dwp.gov.uk
Department for Work and Pensions
UK Government department responsible for welfare and employment issues. Formerly the Department of Social Security (DSS) and Department for Education and Employment (DfEE).
Statistics Summary for dwp.gov.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
46,816 Global Rank
Alexa Traffic RankAn estimate of dwp.gov.uk's popularity. The rank is calculated using a combination of average daily visitors to dwp.gov.uk and pageviews on dwp.gov.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
1,290 Rank in
GB
Traffic Rank in CountryAn estimate of dwp.gov.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to dwp.gov.uk and pageviews on dwp.gov.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of dwp.gov.uk's reputation. The number of links to dwp.gov.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for dwp.gov.uk:
| Traffic Rank | Change | ||
| 7 day | 40,731 | +5,516 |  |
|---|---|---|---|
| 1 month | 39,774 | -17,887 |  |
| 3 month | 46,816 | -3,372 | |
Estimated percentage of global pageviews on dwp.gov.uk:
| Pageviews | Change | ||
| 7 day | 0.000135 | +2% | |
|---|---|---|---|
| 1 month | 0.000111 | +65% | |
| 3 month | 0.00009 | -0.04% | |
Estimated percentage of global internet users who visit dwp.gov.uk:
| Reach | Change | ||
| 7 day | 0.0042 | -20% | |
|---|---|---|---|
| 1 month | 0.0047 | +42% | |
| 3 month | 0.00402 | +11% | |
Estimated percentage of visits to dwp.gov.uk that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 44.2 | -12% | |
|---|---|---|---|
| 1 month | 49.7 | -5% | |
| 3 month | 52.4 | +7% | |
Estimated daily unique pageviews per user for dwp.gov.uk:
| Pageviews/User | Change | ||
| 7 day | 3.4 | +20% | |
|---|---|---|---|
| 1 month | 2.49 | +16% | |
| 3 month | 2.36 | -10% | |
Estimated daily time on site (mm:ss) for dwp.gov.uk:
| Time on Site | Change | ||
| 7 day | 03:49 | +31% | |
|---|---|---|---|
| 1 month | 02:51 | +20% | |
| 3 month | 02:40 | -6% | |
Estimated percentage of visits to dwp.gov.uk that came from a search engine:
| Search % | Change | ||
| 7 day | 24.5 | -22% | |
|---|---|---|---|
| 1 month | 28.5 | +3% | |
| 3 month | 27.2 | +9% | |
Average Load Time for Dwp.gov.uk
Fast (0.993 Seconds), 70% of sites are slower.
Dwp.gov.uk’s Regional Traffic Ranks
Country
Rank
1,290
Ireland
10,458
Spain
73,907
Canada
95,821
India
187,267
United States
338,808
Where Visitors Go on Dwp.gov.uk
Subdomain
Percent of Visitors
dwp.gov.uk
95.21%
tes.dwp.gov.uk
1.99%
research.dwp.gov.uk
1.81%
secure.dwp.gov.uk
1.75%
esd.dwp.gov.uk
1.66%
campaigns.dwp.gov.uk
1.53%
secureonline.dwp.gov.uk
0.99%
statistics.dwp.gov.uk
0.91%
odi.dwp.gov.uk
0.68%
Audience Snapshot
Top Search Queries for Dwp.gov.uk
| Query | Percent of Search Traffic |
|---|
| 1 | dss | 4.22% |
| 2 | jobcentre plus | 2.88% |
| 3 | dwp | 2.84% |
| 4 | directgov | 2.09% |
| 5 | job centre plus | 1.66% |
| 6 | job centre | 1.43% |
| 7 | social security | 1.12% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 28.5% |
| Last 7 days | 24.5% |
| Yesterday | 25% |
Top Queries from Search Traffic
The top queries driving traffic to dwp.gov.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | dss | 4.22% |
| 2 | jobcentre plus | 2.88% |
| 3 | dwp | 2.84% |
| 4 | directgov | 2.09% |
| 5 | job centre plus | 1.66% |
| 6 | job centre | 1.43% |
| 7 | social security | 1.12% |
| 8 | benefit fraud | 1.06% |
| 9 | jobcentre | 0.82% |
| 10 | esf | 0.80% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to dwp.gov.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to dwp.gov.uk for each query.
