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open.ac.uk

The Open University 

A university offering courses by the distance learning method. Information includes details of courses offered, teaching methods and access to course resources.

Statistics Summary for open.ac.uk

Alexa Traffic Rank Reputation
Global 5,949
Global Rank Alexa Traffic Rank
An estimate of open.ac.uk's popularity.

The rank is calculated using a combination of average daily visitors to open.ac.uk and pageviews on open.ac.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 312
Rank in GB Traffic Rank in Country
An estimate of open.ac.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to open.ac.uk and pageviews on open.ac.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
14,024
Sites Linking In Sites Linking In
A measure of open.ac.uk's reputation.

The number of links to open.ac.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
3.5 Stars
2 Reviews
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Traffic rank for open.ac.uk:

  Traffic Rank Change
Yesterday 6,412 +1,078 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 5,436 -322 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 5,468 -1,001 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 5,949 -139 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on open.ac.uk:

  Pageviews Change
Yesterday 0.00162 -16% Change in Pageviews over the trailing 1 day period
7 day 0.00195 +9% Change in Pageviews over the trailing 7 day period
1 month 0.001889 +31.7% Change in Pageviews over the trailing 1 month period
3 month 0.001647 -0.8% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit open.ac.uk:

  Reach Change
Yesterday 0.02 -10% Change in Reach over the trailing 1 day period
7 day 0.0219 +6% Change in Reach over the trailing 7 day period
1 month 0.0218 +14% Change in Reach over the trailing 1 month period
3 month 0.0205 +5% Change in Reach over the trailing 3 month period

Estimated percentage of visits to open.ac.uk that consist of a single pageview:

  Bounce % Change
Yesterday 29.4 +22% Change in Bounce % over the trailing 1 day period
7 day 27.3 -3% Change in Bounce % over the trailing 7 day period
1 month 29.1 -6% Change in Bounce % over the trailing 1 month period
3 month 29.6 +8% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for open.ac.uk:

  Pageviews/User Change
Yesterday 8.9 -3% Change in Pageviews/User over the trailing 1 day period
7 day 9.5 +3% Change in Pageviews/User over the trailing 7 day period
1 month 9.2 +16% Change in Pageviews/User over the trailing 1 month period
3 month 8.44 -5% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for open.ac.uk:

  Time on Site Change
Yesterday 08:06 +9% Change in Time on Site over the trailing 1 day period
7 day 08:43 +4% Change in Time on Site over the trailing 7 day period
1 month 08:04 +11% Change in Time on Site over the trailing 1 month period
3 month 07:47 -8% Change in Time on Site over the trailing 3 month period
Compare open.ac.uk to:

Learn more about Alexa Traffic Stats.

Average Load Time for Open.ac.uk

Very Fast (0.775 Seconds), 81% of sites are slower.

Where Visitors Go on Open.ac.uk

Subdomain

Percent of Visitors

open.ac.uk

64.42%

msds.open.ac.uk

35.75%

learn.open.ac.uk

22.27%

openlearn.open.ac.uk

11.31%

css2.open.ac.uk

6.76%

learn2.open.ac.uk

5.24%

search.open.ac.uk

4.49%

css3.open.ac.uk

4.26%

foundit.open.ac.uk

2.96%

labspace.open.ac.uk

2.73%

kmi.open.ac.uk

2.16%

students.open.ac.uk

2.00%

cohere.open.ac.uk

1.33%

libezproxy.open.ac.uk

1.28%

oro.open.ac.uk

1.25%

library.open.ac.uk

1.04%

learn1.open.ac.uk

0.84%

ouca.open.ac.uk

0.83%

ellum-10-mgr.open.ac.uk

0.68%

mcs.open.ac.uk

0.50%

oubs.open.ac.uk

0.47%

compendium.open.ac.uk

0.47%

legacy.open.ac.uk

0.31%

routes.open.ac.uk

0.28%

socsem.open.ac.uk

0.24%

More

Audience Snapshot

Top Search Queries for Open.ac.uk


Based on internet averages, open.ac.uk is visited more frequently by users who have no children and are graduate school educated.
Get complete site demographics.
Query Percent of Search Traffic
1 open university 16.44%
2 ou 4.14%
3 open uni 1.34%
4 open 1.11%
5 the open university 1.09%
6 w100 0.65%
7 open university uk 0.61%

View the full Audience Profile

View the complete Search Analytics

 

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Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 14.8%
Last 7 days 14%
Yesterday 14%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to open.ac.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to open.ac.uk for each query.
1 w100 0.50%
2 ou 0.43%
3 ignou courses 0.38%
4 open uni 0.36%
5 computer word size 0.34%
6 british councel in addis 0.30%
7 ignou results 0.29%
8 the course philosophy 0.24%
9 distance learning courses 0.24%
10 first flight 0.20%
Search Query 1 Month Decline The change in percentage of search traffic to open.ac.uk for each query.
1 open university 3.19%
2 open 0.98%
3 kmi 0.74%
4 open university uk 0.44%
5 a course of pure math 0.31%
6 the open university 0.26%
7 melissa and doug uk 0.26%
8 sign in 0.19%
9 lund university 0.16%
10 e-learning courses 0.15%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for open.ac.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for open.ac.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “open.ac.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “open.ac.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
open university 32.09 48 21
ou 5.03 47 13
distance learning 2.85 35 65
open university courses 1.98 19 47
distance learning courses 1.61 21 60
w100 1.45 32 25
ignou courses 1.27 30 37
the open university 1.26 28 13
adult education 1.22 35 56
open university uk 1.19 26 21
melissa and doug uk 0.80 31 70
university uk 0.80 12 32
study from home 0.75 17 67
parking signs 0.73 34 67
e-learning courses 0.68 31 69
health care courses 0.61 13 90
risk management 0.61 44 49
open uni 0.61 29 14
university courses 0.60 15 33
first flight 0.57 41 16
social marketing 0.50 38 44
online degree 0.47 32 73
zambia open university 0.46 25 30
mba 0.43 55 59
operations management 0.43 30 35
credit transfer 0.42 13 63
home learning 0.40 17 60
report writing 0.39 31 42
kmi 0.38 42 17
computer word 0.37 10 27
 

