change.org
Change.org
Change.org is a community platform that creates a web of social networks for over 1 million nonprofit organizations.
Statistics Summary for change.org
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
3,551 Global Rank
Alexa Traffic RankAn estimate of change.org's popularity. The rank is calculated using a combination of average daily visitors to change.org and pageviews on change.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
974 Rank in
US
Traffic Rank in CountryAn estimate of change.org's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to change.org and pageviews on change.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of change.org's reputation. The number of links to change.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for change.org:
| Traffic Rank | Change | ||
| Yesterday | 2,540 | +353 |  |
|---|---|---|---|
| 7 day | 2,873 | -526 |  |
| 1 month | 3,298 | -995 | |
| 3 month | 3,551 | -1,300 | |
Estimated percentage of global pageviews on change.org:
| Pageviews | Change | ||
| Yesterday | 0.00114 | -25% | |
|---|---|---|---|
| 7 day | 0.00112 | +18% | |
| 1 month | 0.001005 | +29% | |
| 3 month | 0.000931 | +17.5% | |
Estimated percentage of global internet users who visit change.org:
| Reach | Change | ||
| Yesterday | 0.07 | -6% | |
|---|---|---|---|
| 7 day | 0.058 | +18% | |
| 1 month | 0.0511 | +31% | |
| 3 month | 0.0471 | +40% | |
Estimated percentage of visits to change.org that consist of a single pageview:
| Bounce % | Change | ||
| Yesterday | 47.1 | +5% | |
|---|---|---|---|
| 7 day | 46 | -1% | |
| 1 month | 46.7 | 0% | |
| 3 month | 46.1 | +10% | |
Estimated daily unique pageviews per user for change.org:
| Pageviews/User | Change | ||
| Yesterday | 1.8 | -20% | |
|---|---|---|---|
| 7 day | 2.05 | 0% | |
| 1 month | 2.08 | -2% | |
| 3 month | 2.07 | -16% | |
Estimated daily time on site (mm:ss) for change.org:
| Time on Site | Change | ||
| Yesterday | 03:25 | +8% | |
|---|---|---|---|
| 7 day | 02:59 | +1% | |
| 1 month | 03:02 | +2% | |
| 3 month | 02:53 | -1% | |
Estimated percentage of visits to change.org that came from a search engine:
| Search % | Change | ||
| Yesterday | 0.6 | -81% | |
|---|---|---|---|
| 7 day | 2.1 | -32% | |
| 1 month | 2.6 | -10% | |
| 3 month | 2.7 | -49% | |
Average Load Time for Change.org
Slow (2.229 Seconds), 74% of sites are faster.
Change.org’s Regional Traffic Ranks
Country
Rank
974
Australia
1,146
Bangladesh
2,308
Canada
2,529
Pakistan
3,196
United Kingdom
4,128
Mexico
4,184
South Africa
4,197
Italy
5,718
Netherlands
5,864
Spain
7,645
India
8,558
Brazil
12,985
Germany
15,673
France
24,810
Russia
35,868
Where Visitors Go on Change.org
Subdomain
Percent of Visitors
change.org
98.03%
news.change.org
2.04%
helpdesk.change.org
0.41%
humanrights.change.org
0.31%
gayrights.change.org
0.27%
animals.change.org
0.25%
economicjustice.change.org
0.16%
food.change.org
0.13%
education.change.org
0.12%
Audience Snapshot
Top Search Queries for Change.org
| Query | Percent of Search Traffic |
|---|
| 1 | change | 3.80% |
| 2 | change.org | 3.06% |
| 3 | aberash ehtiopian crew | 1.33% |
| 4 | welcome to facebook | 1.11% |
| 5 | forever 21 | 1.10% |
| 6 | caylee's law | 0.98% |
| 7 | sustainable food | 0.53% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 2.6% |
| Last 7 days | 2.1% |
| Yesterday | 0.6% |
Top Queries from Search Traffic
The top queries driving traffic to change.org from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | change | 3.80% |
| 2 | change.org | 3.06% |
| 3 | aberash ehtiopian crew | 1.33% |
| 4 | welcome to facebook | 1.11% |
| 5 | forever 21 | 1.10% |
| 6 | caylee's law | 0.98% |
| 7 | sustainable food | 0.53% |
| 8 | backpage | 0.49% |
| 9 | يناير | 0.48% |
| 10 | poverty in america | 0.46% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to change.org in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to change.org for each query.
