ets.org

Educational Testing Service (ETS) 

Assessment development and research organization. Directory of tests for a variety of age groups and subjects. Information for applicants with disabilities, research reports, conferences, careers, educational news.

Statistics Summary for ets.org

Alexa Traffic Rank Reputation
Global 6,127
Global Rank Alexa Traffic Rank
An estimate of ets.org's popularity.

The rank is calculated using a combination of average daily visitors to ets.org and pageviews on ets.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 4,535
Rank in US Traffic Rank in Country
An estimate of ets.org's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to ets.org and pageviews on ets.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of ets.org's reputation.

The number of links to ets.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for ets.org:

  Traffic Rank Change
Yesterday 8,533 +34 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 7,337 +256 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 6,925 +647 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 6,127 -262 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on ets.org:

  Pageviews Change
Yesterday 0.00123 +25% Change in Pageviews over the trailing 1 day period
7 day 0.0013 +13% Change in Pageviews over the trailing 7 day period
1 month 0.001198 -14% Change in Pageviews over the trailing 1 month period
3 month 0.001388 +8.4% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit ets.org:

  Reach Change
Yesterday 0.015 -6% Change in Reach over the trailing 1 day period
7 day 0.0177 -7% Change in Reach over the trailing 7 day period
1 month 0.0193 -3% Change in Reach over the trailing 1 month period
3 month 0.0208 +5% Change in Reach over the trailing 3 month period

Estimated percentage of visits to ets.org that consist of a single pageview:

  Bounce % Change
Yesterday 25.3 -9% Change in Bounce % over the trailing 1 day period
7 day 29.3 -5% Change in Bounce % over the trailing 7 day period
1 month 28.4 +18% Change in Bounce % over the trailing 1 month period
3 month 25.6 -6% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for ets.org:

  Pageviews/User Change
Yesterday 8.9 +30% Change in Pageviews/User over the trailing 1 day period
7 day 7.8 +21% Change in Pageviews/User over the trailing 7 day period
1 month 6.6 -11% Change in Pageviews/User over the trailing 1 month period
3 month 6.98 +4% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for ets.org:

  Time on Site Change
Yesterday 08:38 +39% Change in Time on Site over the trailing 1 day period
7 day 06:54 +15% Change in Time on Site over the trailing 7 day period
1 month 05:59 -11% Change in Time on Site over the trailing 1 month period
3 month 06:21 +2% Change in Time on Site over the trailing 3 month period
Compare ets.org to:

Learn more about Alexa Traffic Stats.

Average Load Time for Ets.org

Fast (0.81 Seconds), 79% of sites are slower.

Where Visitors Go on Ets.org

Subdomain

Percent of Visitors

ets.org

91.36%

toefl-registration.ets.org

16.60%

mygre.ets.org

13.88%

toeflpractice.ets.org

2.39%

search.ets.org

2.01%

etsis4.ets.org

1.84%

texes.ets.org

1.71%

store.ets.org

1.59%

toeflrts.ets.org

0.63%

ept-elm.ets.org

0.58%

criterion.ets.org

0.43%

ets-scorelink.ets.org

0.38%

pass.ets.org

0.34%

naeptba.ets.org

0.29%

supervisor.ets.org

0.28%

stncenter.ets.org

0.26%


Audience Snapshot

Top Search Queries for Ets.org


Based on internet averages, ets.org is visited more frequently by females who are in the age range 18-24, have no children, are graduate school educated and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 gre 13.27%
2 toefl 11.92%
3 ets 6.00%
4 toeic 2.56%
5 praxis 2.27%
6 toefl ibt 2.06%
7 gre test 1.31%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 18%
Last 7 days 15.8%
Yesterday 10.1%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to ets.org in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to ets.org for each query.
1 gre 3.96%
2 toeic 0.75%
3 托福 0.40%
4 ets 0.39%
5 tofel 0.30%
6 future technology 0.24%
7 gre exam 0.18%
8 gre scores 0.17%
9 toefel 0.16%
10 ibt toefl 0.14%
Search Query 1 Month Decline The change in percentage of search traffic to ets.org for each query.
1 toefl 2.33%
2 toefl test 1.64%
3 yahoomail 1.51%
4 free toefl lesson pdf 1.32%
5 toefl online 0.73%
6 likely question in toefl exams 0.47%
7 praxis 0.36%
8 toefl exam 0.33%
9 my gre 0.33%
10 toefl pdf 0.29%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for ets.org.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for ets.org