Search Engine Marketing (SEM) Activity by open.ac.uk

Ads for open.ac.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

Download Alexa Toolbar Now
 

Search Engine Marketing (SEM) Opportunities for open.ac.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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No contact information available.
Jigsaw logo

Company Info

Employees:250 - 1000
Revenue:$10 - 50M
Ownership:Privately Held

Contacts by Department

  • Sales: 2
  • Marketing: 5
  • Finance & Administration: 12
  • Human Resources: 3
  • Support: 3
  • Engineering & Research: 3
  • Operations: 9
  • IT & IS: 14
  • Other: 14

Contacts by Level

  • C-Level: 4
  • VP-Level: 1
  • Director-Level: 17
  • Manager-Level: 17

See open.ac.uk email and phone contacts.


Whois

Who is open.ac.uk? Whois lookup at GoDaddy.


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Write a Review

Review Summary for open.ac.uk

3.5 Stars
(based on 2 reviews)
1 out of 1 people would recommend this site to a friend.

5 stars (0)
4 stars (1)
3 stars (1)
2 stars (0)
1 stars (0)
Likes
Easy to navigate1
Site is fast and responsive1


Reviews for open.ac.uk

I would recommend
this site to a friend
tkeil69575 (Power Visitor)

The best use of this site is Research.

Likes
  • Easy to navigate
  • Site is fast and responsive

Comments: I have just read the review here about the OU and was very surprised about the warning of studying while being depressed. I do feel that such a general warning is not really appropriate. I have studied with the OU since 2003 and have gained a BSc and am just about to finish my Masters. During this time I have had severe episodes of depression, was on medication etc. However, the cause for my depression had nothing what so ever to do with the fact or act of studying and certainly nothing to do with the OU. Sure, studying can be very work intensive, it can be frustrating and very demanding and if you are not feeling well, it can bring you further down with worries and pressure of the next exam or TMA coming up. However, it can also be the one last straw which keeps you sane and focused at least on one part of your life. It can give a goal which keeps you going when otherwise you see no point in life. We are surrounded with media which suggests to us that life is easy and pleasant and that yours should be too, and if it's not, i'ts your fault. That's not life, we all know that. I understand what your saying, but I don't think it's ok to generalize and warn in that way. For me the OU has been a great experience and I am glad I chose to study with them.

I recommend
this site to a friend
OU literature has images of people with a child on their lap whilst reading an OU workbook. My girlfried tried this with a biological sciences level 1 course. The combination of having to look after 2 children, working part time and the worry of endless assignments caused her severe anxiety. At the time she was prescribed an anti depressant drug called Cypramil. That was 5 yrs ago. She completed the level 1 course but did not pursue her studies. However, to this day she remains on the medication. Any prospective student with kids should think very carefully before going down this road. The cuddly images of children in the OU literature should carry a mental health warning. I dont have children and have just successfully completed DD100. This was a brilliant and very rewarding course but I found it difficult to combine with a full time job. I will not be pursuing my OU studies to level 2. If I did this would be a surefire recipe for a nervous breakdown - for me anyway.

Write a Review


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Audience Demographics for Open.ac.uk

Relative to the general internet population how popular is open.ac.uk with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are over-represented at open.ac.uk.

Confidence: high
25-34
The audience for open.ac.uk among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for open.ac.uk among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
The audience for open.ac.uk among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at open.ac.uk.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are under-represented at open.ac.uk.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at open.ac.uk.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at open.ac.uk.

Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at open.ac.uk.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at open.ac.uk.

Confidence: high
Gender

Male
Relative to the general internet population, Males are under-represented at open.ac.uk.

Confidence: high
Female
Relative to the general internet population, Females are over-represented at open.ac.uk.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at open.ac.uk.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at open.ac.uk.

Confidence: high
Browsing Location

home
The audience for open.ac.uk among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at open.ac.uk.

Confidence: high
work
The audience for open.ac.uk among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for open.ac.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Open.ac.uk

You need Flash 8 to view the map.

 

High Impact Search Queries for Open.ac.uk

Query Impact
1 open university High
2 ou Medium
3 distance learning Medium
4 open university courses Low
5 distance learning courses Low
6 w100 Low
7 ignou courses Low

View the complete Search Analytics


Top Search Queries for Open.ac.uk

Query Percent of Search Traffic
1 open university 16.44%
2 ou 4.14%
3 open uni 1.34%
4 open 1.11%
5 the open university 1.09%
6 w100 0.65%
7 open university uk 0.61%

View the complete Search Analytics


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