Search for more

indigo.ca

chapters.indigo.ca 

New, used, and bargain books online.

Statistics Summary for indigo.ca

Alexa Traffic Rank Reputation
Global 7,984
Global Rank Alexa Traffic Rank
An estimate of indigo.ca's popularity.

The rank is calculated using a combination of average daily visitors to indigo.ca and pageviews on indigo.ca over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
Canada Flag 227
Rank in CA Traffic Rank in Country
An estimate of indigo.ca's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to indigo.ca and pageviews on indigo.ca from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
7,529
Sites Linking In Sites Linking In
A measure of indigo.ca's reputation.

The number of links to indigo.ca from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
4 Stars
5 Reviews
Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how!

Traffic rank for indigo.ca:

  Traffic Rank Change
Yesterday 10,203 -3,170 Change in Traffic Rank over the trailing 1 day period (A negative change means the site is getting more popular)
7 day 9,886 -26 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 10,201 +3,032 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 7,984 -3,027 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on indigo.ca:

  Pageviews Change
Yesterday 0.00066 +19% Change in Pageviews over the trailing 1 day period
7 day 0.0008 -3% Change in Pageviews over the trailing 7 day period
1 month 0.000763 -38.1% Change in Pageviews over the trailing 1 month period
3 month 0.001068 +52.2% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit indigo.ca:

  Reach Change
Yesterday 0.015 +30% Change in Reach over the trailing 1 day period
7 day 0.0143 +0.6% Change in Reach over the trailing 7 day period
1 month 0.014 -20% Change in Reach over the trailing 1 month period
3 month 0.0166 +34% Change in Reach over the trailing 3 month period

Estimated percentage of visits to indigo.ca that consist of a single pageview:

  Bounce % Change
Yesterday 28.9 -19% Change in Bounce % over the trailing 1 day period
7 day 26.9 +6% Change in Bounce % over the trailing 7 day period
1 month 27.7 +9% Change in Bounce % over the trailing 1 month period
3 month 27.1 -4% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for indigo.ca:

  Pageviews/User Change
Yesterday 4.9 -7% Change in Pageviews/User over the trailing 1 day period
7 day 5.9 -3% Change in Pageviews/User over the trailing 7 day period
1 month 5.8 -22% Change in Pageviews/User over the trailing 1 month period
3 month 6.73 +13% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for indigo.ca:

  Time on Site Change
Yesterday 03:39 -11% Change in Time on Site over the trailing 1 day period
7 day 04:20 -8% Change in Time on Site over the trailing 7 day period
1 month 04:20 -21% Change in Time on Site over the trailing 1 month period
3 month 05:02 +13% Change in Time on Site over the trailing 3 month period
Compare indigo.ca to:

Learn more about Alexa Traffic Stats.

Average Load Time for Indigo.ca

Average (1.488 Seconds), 53% of sites are faster.

Indigo.ca’s Regional Traffic Ranks

Country

Rank

Canada Flag  Canada

227

United States Flag  United States

22,424

China Flag  China

27,004

India Flag  India

66,056

United Kingdom Flag  United Kingdom

67,362

More

Where Visitors Go on Indigo.ca

Subdomain

Percent of Visitors

chapters.indigo.ca

92.91%

library.indigo.ca

8.98%

help.indigo.ca

1.83%

community.indigo.ca

1.68%

blog.indigo.ca

1.19%

email.indigo.ca

0.62%

images.indigo.ca

0.36%

links.indigo.ca

0.32%

More

Audience Snapshot

Top Search Queries for Indigo.ca


Based on internet averages, indigo.ca is visited more frequently by females who are over 65 years old, are college educated and browse this site from home.
Get complete site demographics.
Query Percent of Search Traffic
1 chapters 24.08%
2 indigo 13.85%
3 chapters indigo 3.89%
4 chapters.ca 1.76%
5 coles 0.72%
6 indigo books 0.66%
7 kobo 0.61%

View the full Audience Profile

View the complete Search Analytics

 

Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 23.1%
Last 7 days 25%
Yesterday 21.1%
 
Sponsored Links Keyword Research Tool - Find More Keywords
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to indigo.ca in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to indigo.ca for each query.
1 indigo 5.30%
2 chapters 1.24%
3 kobo touch 0.34%
4 kobo 0.12%
5 stocking stuffers 0.10%
6 indigo books 0.09%
7 hard times book tow 0.09%
8 chapters.ca 0.09%
9 steve jobs book 0.09%
10 kobo books 0.08%
Search Query 1 Month Decline The change in percentage of search traffic to indigo.ca for each query.
1 canada day 0.89%
2 chapters indigo 0.83%
3 coles 0.38%
4 book stores 0.21%
5 book store 0.20%
6 ch 0.17%
7 sheila atienza 0.16%
8 predatory glenn shaheen 0.15%
9 chapter 0.13%
10 shortbread 0.10%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for indigo.ca.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for indigo.ca