|
|---|
| 1 | forever 21 | 1.01% |
| 2 | welcome to facebook | 0.96% |
| 3 | of the by the for the | 0.34% |
| 4 | sustainable food | 0.30% |
| 5 | ndaa section 1031 | 0.23% |
| 6 | furchange | 0.22% |
| 7 | ebay classifieds | 0.20% |
| 8 | women's rights | 0.20% |
| 9 | nypost | 0.19% |
| 10 | gay hunter | 0.18% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to change.org for each query.
|
|---|
| 1 | aberash ehtiopian crew | 2.12% |
| 2 | يناير | 1.00% |
| 3 | change.org | 0.98% |
| 4 | poverty in america | 0.68% |
| 5 | petition | 0.30% |
| 6 | crowdfunding | 0.15% |
| 7 | demand company name change after resignation | 0.14% |
| 8 | onchange.com | 0.12% |
| 9 | james richard verone | 0.09% |
| 10 | whawhatsapp n9 | 0.09% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for change.org.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for change.orgPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “change.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “change.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| petition | 13.02 | 39 | 31 |
| forever 21 | 4.74 | 61 | 19 |
| sustainable food | 4.56 | 23 | 36 |
| change | 4.40 | 47 | 27 |
| gay rights | 3.66 | 27 | 34 |
| online petition | 3.14 | 22 | 31 |
| welcome to facebook | 3.06 | 49 | 12 |
| poverty in america | 3.01 | 25 | 29 |
| ebay classifieds | 2.41 | 42 | 23 |
| women's rights | 1.40 | 30 | 51 |
| ehtiopian | 1.35 | 3 | 40 |
| caylee's law petition | 1.25 | 22 | 10 |
| women rights | 1.21 | 24 | 48 |
| backpage | 1.15 | 59 | 15 |
| petitions | 1.14 | 23 | 31 |
| change.org caylees law | 1.05 | 15 | 30 |
| furchange | 1.00 | 38 | 20 |
| psychology today | 0.82 | 41 | 27 |
| blogs: sex trafficking | 0.73 | 11 | 90 |
| animal rights | 0.71 | 26 | 33 |
| insurance for pregnant women | 0.71 | 17 | 68 |
| in america | 0.70 | 25 | 16 |
| how to write a petition | 0.69 | 14 | 42 |
| start a petition | 0.56 | 12 | 29 |
| change.org petition | 0.56 | 11 | 13 |
| toys r us | 0.55 | 65 | 15 |
| top private security | 0.53 | 9 | 100 |
| 800 flowers | 0.52 | 39 | 45 |
| section 1031 | 0.49 | 16 | 27 |
| kenya airways | 0.48 | 49 | 27 |
Search Engine Marketing (SEM) Activity by change.org
Ads for change.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for change.orgQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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San Francisco, CA
US
win [at] change.org
Whois
Who is change.org? Whois lookup at GoDaddy.
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Review Summary for change.org
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Write a Review
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Audience Demographics for Change.org
Relative to the general internet population how popular is change.org with each audience below?
Relative to the general internet population, 18-24 year olds are over-represented at change.org.Confidence: high
The audience for change.org among 25-34 year olds is similar to the general internet population.Confidence: high
The audience for change.org among 35-44 year olds is similar to the general internet population.Confidence: high
The audience for change.org among 45-54 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 55-64 year olds are over-represented at change.org.Confidence: high
The audience for change.org among people over 65 years old is similar to the general internet population.Confidence: high
Relative to the general internet population, people who did not go to college are under-represented at change.org.Confidence: high
Relative to the general internet population, people some college education are over-represented at change.org.Confidence: high
Relative to the general internet population, people who went to college are over-represented at change.org.Confidence: high
Relative to the general internet population, people who went to graduate school are under-represented at change.org.Confidence: high
Relative to the general internet population, Males are greatly under-represented at change.org.Confidence: high
Relative to the general internet population, Females are greatly over-represented at change.org. Confidence: high
Relative to the general internet population, people with children are under-represented at change.org.Confidence: high
Relative to the general internet population, people without children are over-represented at change.org.Confidence: high
Relative to the general internet population, people browsing from home are over-represented at change.org.Confidence: high
Relative to the general internet population, people browsing from school are under-represented at change.org.Confidence: high
Relative to the general internet population, people browsing from work are under-represented at change.org.Confidence: high
Advanced Demographics for change.org
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
Visitors by Country for Change.org
Country
Percent of Visitors
64.4%
3.9%
3.2%
3.1%
2.9%
1.7%
1.5%
1.4%
1.3%
1.3%
1.7%
1.5%
1.4%
1.3%
1.3%
0.9%
0.9%
0.8%
0.7%
0.7%
0.5%