|
|---|
| 1 | dss | 2.93% |
| 2 | social security | 0.59% |
| 3 | esf | 0.49% |
| 4 | benefit fraud | 0.32% |
| 5 | directgov | 0.31% |
| 6 | social security benefits | 0.30% |
| 7 | benefits cheats | 0.24% |
| 8 | advising and saying pdf | 0.16% |
| 9 | dla forms | 0.15% |
| 10 | dwp credit union | 0.14% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to dwp.gov.uk for each query.
|
|---|
| 1 | job centre | 1.10% |
| 2 | dwp | 1.08% |
| 3 | jobcentre plus | 1.05% |
| 4 | job centre plus | 0.58% |
| 5 | direct gov | 0.51% |
| 6 | social services | 0.30% |
| 7 | dwp jobs | 0.26% |
| 8 | jobcentre | 0.24% |
| 9 | ma1 | 0.20% |
| 10 | national insurance | 0.16% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for dwp.gov.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for dwp.gov.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “dwp.gov.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “dwp.gov.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| dss | 9.73 | 41 | 22 |
| job centre | 5.12 | 48 | 23 |
| jobcentre plus | 4.91 | 44 | 16 |
| social security | 4.34 | 55 | 33 |
| job centre plus | 3.54 | 41 | 20 |
| social security benefits | 2.00 | 35 | 51 |
| crisis loan | 1.63 | 25 | 62 |
| jobcentre | 1.46 | 42 | 17 |
| social services | 1.28 | 36 | 37 |
| job center | 1.26 | 35 | 24 |
| directgov jobs | 1.25 | 32 | 35 |
| department of work and pensions | 1.24 | 18 | 22 |
| benefit fraud | 1.14 | 25 | 23 |
| job center plus | 1.14 | 29 | 22 |
| dwp benefits | 0.98 | 13 | 40 |
| national insurance number | 0.96 | 30 | 23 |
| phone number | 0.92 | 36 | 42 |
| incapacity benefit | 0.92 | 27 | 42 |
| attendance allowance | 0.83 | 26 | 26 |
| work programme | 0.82 | 16 | 20 |
| benefits agency | 0.82 | 14 | 26 |
| direct gov | 0.75 | 41 | 14 |
| credit | 0.72 | 46 | 66 |
| housing benefit | 0.71 | 32 | 27 |
| pension | 0.70 | 39 | 51 |
| fraud hotline | 0.69 | 5 | 70 |
| child poverty | 0.68 | 21 | 68 |
| national insurance | 0.66 | 33 | 29 |
| eea countries | 0.65 | 21 | 100 |
| dwp jobs | 0.65 | 18 | 20 |
Search Engine Marketing (SEM) Activity by dwp.gov.uk
Ads for dwp.gov.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
No data available for dwp.gov.uk
Search Engine Marketing (SEM) Opportunities for dwp.gov.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Company Info
| Employees: | 50K - 100K |
|---|---|
| Revenue: | > $1B |
| Ownership: | Government |
Contacts by Department
- Sales: 9
- Marketing: 9
- Finance & Administration: 20
- Human Resources: 5
- Support: 7
- Engineering & Research: 3
- Operations: 3
- IT & IS: 13
- Other: 24
Contacts by Level
- C-Level: 2
- Director-Level: 24
- Manager-Level: 27
See dwp.gov.uk email and phone contacts.
Whois
Who is dwp.gov.uk? Whois lookup at GoDaddy.
About dwp.gov.uk (in its own words)
Quoted from dwp.gov.uk's About Us and similar pages.
For more information visit: www.dwp.gov.uk/dcs ... For more information visit: www.dwp.gov.uk/debtmanagement DWP - About us
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Review Summary for dwp.gov.uk
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Write a Review
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Audience Demographics for Dwp.gov.uk
Relative to the general internet population how popular is dwp.gov.uk with each audience below?
Relative to the general internet population, 18-24 year olds are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, 25-34 year olds are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, 35-44 year olds are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, 45-54 year olds are over-represented at dwp.gov.uk.Confidence: high
The audience for dwp.gov.uk among 55-64 year olds is similar to the general internet population.Confidence: high
The audience for dwp.gov.uk among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people some college education are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people who went to college are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, Males are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, Females are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people with children are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people without children are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people browsing from home are over-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at dwp.gov.uk.Confidence: high
Relative to the general internet population, people browsing from work are under-represented at dwp.gov.uk.Confidence: high
Advanced Demographics for dwp.gov.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Dwp.gov.uk
Country
Percent of Visitors
83.0%
2.2%
1.6%
1.6%
1.0%
0.9%
0.9%