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “indigo.ca” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “indigo.ca” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
indigo 15.31 51 26
chapters indigo 4.33 34 12
chapters.ca 3.98 32 10
indigo books 2.44 26 17
kobo 2.28 47 17
kobo touch 1.99 34 20
canada day 1.68 39 18
kobo ereader 1.63 38 37
stocking stuffers 1.44 36 63
book stores 1.37 31 57
gift ideas 1.37 43 67
books 1.29 54 41
webkinz 1.23 56 20
kobo accessories 0.99 14 34
kobo vox 0.94 34 18
kids toys 0.86 30 61
top books 0.82 26 27
online toy store 0.81 16 57
coles 0.80 45 13
indigo chapters 0.79 21 10
canada books 0.77 12 85
chapters canada 0.75 21 11
bookstore 0.69 37 40
buy dvd 0.66 21 60
settlers of catan 0.62 39 49
chapters calgary 0.62 18 10
chapters indigo coupon 0.60 14 33
books canada 0.60 7 100
head massager 0.60 25 44
kobo books 0.60 29 17
 

Search Engine Marketing (SEM) Activity by indigo.ca

Ads for indigo.ca have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

Download Alexa Toolbar Now
 

Search Engine Marketing (SEM) Opportunities for indigo.ca

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

Download Alexa Toolbar Now
Indigo Books and Music, Indigo Books and Music
468 King Street West, Suite 500
Toronto, ON M5V 1L8
Canada
domains [at] indigo.ca

Jigsaw logo

Company Info

Employees:> 100K
Revenue:> $1B
Ownership:Publicly Traded
Ticker:TORONTO: IDG

Contacts by Department

  • Sales: 4
  • Marketing: 16
  • Finance & Administration: 19
  • Human Resources: 2
  • Support: 5
  • Engineering & Research: 7
  • Operations: 2
  • IT & IS: 7
  • Other: 11

Contacts by Level

  • C-Level: 6
  • VP-Level: 13
  • Director-Level: 12
  • Manager-Level: 22

See indigo.ca email and phone contacts.




Whois

Who is indigo.ca? Whois lookup at GoDaddy.


Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Write a Review

Review Summary for indigo.ca

4 Stars
(based on 5 reviews)
5 stars (4)
4 stars (0)
3 stars (0)
2 stars (0)
1 stars (1)


Reviews for indigo.ca

I recommend
this site to a friend
Three times I have bought online from Indigo. I had aperfect experience each time. Deliveries were prompt, prices were good &, in the case of gifts, the selection was better than any other site I have tried in Canada. Also, I found the site navigation meaningfully improved. It's personal to me, but i also like to buy from a Canadian site; & especially one that is backed up by a neighborhood store that I can go to to resolve any problems. Maybe this is just psychological since I have not had any problems.

I recommend
this site to a friend
Not only are the prices of books/music and DVDs overpriced, but when you do buy them online, you don't receive them! I ordered something from them through a online gift certificate and I never received it! This site should be banned.

I recommend
this site to a friend
This site has fabulous prices in canadian dollars (savings for americans). It has millions of titles just like amazon and they feature the latest great books just out. They also carry great gifts and they even have jewellery.

I recommend
this site to a friend
this site has really improved over the years

I recommend
this site to a friend
Just recently bought book and dvd. I was amazed at the quick delivery time. I searched everywhere for the book I wanted and the only place I could get it was Chapters Indigo. The selection is absolutely phenomonal, the website is so easy to use. It's a great pleasure to shop there. My Christmas gift list is now partly filled and I am going to try to get the rest on this site.

More Reviews
Write a Review


Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Audience Demographics for Indigo.ca

Relative to the general internet population how popular is indigo.ca with each audience below?

Age

18-24
Relative to the general internet population, 18-24 year olds are under-represented at indigo.ca.

Confidence: high
25-34
The audience for indigo.ca among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for indigo.ca among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
The audience for indigo.ca among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at indigo.ca.

Confidence: high
65+
Relative to the general internet population, people over 65 years old are over-represented at indigo.ca.

Confidence: high
Education

No College
The audience for indigo.ca among people who did not go to college is similar to the general internet population.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at indigo.ca.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at indigo.ca.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are under-represented at indigo.ca.

Confidence: high
Gender

Male
Relative to the general internet population, Males are greatly under-represented at indigo.ca.

Confidence: high
Female
Relative to the general internet population, Females are greatly over-represented at indigo.ca.

Confidence: high
Has Children

Yes
The audience for indigo.ca among people with children is similar to the general internet population.

Confidence: high
No
The audience for indigo.ca among people without children is similar to the general internet population.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are over-represented at indigo.ca.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at indigo.ca.

Confidence: high
work
Relative to the general internet population, people browsing from work are under-represented at indigo.ca.

Confidence: high

Advanced Demographics for indigo.ca

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

Download Alexa Toolbar Now


Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Indigo.ca

Country

Percent of Visitors

Canada Flag  Canada

73.6%

United States Flag  United States

9.8%

China Flag  China

3.8%

India Flag  India

1.7%

United Kingdom Flag  United Kingdom

0.8%

You need Flash 8 to view the map.

 

High Impact Search Queries for Indigo.ca

Query Impact
1 indigo High
2 chapters indigo Medium
3 chapters.ca Medium
4 indigo books Medium
5 kobo Medium
6 kobo touch Low
7 canada day Low

View the complete Search Analytics


Top Search Queries for Indigo.ca

Query Percent of Search Traffic
1 chapters 24.08%
2 indigo 13.85%
3 chapters indigo 3.89%
4 chapters.ca 1.76%
5 coles 0.72%
6 indigo books 0.66%
7 kobo 0.61%

View the complete Search Analytics


Like indigo.ca? Download the Alexa toolbar and access exclusive analytics content.