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “ets.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “ets.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
toefl 24.57 51 30
gre 20.33 50 22
toeic 6.00 52 34
gre test 3.29 35 33
toefl ibt 3.27 36 23
praxis 3.10 47 20
toefl test 2.22 35 26
托福 2.14 42 32
tofel 1.88 35 23
gre exam 1.65 28 34
toefl online 0.94 29 21
ets gre 0.88 30 13
gre scores 0.78 30 13
gre test dates 0.74 25 29
toefl pdf 0.70 24 30
toefl exam 0.69 27 29
gre score 0.65 27 24
gre math 0.59 23 33
new gre 0.55 24 28
gre ets 0.50 27 10
gre prep 0.49 23 53
future technology 0.42 33 26
toefl pbt 0.42 21 25
yahoomail 0.41 74 12
ibt 0.37 32 20
my gre 0.35 27 10
ets toefl 0.34 26 13
toefel 0.34 24 22
ibt toefl 0.31 20 21
gre practice test 0.29 25 48
 

Search Engine Marketing (SEM) Activity by ets.org

Ads for ets.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for ets.org

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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Educational Testing Service
Rosedale Rd
Princeton, NJ 08541
US
dnsadmin [at] ets.org

Jigsaw logo

Company Info

Employees:1K - 10K
Revenue:$500M - 1B
Ownership:Privately Held

Contacts by Department

  • Sales: 19
  • Marketing: 51
  • Finance & Administration: 82
  • Human Resources: 18
  • Support: 10
  • Engineering & Research: 39
  • Operations: 27
  • IT & IS: 83
  • Other: 55

Contacts by Level

  • C-Level: 13
  • VP-Level: 30
  • Director-Level: 93
  • Manager-Level: 84

See ets.org email and phone contacts.


Whois

Who is ets.org? Whois lookup at GoDaddy.


About ets.org (in its own words) Quoted from ets.org's About Us and similar pages.

ETS is a nonprofit, non-stock corporation organized under the education laws of the State of New York. Our work is supported through revenue from our products and services, as well as contracts and grants with government agencies, private foundations, universities and corporations. Our mission is to help advance quality and equity in education by providing fair and valid assessments, research and related services. ... The ETS logo is a registered trademark of Educational Testing Service. ... About ETS


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Audience Demographics for Ets.org

Relative to the general internet population how popular is ets.org with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are greatly over-represented at ets.org.

Confidence: high
25-34
The audience for ets.org among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are greatly under-represented at ets.org.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are under-represented at ets.org.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are greatly under-represented at ets.org.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are greatly under-represented at ets.org.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at ets.org.

Confidence: high
College
The audience for ets.org among people who went to college is similar to the general internet population.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at ets.org.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at ets.org.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at ets.org.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at ets.org.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at ets.org.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at ets.org.

Confidence: high
school
Relative to the general internet population, people browsing from school are greatly over-represented at ets.org.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at ets.org.

Confidence: high

Advanced Demographics for ets.org

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Ets.org

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High Impact Search Queries for Ets.org

Query Impact
1 toefl High
2 gre High
3 toeic Medium
4 gre test Medium
5 toefl ibt Medium
6 praxis Medium
7 toefl test Medium

Top Search Queries for Ets.org

Query Percent of Search Traffic
1 gre 13.27%
2 toefl 11.92%
3 ets 6.00%
4 toeic 2.56%
5 praxis 2.27%
6 toefl ibt 2.06%
7 gre test 1.31%

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