |
| lagos business school | 0.65 | 30 | 29 |
| online mba schools ranking | 0.64 | 24 | 90 |
| business school rankings | 0.54 | 28 | 52 |
| amazon | 0.46 | 85 | 12 |
| manchester business school | 0.45 | 29 | 19 |
Search Engine Marketing (SEM) Activity by ft.com
Ads for ft.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
|
Search Engine Marketing (SEM) Opportunities for ft.comQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Review Summary for ft.com
| Dislikes | |
|---|---|
| Hard to navigate | 1 |
| Poor customer support | 1 |
| Site is slow and unresponsive | 1 |
Reviews for ft.com
this site to a friend
- OLD NEWS JUST REHASHED!
- Dec 17, 2010
The best use of this site is News.
- Hard to navigate
- Poor customer support
- Site is slow and unresponsive
Comments: Not my cup of tea. Very slow and unresponsive just like the two morons that host market live. signed up then the next thing I know my email is being spammed to death. They obviously sell your details on. They're only interested in sucking money from you. Have had to change my email address due to the amount of spam generated from this subscription. SUBSCRIBE AT YOUR PERIL!
this site to a friend
- real lousy site with pop ups
- Apr 25, 2010
The best use of this site is News.
- Other
Comments: BAD BAD site, pretends to offer news through other sites and through alexa as well BUT you have to register to read an article Even if its free - doesnt matter, issue is they pretend to offer news - and still chase after your email, so you cant read anything without registering, through a very annoying popup that u cant even close after 2 times I will never visit it again
this site to a friend
- Read FT!
- Feb 21, 2010


Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.
Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.
Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.
View All Access all of Alexa’s Site Tools.


Audience Demographics for Ft.com
Relative to the general internet population how popular is ft.com with each audience below?
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Confidence: high
Advanced Demographics for ft.com
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Ft.com
Country
Percent of Visitors
25.7%
18.1%
6.7%
4.2%
2.7%
2.7%
2.6%
2.5%
2.1%
2.0%
2.7%
2.6%
2.5%
2.1%
2.0%
1.8%
1.6%
1.6%
1.3%
1.3%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.8%
0.7%
0.7%
0.6%
0.5%


782
United Kingdom
Ireland
Hong Kong
Singapore
Nigeria
Portugal
Switzerland
Canada
South Africa
Sweden
Greece
Belgium
Italy
India
Australia
France
Spain
Indonesia
Thailand
South Korea
Japan
Netherlands
Argentina
Mexico
Germany
Brazil
Russia
Pakistan
China






